New Age Artists

Chapter 674 The Terror of the Main Civilization

Shen Santong went to work.

I want to rest for a few more days, but reality doesn't allow it.

"The Return of the Great Sage" has a huge influence.

There is no end in sight to the box office results, which have exceeded expectations time and time again, and Shen Santong himself doesn’t know how much the final number will be.

The movie "The Return of the Great Sage" is like a golden cudgel that broke through the ceiling of the Spring Festival period and the ceiling of the Chinese film market.

The entire film industry is in turmoil.

The single-day box office of an animated film is higher than the total box office of many other films.

The whole nation has launched a craze for the lone hero.

From the CBDs of Beijing, Shanghai and Guangzhou to the pedestrian streets of county towns, tens of thousands of people sang in chorus in front of hundreds of thousands of screens.

At the same time, it also made many people realize that Chinese young people are not kneeling down to Marvel or Japanese comics, but their own entertainment is not good enough.

"The Return of the Great Sage" tells everyone with facts that if our own superheroes can do well, more people will like them.

Not just culture.

Along with the revitalization of the entire animation supply chain, the salaries of animation OEMs and painters have increased significantly.

"The Return of the Great Sage" is also the main battlefield for Santong Entertainment to develop its peripheral businesses. As the movie sells well, related peripherals are also selling like hot cakes.

The most terrifying thing is the impact on the offline economy.

"The Return of the Great Sage" brought huge traffic to offline shopping malls with just one movie.

The situation of waiting for tickets has occurred in more than one cinema.

I moved a plastic stool and squatted in the aisle to watch the movie.

Unbelievable!

The cultural influence is even more astonishing.

Liked on the front page of "Renri".

“The Monkey King: Hero is Back” constructs a heroic narrative with oriental aesthetics, interprets the spirit of the times of ‘carrying the burden for the people’, and reflects the audience’s strong call for the elimination of the ‘three mountains’!”

CCTV special report.

In-depth analysis of the spiritual connotation of "The Monkey King" and affirmation of the film's contribution to the industry.

"Every frame of the oil painting texture of flowing lava is a milestone in China's animation industry!"

The General Administration sent a congratulatory message.

"The film deeply integrates traditional culture with modern values, showing the great vitality of national culture and embodying the core values ​​rooted in Chinese culture!"

These official media outlets have a bit of a freeloading vibe to them, to a certain extent.

The movie is really amazing, especially its influence in the international market.

In the eyes of some people, no matter how big the domestic box office is, it does not count as money; only the international market counts.

The overseas response to "The Return of the Great Sage" is no worse than that in its home country.

Shen Santong's previous films have already opened up the world market, and Santong Entertainment's overseas distribution has long been mature. It has prepared multiple versions of dubbing and edited versions for different markets.

"The Monkey King: Hero is Back" grossed 50 million in North America in its first weekend.

It set a record for the first weekend box office of a Chinese-language film in North America and broke the weekend box office record of "The Lost Tomb".

Citi audiences were deeply shocked by the scenes of gods and demons in "The Return of the Great Sage". For them, it was a completely different kind of cultural charm.

Many viewers said that when Sun Wukong wielded his golden cudgel and stepped on Lingxiao, Thor's hammer looked like an ice crusher.

However, the North American box office is very high, but the media opinion is very low-key.

Warner Bros. tried its best to release "The Monkey King: Hero is Back" in order to build momentum for "Wonder Woman."

Hollywood, the United States, and even Warner are all interested in reducing the cultural impact of movies.

And create a narrative that accommodates Shen Santong and "The Return of the Great Sage". For example, Shen Santong made "The Return of the Great Sage" to raise the level of animation production to the level of Hollywood ten years ago, and also to explore the mythological narrative of "Wonder Woman".

In short, win!

The most enthusiastic response came from the Chinese cultural circle.

The Japanese and Korean markets were opened by Warner and Santong Entertainment in distribution and promotion.

Achieve simultaneous release.

With the premiere of the movie, 2ch, the largest otaku forum in Japan, was flooded with posts about Sun Wukong.

The Monkey King's portrait can be seen everywhere in Akihabara Street and many landmarks. When the Monkey King cast his armor with lava, the audience in the movie theater cheered for him.

Korean theaters even perform magical realism.

In the CGV Cinema in Myeongdong, Seoul, SM Entertainment took advantage of its relationship with Samtong Entertainment to bring in boy bands and girl bands to take advantage of the popularity.

The top three trending searches on NAVER are all related to Monkey King.

#Sun Wukong is the real Oppa#, #Jiang Liuer awakens the original intention#, #South Korea needs its own Monkey King#.

Korean netizens are discussing a topic crazily on the forum.

Why was Santa Claus born in their country?

Tracing back to the shamanism in the Northeast, it seeks to prove that Sun Wukong is a cultural image of the Koreans.

Some fans even petitioned on the Blue House official website, asking the government to apply for the Monkey King IP to be listed as a cultural heritage.

Bangkok is also experiencing a myth craze.

Siam audiences went crazy for "The Monkey King". At the Siam Paragon Cinema in Bangkok, a long queue formed in front of the ticket window and snaked onto the street.

At noon, Siamese audiences braved the 30-degree heat just to grab a ticket for the IMAX show of "The Monkey King: Hero is Back".

On Pantip, Thailand’s largest social platform, topics related to “The Monkey King” dominated the top three hot searches.

From night markets to temples, Mahakal culture is sweeping across Siam.

The most amazing thing is Annan.

On Zalo, Annan's largest social platform, topics related to "The Monkey King" dominated the hot searches.

Data from Annan's education department showed that after the release of "The Monkey King: Hero is Back", the number of people applying for Chinese cram schools increased fivefold.

There are even young Annan people who tattoo the four Chinese characters "Great Sage Equaling Heaven" on their arms.

Hanoi.

After watching the movie, a young lady cried until her false eyelashes fell off, and she shouted in a trembling voice: "The Monkey King is the real hero!"

After the movie was a big hit, the audience spontaneously sang "The Lone Warrior" at the entrance of the cinema.

Similarly, there is also a cultural phenomenon of theft among Koreans and Taiwanese in Annan, attempting to prove that the Monkey King belongs to them.

There was even a North-South confrontation, and a fierce war of words broke out.

The Monkey King, a household name in Chinese mythology, is not only famous in China, but also has a great reputation in the entire Chinese cultural circle.
Because of its unique image and story, it has been absorbed and adapted by different cultures.

In Annan, the image of the Monkey King is also deeply rooted in the hearts of the people.

The core of the North-South War Theory is, to whom does Sun Wukong belong?

The North Vietnamese believe that Sun Wukong is their cultural heritage.

North Vietnam considers itself a small China, or even more orthodox than China, and Sun Wukong is definitely theirs.

The people of Nanyue, on the other hand, believed that the Mahayana had its roots in India, the monkey god Hanuman, and had nothing to do with China.

In any case, "The Return of the Great Sage" is no longer a flattering cultural output.

Instead, it makes people willing to come into contact with Chinese culture, explore Chinese culture, understand Chinese culture, and finally empathize with and even admire Chinese culture.

It is both a gentle and silent moistening effect and a shocking and earth-shattering impact.

Why did the Monkey King cause the Annan people to react so strongly and cry?
Because Journey to the West is also their childhood memory.

So they feel the same emotions when they look at this thing.

It is similar to the scene after Iron Man died, when a large number of people cried excitedly at his grave on WeChat Moments, Weibo, and various other channels.

This was a scene that only came to fruition after many years of hard work by the Marvel Universe in China, and "The Return of the Great Sage" was successfully completed in one go in the Chinese cultural circle.

Rather than saying how well Shen Santong did, it is better to say that the foundation of Chinese civilization is too strong.

No matter how tough the civilizations around us are, in fact they are all secondary civilizations.

The culture of the dominant civilization can easily trigger resonance in secondary civilizations.

It was precisely because the situation at home and abroad was so explosive that Shen Santong had to start work early.

In fact, everyone has a scale in their heart to judge whether something is good or not.

Later generations' "Black Myth" and "Nezha 2" have all kinds of specifications filled to the maximum, because these are good things that can be shown off.

The same is obviously true for "The Return of the Great Sage", so all parties want to get a piece of the pie.

(End of this chapter)