New Age Artists

Chapter 657: Times have changed
Anxious.

The effect of the show is explosive.

Shen Santong felt like laughing when he saw this.

Some self-media accounts and the like.

It gives people the impression that they represent something, but in fact they represent nothing. Some companies simply outsource their entire teams.

There are many outrageous remarks among them, which make people feel uncomfortable.

It's the pure-blood theory, the only thing missing is putting privileges and celestial dragons in front of it.

A bunch of literary idiots who shout "freedom" all day long, but speak the most feudal and decadent words, this is definitely a reverse role.

Too fake.

Shen Santong called the assistant and the person in charge of the public relations department and reminded them: "The cross-dressing is too obvious. Your level needs to be improved."

The visitor was confused and probably guessed that Shen Santong had conducted a high-intensity self-search. He secretly cursed the network team for not doing their job properly, which obviously allowed Shen Santong to see things he shouldn't have seen.

The PR director said cautiously: "The strategy we adopted was mainly to amplify the voices of mainstream netizens. We did not engage in any confrontation with negative public opinion or conduct any reverse PR."

Shen Santong could not tolerate lying. Ability problems could be improved, but attitude problems were a big problem. He showed the screenshots and said, "Look, what is this?"

The PR manager took a look and remembered one of the accounts, which was a Wandao water army channel, used to test the temperature of public opinion and the opponent's tactics.

He immediately gained confidence and protested: "We couldn't make up these words. They were not the copy we provided."

Shen Santong was not easy to fool. After the public relations and network departments jointly submitted relevant evidence and locked down several IP addresses, his expression became interesting.

Oh, not a string?

Looking at some of their speeches again, it really doesn't sound like acting. It's too stupid and it can't be acted out.

The assistant in charge of public relations handed over a plan.

Shen Santong read it and signed it.

"Just handle it normally. In the future, we will form a set of procedures, similar to public opinion, so that our streaming media matrix can hedge."

The assistant then asked the official responsible for the handling of the matter: "The matter related to Li An has been questioned in the letter."

Shen Santong waved his hands and said, "What does it have to do with them? What does it have to do with me? Just give a formal reply."

It’s not that the value of winning over is useless, but it also depends on the time and the person.

When interests collide, the higher the value of winning over, the lower the actual value.

If the conflict reaches a certain critical point, those who are targeted will be the first to be eaten.

Within the scope of film, and slightly expanding it to the cultural field, Shen Santong is not afraid of anyone.

I dare not say anything else about Shen Santong, but he is definitely a local in the film industry.

In addition, it distanced itself from its affiliated industries, focused on its core business, and divested itself from businesses other than its core business.

Shen Santong could not bow his head or give in to something so illusory.

It doesn’t make sense, and Santong Entertainment dares to fight back.

It makes sense, and you can also push back, it just depends on your mood.

Don't be afraid of offending people, there's nothing to make a fuss about, it's just normal operation for private enterprises.

For example, when it comes to collecting taxes, no matter whether the reasons are justified or the operations are reasonable, companies usually cry poor first.

There are also cases of people throwing tantrums at the competent departments, and even banging tables and smashing benches.

Some even threatened and intimidated, saying, "I know so-and-so," "I just had dinner with so-and-so a few days ago," and "If I make a phone call to you, your future as a nobody will be ruined."

There are also cases of bribery, and the operations are varied.

In short, it is impossible to pay the money, at least not easily.

In the end, the payment also requires a round of negotiation, and the competent department must be resolute and polite. If you encounter a staff member who is young and reckless, thinks he is right, speaks and acts impulsively, it is possible to mess things up.

Santong Entertainment has of course always cooperated, but that doesn’t mean it’s really afraid of anything.

In fact, Li An's reaction was somewhat beyond Shen Santong's expectations. Li An was a real capable person, much better than many people.

As I said, Chinese men who make it in the United States definitely have no problem with their abilities.

Unexpectedly, these people have amazing attack power when they play deconstruction, but they immediately jump up and down when they are deconstructed by others. They have high attack and low defense, and their defense is too easy to break.

It also indirectly shows that the deconstruction effect is good, even exceeding expectations.

Some people obviously want to pull Shen Santong down. The more they do so, the less likely Shen Santong will follow the other party's rhythm.

Putting pressure on relevant departments just shows that they have run out of tricks.

Throughout Li An's career, he is a film master who dances in the gray area between China and the United States and across the Taiwan Strait.

Walking on a tightrope, dancing on an egg, and when the friction is not obvious, you can still barely hold the water.

Li An's skin color determined that even if he wanted to invest in Citigroup, they would not accept it.

However, in his previous life, Li An's golden body was not destroyed, but he just lost his popularity with the audience.

"Gemini Man", starring Will Smith, flopped and he was eliminated from Hollywood.

This time, being eliminated means basically being eliminated completely.

Because the Chinese-speaking market no longer has filters, the University of Tokyo was awakened from the Japanese barbaric rhetoric.

Not to mention Li Ani, who is a pawn of Western ideology, even Hollywood movies are not accepted by the audience.

Without the support of the Chinese-language film market, it would be difficult for Li An to make a comeback.

Hollywood and Wandao hardly give Li An energy, and if there is, it is negative.

Hollywood itself has fallen into depravity, and later action romance movies like "Anora" can win Oscars.

What’s funny is that there are quite a few people who flatter the film and argue for the rationality of the large-scale content.

What is happening in the filming area? Adults can legally watch more explicit scenes, or "movies" consisting entirely of explicit scenes.

On the contrary, blaming normal people, discussing whether the love scenes in "Anora" are necessary, most people would consider it a sin to have a crush on someone in middle school. Then asking whether the love scenes in Anora are necessary? What qualifications do you have to ask? People are happy to have them, if you are not happy, don't watch it.

This is what it means to kneel for too long.

Everything the West does is rationalized and ritualized.

There are more than 40 minutes of love scenes in a movie. It was originally an underground movie, something watched privately, but it has become popular.

The Oscars are analogous to the Huabiao Awards of the University of Tokyo. This is not just the decline of the Oscars and Hollywood, but the overall and thorough corruption and degeneration of the United States.

Things must first rot, and then insects grow.

The fact that an erotic film won the highest honor just proves that reality was corrupt first, which led to the production of such a film.

It is also a hearty boomerang.

The West has often guided films from various countries towards the direction of being dark, cruel, violent and pornographic. With the collapse of the Hollywood filter, the talents in this area cultivated in the external market have obviously returned to "serve" the United States.

What Shen Santong is doing now is to put some of the transactions that are done under the table on the scale and put them on the table for the audience to see whether it is four taels or one thousand kilograms.

Then, with Hayek's big hand, some "small directors and small actors" who did not study their skills diligently and gambled on their chances of success after a change in the world, will be forced to completely withdraw from the market.

If you choose to make a marginalized film, you should completely marginalize it, in the most corner.

As for today this foundation giving them money to shoot, tomorrow that organization will award them a few cheap "freedom" labels.

If outsiders are willing to spend money, they can spend as much as they want. The important thing is to prevent them from making money domestically.

To put it bluntly, Shen Santong is attacking the fundamentals of the industry and the profit chain, preventing some awards or individuals from taking advantage of the situation. On the one hand, he despises domestic audiences and wishes they could go to hell, and on the other hand, he is profiting from the Dongda market.

If you want to make money, you must have a basic sense of service. Don’t talk about independent personality when you are being kept by someone.

Making money in the European and American markets, producing all kinds of films that gaze upon the University of Tokyo, not only do they know how to lick it, but they also have a sense of honor. Why is it that when they make money in the domestic market, they turn around and act like artists?
Some people may wash dishes for seven years abroad without complaining, and some even wash dishes for their entire lives and are still grateful.

What does it mean?
Hayek is useful!

Some literary and artistic workers owe Hayek a big education!
This is to teach them a lesson. In addition, it is more about drawing a clear line between the outside world and certain circles within the society.

We do this not for the functional departments to see, but for the audience to see.

Ten years later, no words can conceal the power of reality. At that time, the awakening will no longer be in the field of film or culture, but in all fields.

By that time, Shen Santong could dig up the past and promote a wave of "gold content" in his marketing, and a movie could easily make 10 or 20 billion yuan at the box office.

New Year.

In terms of the general direction, Shen Santong is busy summarizing the work of the past year and deploying the work for the next year.

In terms of specific matters, it is the release of "The Return of the Great Sage" during the Spring Festival.

Being away from directing work gave Shen Santong more time to think about the strategic development of Santong Entertainment.

With the rise of Santong Entertainment, the film and television industry has also changed.

Other domestic film and television companies have adopted pragmatic strategies in terms of technology, market, and public opinion, taking advantage of the dividends of Santong Entertainment's rise to avoid direct conflicts with Santong Entertainment, but secretly binding themselves with it.

As a former leader, Huayi explored the academic and traditional Beijing circles, cultivated the Hong Kong circle, and established good relations with Hollywood.
Guangxian has launched a "5+" strategy, investing in five projects every year where new directors and actors transitioning to directing are cast, all of whom are mainland directors and actors.

The main focus is to control costs, strengthen local distribution, etc., to form differentiated competition with Santong Entertainment and Huayi.

Berna is deepening the relationship network, taking the official path, and strengthening the layout in areas such as cultural autonomy and distribution.

These companies are having a hard time between Santong Entertainment and Hollywood, but they are not short of investment.

Losses are also seen as beneficial losses in order to expand market share, and once a firm foothold is established, the money can definitely be earned back.

Moreover, investing in them is not just for commercial purposes. Santong Entertainment is too strong, and some forces outside hope that there will be a film and television company inside Dongda that can compete with Santong Entertainment.

There are many similar operations. For example, in the field of technology, in the early years of Huawei, some funds supported people from within Huawei and injected massive amounts of funds.

It was also at that time that Huawei wanted to sell itself because the pressure outside of commercial competition was too great.

The same is true in the mobile phone field. If there are no technology companies in the local market, they will be dumped directly. If there are technology companies and they are still very strong, they will support the companies that do not engage in research and development in the local market as much as possible.

1 month 4 day.

Shen Santong attended the meeting of Deepsea Culture's subsidiaries.

Talking to top artists: "I wish you all a bright future. For artist studios, I have only set a bottom line: the meat is rotten in the pot and cannot have any connection with overseas."

“The operation of fan groups cannot be used as overseas channels.”

"We have been in touch. I am not clearing the house. I just want everyone to be well."

"As for the rest, you can make your own choices. I understand if you choose to avoid taxes, but you will have to bear the consequences yourself when the thunder strikes in the future."

This meeting is a summary and also a pledge, which means that Santong Entertainment will no longer engage in artist business in the future.

In the past, Shen Santong thought about squeezing out some TV drama types from Hong Kong and Taiwan, but now the situation has changed.

Huace went public in 10, further pushing up the cost of TV dramas.

It's investors' money that's being spent, I don't care.

Artists’ pay has increased significantly, and cases of tax evasion have also increased.

The number of entertainment companies registered in border areas has increased significantly in order to avoid taxes.

Compared with the conflicts between Santong Entertainment and Hong Kong and Taiwan, the conflicts within Santong Entertainment itself are more prominent, and even a strong person like Shen Santong cannot completely suppress them.

On the one hand, cutting off someone's source of income is something that no one would be willing to do.

On the other hand, this is not just the artist’s personal income, but also includes project operations.

Sometimes, artists’ income is also held on behalf of others. If they pay full tax, it is hard to say how much they have earned in the final calculation.

Contradictions are constantly transforming.

As Santong Entertainment develops, external forces, whether they are friendly competitors, academics, or overseas forces, are no longer the main contradiction.

The internal affairs of Santong Entertainment are the big things.

Shen Santong created Santong Entertainment and made many stars famous, but he could not ignore the interests of others.

It is not easy for a hero to cut off his own arm, and it was the anti-Shen incident that made Shen Santong make up his mind.

Rely on external pressure to solve internal problems and divest the artist business.

Deep Sea Culture was separated from Santong Entertainment to become an independent subsidiary, and artists were encouraged to set up their own studios.

Deep Sea Culture holds a portion of the shares in Artist Studio, but is separated from the parent company of Santong Entertainment.

As for what Shen Santong had thought of back then, to form a public opinion matrix with the help of first-line celebrities and brand owners, as times change, it is no longer a major issue.

The TV series has also been separated into independent subsidiaries. The TV series field is becoming increasingly opaque, with the phenomenon of buying ratings rampant. However, Santong Entertainment is not getting involved.

Doing a good job in the film business and taking content innovation as the core driving force is the future path of Santong Entertainment.

After the general meeting, hold a small meeting.

privately.

Fan Bingbing teased, "Are you really willing to spend it, or do you think this little bit of money is not worth it?"

Santong Entertainment has created phenomenal stars with its phenomenal IP.

The artist business of Santong Entertainment is not impressive enough in Santong Entertainment, but its total revenue is higher than that of Huayi, Guangxian and other companies.

Among the artists, the most shining one should be Fan Bingbing.

Both the starlight and the personal image are excellent.

After "The Thieves", Marina and Fan Bingbing were collectively known as the "Double Emperors".

The separation of artist business has been going on for more than half a year and is just coming to an end. Shen Santong had already thought it through.

“You can never make enough money. It is most important to find the foundation of your career and your position.”

There are some gray areas in the artist business, but they are not actually the main aspects, and it is still very profitable.

This is just the beginning. As major Internet companies have eaten up all the traffic from their main businesses, they are starting to expand outward and compete for all the traffic.

The artist business will earn more in a few years, and that’s when it will be big money.

But Shen Santong still made a choice.

Fan Bingbing is very ambitious and this life is no exception. Shen Santong reminded him because of his past life.

He went further and further astray and even went to the Berlin Film Festival and told lies, saying that it had nothing to do with politics.

Among the three major film festivals, the Berlin Film Festival is the most politically tinged.

However, it is hard to say how much the young and handsome Fan Bingbing actually listened to.

Of course, this life should not be as bad as the previous one, and I should be able to live a decent life.

It’s almost three o’clock in the afternoon.

Shen Santong and Fan Bingbing held a small meeting for an hour. When Fan Bingbing, who was staggering, left, the assistant reminded him, "Xu Zheng is here. He has been waiting for more than an hour. It's about the award."

"Okay, I'll meet him." Shen Santong's eyes were as clear as water and he was extremely calm.

Guangtou Xu said, "The Berlin Film Festival promised to include No Man's Land in the main competition unit and also hinted at giving it an award. Ning Hao pretended to agree first, and then refused on the spot when the award was presented, which was a slap in the face."

Shen Santong was a little surprised: "What does Ning Hao think?"

Guangtou Xu said: "Ning Hao has deeply reflected on his past mistakes over the years and must resolutely draw a clear line between himself and external forces."

Shen Santong did not comment.

Shen Santong himself almost forgot about the matter of "No Man's Land".

A few years ago, I was still thinking about making a fuss about this, but now there is no need at all. Developing myself is the bottom line.

The film market and cultural industry in Tokyo are developing so fast that things that seemed important back then, looking back a few years later, seem just that.

(End of this chapter)