New Age Artists

Chapter 565 He really became the Emperor Santong!

Wumao, Internet commentators, prisoners in custody, government slaves, eunuchs.
Shen Santong was once again labeled with various labels.

But he was used to blowing up manure, so he would just run away after blowing it up and never look back.

The end of the year and the beginning of the year are the busiest times, with company meetings, official meetings, and all kinds of conferences.

Analyzing and judging the situation is abstract, the key is implementation.

Santong Entertainment exploded in 10, but Shen Santong was still not satisfied.

The ideal cultural market in his mind is the online literature market of later generations.

There are various categories, including fantasy, fairy tales, martial arts, science fiction, infinite, urban, history, suspense, light novels, etc.

There are subdivisions under each channel.

Fantasy has more specific subcategories such as oriental fantasy, high-level martial arts world, alien continent, and dynasty hegemony.

Shen Santong will not simply confuse the two, as the film market and online literature are very different.

From the perspective of plot logic, the story logic requirements of movies, TV series, and online articles decrease in sequence.

The plot of online novels can conceal logic through emotions. Even if the protagonist is a jerk and selfish, and the story is stupid, it will not be awkward to read if you follow the author's rhythm.

This is not the case with movies, which require higher logic. The audience needs to be focused, and the characters' motivations must be strong and realistic.

As for the fact that the logic of excellent online literature in later generations surpasses that of movies and TV series, it is purely because the movies and TV series are bad.

The online literature market provided Shen Santong with a direction that the cultural market should provide cultural products according to consumer needs.

The cultural market needs more positive interactions.

Between colleges and industries, colleges keep pace with the times to output talents needed by the industry, while also guiding the development of the industry from an academic perspective.

Between film and television creators and audiences, the creators can produce film and television works that the audiences like, so that the audiences who like these film and television works will one day become the creators.

This kind of interaction exists not only in the online literature industry, but also in almost all new Internet carriers.

Online articles, short videos, and long video uploaders all use this kind of interactive mode.

They are both audience and creator, both information receiver and information outputter.

There is also interaction between industry and officials.

From the perspective of the ecological value of the entertainment industry, entertaining the public, alleviating social pressure, and creating a good atmosphere are the meaning of the industry's existence.

Especially since Tokyo University is still a follower and its social structure is also a mobilization structure, cultural products can play a lubricating role and make social emotions healthier.

Just like auditing, constructing rather than deconstructing can gradually form a virtuous interaction.

Shen Santong knew very well that there was no such interaction in his previous life. In this life, he hoped that Santong Entertainment could succeed.

Year-end meeting.

"We have achieved brilliant results this year, but overall, the cultural market is still immature and imperfect. In the next five years, we need to break through the gaps, with the film business taking the lead and driving the comprehensive development of other businesses."

Shen Santong first focused on the main aspects.

The game itself has negative effects. Penguin, the No. 1 game company, has always had a bad reputation. Plus, there are restrictions on the version number, so it is only suitable for making a fortune in silence.

TV dramas are currently dominated by TV stations, making it difficult to fully commercialize them.

Among businesses such as movies, games, TV series, and music, only movies are suitable to take the lead.

There are roughly three stages in Chinese cinema:
In the first stage, before the reform and opening up, the film industry was based on the studio model, serving the national interest and carrying a halo.
In the second stage, before marketization, I learned from the European New Wave and put on the art label;

In the third stage, after commercialization, films were divided into two categories: commercial and artistic.

Starting from the second stage, the legacy left by the predecessors has been continuously consumed.

In the second stage, the audience was influenced by the legacy of the first stage and had a filter for the so-called "artists", which turned into an impression of "nobleness" that continued into the third stage.

In the third stage, as information flows, one day, the audience will combine reality with understanding of textbooks and official information, and will try their best to pick the nicest words about some so-called "writers" and "artists" without any filters.

Among the three stages, the first stage has the highest status and leaves the greatest legacy, which is called artists and literary and art workers. The second stage is the film and television industry, and the third stage gradually becomes the entertainment industry.

To put it bluntly, some people are obsessed with standards such as "literature and art" in order to create a special identity and gain privileges.

Those who are deeply involved in it feel at ease and justified that the labels of "literary" and "artistic" have brought them status. When filming, the local authorities will cooperate very well and kill the police dog in the name of art and let it go.
These are not actually given by the labels of "literature and art" or "art", nor are they just family relationships, but the deep affection left by the "red artists" of the first stage.

If there is only consumption and no increase, the legacy will disappear one day.

The audience will also grow up and will not be deceived forever.

There is confusion among the "literary and artistic workers", "film and television workers" and "entertainment industry workers" here. You are in me and I am in you.

But when the final output is always disappointing, the audience will no longer make any distinctions and will simply say that they are all garbage.

Therefore, Shen Santong has to make cuts all the time.

He had received benefits from his status and some special treatment, and he paid them back.

The success he gains will also benefit these groups.

It’s like media people forming a community with common interests.

Even some investigative journalists have a say in this community of common interests.

Investigative journalists demonstrate the necessity of the existence of the media, and another group of people can use this to gain rights.

Similarly, when the public feels disgusted with this group, those who do normal things will also be affected.

Don't say it's unfair.

When they benefited, they did not stand up to share the benefits, but when they suffered losses, they could only bear it together.

The result is "study journalism".

"Working in the entertainment industry" has the same meaning. Just these five words are almost the same as "studying journalism".

In the future, Shen Santong can and must bear the backlash from the audience's disappointment in the industry.

He is a part of the industry and a leader.

But he didn't want to bear the backlash of being a "literary bastard", "crooked ass" or "rice waster", and he didn't want these people to use his achievements to whitewash them.

Of course, things are always dialectical, and there are always advantages and disadvantages.

It is currently in the third phase, but the legacy of the first two phases still remains.

Including Huayi, they have also contributed to marketization.

Some media forcefully link film and art together, touting the three major European awards and the Oscars, calling film the "seventh art." This can be considered a byproduct of the stereotype created by internal and external forces—film is art.

This is also the reason why Shen Santong keeps jumping and can continue to jump.

It’s not that no one has opinions, there are quite a lot of people who do.

But he is a director, a director with a strong social influence, and his tolerance and patience are completely different from those of actors and singers.

In fact, movies have a strong relationship between commerce and art, which is both contradictory and unified.

After commercialization, movies face the market directly.

At this stage, theaters have not yet united and the various processes have not been completed, so the phenomenon of buying box office tickets is not serious.

It will only take off when the chain of theaters, production companies, and financial products is fully operational and all producers are part of the same family.

At the same time, the stereotype that film is art still exists, so film is currently in a state of superposition.

It is very market-oriented, the market is relatively fair, and it also has an artistic side.

Shen Santong keenly discovered that movies were an excellent entry point.

The quality of a movie is judged by the market, and it makes money without having to bear the stigma of the gaming business, so it has a good reputation.

"Movies are our main source of income, which can generate a lot of cash flow. However, the market is not mature at present, and we have produced a small number of films, few visual effects blockbusters, and the categories are not complete. This is the current situation."

Shen Santong put forward the general requirement: "We must aim at national development. Our GDP is the second largest in the world, and our film market should also be the second largest in the world. We cannot do it this year because it is a little different from the script. We must do it next year. Our soft power must match our development."

This is not just one year behind. The GDP of the University of Tokyo hides a lot. Generally, only those above a certain scale are counted, and small stalls and vendors are basically ignored.

The development of the film market is lagging behind by several years.

"At the same time, in the next five years, we need to initially open up the four links of 'early preparation, mid-term shooting, post-production, and market orientation' to form an initial stage of a free cultural market."

“Facing the market is a necessary step and a critical leap to test success or failure.”

“No matter how well you chant or how loudly you shout slogans, it’s useless if the audience doesn’t approve of it.” Shen Santong focused on the film industry first because of its marketability.

Comedies and dramas can be released half a year after filming.

A film with some special effects can be completed in one year, except for very few that may take two or three years.

"Next year, we can add some Southeast Asian elements to our literary and artistic works, use their stars, treat them objectively, neither glorify nor avoid them, and focus on the countries along the Mekong River."

Dongda and Xiaomi wrestle in ASEAN.

Santong Entertainment has penetrated the Southeast Asian market through the two "Red Cliff" films and "Inception", and naturally it will continue to make efforts.

Literary and artistic works may not be able to produce direct effects, but they can produce indirect effects.

"In about 15 years, we will establish a preliminary film industry system that will follow the path of 'early preparation, mid-term shooting, post-production, and market orientation'. The future is very optimistic."

"The development of our film and television industry and cultural consumption is characterized by the primary stage. During this stage, cinema chains have been built, and consumption capacity and awareness have increased, but the corresponding supply and demand relationship is unbalanced, and it is a supply-side market where supply is less than demand."

"It is very beneficial to us. Combined with our advantages of a unified cultural market and a unified language, the market potential is huge."

"In a relatively extensive market, the products provided are simple and crude, and the quality is relatively low, but you can still make money."

"Because the audience has a strong demand for cultural products, even if we encounter problems during the development process, we have a lot of room for recovery."

"However, we must see the danger in the opportunity."

"We must have a sense of crisis. The characteristics of the primary stage are unsustainable. When this stage is over, product supply will increase, and consumer prices will remain basically the same. Consumers will naturally choose products based on quality, and the industry will enter a period of healthy development."

"At that time, successful filmmakers needed to produce high-quality products and build brands, which would naturally generate added value premiums in the market competition."

"Besides that, there is a third stage, the fully mature stage, which means that cinema construction has reached saturation. At our development speed, it is possible to reach a certain saturation in ten years."

"At this point, the market is no longer expanding and no new audiences are coming in."

"This is different from the primary stage. Some viewers who have watched bad movies like The Promise, Crazy Monkey, The Legend of Zu, The Legend of Zu, The Legend of Zu, Storm Riders 2, and Wu Yusen's Red Cliff will never enter a theater in their lifetime."

"It's just that the market is expanding now, and the rate of departure is lower than the rate of arrival. Plus, we have unified the language, so as long as the cinemas are built, new audiences will come in, so this contradiction is covered up."

"We must note that the oldest people born in the 90s are already or years old. They are gradually becoming the mainstream audience."

"I can give a definition for the post-90s generation. They are the first modern generation in the true sense. We the post-80s generation have experienced the four major hatreds and suffered a lot of denial. We have a strong need to prove ourselves."

"The memories of the 90s generation are the unity of the people during the earthquake, the Olympics, and our second-largest GDP. Public security has been getting better since we were born and is not as chaotic as when we were kids."

"For them, development is natural, rapid development is commonplace, and strength and confidence are innate. That's how they remember it."

"I don't know if you've noticed that there have been comparisons between If You Are the One 2 and Love Is Not Blind."

At this point, Shen Santong paused and said, "I won't record the rest."

After the participants put down their pens, Shen Santong continued, "The era of Director Feng Xiaogang is passing. This time will not be fast, but it will not be slow either. We will see a change in five years."

“The second stage, which is five years from now but less than ten years at most, will probably be over. It will not reach the stage of complete saturation and will be abandoned by the audience.”

"The play "Non 2" lacks sincerity and is only suitable for the first stage. The next play will definitely pay the price. "

“The times and the future call for better works.”

Guo Fan, as a representative of the film business, gave further explanation.

Shen Santong could choose not to mention the results, but he could not omit it.

Let me talk about the overall situation first.

"Our film market is exceptionally strong this year. Santong Entertainment has produced 63 films, including 16 theatrical films, 17 TV movies, and 30 short films."

"This year, the total domestic box office reached 172 billion, an increase of more than 70 billion compared to last year, a growth of 63%. Among them, the films produced and distributed by our Santong Entertainment took 36.6 billion, accounting for 57% of the total share, and % of domestic films."

aims.

"Of course, we must keep in mind Director Shen's requirements, not be proud, and aim for the goal."

"We must learn a lesson. This year, apart from our Santong Entertainment, there are many domestically produced films released under the banner of domestic 3D, such as "Once Upon a Time in China", "The Legend of the Demonic Hero: Don Quixote", and "The Monkey King: Prequel". Almost all of them are scams."

"Once Upon a Time in China was said to have a $2000 million investment, but the box office was less than 5000 million RMB. Enlightenment Films terminated the contract with Zhao Wenzhuo, who had originally signed a three-film contract."

"Losing money on one or two movies is a small loss, but the biggest loss is that the audience is completely disappointed with 3D movies. The popular 3D movies have become infamous."

"We at Santong Entertainment must cherish our reputation. If 3D is needed, do it. If a giant screen is needed, use it. If it is not needed, just use an ordinary screen. Don't force it or create gimmicks."

"In the next year, our goal is to maintain a 30% market share, ensuring that Santong Entertainment, imported films, and other domestic films compete with each other, and we will do our best to ensure that Santong Entertainment alone can suppress imported films."

"This is not only a market requirement, but also beneficial to our cultural undertakings, including the negotiations with Xiaomi, making contributions in the film sector and giving the country more room for negotiation."

In terms of specific business, the total volume and quality are making steady progress.

"Next year we will further expand our production, and the total number of short films, TV movies, and theatrical movies is expected to reach 150. We will do a good job of building our locomotive brand, which is our golden signboard and we must keep improving. We will also do a good job of producing historical figure films and sequels to our best-selling movies."

"Starting next year, the focus will be on establishing a multi-level system, from short films to TV movies to cinema films, from short films of a few hundred thousand yuan to TV movies of one to three million yuan, small-budget cinema films of five million yuan, as well as medium-sized productions of ten million, twenty million, and fifty million yuan, and large productions of hundreds of millions of yuan."

"In addition, we need to expand and strengthen genre films, youth campus films and idol films, and low-budget horror films are necessary themes to improve the film genre."

"With more small and medium-budget films, we can provide more opportunities for both the front and back of the stage, enrich the market, and meet the needs of theaters. Five years from now, our output should meet the screening needs of the three theater chains."

"At this stage, we are not in a hurry to expand the scale, but to take steady steps to build a cultural ecosystem, insist on content first, and focus on content creation."

In terms of process, improve the process.

"In the film industry, we need to implement scientific management, improve the production process of 'front, middle and back, market-oriented', and implement the producer and director responsibility system."

"Strengthen the producer's responsibility, go deep into the 'four phases', handle the relationship with the director well, and in principle, the director's personal consciousness should not be excessive, and democracy should be promoted."

"We need to have people with complementary personalities to form a team, and focus on the director and producer, two important leaders of the project, to ensure the quality of the creative team."

"But just like in war, arrogant soldiers and brave generals always have privileges. If you have the ability, that's another matter."

"The prerequisite is that you have the ability. The film business can be tested relatively quickly. Once it is shown in theaters, it will be clear whether it works or not. If it works, it will live. If it doesn't, it will die."

other aspects.

"In the new year, we will increase investment in special effects technology research. We will not only hone our technology through projects, but also start to reserve technology, that is, do some long-term research outside of projects."

In addition to movies, games, Internet, television and other businesses also discussed their respective matters and studied the work for the next year.

A preliminary review was conducted on the plan on how to complete the "fourth phase of construction" within 15 years and how to establish a preliminary cultural industry system.

Shen Santong finally emphasized: "We aim at national development and make good use of existing resources. Compulsory education began in the 99s and college enrollment was expanded in 2003. Now it is constantly expanding. Since , when the first batch of college students entered society, higher education has continued to become popular."

"Increasing recruitment and solving employment problems is also a way to utilize talent resources. Young people born in the 90s have already started working. After all, the cultural industry is about popularity and will always be a career for young people."

"We also need to pay attention to the proportion. For example, for directors, one-third should be trained professionals, one-third should be industry insiders, and one-third should be outsiders. Maintain a certain proportion and don't have all trained professionals."

"The current situation in our industry is that the quality of practitioners is generally low, and some positions are highly professional. It is not good to intervene blindly. We must start from management positions and gradually improve the level of practitioners."

"The producer and director form a team and discuss things together. The producer must have ideals and be able to do ideological work. How to improve the system is our next focus."

“Establishing a system that can be upgraded, trying to run a points system, and building a content creation platform are top priorities.”

"The fact is that our education is not up to par. Many graduates from professional schools have acquired bad and weird ideas. We need people in key positions to play a key role and to discuss things through consultation."

"We can also enable those with backward or even opposing ideas to play a positive role through our structure."

"It's mainly about the market. Movies are for the audience, and games are for the players."

"That's all I have to say."

After the small meeting, the big meeting will begin.

Heads of multiple departments including the Weibo department, Deep Sea Culture, Public Relations Department and Jiahe representatives reported to Shen Santong on the preparations for the 4th Weibo Annual Ceremony to be held in early January next year.

This session is co-organized by multiple departments and will be broadcast on Blue Channel.

The main body is the traditional Chinese style series, and the competition for the right to speak with luxury goods must continue.

Guofeng is actually Hanfu, but don’t touch some people’s nerves by talking about Guofeng or traditional clothing to the outside world.

In fact, many traditional costumes and even folk dances were specially designed after the founding of the People's Republic of China and did not exist originally.

“This is a bit large.”

Shen Santong looked at the sponsors and the guest list. As long as the Hong Kong and Taiwan artists from both sides of the Taiwan Strait and Hong Kong were invited, basically all of them would come.

Others didn’t know what to say. Who knew if Shen Santong was just pretending?

I complained in my heart, brother, don’t you know your position? You may not remember who is coming, but what if you remember who is not coming?
(End of this chapter)