New Age Artists

Chapter 56 Localization does not mean local

Similarly, it’s a pity for Ning Hao.

It's such a good movie, but the box office was so low. I feel like I owe him a ticket.

Ning Hao gained a lot of popularity among the audience, which will be of great benefit to his future films.

In this life, "Supermarket" does a better job than Stone in changing the audience's prejudice against domestic films.

Supermarkets are more down-to-earth, and the audience doesn’t need to sigh afterwards, but can be satisfied on the spot.

"Don't localize just for the sake of localization. We need to be more confident. More confident."

Shen Santong pointed out the problems with Shitou's current script.

Ning Hao is a little unconfident in the play Stone.

On the one hand, Ning Hao likes Guy Ritchie's movies very much and appreciates his filming techniques even more.

On the other hand, Ning Hao was worried that the audience would not accept it and that he would be accused of plagiarism.

So in script writing, he deliberately avoided Guy Ritchie's approach and tried to establish a completely new method.

Shen Santong agreed with this idea and believed that localization was right.

To make money from Chinese audiences, you have to make them like your film and it has to be localized.

But Shen Santong and Ning Hao had some differences on what localization is.

Or there is analysis on what is Sinicization.

The chaotic and dark background of "Lock, Stock and Two Smoking Barrels" is completely understandable because Britain has that kind of culture.

Britain's great shortcomings and virtues are not only towards its colonies, but also towards its own people.

For example, when the Iron Lady privatized the railways, they divided them up.

The way it is done is very stupid. The government bears the operating costs and the collection of fees is given to private enterprises.

The entire working class, that is, the lower class, has no future.

Guy Ritchie grew up in that environment.

It is normal and understandable that the literary and artistic works produced in such an environment are filled with confusion, darkness and despair.

It's the same for anyone who is put in that environment.

But the Chinese are different.

Ning Hao's understanding of localization, in Shen Santong's view, is "localization", a sense of earthy flavor.

Get in the mud and go local for the sake of localization.

Fortunately, it doesn't have much of a smell, which is somewhat acceptable to Shen Santong.

In his previous life, Shen Santong worked in civil engineering. He was really angry and witnessed the changes in public opinion with his own eyes.

In the 80s and 90s, China’s infrastructure was not good, but they boasted about infrastructure and high-rise buildings.

After the 08s, especially after , China's infrastructure was on track, and high-speed railways were waiting for its people.

Now we talk about connotation and culture.

Who says that domestic films must be rustic? Who says that China must be rustic?

Then what is the point of building so many skyscrapers and what is the purpose of industrialization?
Skyscrapers abroad are skyscrapers, they represent culture and civilization.

China’s skyscrapers are no longer skyscrapers. In China, infrastructure development has become the original sin?
That doesn't make sense.

Dialects are allowed, but they don’t need to be deliberate.

Of course, the stone may also be a cost issue, but Shen Santong was the supervisor of this version, and the factory had to look like a factory.

Business is difficult and people are worried, but the colors need to be bright and the place needs to be spacious.

After joining the WTO in 01, China ushered in great development.

Let's have something from industrial civilization to lift our spirits.

If you are not a big-time British person, you don't need to force cosplay, just be more confident.

"I will communicate well with Haozi." Xing Aina wrote down Shen Santong's request.

"Director Shen, we will definitely make this story well." Editors including Yue Xiaojun also expressed their opinions.

Only after they participated in the specific writing work did they realize that it was the second part of Supermarket.

very excited.

This is the sequel to a 150 million movie. If it works well, it will be a huge success in this industry. "I'm just giving you some advice. This movie is mainly based on Ning Hao's ideas."

Shen Santong remembers the plot of "Crazy Stone" very clearly. He has watched it many times and it is really a good movie.

But he won't take it out directly. This is an opportunity for Ning Hao and other main creators.

In Shitou's play, his role is the marshal.

The general is Ning Hao, and the others are soldiers.

The marshal is responsible for coordinating the overall situation and grasping the direction.

It's not the way a marshal would do things by stealing jobs from generals and soldiers.

If Ning Hao hadn't gone to the film festival, Shen Santong would only choose an editor representative to communicate when Ning Hao was present, rather than communicating directly with the editor.

For the Stone project, Shen Santong only arrested Ning Hao, and he would only take action if Ning Hao failed to meet his requirements.

Of course, taking action at that time meant replacing the general.

Ning Hao was very capable in his previous life and made contributions to domestic films, but he repeatedly failed to meet Shen Santong's requirements and had to be replaced.

The supermarket has a box office of 150 million, and the business of the entire industry chain is measured in billions. It is not just a game.

As the second part of "Crazy", Shen Santong even felt that "Shitou" might not have as high a box office as "Supermarket".

The supermarket is simple, the main plot is very simple, and it is hilarious.

Beneath the funny surface, there are some deeper things buried, which are easy to dig out without any threshold.

There is a threshold for watching stones.

There are multiple narrative lines, and the timeline is a bit confusing.

Veteran movie fans will exclaim how awesome it is, but ordinary audiences may curse if things go wrong.

Shen Santong must be more cautious.

2 month 18 day.

China Painting Film Digital Technology Company was established with a registered capital of 50 million yuan (not paid in full, just pay it at a specified time, there are many tricks), and China Film Group invested in technology and held 30% of the shares.

Zhonghua is Zhonghua, not an abbreviation, the full name is Zhonghua.

"China Film Group has a film digital special effects production system, a film-to-high-definition production system, and the country's only digital cinema film master production system. It has the conditions and foundation to complete the entire process of digital film production."

At the signing ceremony, Han Sanping gave a speech: "We support and encourage private capital to invest in digital film infrastructure, develop digital film technology, and promote the full digitalization and large-scale development of film production, distribution, and screening as soon as possible."

Han Sanping just showed up at the signing ceremony and gave a speech.

The specific work is to communicate with Hualong Film Digital Production Co., Ltd., a subsidiary of China Film.

Shen Santong first thanked China Film for its support, and then said: "Digital movies and film movies are like cars and carriages. Digital movies represent the future of movies. China Film Association will carry out professional and refined operations in the field of digital film technology, and achieve progress from basic to advanced."

“We focus on the refinement of digital films, computer special effects, and 3D film technology, changing the stereotype that digital films are only used to reduce costs, so that more directors can create their own works at a lower cost.”

Shen Santong investigated the situation in the digital film field and found that it would be difficult to do it without the support of China Film Group Corporation, as few private companies have invested in it.

Currently, schools do not offer many professional courses related to computer digital special effects.

But it is not really difficult, you still need a project to support it.

He plans to use the two film projects, The Gatehouse and Stone, to accumulate talent and technology.

"Director Shen, the sequel to Supermarket is handed over to a director who has not proven himself commercially. Are you worried that the audience will not buy it because it has shifted from comedy to horror and suspense?" After the press conference, a reporter ran over and the microphone came towards him.

It is true that Shen Santong seemed to have disappeared since the supermarket promotion and he could not be seen at all.

There were only some gossips, about Zhang Jingchu staggering out of Shen Santong's company, looking pale with fright, and some true and false news.

"Where did you get the news?" Shen Santong was a little surprised.

Is this news spreading so fast? The project hasn't even been established.

There must be a traitor in the company!
"Do you admit that you handed the sequel to Supermarket to an art film director? What prompted you to make this decision? Can you reveal something about the new movie?" The reporter excitedly got the information out of him.

"We will announce it when the film project is approved." Shen Santong said nothing more and left.

"Mr. Han, what do you think about the fact that the sequel to Supermarket will no longer be directed by Shen Santong? Do you have confidence in the new director?" the reporter asked Han Sanping.

“Of course we have to support the new director. But Supermarket is a project of Locomotive Film Company.” Han Sanping’s face turned dark. He had always insisted that Shen Santong come in person for the sequel to Supermarket.

As the news of Shen Santong Film Company's two film projects came out, the entire industry was shaken.

Countless people in the circle were shocked.

Female celebrities want to take the initiative!
(End of this chapter)