New Age Artists

Chapter 48 Three Major Marketing Guidelines

Respect the audience, don't be separated from them, respond to their expectations and needs, and there is no need to worry about the box office.

The audience's voice is small, but their power is great.

Very small, because the power of a single audience is small.

The general rule is that the box office of any movie is accumulated by the audience's movie tickets. Even a box office of billions is inseparable from movie tickets that cost ten or twenty yuan each.

When the movie was released, Shen Santong only dared to hope for a box office of 20 to 30 million.

Over 100 million, I dare not even think about it.

Predicting box office is like predicting war, full of fog.

I don’t know what the opponent is like.

Just like back then, no one could have imagined that the heavenly soldier would indulge in the gentle arms of the volunteer team and rot.

I didn't expect that the wild fox Zen tactics mentioned by Gongdelin were so useful in interspersed attacks.

Who would have thought that the highly praised five-star general was actually such a stupid commander.

It is even more unexpected that the most powerful industrial country would lose to an agricultural country.

To the extent that at the public level, the empire strictly prohibited any mention of that war in film and television works or news reports.

Shen Santong never imagined that Supermarket would be such a box office success.

The audience was so easily satisfied that he just showed a little respect to them and they returned the respect beyond imagination.

Likewise, I'm afraid the media couldn't have anticipated how popular supermarkets would become.

Amidst a chorus of negative voices, it achieved such an exaggerated box office result.

Once it’s taken off the screen in supermarkets, it’s destined to be a forgotten movie in some media reports.

"The marketing is not perfect enough." Shen Santong regretted.

At that time, he was furious about the rumors spread by some media. He read some reports in the first few days, but later he didn't want to read them anymore.

Missed the opportunity and did not make good use of the media smear campaign.

"I'll use it in the next movie. The media won't let me go anyway."

After the review, Shen Santong put away his notebook.

According to Wu Jing's experience, malicious criticism from the media will accompany Shen Santong for a long time.

After Wolf Warrior 2, various forces tried every means to deconstruct Wu Jing.

Memes, clown imitations, ethnic groups, spliced ​​videos, all the tricks imaginable were used.

The supermarket box office results came out yesterday.

It closed at 223 million on Wednesday, and the total box office is heading towards million.

"Fortunately, the Internet ticketing system has been built, which gives us a good time to make movies." Shen Santong sighed.

A few years ago, the box office success of a movie had nothing to do with the producers and they didn’t make any money.

The bulk of the revenue was taken up by individual cinemas.

The interests of the producers, taxes, management fees of the special fund office, special film development funds, and theaters have all been damaged.

What is scary is that in an era when local landlords are enjoying the best of the situation, local powerful figures cannot get in.

There is no way to improve the situation when multiple parties are damaged.

It was not until 2000 that we integrated into the international market and joined the WTO that we had to regulate various markets and build awareness from top to bottom.

In order to regulate the film market, strengthen basic management of cinemas, collect special funds for films, we have begun to build a national computer ticketing network, using emerging technologies to bypass traditional statistical methods and carry out dimensionality reduction attacks.

At the end of 02, with the help of the first domestic blockbuster "Hero", we tried to use the distribution and screening method of imported split-revenue films under the rules of the theater chain system.

The reform of the cinema chain system breaks the original distribution system, realizes the transition from fragmentation to network connectivity, forms cinema chains, and reduces the distribution levels.

Then, by the end of 03, 32 cinemas in 995 provinces, cities and regions across the country, including XZ, had installed computer ticketing systems.

The cinema chain system has also gradually matured. All 35 cinema chains have installed cinema receiving terminals, and the country's 32 provincial-level film regulatory departments have also established provincial-level management terminals.

Plus, everything comes down to box office numbers, which combine box office growth with the future of film policy makers.

Only through a multi-pronged approach can the problem of box office stealing be solved.

At this time in 05, the film market was gradually regulated and the phenomenon of box office theft was greatly reduced.

"Okay, let the agent communicate well. Lu Yu is very good at asking questions. If it's hard to answer, leave it to Brother Bo."

Shen Santong hung up the phone with Tang Yan, and Tang Yan and Huang Bo went to "A Date with the Bass" together.

It was a difficult show to be on before the movie became a success, but it became very easy after the movie became a success.

The major program groups of "A Date with Bass", "Happy Camp" and "Super Interview" have all invited the Crazy Crew, and Shen Santong is naturally the first choice. With the box office of Supermarket exceeding 100 million, the title of King of Heaven is justified.

Even a little low.

Some program crews offered millions of dollars to get Shen Santong's first interview, but he refused.

Once the movie promotion cycle is over, I don’t feel like moving.

A billion-dollar director should have the style of a billion-dollar director.

Identity is given by oneself, and respect should also start from oneself.

Shen Santong did the whole thing. His previous marketing, writing books and songs were all for the sake of movies.

Now that the movie is done, it’s time to keep a low profile.

It would be better if you calm down a bit.

After reviewing the situation, Shen Santong dealt with the past squeezing work.

Ringtone, Dongtian.com, supermarket subsequent copyright business and brokerage business.

Heads of various departments are waiting for reports.

"It's inappropriate for Tang Yan and Huang Bo to be little queens and little kings. Don't be too exaggerated. The more you have to be low-key at this time, work hard on marketing, think of more words, and spread the press release."

The person in charge of Deep Sea Entertainment sent Tang Yan and Huang Bo’s planning arrangements.

Shen Santong took a look and found the marketing a bit exaggerated, and was obviously negatively influenced by Hong Kong and Taiwan.

Tang Yan and Huang Bo are going to take the artist route, relying mainly on word of mouth and taking the long-term approach.

"Yes." The person in charge was learning how Shen Santong marketed himself and came up with the marketing plan for Tang Yan and Huang Bo.

I failed to figure out Shen Santong's thoughts and my efforts were in vain.

"Tang Yan is assigned two bodyguards, one is by her side, and the other is in remote contact. Huang Bo is assigned one, and security must keep up."

Shen Santong gave advice on team configuration, and Tang Yan and Huang Bo's popularity increased, preparing for a rainy day.

These are unstable years.

There are a lot of strange and chaotic things happening, and female celebrities should be especially careful.

First of all, you have to keep yourself clean. Secondly, you have to be surrounded by a team, including bodyguards, life assistants, and executive agents. You cannot be left alone.

Doing these two things can basically avoid most of the troubles.

There is also a certain probability that a long-range bodyguard will play a role.

If someone really blocks the door, someone outside will have time to react.

If you meet someone with a mental problem, just part ways with him.

Being in the spotlight will magnify many things, and it is also a form of protection.

"As for myself, I'm too conservative. I should throw away the title of crossover superstar and focus on being a director."

Shen Santong’s agency contract is also with Deep Sea Entertainment.

The King of Crossovers was a little bit weak before the release of Supermarket, and after the release it was completely unworthy of his status.

The king of pop belongs to the category of artistes. Especially with the coming of Hong Kong and Taiwan trends, some artists have begun to move towards becoming actors.

The director is an artist with high standards.

The person in charge thought of a point: "The first director of the new generation?"

“Is this marketing, isn’t this the truth?”

Shen Santong pointed out: "The three major marketing directors are me, Zhang Yimou, and Feng Xiaogang. Three billion-dollar directors, the three of us."

Chen Kaige’s “The Promise” hasn’t been released yet, so I’ll take up a spot first.

“I’m afraid, maybe, there will be a lot of criticism.” The person in charge was confused.

Zhang Yimou has been working hard for many years and has won the three major international film awards in Berlin, Venice and Cannes.

Nominated for multiple Oscars and Golden Globe Awards, it transformed into a commercial film in 02 and ushered in the era of domestic blockbusters. It is the box office record holder for mainland films.

The little steel cannon has also come a long way over the years, opening the Lunar New Year box office. After "Party A and Party B" in 97, the movie box office has often been either first or second in the mainland.

It was a little bit short of winning any awards, but it did win the Pyramid Gold Award at the Cairo International Film Festival.

He arranged for Tang Yan and Huang Bo to keep a low profile, but he himself was high-profile and so exaggerated.

He really wanted to ask whether he was a little unworthy to be listed alongside Zhang Yimou and Feng Xiaogang, but he didn't dare to ask.

Afraid of dying if I try.

(End of this chapter)