Can not doing what one wants be called rebirth?

Chapter 43. A Quiet Life Where Everything Turns into Gold

“I really don’t understand.”

It was 8:30 in the morning on Saturday and the sun was shining brightly.

Zhou Si Ning and Guan Yongyi walked arm in arm on Beiyuan Street. They had just finished breakfast in the cafeteria and planned to sit in the store.

The business hours of [Turning Stone into Gold] are not much different from most coffee shops. It opens at 9 am and closes at 10 pm.

"Every time those two seniors came to sing, not only did he not ask them for venue fees, he also offered to bring them coffee!"

When this was mentioned, Zhou Si Ning wrinkled her nose slightly, like a cute kitten that was angry.

"The store is already short of staff, and yet they let Tian Yi cut in line and do the work for them first!"

Zhou Si Ning pushed open the door, the sound of wind chimes rang out, and she nodded to Tian Yi at the bar.

Today, "Turning Stone into Gold" has become a must-visit destination for young people from several nearby universities.

The original Fuguang coffee actually tastes pretty good, the coffee beans are solid, and the machines are all first-line brands. There is a reason why they are expensive.

It's just limited by the boss's decoration aesthetics and operational capabilities. Good wine needs no bush, not to mention the price, which has discouraged a large number of potential petty bourgeoisie customers.

But since Lu Jincheng took over, he has quickly changed everything with simple operations.

He first reduced the price to 80% of the original price, keeping it at a level that ordinary college students could afford without any pain but at which he could easily make a profit.

Zhou Sining was then arranged to carry out a comprehensive renovation and decoration, and with the help of her excellent aesthetic sense, the place was created into a celebrity check-in spot.

The design and decoration of the entire store, from hard furnishings to soft furnishings, were all created by her by "breaking down a little and filling in a little".

She brought her own collection of Pop Mart items from home and made a display wall; she also invited friends from the studio to hand-paint cartoon patterns on the wall together.

There are also industrial-style walls and camping-style tables and chairs
One customer commented that Midas Touch "has a special quality, a sense of belonging."

The final killer move was to let the young internet celebrity Miao Keyan participate in the entire marketing process.

Miao Keyan had just been on the hot search list, and her popularity was at a high level. Coupled with Mr. Lu’s golden elixir-level photography skills, once the set of photos was released, she directly led a trend!
"Senior, please cooperate with me in shooting a video."

Having reaped the benefits, Miao Keyan was naturally happy to cooperate, and that night he came to the store again to take photos for a one-day barista experience.

Lu Jincheng controlled the camera position while Tian Yi taught step by step.

She filmed every step of making coffee, including grinding beans, extraction, latte art, and when customers arrived at the store to place orders and checkout.

Driven by wave after wave, [Turning Stone into Gold] is becoming more and more popular among young people.

Look, it’s early on a Saturday morning, and normally not many people would visit a coffee shop at this time, but the dining area of ​​“Turning Stone into Gold” is already half full.

Near the background wall, several senior schoolmates with delicate makeup held up their mobile phones and took pictures of each other from different angles.

"Well, he should have his own calculations."

Guan Yongyi blinked.

Her opinion of Lv Jincheng gradually changed as she got to know him better and as the "Turning Stone into Gold" coffee became popular.

Who said a coffee shop wasn’t a good project in the first place?

As a serious law student, she feels that even for young people, a drink that costs more than 20 yuan requires a certain level of purchasing power.

Her initial assessment was that there would not be many such consumers in the university town.

In the evening, Zhou Sining would count the daily sales with Tian Yi. Guan Yongyi didn't want to go back to the dormitory too early, so she would follow him out of boredom.

Revenue grew exponentially, and she witnessed with her own eyes what Mr. Lu casually said: traffic comes in waves.

"Our store is so popular now. If they want to come and sing to increase popularity, we should be the client!" Zhou Sining pouted, feeling very unconvinced.

She has a typical financier's trading mindset. How could she not pay when she came to borrow the venue?
Just think of you as customers. It’s fine if you want to sing for your own pleasure, but you still have to spend some money, like have a few cups of coffee, right?
She just doesn't want to be invited by Mr. Lu to give two people free coffee every time.

"Well, but, baby, those two seniors sang really well."

Guan Yongyi is not a layman, she understands music.

Compared with Zhou Si Ning's attitude, Guan Yongyi likes the two senior students very much.

Every time the strangely named group called "Landlord's Cats" came to sing, she would sit in the first row to listen.

Sometimes, all it takes to be moved is just one minute of listening.

It sounds good.

Their works always have a strong Jiangcheng flavor. Even if the audience is not from Jiangcheng, they will inevitably be infected by the local atmosphere in the music.

The bright lights of Chuhe Hanjie Street, the gentle evening breeze blowing against the Yangtze River Bridge, the grandeur of the entire city overlooking from the Yellow Crane Tower, the various snacks in Hubu Lane, and the romance on Cherry Blossom Avenue.

Having experienced the changeable weather in Jiangcheng, heard the huge waves in the lake, and seen the leaves of the sycamore trees falling in the wind, it seems as if I can hear this city in their music.

"So what if they sound good? If they sing well, can they still become singers?"

The corners of Zhou Si Ning's mouth drooped slightly, forming a small arc, and her puffed expression revealed a hint of playfulness and cuteness.

"If they are really that capable, I will admit it. Next time I will take the initiative to buy them coffee, ha!"

"Oh, you should be more open-minded. You have so many customers every day, so this is not a big deal."

Guan Yongyi pursed her lips and chuckled.

“If you don’t run a household, you won’t know how expensive firewood and rice are!”

On the other side, the [Turning Stone into Gold] studio.

Since the end of the Hundred Regiments Campaign recruitment, Lu Jincheng's base on campus has had two new members.

No ordinary person volunteered to sign up to be an internet celebrity, but he actually recruited employees for his studio.

One of them is Luo Shaoqin, a junior majoring in computer science, who is currently responsible for video editing.

The reason for signing up is that I think the MCN industry is promising, and my skills meet all of Mr. Lu’s requirements for workers.

The other one is called Luo Lang, a freshman. As his name suggests, he is mainly responsible for other miscellaneous chores.

He just thought it sounded fun.

"Jincheng, I don't really understand why you haven't been filming Miao Keyan recently?"

In the studio, Luo Shaoqin asked curiously.

He has been full of energy since joining the studio.

Of course, it’s not just that he can get close to beauties like Miao Keyan through the videos shot by Mr. Lu, but he is also convinced by Lu Jincheng’s ability to produce hits in a short period of time.

This is the fucking career I want to do!

But these days, the content of the videos that Lu Jincheng arranged for him to edit was a bit boring.

Contrary to usual practice, it was not the beautiful woman whose haircut he thought was pleasing to the eye, but two girls sitting in the cafe, one holding a guitar and the other holding a microphone.

Sing quietly.

What’s the point of editing a video like this?
I changed the title of the book, hoping it can attract more readers~
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(End of this chapter)