1980 My Entertainment Era

Chapter 308 They are busy...

"A Bite of China" gave the leaders confidence from the very beginning, and Xia Tian did not disappoint this excellent idea. The results even exceeded the leaders' expectations and made them overjoyed!
The background music, coupled with Xia Tian’s “inner narration”, and the camera shots are simply irresistible!
It’s worthy of being a movie-level documentary shot with 35mm film, the pictures are so great!
The food photos are even more mouth-watering.

Northeastern cold noodles, sweet and sour pork, crayfish tofu, venison, chicken rack, pig-killing dishes...

Mutton soup steamed bun, roujiamo, Kuadai noodles...

Dandan noodles, Fuqi Feipian, maocai, hotpot...

Cantonese-style morning tea, white-cut chicken, dry-fried beef noodles, honey-glazed barbecued pork, Buddha Jumps Over the Wall...

I just watched two episodes of "A Bite of China". I'm hungry!

The leader in charge of logistics was also alert and quickly told his subordinates: "Lunch will be served earlier, so prepare something more substantial!"

Even the short stories in "A Bite of China" feel very good.

Xia Tian’s acting is also very good. He portrayed the feeling of a traveler on a business trip alone in the motherland, and also the state of a young person who loves to eat and is willing to explore.

The various landscape shots and cultural features of the four regions represented are refreshing to watch, and also have a bit of the "exotic atmosphere" of a distant foreign land!
The bicycle army of countless industrial workers under the white mountains and black waters, the city walls and people of the ancient capital of 13 dynasties, the Wuhou Temple that made a name for itself, the revolutionary historical monuments in Guangzhou, and the high-rise buildings in Pengcheng that are changing with each passing day...

It’s not only the temptation of delicious food, but also the touching humanistic care and a deep feeling in it!
Yes, you can!
Even the "Wulin" that was regarded as a bonus by the leaders, after being accompanied by two theme songs and the opening credits, gave people a sense of distant dreams - is this the folk martial arts world?
This kid is really capable!

……

When Xia Tian was still discussing the broadcast time of the documentaries "A Bite of China" and "Wulin" with the leaders of the station, the National Games in Guangzhou ended.

There isn’t much to say about this National Games, but we do have to talk about Jianlibao!
Jianlibao, which made a big splash at the Los Angeles Olympics, competed with Coca-Cola for the title of "designated beverage" for the 6th National Games held in Guangzhou.

Coca-Cola was willing to invest 100 million yuan, but Li Jingwei raised the price to 250 million yuan in one go, plus a free gift of 10 yuan worth of drinks, and finally got what he wanted.

During the Games, Jianlibao advertisements were printed on everything from the walls to spittoons in the newly built Tianhe Sports Center.

At the closing ceremony, more than 200 staff members wore sportswear with the Jianlibao logo, and each of the 8 spectators received a can of Jianlibao drink.

After the National Games, Jianlibao held a national distributor ordering conference and received 2 million yuan in order payments in two hours!
After that, Jianlibao came to CCTV to advertise!
Li Jingwei wrote the slogan himself: If you want to be healthy, drink Jianlibao~
It’s a taste of the times!

To be honest, it was quite tasty! Unfortunately, it was ruined by internal fighting.

……

Milan took advantage of Xiaoxu and the others not paying attention and quietly slipped into Xiatian's study.

She has been "starved" so much in the past few months that now she has ignored the "three-day agreement" and comes to harass her whenever she gets the chance!

Xia Tian was sitting at the desk, sorting out his manuscripts. When he saw her come in, he quickly warned her, "I'm writing, don't mess around!"

Milan smiled and pulled her hair back, tying it with a rubber band: "You wrote it, I don't need you... let me do it!"

As he said this, he pulled a cushion from a chair beside him and crawled under the desk.

Hiss~hoo~
It is time to practice.

I will... concentrate on writing... huh~
Then Zhang Li suddenly knocked on the door and came in: "Hey, where's Milan? I just saw her go into the study?"

Zhang Li: "Forget it. I heard from the station that KFC, a foreign restaurant, wants you to advertise for it."

Xia Tian was stunned: "Ah? Why are you looking for me to advertise? I'm not in the advertising department!"

"Let's ask you to shoot a commercial. The song you sang about eating fried chicken on Qianmen Street is so interesting!"

She and Xiaoxu were right next to the phone at the time, both laughing so hard that they were weak.

As a result, when Milan heard the song at the table, he burst out laughing.

Zhang Li: "Milan???"

Xia Tian: "She... is busy?"

"Busy?" Zhang Li bent down...

Two minutes later, Xiao Xu knocked on the door and came in. "I heard someone wants you to shoot a commercial, so I wanted to go along and see for myself... Hey? Where are the two of them?"

Xia Tian: "They are busy..."

……

Sure enough, KFC approached CCTV and planned to find the most popular star to make an advertisement for them.

Especially when I heard that I can record shows, write songs and sing in the summer, it’s perfect!
Although there is only one store like this in mainland China, it would definitely lose money if it advertised.

But they have a large family and a big business, so they focus on playing the long game and catching big fish. They want to do business for ten or twenty years, so they start cultivating the brand effect from now on!

Xia Tian didn't want to care at first, but the other party gave too much.

He didn't ask in detail what the conditions were for CCTV, but since the station approved it, it must be a big number. Anyway, 50 Dabuluo were given to Xia Tian alone~
Zhuo! No matter how rich you are, you can't play like this, right?
When will your store be able to achieve a turnover of 50? You opened the store for me, right?!
But KFC is also thinking: my 50 is also part of the advertisement. Once this news is released, won’t the whole country be shocked?!

If you really spend 50 on advertising, I'm afraid it won't even have one tenth of the effect.
Now the pressure is on Xia Tian, ​​do you think you should accept it or not?
Take it. Once the news of this 500,000 gets out, I'm afraid I'll become the number one fat pig on the kidnapping list in the next few years!
Those gangsters dream of being a member of their own gang.

More importantly, everyone thinks that Xia Tian has made a lot of money! Calculate his income every day!

But if you don't accept it, it will be even more interesting - how much money does Xia Tian have to have that he doesn't care about half a million? !
Boil
Damn, a fried chicken chef doesn’t look at the recipe, but instead looks at the art of war!
But in fact, the person in charge of KFC in Asia did not understand Xia Tian’s situation. For Europeans and Americans, it was a huge opportunity to prove that they were rich!

Who would have thought that Xia Tian was still worried about having too much money?
If they say this to others, their CPU will be overloaded immediately!

In the end, Xia Tian took the job. After all, the station was also doing his job - I don’t know how much KFC paid the station?
We shot a commercial, edited it into three and a half minutes, and used the song "I'm Eating Fried Chicken on Qianmen Street" in summer!

The commercial was broadcast on CCTV and Yanjing TV, and the song was played every day in front of the KFC store on Qianmen Street!

There is a speaker system placed at the entrance of the KFC store, playing the song "Summer" over and over again.

Many years later, someone asked the people at that time.

Someone commented: I live near Qianmen. At that time, I listened to this song all day long, and my spleen and stomach were damaged. I still can't stand fried chicken!
……

On December 12, the first National Fitness and Bodybuilding Competition was held in Yanjing, divided into aerobics and bodybuilding.

This time there are women participating, wearing bikinis!

This was the first time she wore a bikini in public at a formal event, and it was hard to get a ticket.

Two years later, a movie called "Hello, Bikini" was made, which was about the bikini incident at this bodybuilding competition.
They didn’t get tickets for the pants, so they finally used their connections to buy some scalper tickets, at 40 yuan each!

This is not the most expensive one!

The most expensive scalper ticket was sold from 10 yuan to 200 yuan.

More than two months' salary for an average person! Outrageous!
The vendors at the door are selling all their telescopes out of stock!

These days we emphasize "developing sports and enhancing people's physique", and we highly respect all kinds of sports, even martial arts.

Magazines like "Bodybuilding" and "Martial Arts" have sales of hundreds of thousands every month!

Unlike later, the school's physical education teacher was "weak and sickly" and often handed over the classes to the Chinese, math and English teachers~
……

When Xia Tian heard that they had bought scalper tickets for the pants, he said they were being taken advantage of.

Then the pants asked, "Tian'er, don't you want to go and take a look?"

Xia Tian shook his head.

"Not going? Good taste!"

"Go! Why not go?"

"Is it too late for you to buy a ticket now?"

Xia Tian: "I don't need a ticket, I'm a contestant~"

Everyone: "Huh?!"

The pants were still patted: "It has to be Brother Tianer. We are worried about a ticket, but others just sign up for the competition and save the ticket money!"

When that guy plays, there are so many people! The stadium is full!

Doing aerobics, showing off muscles...

When Xia Tian showed off his muscles on stage, a group of his friends cheered and applauded.
Compared to summer, other male athletes are still not professional enough, with all the dehydration, fat removal, and carbon filling.

Compared to summer, they are not dry enough!

Others are doing bodybuilding moves, but in summer I just do martial arts moves!
That muscle may not be the biggest, but the lines are extremely clear, as if it was carved with a knife or an axe, and it is quite sharp!
Moreover, his muscles are very beautiful and symmetrical. They don’t look like they grew naturally. They seem to be molded by God!
It can be used as a human muscle specimen in medical schools!

Moreover, mobilizing Qi and blood in summer can cause muscles in certain parts to become greatly congested in a short period of time, which looks very exaggerated!
After the set, even the other bodybuilders on the stage couldn't help but come over to observe carefully, and they almost touched it!
Moderate fitness is so and so, excessive fitness is so and so~
And this body shape, these long legs, these broad shoulders, these proportions, and it still looks so white even with olive oil!
In the end, Xia Tian won the men's bodybuilding championship.

The judges debated for a while about the championship, and finally decided to give it to Xia Tian.

First of all, there are celebrities and gimmicks!
And summer muscles are so beautiful!

This is a bodybuilding competition after all, not just a comparison of who is bigger.

If you are really worried that public opinion will not give you the championship, you may end up being drowned out by public opinion instead.

The next day, Xia Tian’s fitness photos made the front page of the Evening News. The author was the number one summer fan - Fang Xiaoyan.

Thanks to book friend "Duan Langver" for the 100-point reward!
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(End of this chapter)