Peninsula Entertainment started from Reply 1988

Chapter 252 A box office hit
After attending Jung Eun-ji's concert, Kim Ki-hyeon continued to engage in roadshows.

Thursday, June 8th.

Affected by the working day.

The performance of "Bhunga" in the first three days after its release was not particularly high, mobilizing a total of 180 people, and the cumulative box office in the first week was million viewers.

Let’s not talk about the box office performance of “The Truth” for now, as it no longer poses a threat to the box office of “The Khan”.

The cumulative number of moviegoers in the last three days was less than 1.7, and the rating on Naver Movie Network had dropped to , which is terrible.

Kim Soo Hyun originally intended this work to leave a deep impression on the audience before he joined the army, and then stage a triumphant comeback when he was discharged.

But the result is the opposite.

But it was successful and left a deep impression on the audience.

After major theaters officially announced the release of "The Truth".

Kim Soo Hyun's agency held a media meeting for him.

At the meeting.

Kim Soo-hyun burst into tears and kept apologizing to the audience and media reporters.

It means that I have failed everyone's expectations.

I sobbed for more than ten minutes.

Finally, he revealed that he would take the initiative to apply for early enlistment.

I have to say, Kim Soo Hyun's move was amazing.

When the video of this media meeting was posted on the Internet, he successfully regained a lot of popularity among the public.

Even the media that had previously criticized him have changed their tone.

All of a sudden, the online public opinion about Kim Soo-hyun changed from box office poison to another superstar about to serve in the military.

The media glossed over the "Real" movie.

He also said that the failure of a movie cannot directly negate Kim Soo Hyun's previous achievements.

All major media outlets have helped Kim Soo-hyun to find excuses, so the only option left for the spectators is to forgive him.

Many netizens paid to preview "Real" online just for Kim Soo Hyun's performance.

Even after watching it again, the movie is still so bad.

But it is undeniable that Kim Soo Hyun's acting skills are indeed amazing.

Therefore, the score of "Reality" on Naver's online review began to reverse.

It has recovered from the previous 1.7 to 4.8 points.

This can be seen from this point.

Kim Soo Hyun is really kind-hearted and has a very high national popularity.

After watching this video, Jin Qixuan called him an expert.

He decided that if he accidentally made a bad movie in the future, he would also hold a media meeting like Kim Soo Hyun and cry his heart out...

But there are gains and losses.

Although Kim Soo-hyun has regained his popularity among the public, a decline in his popularity is inevitable.

Especially after the news of his early enlistment in the military spread, the businesses endorsing his products have been looking for new buyers.

……

After the first week of the movie's release.

Jin Qixuan and others are still working hard on the roadshow.

Normally, after a movie is released, after about a week of roadshows, we’ll have a rough idea of ​​its future box office trends, and there’s no need to go on roadshows anymore.

According to the current box office growth trend of "Bhunga", it is very likely to become the first movie this year to have over 10 million viewers.

But nothing is absolute. What we should be afraid of is that someone unexpectedly appears out of nowhere.

Although there are no competitors for the time being, everyone dares not relax for a moment and works hard to achieve a box office revenue of tens of millions.

As the saying goes, what you fear is bound to come true.

On June 6, "Okja" held a film press conference and announced that it would be released on June 10.

On the same day, "Transformers 5" was announced to be released worldwide on June 6.

I won’t say much about Transformers, it is a ace IP and a popcorn blockbuster, the box office will definitely not be low.

The film "Okja" is directed by the famous Peninsula director Bong Joon-ho.

Like "The Invincible Khan", it was also invited to be screened in Cannes.

But the difference is that "Bhunga" is in the midnight screening section.

"Okja" is in the competition unit and is also nominated for the Palme d'Or.

The production cost of 5700 million US dollars, plus the handheld game of famous director Bong Joon-ho, and the Rotten Tomatoes score of 8.5...

This is not Cheng Yaojin blocking the way, it's Li Yuanba and Yuwen Chengdu coming together to raid the house!
"Bhunga" cannot compare with these two films in terms of production cost, publicity and promotion funds, and the status of the main creative staff.

Therefore, all we can do is to work harder on roadshows before their films are released, stabilize market share, and maximize box office sales.

As for whether the box office of "Bhunga" can be maintained after the release of these two films, it depends on the quality of their films.

In the previous week, Jin Qixuan was on a roadshow in cities with large traffic such as Busan and Seoul.

And when the pressure came, the leading actors of the crew, including the director, went to various cities across the country to participate in roadshows.

Eating, traveling and accommodation are all together.

Although it is hard work, the results are remarkable.

According to box office statistics on June 430, the cumulative number of moviegoers for "Brahma Attack" reached million in two weeks, and it has been the weekend box office champion for two consecutive weeks.

On the same day, "Okja" directed by Bong Joon-ho was released in major theaters.

In the evening, Jin Qixuan made an appointment with Xue Jingqiu to go to the cinema to watch this movie.

This "Okja" is an ecological protection educational film.

The film tells the story of the sincere friendship between "Okja", a giant creature born with a secret, and Mija, a girl who grew up with it in a valley in Gangwon Province.

The story is always about the affection between the little human girl and Tamako.

The innovative fantasy plots, humorous performances and smooth action scenes are all very good to watch.

The most amazing thing is the protagonist Tamako, which is entirely made of CG animation.

The movie is 120 minutes long in total, and the main character Tamako's animation lasts 35 minutes.

After watching it, Jin Qixuan was envious.

It’s worthy of a $5700 million production, it’s really rich.

Overall, this is a very good commercial film.

But the next day, the premiere performance of "Okja" in Peninsula was pitifully low, with only 60,000 viewers.

This movie was invested by Netflix in order to quickly recoup its costs.

Netflix chose to release the film simultaneously on all platforms and in all major theaters.

This immediately affects the interests of the Peninsula's investors.

First, CJ CGV, the big brother of the cinema chain that owns 40% or even half of the screens in the peninsula, publicly protested against Netflix for not leaving a window period for the cinemas, and directly took the movie off the screen.

Soon after, the second and third largest cinema chains in the peninsula, Lotte and Mega, also announced their refusal to cooperate with Netflix and simultaneously removed the film from screenings.

Come down with this combo.

As a result, the film "Okja" had to be rescheduled for a week before reaching a release agreement with more than 100 other private cinemas on the peninsula.

No matter how this movie performs when it is released next week, without the support of the three major theater chains, it will definitely not be able to surpass "The Bu Khan" in the local box office of the peninsula.

In the third week, "Bhun Dang" continued to advance with great momentum.

It has been the weekend box office champion for three consecutive weeks, with a cumulative number of moviegoers reaching 730 million.

There are still 11 days before the film ends, so it seems that it is not difficult to break into the 10 million moviegoers. Therefore, everyone is like chicken blood, working hard on the road show, calling on the audience to watch the film a second or even a third time.

On June 6, "Transformers 22" and "Okja" were released simultaneously in Peninsular China.

It can be said that "Transformers 5" is indeed a popcorn blockbuster. In just four days of release, it attracted 150 million moviegoers (including weekends).

It directly broke the winning streak of "Brahma Attack" and won the weekend box office championship in the peninsula.

The box office performance of "Bhunga" began to decline. After all, the film's performance became weaker as it was released.

The total box office this week attracted only 130 million viewers, ranking second, with a cumulative box office of 860 million viewers.

As for "Okja", it was broadcast on only 111 big screens this week, with a market share of less than 5% and a cumulative audience of less than 12.

Don’t be fooled by the low box office performance of “Okja” in Peninsula.

In fact, its box office performance in theaters in other countries far surpassed that of Transformers 5.

The sluggish box office in Peninsula was purely a strategic mistake by Netflix.

The reason why "Transformers 5" was beaten by "Okja" in theaters around the world is because its reputation collapsed.

It was originally a highly anticipated blockbuster, but it was criticized in various ways, such as "the theme song sounds like a lullaby", "I was woken up by the explosion three times", and "there are very few battle scenes".

The ratings on film websites in various countries did not exceed 5.

Because of this, "Transformers 5" soon entered a period of weakness.

In the last week of June, the total number of moviegoers was no more than 70.

Without the huge pressure of "Transformers 5", the film is no longer a success.

"Bhunga" seemed to have seen the light of day again after the clouds had cleared, and it topped the box office in its last week.

In the last week, a total of 170 million viewers were mobilized, officially breaking the million mark, becoming the fifteenth film in the history of Peninsula films to have million viewers!
Speaking of which, the actual box office performance of the movie "Bhunga" is only approximately between 500 and 800 million viewers.

The fact that the box office exceeded 130 million was purely due to the hard work of the main creative team, who held about roadshows.

In this month, Xue Jingqiu lost 6 kilograms, and Jin Qixuan directly reached the lowest weight in history at 146 kilograms. As for Director Bian, his hair has begun to fall out...

That evening, June 30th.

CJ Producers held a celebration banquet for the crew of "Bhunga".

All the main creative staff received red envelopes.

Jin Qixuan and Xue Jingqiu were both very happy and got drunk.

"Bhunga" is Sol Kyung-gu's third film that has attracted over 10 million viewers.

For Kim Ki-hyun, the success of this movie made him a Chungmuro ​​actor right after his debut in the film industry.

He is the second leading actor in a movie with 500 million viewers, the second leading actor in a movie with million viewers, and he is also a newcomer in the film industry.

This is not just something to look forward to in the future, it is a promising future.

It is precisely because of this that the popularity of "Band of Death" has led to a surge in Jin Qixuan's popularity.

Soon, the company that endorsed Kim Soo Hyun found Kim Ki Xuan.

One of them is Coca-Cola, which he has been endorsing for three years, and it is time for renewal.

Coca-Cola is also pursuing a global youth strategy this year, and its mainland spokesperson has been replaced by a deer.

On the Peninsula side, Jin Qixuan, as the most influential male actor born in the 90s and 00s in the Peninsula, is naturally favored by brands.

However, Kim Ki-hyun does not have the same privileges as Kim Soo-hyun at Coca-Cola (he can endorse other competing beverages).

As for other contract details, they are still to be negotiated.

Another product is the Samsung laptops and printers that Kim Soo-hyun has endorsed for five years.

Samsung Electronics is very satisfied with the sales of Samsung S8 mobile phone endorsed by Kim Ki-hyun and its booming development.

It just so happened that Kim Soo-hyun was about to join the army, and Kim Ki-hyeon's popularity exploded.

Therefore, Samsung Electronics decided to deepen its cooperation with Kim Ki-hyeon, and the contract fee was the same as the price of the mobile phone, 10 billion per year.

The SK-II Facial Treatment Essence skincare product, which was originally going to sign a contract with Kim Soo-hyun, also found Kim Ki-hyun.

The main reason why the Facial Treatment Essence chose Kim Soo-hyun as its spokesperson was because of his popularity in Asia.

Although Kim Soo-hyun is currently in a period of declining popularity, a lean camel is still bigger than a horse.

Kim Ki-hyun's fame and popularity in Asia is still not as high as Kim Soo-hyun's.

However, Jin Qixuan is endorsed by GUCCI and has the support of the fashion circle, and his popularity in the peninsula is definitely one of the best at the moment.

In addition, Kim Soo-hyun is about to join the military service, and he may not be able to return to his peak after his comeback.

As one side gained strength while the other side lost strength, after discussion, the merchants of the magic water decided to find the emerging Kim Kye-hyun to replace Kim Soo-hyun.

When two luxury brands jointly select an artist as their spokesperson, the surge in popularity will surely benefit the business.

Besides, leaving aside other things, Jin Qixuan's appearance also meets the standards for the magic water to find a spokesperson.

As for Kim Soo Hyun's other endorsements, they are competing with Kim Ki Heon's current endorsements, so Kim Ki Heon cannot take them.

However, just based on the endorsements of these three international brands by Kim Soo-hyun, it is enough to raise Kim Ki-hyun's CF advertising value to the top in the peninsula.

In addition to Samsung laptops and printers, the specific cooperation details, endorsement titles and fees for the other two products are still under negotiation.

These three endorsements are considered the three most important advertisements that Jin Qixuan has been asked to endorse.

As for other endorsements, magazine articles, scripts, variety shows, etc., they have almost piled up into a small mountain on the desk of the agency.

However, Sheng Bingxu had not had time to communicate these things with Jin Qixuan.

Because when he answered the phone, Jin Qixuan had already fallen down drunk.

at the same time.

JTBC TV station released the second trailer of "Hyori's Homestay".

Earlier in the middle of the month, JTBC released the first trailer for the new variety show "Hyori's Homestay".

The content only shows the leisurely life of Lee Hyori and Lee Sang-soon before the B&B is about to open.

There are sweet clips such as beach yoga, having both cats and dogs, watching the sunset and drinking tea, etc.

When it was announced, it received quite a stir online.

Everyone wants to see what the "national fairy" Lee Hyori's private life is like after marriage.

The second version of the trailer was JTBC TV station trying to take advantage of Kim Ki-hyun's current popularity to achieve high ratings for the first broadcast.

The trailer opens with a picture of an airplane in the clouds.

The subtitles read "Who will the new employee be?"

Then, the scene cuts to Li Shangshun looking at the doorbell display and saying:
"Isn't this Kim Jong Kook's nephew?"

Li Shangshun finished saying this.

Several clips of Jin Qixuan in film and television dramas were inserted into the screen, and at the bottom of the video there were also cheering effects of several little black people clapping and throwing flowers.

Then, the camera turned.

Kim Ki-hyeon, who is "disabled but determined", greeted Lee Hyo-ri and others while sitting in a wheelchair.

As everyone was trying to carry Jin Qixuan in the wheelchair into the house with concern, he suddenly stood up.

The picture paused, accompanied by a "ding" sound effect.

Lee Hyori's eyes widened and three white exclamation marks appeared above her head.

Li Zhien had a confused look on her face and was marked with three question marks.

Li Shangshun pursed his lips as a crow flew over his head.

Afterwards, the screen began to show clips of Kim Ki-hyeon chasing dogs and teasing cats in a wheelchair, chopping wood with an axe, and looking at Lee Ji-eun eating instant noodles with green eyes.

The clips edited for Lee Ji-eun were of her eating and standing in the sink washing dishes wearing different colored clothes.

The final ending will be on July 20st, with the premiere at 45:.

The trailer was shown for only half an hour and it already had thousands of comments.

(End of this chapter)