Siheyuan: Starting from 1958

"How much money do you plan to invest?" After listening to Wang Dong's introduction, Secretary Zhang immediately asked a very crucial question.

If Wang Dong's investment is not large, it would be enough for me to introduce him to any county leader.

However, if Wang Dong's investment is very large, the leader he recommends to will definitely be more powerful.

Wang Donglai had already thought it through on his way here, and asked directly: "The first step is to invest 200,000 yuan specifically to buy equipment, rent land, and build factory buildings. In the next few months, we will invest more than 150,000 yuan until the feed mill is officially put into production."

At this point, Wang Dong paused for a moment before continuing, "If nothing unexpected happens..."

"Once the feed mill is built, it can employ at least 100 local workers, consume at least 50 million catties of corn, soybeans and other coarse grains annually, and generate at least 150,000 yuan in tax revenue..."

Hearing this, Secretary Zhang immediately felt reassured and replied, "Mr. Wang, please rest here for a while..."

"I'll call the county government. If all goes well, the county head should personally receive you..."

“If you really build a large-scale feed mill in the county, it will not only increase tax revenue and help more than a hundred workers get rich, but also help the people solve the problem of not being able to sell their grain.”

"I believe the county magistrate will definitely value your investment very much."

Two days later, Chen Weinan returned to the courtyard house. Before he could even catch his breath, he started contacting machinery manufacturing plants around Beijing to ask them to help process and produce feed production equipment.

Unfortunately, there is no market for feed production equipment in Beijing, which has led to the lack of production by machinery manufacturing plants in the surrounding areas.

Custom-made equipment was too expensive, so Wang Dong had no choice but to contact the foreign trade company that had previously helped him purchase broiler chickens and ask them to help him purchase feed production equipment from Hong Kong.

Fortunately, this equipment was not controlled by foreign countries. As long as Wang Dong was willing to pay, it was delivered to Beijing in less than a month.

The feed mill's production plant also sprang up within a month.

Once the equipment is installed, the raw materials are transported, and the feed formula is finalized, production can begin immediately.

Wang Dongzhao copied the model, poached a technically skilled deputy director from the Sijiucheng Feed Factory to serve as the director of Dongjun Feed Factory, and then became a hands-off manager.

No, to be precise, it should be planning a fried chicken shop.

The first batch of white-feathered chickens at the farm will be ready for market soon, so the fried chicken shop must open as soon as possible.

Otherwise, raising broiler chickens for even one more day would waste a lot of costs, thus increasing the cost of raising broiler chickens.

Wang Dong wasn't worried about the store at all.

With enough money, you could find a hundred shops in Beijing all at once.

What worries Wang Dong the most is people.

Unlike restaurants, fried chicken production can be standardized.

Even if you're not a chef, as long as you follow the standard steps, you can make delicious fried chicken.

So the real challenge for fried chicken shops isn't in production, but in sales—how to sell the hundreds of different fried chickens and burgers each shop produces.

The first person Wang Dong thought of was Tang Dashan's wife, Yu Li.

From a front-of-house team leader, he rose to the position of deputy manager in less than a year through his own abilities, demonstrating his considerable talent in management and sales. Today is a day off for Tang Dashan and Yu Li, a couple who only get to rest together once or twice a month due to their different job positions.

The two cherished this opportunity and planned to take their son and daughter on a tour of Beijing.

As a result, the group was blocked at home by Wang Dong before they even left the house.

Tang Dashan has a very strong sense of responsibility. His first reaction was that something had happened at the restaurant that required his presence as the head chef. He quickly asked, "Master... is something wrong at the restaurant? I'll go back to work right now..."

After saying that, she prepared to change her clothes.

"What's the rush..." Wang Dong quickly stopped Tang Dashan: "I did come here to talk to you about something, but it has nothing to do with the restaurant..."

"I have an idea that I need you to consider..."

After saying that, he stared at Tang Dashan and said, "Dashan should have heard something..."

"During this period, I have worked with him several times to study fried chicken using white-feathered chickens sent from the farm. We plan to open some fried chicken shops in Beijing that cater to ordinary people, specializing in selling all kinds of fried chicken, hamburgers, and the like, just like KFC and McDonald's abroad."

"We have already determined the methods for making various fried chickens. You don't need to follow our researched methods and steps step by step. Anyone can make them."

"But the fried chicken shop still needs a lot of management personnel, so I thought of Yu Li..."

"I wanted to ask Yu Li if she would be willing to give up her job as the deputy manager of the restaurant and become the manager of the fried chicken shop's main branch."

"The main store is the largest of all the fried chicken stores, and it is also responsible for training the staff of all the fried chicken stores."

"Although the salary is not high, only two hundred yuan a month, I can give you 20% of the head office's profits and then distribute another 20% of the profits to all the head office employees."

"As long as the public accepts our fried chicken and hamburgers, a fried chicken shop can definitely make a profit of two or three thousand yuan a month."

"With a 20% bonus, your monthly income will definitely exceed that of Dashan."

"If you run the business well, it's no problem to earn more than a thousand yuan a month."

"More importantly, once you become the manager of the fried chicken store's main branch, you will have the final say on most things, including personnel management, and I will not interfere."

"I'm only responsible for finances and purchasing for the fried chicken shop."

"Because the white-feathered chickens used in our fried chicken shop are only produced by our own farm, and the production methods and recipes need to be kept secret, I will perform preliminary processing on all the fried chickens."

"You can determine the specific needs of various raw materials based on the daily business situation of the fried chicken shops. I will set up a processing plant in Beijing specifically to serve the fried chicken shops. All white-feathered chickens will be sent to the processing plant for cutting, marinating, and initial processing. After that, they will be delivered to each fried chicken shop according to their specific needs, and the fried chicken shops will carry out the final processing and sales."

After explaining his thoughts, Wang Dong did not linger at Tang Dashan's house. After a brief exchange of pleasantries, he left in a hurry.

To make a fried chicken restaurant a hit, one main store is not enough. You need to open at least five branches at the same time to create a huge buzz and instantly attract the attention of many people in Beijing.

Before KFC enters the mainland market, they should first establish the Dongjun Fried Chicken brand and make it widely known.

Otherwise, given KFC's international influence, their own fried chicken shops would definitely be no match for them in a head-to-head competition. (End of Chapter)