Entertainment 1998

Chapter 555 Chapter 554, set an example for domestic commercial directors

Gao Yuanyuan is very happy!
Even though she was driven back by Jiang Feng, she was still very happy.

Today, I went to Jiang Feng's house and had lunch with him and Zhao Laonian. The most important thing is that we live close to each other, so I can visit each other more often in the future.

Well, I can’t say later. To be more precise, I can go over tomorrow. Anyway, Wang Fei is not here as she is currently promoting her new album in various places in East Asia.

But Gao Yuanyuan was wrong.

When she came to visit the next day, Jiang Feng was not at home, even though Gao Yuanyuan got up very early and came at 2:6 in the morning.

It doesn’t matter. If you’re not here in the morning, come over in the evening.

However, Gao Yuanyuan was still wrong.

Not only was Jiang Feng not at home on the night of October 10, but he did not appear in Maoer Hutong for the next twenty days.

Are you busy?
Thinking of this, Gao Yuanyuan, who was bored at home, took out her cell phone and wanted to send a text message to Jiang Feng, but before she could finish editing the message, an entertainment news came from the TV.

[Hello, everyone.]

This is "Entertainment at 8 o'clock". I am the host of the show, Li Xia. Now I will report to you the latest entertainment information in the country.

Let’s first look at the first one. Before the filming of “Nobody”, the first film for the domestic market by the famous film director Jiang Feng, started, the explosive news came.

At 9 am yesterday, the portal website NetEase signed a strategic cooperation agreement with "Nobody".

The agreement stipulates that in the future, all official news from the "Nobody" crew will be released on the NetEase website. For this purpose, the NetEase website has also opened an official webpage specifically for this movie.

According to the reporter's inquiry, this is the first time in the world that a movie has set up an official website.

...]

Damn...

Gao Yuanyuan was excited when she saw this entertainment news.

Although she didn't quite understand why a domestic portal website would invite a film crew to set up an official page on its website, she was excited to see that Jiang Feng had created another world first.

That's what a man should be like.

Do what others can’t do or what others dare not do!

Of course, no matter how excited she is, Gao Yuanyuan still has work to do.

As Jiang Feng's little fan, she decided to go to the official website of "Nobody" as soon as possible to see what was on the official website.

As soon as Gao Yuanyuan turned on the computer and clicked on the browser, a pop-up window of the movie "Nobody" immediately appeared in the lower right corner of the web page interface.

[Lin'an Wahaha signed a strategic cooperation agreement with the crew of "Nobody". The agreement stipulates that during the screening of the movie, moviegoers who buy tickets for "Nobody" can receive a bottle of mineral water produced by the company for free at the entrance of the screening room.]

"what…"

Even though Gao Yuanyuan didn't know much about business cooperation, she knew that Wahaha's move was simply brilliant.

Jiang Feng's first film shot in China has already attracted great attention. There will definitely be a lot of people watching the movie, and bottles of Wahaha mineral water will be placed at the entrance of the cinema's screening room.

The publicity effect was immediate.

Thinking of this, Gao Yuanyuan became even more excited. She was determined to check out the official website of "Nobody" today. However, as soon as she entered the homepage of the NetEase website, she immediately saw a very obvious message.

[On October 2001, 10, large domestic supermarket chain brands such as Wal-Mart, CR Vanguard, Lianhua Century, Pangdonglai, Yonghui, Carrefour, RT-Mart, etc. signed strategic cooperation agreements with the crew of "Nobody".

The agreement stipulates that during the screening of "Nobody", the three kilograms of free eggs provided by the film distributor to each ticket-buying audience will be supplied by these supermarkets with guaranteed quality and quantity...】

"Fuck..."

When Gao Yuanyuan saw this news on the Internet, she immediately cursed.

The current movie ticket price is basically 15 yuan, a bottle of mineral water is 1 yuan, and a pound of eggs is 2 yuan. This means that Jiang Feng has successfully reduced the price of movie tickets to less than 8 yuan with just these two tricks.

This... this, when "Nobody" is released, the movie tickets will definitely sell like crazy.

Well, no, I have to go knock on Jiang Feng’s door again and tell him that although you can increase the total box office of the movie by doing this, even to a high level of 5 million or 7 million RMB, you won’t make much.

After putting on her shoes, clothes, and a hat, Gao Yuanyuan hurried out.

But when she opened the gate, she saw a person standing at the gate next to her. "Hey... Sister Ziyi, you're back."

"Oh, I'm back."

Zhang Ziyi seemed a little tired. She turned around, smiled faintly, and was about to open the gate and go in.

This courtyard house was originally an integrated one. The landlord had connections and was smart, so in order to make more money, he split the courtyard house into three parts and sold them. Therefore, this courtyard house has two more gates.

The small courtyard gate of Zhang Ziyi and Gao Yuanyuan is newly opened, and only the slightly larger courtyard gate of Fan Jiuyi's house on the far right is the original one.

Because of this, Zhang Ziyi and Gao Yuanyuan became closer. Whenever they met, they would stand together and chat about anything or gossip.

"Well, Yuanyuan, how long have you not seen Jiang Feng next door?"

"It's been a long time. What's wrong, Sister Ziyi?" When Gao Yuanyuan saw Zhang Ziyi asking about Jiang Feng, she felt a tightness in her heart for no reason.

But fortunately, since it is night time now, even if there are any changes on my face, the other party will not be able to see it.

"It's nothing, actually. I just want to ask Jiang Feng if his movie 'Nobody' is still short of actors? I want to go over and give it a try."

"Oh…"

Hearing this, Gao Yuanyuan breathed a sigh of relief.

It turns out that our goals are different. You are interested in his movies, but I value him as a person.

However, when she met her colleagues in the circle, Gao Yuanyuan wanted to ask about something that puzzled her just now.

"Sister Ziyi, have you seen the news online?
It is said that the filming of the movie "Nobody" has not started yet, but they have already prepared to give away water and eggs. I just want to ask, isn't Jiang Feng afraid of losing money by doing this?"

"Ha ha…"

Before Gao Yuanyuan finished her words, Zhang Ziyi laughed.

"Yuanyuan, you may not have seen the latest news. The latest news is that if moviegoers buy a ticket for "Nobody", they will not only get a bottle of mineral water, 1 kilograms of eggs, 3 kilogram of pork, but also two packs of the freshest milk produced by Mengniu and a box of yogurt developed by Yili."

"what…"

Upon hearing the news, Gao Yuanyuan was stunned. These things could not be bought with 15 yuan. Now, moviegoers can not only watch movies, but also take so many things home after watching the movies.

Now, even a fool knows that spending 15 yuan to buy a movie ticket to watch a movie is a sure win.

"Eh…"

Seeing Gao Yuanyuan like this, Zhang Ziyi sighed.

"Yuanyuan, do you think that moviegoers can get so many things by watching a movie? As the producer of "Nobody", Jiang Feng will definitely lose a lot of money?"

"Uh huh huh!!!"

Gao Yuanyuan nodded repeatedly.

"Actually, let me tell you, Jiang Feng will only earn more.

First of all, let’s take Wahaha. The cost of a bottle of mineral water is less than 5 cents. Even if 1000 million bottles were given away for free, the cost would only be 500 million, which is not even enough to cover the company’s advertising expenses for one month. But now, Wahaha’s mineral water is actually being drunk by 1000 million people.

Actually, they are eggs. The money for giving away the eggs is actually paid by NetEase. NetEase’s stock price plummeted some time ago, and now it needs traffic to boost its stock price, so they decided to invest heavily in advertising.

For an Internet company to advertise, it would require a cash investment of hundreds of millions or even billions of RMB. But now, by cooperating with Jiang Feng, they can basically achieve the same advertising effect with only 300 to 500 million RMB.

Oh, by the way, it is said that the pop-up window you saw was Jiang Feng’s idea.

Next is pork, milk, and yogurt, these are all products that are trying to ride on the popularity. You have to know that the more things you give away, the higher the popularity, and the higher the popularity, the greater the effect of people riding on the popularity for advertising.

It is said that many more products will be added later, such as Wang Guang’s braised beef from Jiang Feng’s hometown, and small commodities from Yiwu, Jiangsu and Zhejiang. Anyway, as long as you come to watch the movie, we will give you…”

Zhang Ziyi knew a lot and spoke in more and more detail.

Gao Yuanyuan, who was quite confused just now, really understood this time.

In a nutshell, Jiang Feng was selling movie tickets, but while selling the tickets, he was also using the popularity of his own movies to advertise other people's products.

(End of this chapter)