Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 999: The Historical 8-Hour Strategic Meeting

In late February, the capital city was still chilly.

In the brightly lit conference room at ByteDance's headquarters, a tug-of-war over the fate of TikTok has been going on for a full six hours.

A heavy atmosphere filled the air.

This was Chen Mo's fifth consecutive time sitting here—such a dense series of high-level meetings during this period was unprecedented, which was enough to illustrate the severity of the situation.

He sat in the main seat, tapping his fingertips on the table to draw everyone's attention, his gaze sweeping over everyone present.

"I'll make our situation clear one last time."

Hanging over TT's head is a Damocles' sword called 'data security,' but in reality, it's a tool for cunning and plunder.

This is not ordinary business competition, but a devastating attack aimed at completely blocking or forcibly stripping us of our business.

Conventional lobbying and explanations have yielded minimal results, as everyone has seen.

“Therefore, to break this deadlock,” his voice suddenly rose, with a do-or-die determination, “everyone must be of one mind and fight to the death!”

What's next? — As the commander-in-chief of this upcoming battle, you'll finalize the plans that everyone has discussed and agreed upon.

Upon hearing this, Shou-Tzu Chow nodded, and the large screen behind him lit up.

He stood up, his tone calm and unhurried, yet powerful:
"At the heart of all our actions is to firmly bind the stance and interests of TikTok users to ours, forming a community of shared destiny where we prosper together and suffer together."

Therefore, after brainstorming, we formulated a three-step strategy.

"The first step is to achieve technical compliance and proactively demonstrate strength."

TT platform will undergo a comprehensive security upgrade within the next month, migrating user data to local servers subject to their review and oversight. This will be the first step in technically meeting all data security requirements, thus blocking their most common excuse.

"The second step is to lure them with profits and start the money-burning mode."

Shou Zi Chew switched slides, revealing a clear subsidy strategy.
“We will draw on the successful model of ‘TikTok Lite’ in China and launch the ‘Earn Money by Watching Videos’ program in North America.”

This is incredibly attractive to price-sensitive users and low-income groups, as it can not only greatly increase user stickiness and usage time, but also steal users from competitors such as Facebook and YouTube.

In addition to cultivating user habits through short-term subsidies, it is also necessary to strengthen support for the two core groups: "key opinion leaders" and "small and medium-sized enterprises".

When tens of millions of users truly rely on TT to obtain sustainable additional income, using the platform will become a daily habit for them.

Any attempt to harm TT will directly infringe upon their vital interests and face a tsunami of public backlash.

He paused briefly and looked around at everyone: "Of course, I also considered that the other party would inevitably accuse us of using subsidies for unfair competition, which precisely 'confirms' their speculation that TT is controlled by China Company."

We may face investigations and lawsuits for 'dumping' and 'monopoly'.

"It's alright." Zhou Shouzi's smile revealed a hint of mockery. "Just like President Mo said, we're not afraid of being taken down, so why would we be afraid of fines?"
Whether we live well or not is a problem for the future; right now, the first thing to consider is how to survive!

As long as we secure our market share, there will be plenty of opportunities to recoup the fines in the future.

"This third step is to show weakness to the enemy, awaken users, and appeal to public opinion."

When users develop a habit and become more dependent, and the time is right, we will use methods such as pop-up ads, official account pushes, or even me appearing in videos to clearly inform users that their creative freedom and livelihood platform are facing a survival crisis.

At the same time, launch a saturation resource attack.
For example, establishing more generous funds for creators and partners, and providing small businesses with substantial advertising start-up packages. This would both bind the core group and package it as a benefit of 'investing in high-quality creators' and 'supporting the development of local SMEs,' while highlighting its positive socio-economic value and downplaying its aggressiveness and destructiveness.

In all promotional materials, economic empowerment and welfare programs are closely integrated to send a clear message to the outside world: "A safe, independent TT that brings significant benefits to the local community deserves to be preserved."

"Saturation attacks and money-burning wars," Zhou Shouzi said with a hint of confidence, "whether for defense or offense, we on the other side are already at the level of grandmasters."

It's time to show the other side that TT is not a pushover.

above! "

Chen Mo nodded and gave a final summary.

"In short, this plan is called 'You fight your way, I fight mine'."

You can impose your sanctions, I'll drag my feet as long as I can.

I'll run my business, and if you're overwhelmed, furious, overwhelmed, or even have a breakdown, that's all your own fault.

As for where TT will ultimately end, I think it's not up to us to decide; let Mr. Dong and his people decide.

We're simply giving them a choice!

"What if we ultimately fail?" someone asked in a low voice.

Chen Mo chuckled, but there was no warmth in his voice: "So what? As long as this show is exciting enough and lets the world see the true colors of some people, TT will have died a worthy death."

Even without the North American market, there are still vast opportunities overseas; we still have much to achieve.

His eyes suddenly turned cold, tinged with a hint of bloodlust. "Since there are bandits lurking around, trying to rob us by trickery and force, then we'll play along to the end."

Peace is not something to begged for, but something to be fought for. Even if it means death, we will tear a piece of their flesh and blood off them!

At this moment, Zhou Shouzi raised his final concern: "Mr. Mo, from the implementation of the plan to its effectiveness, the market and users also need time to digest it, which will take at least two months."

Now, more than thirty days have passed, leaving us with less than two months to react. I'm afraid we won't have enough time.

"Where there's a will, there's a way! It's just a matter of time, don't worry about that, I'll figure something out."

Zhou Shouzi suddenly had a thought: Could it be that the boss is going to use that card?
He recalled the investment he had handled involving Mr. Dong through Middle Eastern channels.
Then he heard his boss say, "Chen Tong, find a top-notch team immediately to produce a theme song in both Chinese and English. It needs to be closely related to the current situation, with a catchy and memorable melody."

The power of music can sometimes more quickly ignite public empathy and stir up feelings of shared hatred and indignation.

"Understood, I'll make the arrangements immediately after the meeting!" Chen Tong replied.

"Yiming, the budget for this TT operation is theoretically unlimited. Our soldiers are risking their lives on the front lines, and our logistical support must not have any flaws."

"Received!" Zhang Yiming's reply was concise and powerful.

After an eight-hour strategic meeting, the matter has finally been settled.

All the heated debates, meticulous deductions, and even helpless sighs during this period have been condensed into a few thin pages of action plan in the folder, yet they are of paramount importance.

(End of this chapter)