Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 967 Let's stop! Jun'er~
Lei Jun had just been rebuked by Chen Mo and was still reeling from the shock. In his mind, of course marketing is important, but now he's starting to feel a bit insecure.

He hesitated and did not answer immediately.

Chen Mo answered his own question: "Of course it's due to marketing. Without marketing, how could we have developed so quickly?"

Lei Jun stared wide-eyed with a "you're kidding me" expression, completely unable to keep up with his pace.

"Now I have to say the 'but,' but marketing alone is far from enough. Compared to product strength, marketing is always an aid, an amplifier. Without a solid product, if you take a magnifying glass, you'll not only magnify the advantages, but also magnify the disadvantages!"

Chen Mo stated firmly, "Whose idea was that small print in the bottom right corner of last month's press conference poster? It seemed like a clever trick, but it was actually eroding trust! You're lucky the users aren't taking it seriously yet!"

"This time, in order to effectively circumvent the Advertising Law, we specifically added small print as required by the marketing department. I noticed that our competitors did the same thing before and didn't get into trouble, and they didn't even use small print."

"You're going to blindly follow those outlaws? And you're even trying to avoid risks? Do you believe that if you keep doing this, even though everyone's doing it, they'll start targeting Xiaomi? After all, you're number one, aren't you?"

Chen Mo sneered, lit up his phone screen, and handed it over. "These are two images that I randomly had the other side's AI model generate. Take a look and see if they are the same in nature."

As he spoke, he turned on his phone screen and handed it over.
Lei Jun took a look, and his face instantly turned pale and then red. "This is too exaggerated."

"Exaggerated? Did you learn that from me?" Chen Mo snorted, furious. This guy only learned the bad things, not the good ones.

"Don't underestimate the creativity of netizens, which far exceeds your imagination. Otherwise, where did AUOK come from? Have you forgotten?"
I can already picture the X11 after it's released, with those two cameras on the back screen photoshopped into your eyes, and all sorts of funny images flying around, accompanied by captions like "Lei Jun's eyes go black." Guess how effective that would be?

Lei Jun imagined the scene and sighed, "It's a good thing you've got the other side now, otherwise it would be a waste of your talent if you weren't the head of the online army. Wait, did you just say this picture was generated by AI?"

Chen Mo said calmly, "It's just a beta version; it's not mature yet."

"Could that be used on the back screen?" Lei Jun's eyes lit up!
"Still thinking about it? Stop now, Jun'er, the person standing in front of you isn't XX!"

"The back screen can only provide some minor functions and emotional value, which is temporary, while the actual usage scenarios are constant."

"Furthermore, let me ask you, is the reason for making the coloring process so complicated that it looks better when dropped, or are you planning to go to great lengths at the press conference to explain how difficult it was to research these things in order to gain sympathy?"

"Does it matter if it looks good? Yes, it does, but like marketing, it's something to consider only after the product has proven its quality. Don't get hung up on being unconventional or the color. Think more about how well it works. Learn from Apple how to make your product smooth and retain its value even after five years!"

"What was your initial cost budget for this screen design and back panel material and manufacturing process?"

"Around two billion, I guess."

"Two billion!" Chen Mo thought, his army was nothing more than a regular army. "Are you planning to spend it all on sword handles?"

"It can't be that bad. We're making progress in other areas as well."

"Don't bite off more than you can chew, and don't try to be big or all-encompassing and expect to succeed in nothing—I don't need to teach you that, do I? If you invest 2 billion this year, will you need to invest 10 billion next year?"

Lei Jun's eyes darkened again. "That's a bit of an exaggeration."

"Has the issue of the green dot in the dim light on the front screen been resolved? Has there been a breakthrough in the front camera's performance? Instead of focusing on the core challenges of chips, heat dissipation, and spatial layout, why are you circumventing these difficulties to create a flashy but impractical rear screen to achieve so-called 'high-definition selfies'?"

"And that customized service you've been pushing so hard, how many orders do you think you can get in a year? Can it meet the bizarre needs of so-called high-end users?"

Chen Mo stood up, his gaze intense, "Lei Jun, you've got a fundamental problem wrong!"
High-end doesn't mean products exclusively for elites; it means products that ordinary people are willing to pay a premium for and trust from the bottom of their hearts.

"Let everyone enjoy the fun of technology, huh? Are we going to have to add a small note later: 'For high-end users only? For the elite group?'" He finally concluded, his words carrying immense weight: "In my opinion, the Xiaomi 11, from its design concept to its strategic positioning, completely misses the mark, puts the cart before the horse, is flashy but impractical, and has forgotten its original intention!"

For a time, Lei Jun was so scolded by Chen Mo that he almost became Lei Mo himself.
Outside the meeting room, employees near their workstations could vaguely hear the commotion inside and whispered among themselves:

"Is there a commotion inside?"

"It can't be that Lei and Mo have such a good relationship."

"Get to work, don't pry into the big boss's business."

Inside the meeting room, the air was almost frozen.

After Chen Mo finished speaking, Lei Jun took a deep breath and asked in a slightly hoarse voice, "Then tell me, what should we do?"

Chen Mo slowly stood up, walked to the whiteboard, picked up a pen, and laid out his long-considered plan:

"It's very simple."

Isn't the goal to break into the high-end market and compete with Apple? Then let's go head-to-head!
Solve the core pain points of mobile phones thoroughly: let Mianxinsheng tackle the chip challenges, and you do the adaptation;

They worked hard on the lenses, algorithms, and scheduling of the imaging system;

The screen has completely overcome the problems of full-screen displays, and great efforts have been made in high refresh rate, high definition, and material hardness.
The powerful system is smooth, fluid, and bug-free.

The design prioritizes user experience, featuring a rounded shape that is comfortable to hold. With the same hardware configuration, it focuses on the internal space layout, striving for the ultimate in lightness and thinness.
Expand production capacity at all costs;

Quality control and inspection guarantees, after-sales service
"Has Xiaomi already done all of this? Isn't that enough for you to put in the effort? Would 20 billion yuan be enough to invest in these areas?"

As he spoke, key modules were listed on the whiteboard, clearly organized and with well-defined goals—all of which pointed to improving internal strength and service, rather than external gimmicks.

"Once you've done these things, then you can work on your expensive accessories, color schemes, and customizations."

"Lei Jun!" Chen Mo turned around, his tone heavy with a hint of barely perceptible disappointment. "I've been the richest man in China for three years, remaining true to my original aspirations and walking on thin ice. We're number one in the mobile phone industry in the world, and you've only been in that position for less than a year, right? How come you've become so arrogant?"

"In the years I was away, Xiaomi has been benchmarking against this and that every year. Why not think about creating a fucking awesome product that Apple and Huawei can benchmark against?"
Like in casual conversation, someone might say, "I have a friend who's incredibly awesome"—but what does that awesomeness have to do with you?

Seeing that Lei Jun was somewhat silent after what he said, Chen Mo paused, then softened his tone considerably:
"Actually, who doesn't want the emotional value provided by the back screen and the paint finish? Who doesn't like something that looks good? It can also better cater to the needs of female users and the nostalgia of boys who are boys until they die."

However, this requires more powerful AI support and a smoother, more powerful operating system to make the use of the secondary screen more diverse.

These are not things that cannot be done, they can be done, but not now!
Xiaomi and we both need to mature and refine our skills, so I won't go into more details.

In short, Xiaomi belongs to you and to me, but ultimately it belongs to you.

"My suggestions are all here," Chen Mo tapped the whiteboard.

"You should think carefully about how Xiaomi should proceed in the future."

He patted Lei Jun on the shoulder and turned to leave the conference room.

(End of this chapter)