Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 911 Pre-New Year Meeting
In recent years, with the strong support of the vast resources of the Beyond Group, Bilibili has firmly established itself as the base of ACG (Anime, Comics, and Games) and subcultures, thanks to its unique cultural atmosphere, community ecosystem, and user structure.

However, it faces unprecedented competitive pressure – AcFun, which focuses on anime and manga series, and Beyond Video, which is deeply involved in the film and television industry, are launching strong challenges from different dimensions.

This forced Chen Rui to boldly explore diversified development paths based on ACG (Anime, Comics, and Games) culture.

In his view, holding an event similar to the "Other Shore Annual Meeting" is the best opportunity to break into new markets.

Bilibili has a unique advantage: it can use elements such as memes, bullet comments, anime, games, and parody videos without any scruples.

In addition, the vast amount of anime copyrights, popular game content (such as FGO), and IPs created by native content creators on the platform (such as Zhang Zhaozhong and Lei Jun's "Are you OK?") all constitute an inexhaustible source of original material for the gala, which can accurately reach users' awareness without requiring additional authorization.

The core advantage lies in Bilibili's robust ecosystem of content creators (UPs) – including top 100 UPs such as Yaorenmao, Moyun, ilem, and Xiaoyiqing.
In the eyes of Bilibili users, they are like "our own big shots". Their stage performances bring a sense of intimacy and strong interactivity, and the effect is even better than that of celebrities.

This gala was tailor-made for those born in the 80s, 90s, and 00s, without needing to pander to mainstream aesthetics. Its pure and extreme positioning, this precise user profile, and shared cultural genes are something that television Spring Festival Galas can never achieve.

Chen Rui made a decisive move and began drafting the Bilibili annual meeting plan.
The Beyond Group has now developed into one of the top giant private enterprises in China. Its every move is under the spotlight, and its annual event is particularly noteworthy.

Chen Mo dropped several bombshells at the annual meeting, quickly triggering media coverage:
At the annual meeting of the Other Shore, Chen Mo announced a 100 billion yuan ESOP plan, and the "shareholding for all" model shook the industry.

Is it a show of strength or setting a benchmark? Deciphering the business logic and social responsibility behind the Beyond Annual Meeting.

China's richest man publicly advises young people "not to buy houses," sparking a public outcry.

As expected, the day after the annual meeting, related topics quickly dominated major financial and social news sections.

However, Chen Mo also noticed some distorted reports with ulterior motives in the public opinion briefing, such as articles that clearly aimed to stir up trouble, such as "Chen Mo slams the real estate industry as an 'economic cancer' and is pessimistic about the housing market's prospects" and "A billionaire advises ordinary people not to buy houses, what motives are hidden behind this?"

He glanced at it briefly and didn't think much of it. If there was any seriously false information targeting the other side or him personally, Chen Tong's public relations team would handle it.

At that moment, he was intently reading an email sent by Chen Rui:
"Inspired by the annual meeting of the other side, we plan to create an annual carnival that is based on anime and youth subculture, with UP masters as the core performance force, and real-time interaction through bullet comments, targeting the Gen Z group, while maintaining a closed community and open dissemination."

A party that doesn't compromise with mainstream aesthetics, combines technical prowess with passion, and truly belongs to "young people themselves"...

After reading it, Chen Mo's eyes lit up: Isn't this the prototype of Bilibili's "New Year's Greeting Festival"?
He recalled that the first online Spring Festival Gala held by Bilibili received very high user ratings; a gala that scored 9 points on Douban was enough to speak for itself.

To be fair, Chen Rui is quite clever, but his cleverness borders on slickness, which is a bit too much.

Previously, Chen Mo had discovered that Bilibili had repeatedly tried to adjust its operating model, such as adding a high-definition resolution paid option and video overlay ads to the existing membership system.

Chen Mo immediately rejected the idea, issued a blunt warning, and even uttered a harsh statement.
"...Do you think Bilibili can't function without you? If you can do it, do it well; if you can't, then get out."

Perhaps spurred by this statement, Bilibili's overall performance last year was impressive, with revenue exceeding 2 billion yuan. This success was primarily driven by the distribution and operation of a few blockbuster games such as *Fate/Grand Order*, with live streaming and value-added services also contributing significantly, while advertising revenue remained low. Based on its continuously growing user base and community potential, Bilibili is expected to proceed with its IPO within the year.

Overall, there were no obvious flaws in the plan for this "Bilibili Spring Festival Gala".

Chen Mo typically does not directly interfere with the specific operations of subsidiaries, but such strategic projects still require his final approval.

He typed a reply:
"Agreed. It should be a grand event, truly listening to the voices of the users, and striving to create a gala that 'understands young people best'."

When Chen Rui received the reply and saw the four large characters "big celebration" at the beginning, he felt reassured.

This indicates that the top boss highly approves of and supports the project, and there will be no budget constraints.

Moreover, the big boss's vision and the projects he can identify as promising give them strong confidence that this matter will definitely succeed.

Often, a team's confidence and clarity about the future directly determine the success or failure of a project.

This is precisely the role Chen Mo plays as a spiritual leader among the senior executives of the Beyond Group.

Thus, Bilibili's strategic goals for this year are very clear: to go all out for an IPO and to meticulously prepare a "Spring Festival Gala" of its own.

Three days after the annual meeting ended, Chen Mo received a phone call asking him to "come in for a talk".

In industry jargon, it's called a 'talk'!
"Comrade Chen Mo, we have invited you here today to have a serious talk with you regarding your recent public remarks about the real estate market."
Your previous remarks within the group caused a huge negative reaction and shock in society and the market. They were inappropriate and unsuitable.

A young staff member saw Chen Mo sitting with his legs crossed and in a relaxed posture. He was about to raise his voice to emphasize discipline when he was stopped by the older leader next to him.

The older leader, seated in the center, spoke in a calm tone:
"Chen Mo, you should understand that the real estate industry has a long industrial chain, a wide scope, and is related to the national economy and people's livelihood, as well as the employment of tens of millions of people—this is the big picture."

"We are currently at a critical stage of economic transformation and coping with a complex environment. 'Stability' is the overriding premise, and the focus is on promoting the steady and healthy development of the real estate market, rather than creating unnecessary fluctuations through unauthorized public statements."

"As the leader of a large, systemically important enterprise, you have benefited from the reform and opening up and the development of the times. You should bear the corresponding responsibilities and be even more cautious in your words and actions."

It felt like listening to a school leader's opening speech; that cliché was long and tedious, almost taking formalism to the extreme.

If the place weren't so inappropriate, he would have liked to go up and slap him, no matter how old he was.

In the end, he couldn't help but yawn.

There's no way around it; he gets sleepy as soon as he hears a lecture.
(End of this chapter)