Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 882: A net profit of 1 million in a single game is just a conservative estimate!

In Jia Yueting's view, both Xiaomi and Huawei are remarkable companies, and he often experienced their products when he was working on LeEco phones.

This time he's promoting Xiaomi products, but he might promote Huawei products later, so there's no conflict at all.

He has no subjective bias as long as it's a good product—good ones deserve praise, and he would never choose bad ones; that's his principle.

"Some people might not like this live stream, but if you don't watch it, that's fine."
Who can kidnap your eyes now?
If you come to Xiaomi's special live stream and criticize this or that while praising another brand, and you're lost, please turn left and go to the live stream featuring that brand's products.

They couldn't stand it but still had to barge in and say something to make their presence known, only to get banned in the end.

To people like that, I can only say one thing: How despicable!

"I know some people are hiding in the shadows over the battle. I'm warning you, that's enough."

Otherwise, Old Jia isn't someone to be trifled with. If I were to really say something, could you handle it?!

As he spoke, Jia Yueting suddenly glanced at the camera. Though it was only for a moment, his cold and sharp gaze seemed to pierce through the screen like a sharp sword.

Countless netizens were horrified when they saw this scene—only then did they realize that the other party was no ordinary streamer, but a veteran who had once reached the pinnacle of the industry.

"Damn, Lao Jia's eyes scared me! I'm almost ready to confess!"

"Damn, that aura is unbeatable, that's a true boss!"

"If you ask me, it's a pity that Lao Jia doesn't act; his acting skills far surpass those of many top-tier celebrities."

The next second, seeing the number of viewers in the live stream suddenly drop by more than 3, a smile returned to Jia Yueting's face.

"Old Jia has seen this kind of thing many times; it's just standard practice in the industry."

It's just a bit of a hassle for our venue management staff to keep an eye on the comments section.
Okay, let's continue. Let me know where we were in the comments.

Perhaps it was because Lao Jia's swift and decisive measures took effect, or perhaps his earlier display of ferocity served as a warning, but no further outrageous remarks or disturbances followed.

That day, Lao Jia went live from 8 pm to 11 pm, an hour longer than his first broadcast. Although the final sales did not surpass the first broadcast, the single-session sales of over 50 billion yuan still dwarfed the entire internet.

When the broadcast ended, the number above his head dropped from 251 billion to 24.9972642 billion.

In the live-streaming e-commerce industry, the commissions of top streamers depend on the product category:

The commission for beauty/skincare products is the highest, reaching 20% ​​to 40%, and some domestic brands can even negotiate commissions of over 50%.

Secondly, clothing/shoes and bags account for 20%~30%, and food/fast-moving consumer goods account for 15%~25%;

Digital products and home appliances have the lowest commission rates, ranging from 10% to 20%, due to their thin brand profit margins and small premium space.

The Xiaomi products that Jia Yueting represented generated a profit of over 100 million yuan from this event, which translates to a rebate of 2%.

The first live stream was a sensation both at home and abroad, and he truly deserves the title of "King of Online Sales".

After the huge success of his first commission-free promotion, it wouldn't be appropriate to continue offering it for free, since his ultimate goal in selling products was to pay off his debts.

He knew in his heart that Xiaomi's rebate could not be high, with a 5% limit, but the principle of small profits and quick turnover was exactly what he believed in, "many a little makes a mickle."

He originally intended to negotiate with the results of the first negotiation to try and get a higher rebate, but he was genuinely optimistic about Xiaomi's new products, and the final two points he negotiated were already the other party's limit.

Of course, Chen Mo's personal influence also played a role; these three live-streaming sales events included "friendship prices," and it can be considered a mutually beneficial arrangement.

In just 3 hours, they made a net profit of over 100 million yuan. In 100 days, that's over 10 billion yuan. They can pay off their debts in less than a year.

Of course, he also knew that things wouldn't be that ideal; it wouldn't be broadcast every day, and the sales figures for each show wouldn't be that high.

Even so, Jia Yueting couldn't help but gasp in amazement. This industry is truly lucrative; one person's revenue is equivalent to that of a listed company.

During the review, Jia Yueting recalled those who had caused trouble before. In fact, his warnings at the time were not just empty threats, but were based on real strength.

The previous generation of entrepreneurs basically started with original sins, without exception, just like the Internet in the past twenty years, which was a "dividend" bestowed by that era.

He merely caught the tail end of the boom and profited from it before gradually building LeEco.

These days, he's like a star who's spent most of his life in the entertainment industry. What hasn't he seen or heard of? He just doesn't talk about it.

Some of it came from conversations with colleagues, but more often it came from snippets of information revealed by his former "big brother," which stirred up a huge wave in his heart and overturned his worldview.

Just like the head of the company that came to cause trouble today: he was dismissed in the 80s because his work mistake caused the company to lose millions. You have to know that was millions in the 80s. If it were today, it would be worth more than hundreds of millions.

As a result, not only was he unharmed, but when he started his own business, he also managed to survive multiple cash flow disruptions and gradually build up his wealth.

I thought it was something special, but later I found out it was a case of a man marrying into his wife's family. The woman's family has considerable influence—no wonder the children all take their mother's surname; it's all just a saying.

In contrast, Jia Yueting admires Chen Mo, who truly started from scratch, even finding his experience more legendary than Lei Jun's.

In addition, it's said that Chen Mo has several celebrity lovers, making him exactly the male protagonist of the most popular urban fantasy novels right now.

Just then, his phone rang. Looking at the caller ID, Jia Yueting raised an eyebrow, somewhat surprised, but still answered it:
"Hey, Mr. Yu, you flatter me, you flatter me. I'm not worthy of such praise."
You called me today wanting to collaborate? No problem! I, Lao Jia, am all-inclusive. As long as there's money to be made, I welcome guests from all directions. Okay, I'll have my team connect with you.
Hey hey~ Great, let's get together sometime!

After hanging up the phone, Jia Yueting was confused: If you wanted to cooperate, what was that thing that happened in the live broadcast just now?

Was this a preemptive warning? Or was it someone else? Did Xiaomi use self-deprecation to get him to take sides? Or was it a spontaneous action by fans?
After thinking it over, he realized that all of these possibilities were true, and he couldn't help but curse inwardly: These businessmen are really cunning.

He then picked up the phone to call Chen Mo, but realized it was too late and might be too presumptuous, so he carefully sent a message saying that Da Zui wanted to collaborate with him and asked for his opinion.

A few minutes later, he received a reply: "Making money to pay off debts is a matter of course, no need to worry! They are all domestic products, we should support them all!" With this, Jia Yueting felt more at ease.

However, this time the commission can't be 2% anymore—he knows the other party's profit is not low, including compensation for his emotional distress today.

Don't ask for too much, about 20% is about right according to industry practice.

In late September, the internet was rife with conflict whenever one side used sensitive words.

Spreading from the tech industry to all walks of life, the internet is in a mess, and the trending topics list is frequently dominated by it.

Chen Mo was surprised by Lei Jun's anger and Xiaomi's strong counterattack, but upon reflection, it made perfect sense.

This Xiaomi Mix is ​​the culmination of many years of accumulation by Mianxinsheng and Xiaomi. How much manpower and resources did it take?
Lei Jun has visited factories countless times in the past year, and even slept in the workshop several times in order to increase production capacity, attending to every detail.

The results have barely been achieved when people start smearing them relentlessly. Even a clay figure would be furious!

Moreover, based on Chen Mo's understanding of Lei Jun, despite his introverted and shy appearance, and his smiling and seemingly easy-to-bully demeanor in front of the camera and the public, he is actually a wolf in sheep's clothing.

Among Xiaomi's senior executives, besides Chen Mo, who dares to joke around with him without any respect?
When Lei Jun put on a slightly stern face, those people were not only walking on thin ice, but also extremely cautious, even Lin Bin, who had started the business with him, was no exception.

Xiaomi's competitor is one of only two group companies besides Biyan with a valuation exceeding one trillion yuan. This year, it ranked 83rd in the Fortune Global 500, with a size comparable to Qualcomm and Cisco.

As a leading global communications equipment supplier, providing 5G pre-commercial solutions in multiple countries and regions, and participating in the development of standards, Chen Mo has always respected such technology companies that bring glory to the country.

After all, in terms of rankings, the other side is only less than fifty places behind the other side.

Moreover, Ren's boldness is admirable: he adheres to the principle of "shared benefits and decentralized power" in equity distribution, and ensures the long-term stable development of the company through a unique employee stock ownership plan (ESOP).

Although he personally holds less than 1% of the shares, he has veto power in major decisions (such as mergers and divisions) through the design of control.

On the surface, more than 99% of the profits are distributed to employees, reflecting the management philosophy of "distributing wealth to attract people"—this is also the reason why "wolf culture" can prevail internally, after all, wolves can really get the meat.

In contrast, other companies that try to learn this culture only learn half of it. They want to turn their employees into wolves through manipulation, but they only give them grass to eat.
The other party has taken the lead, and their distribution plan is similar to that of the other side, achieving the same effect through different means. One is equity incentive, and the other is year-end bonus.

But a large forest has all kinds of birds, and no one is perfect.

Although Chen Mo also had affairs with his secretary and had genuine feelings for her, they weren't decades apart in age, and he didn't plan for their children to take the mother's surname.

As for the Ren surname impersonating Yao online, Chen Mo was already used to it; it was a traditional skill of this family.

In the early years, China's telecommunications industry benefited from a series of supportive policies, which led to a competitive landscape among four major companies: "Great China" and "China Telecom".

After eliminating the other two families, the latter two families, though from the same city, regarded each other as enemies and used all sorts of tricks, both overt and covert.

What kind of practice involves writing highly targeted instruction manuals for competitors' products and giving them away for free, causing consumers to misunderstand?
Various patent, infringement, and defamation lawsuits have been fought both domestically and internationally, with both sides winning and losing.

On one occasion, a business manager impersonated a ZTE employee, intercepted a competitor's client at the airport, entertained them for three days in Dongguan, and essentially turned the client into his own.
Looking back, every company has an unavoidable dark history, and even the other side of the strait has a past of having its network cables pulled and being hacked.

The industry pie was originally well divided and distributed, but when a certain company enters like a catfish, the field will be thrown into chaos, and eventually a reshuffle will be formed to reach a new equilibrium.

For example, from the communications field to the mobile phone market, it seems that the same applies to car manufacturing.

In this respect alone, it is quite similar to the other side.

However, there are two exceptions: TOG (Government Cooperation) and cloud computing.

It is precisely because these two industries are also involved on the other side that the situation of separate governance and non-interference between each other has been maintained.

Although minor skirmishes continued along the border, on a larger scale, the other side displayed caution and restraint. Chen Mo could even sense a hint of apprehension from them, which might be closely related to their past reputation.

This made Chen Mo realize that sometimes being reckless has its advantages!

Moreover, according to the information he currently has, the other party's ToG business is very complex. Why is the other party emphasizing domestic products while the prices of their goods are getting higher and higher? This may be related to the price anchor of ToG products, since they are already much cheaper than the market prices.

This is why the other side was able to remain unscathed, but Xiaomi was not so lucky. It ran into this leech called Big Mouth, and once it got on, it was hard to get rid of.

The other party took those invincible tactics from the communications field and applied them to the mobile phone field in a different way.

Otherwise, why would Lei Jun be so angry that he publicly shouted the famous sayings "Take life and death lightly, if you're not convinced, then fight", "If you're so capable, then fight", and "Our competitors are idiots"? He was really forced into a corner and had no choice but to fight to the death!
Of course, this time, due to the well-known cooperative relationship between the other party and Xiaomi, the other party has toned down its behavior somewhat, but now it seems that the other party has also reached the point of no return.

Domestic products and self-developed technologies are like the other party's Achilles' heel. It's not hard to understand why Xiaomi reacted so strongly after crossing that line.

This is why there's such a commotion online right now.

But when Chen Mo saw Apple's sales report after a week on the market, his eyes darkened.

When the snipe and the clam fight, the fisherman profits—that's outrageous!
He picked up the phone and called an old acquaintance from the poker games a while ago:
"Hey~ With things getting out of hand like this, are you guys going to do anything about it?"

You guys don't care, but I will!

How can I manage this? Then don't interfere!

Didn't you say you wouldn't do anything about it?!

Okay, then I'll leave it for now!

After hanging up the phone, Chen Mo gave a somewhat disheartened "tsk."
Boring!

(End of this chapter)