Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 818 The Internet of Everything, Everything Can Be Given Away

"I'll go back and check it again."

"There's no rush," Yu Donglai waved his hand. "I haven't made up my mind yet."

Chen Mo suddenly became serious: "Actually, I came today because I was afraid you would be discouraged."

Yu Donglai smiled with relief, "If your training program fails, will you give up?"

"will not!"

"That's incredible, we're the same kind of people."

Two wine glasses clinked together in the moonlight, making a crisp sound.

"What are your plans going forward?" Chen Mo asked. "Expand beyond the province or focus on the capital market?"

"Don't bite off more than you can chew. I plan to start with the supply chain and spend two years getting the JD.com warehousing, SF Express logistics and the B&A system up and running. Anyway, the hardware, software and manpower are all readily available. I will take Henan as the center and establish a supply chain (including cold chain) center in each of the southeast, northwest and northeast.

Once the supply chain system is established, we will expand over the next two years at a rate of 10 stores per year, selecting cities with high consumption levels and strong communities. We prioritize stability over speed.

"The idea is fine. If you need anything, just contact Dongzi and Wang Wei directly in our group. I'll have Lu Qi set up a technical support team for you on the other side."

"No need for thanks, it's all in the drink, let's have a toast!"

Yu Donglai raised his glass in acknowledgment, the two clinked glasses, and drank it all in one gulp.

Chen Mo picked up the bottle and shook it; it was empty. Luckily, he had brought two bottles with him.

Of course, the thatch is genuine and quite old; it could fetch at least five figures if sold elsewhere. But the claim about 1982 was just something he made up.

In today's world, the number of people who can make Chen Mo completely let down his guard and drink with him can be counted on one hand.

Needless to say, the women in the family include Sun Ziwei, Xiao Lei, Dongzi, and the older brother in front of me; that's pretty much all of them.

Chen Mo was already somewhat drunk at this moment, gazing at the moon in the sky and murmuring:

"Brother Donglai, actually I have another idea in my mind. You said that online shopping is very convenient now. From large home appliances to small fruits, you can buy them all online. But the current e-commerce logistics is still very slow. Even with JD.com, it may still take a whole day to arrive."

In the future, whatever users buy online will be delivered to their homes within an hour.
Just like Pang Donglai's current 3-kilometer delivery service.

Yu Donglai was somewhat taken aback. "You're really bold, aren't you? You really dare to think that way. You need a huge supply chain and delivery team to meet such stringent requirements."

"You should still have dreams, what if they come true?"

"If this really comes true, it'll be a trillion-dollar market, and people's lives will change completely." Yu Donglai pondered this vision, then suddenly sat up straight. "You're not serious, are you?"

"JD.com's warehouses are still expanding, SF Express's logistics are getting stronger and stronger, DJI's logistics robots are already under development, and Ele.me's delivery service is not content with just delivering food. Once your supply chain is running smoothly, we might really be able to achieve 'delivering everything'."

Yu Donglai swallowed hard, his eyes gleaming with desire. "In that case, I really need to step up my game."

"work hard together!"

The moonlight cast long shadows of the two men, and the clinking of their glasses held a passion more intense than the wine itself.

Two days later, Yu Donglai received a message from Chen Mo entitled "My Views on Pang Donglai's Adjustment of Target Selection".

The document clearly analyzes the strengths and weaknesses of each retail company. Foreign companies were ruled out first, and then, based on factors such as strategic positioning, corporate background, supply chain, and past business reputation, the local Beijing supermarket brand, Jingkelong, was selected.

"First of all, Jingkelong is mainly a community supermarket, which is a natural match for Pangdonglai's 'neighborhood service' concept."

As a local supermarket brand, it has a whopping 200 stores in Beijing.

Its store size is also close to that of Pang Donglai's standard store, and its adjustment costs are the lowest.

Secondly, Jingkelong is a state-owned enterprise controlled by Shougang Group. In the past two years, Jingkelong has faced various challenges, and its net profit has declined significantly year-on-year, so it urgently needs to introduce innovative models.

State-owned enterprises are more accepting of such social responsibility projects (such as upgrading employee benefits) and have a higher tolerance for short-term profit fluctuations.

If the cooperation is successful, Jingkelong can transform into the "Northern version of Pang Donglai", while Pang Donglai can open up the Beijing-Tianjin-Hebei market with a light-asset model, achieving a win-win situation. This choice is both pragmatic and strategically profound.

As for Wumart and Hualian, the former has seen the return of its leader and internal factions, while the latter's nationwide expansion has led to an excessively large management radius and drawbacks of family-style management.

Choosing these two companies rashly could easily lead to the same fate as Yonghui.

Most importantly, I have connections within Beijing-owned enterprises.

Yu Donglai, who was originally wavering between Wumart and Jingkelong, immediately made the decision: Jingkelong it is.

In the following days, he frequently met with Li Jianwen, chairman of Jingkelong.

Upon learning that the other party was promoting the transformation of the company from a traditional state-owned enterprise to community retail, the two hit it off immediately and, while chatting, also brought in Ele.me and Fengniao to conduct an online delivery pilot program.

On April 21, Pang Donglai and Jingkelong reached a strategic cooperation agreement. On the same day, Jingkelong announced that its app would be launched in September, while Pang Donglai joined hands with Shougang Group to develop a fresh food direct sourcing base in the suburbs of Beijing, with an estimated investment of 500 million yuan.

This series of news directly ignited the Chinese retail industry, attracting numerous reports.

While Yu Donglai was busy, Chen Mo was not idle either.

With Lu Qi and Zhou Shouzi handling the group's internal affairs, he will have more energy to focus on what he wants to do, such as checking the progress of the next week's training program and laying the groundwork for the 'Instant Retail Grand Strategy'.

That is to take the lead in calling Lu Qi, Zhang Xiaolong of WeChat, Zhang Xuhao of Ele.me, Zhang Yiming of ByteDance, Liu Qiangdong of JD.com, and Zhang Changfa of Hummingbird (formerly Quanjunchuji) to a meeting at the Bi'an Science and Technology Park.

Since Wang Wei and Wang Tao live far away, they attended the meeting by telephone.

Currently, only Chen Mo has the influence to gather these big shots together in a short period of time.

"I called everyone here today because I've noticed a trend: online shopping offers an ever-expanding range of products, from high-end to low-end, you name it. You can even buy the air from Mount Everest on Taobao."

It seems that casually criticizing competitors has become a passive skill for Chen Mo, which made everyone present smile knowingly.

"The changes are also evident in the delivery time, from a week at the beginning to five days, three days, or even the next day or the same day."

In fact, everyone should have this feeling: e-commerce is constantly iterating and compressing in terms of both space and time.

Is it possible to control delivery within one hour, so that users can place orders on their phones and have everything from home appliances in a shopping mall to daily necessities in a supermarket delivered within an hour?

Liu Qiangdong frowned and blurted out, "I admit the scenario you described is tempting, but it's impossible!"

Wang Wei echoed Liu Qiangdong's view, stating that it's simply impossible for logistics to deliver within just one hour, even within the same city.

Chen Mo lit up the screen, which displayed an architecture flowchart. "Let's assume an ideal scenario: if we shorten the traditional three-tiered e-commerce chain from central warehouse → distribution warehouse → delivery station to forward warehouse/store → consumer, we can solve the 'last mile' pain point through Ele.me delivery."

Pang Donglai has already achieved one-hour delivery within a 3-kilometer radius. What we need to do is increase the number of stores and forward warehouses to a sufficient level, and ensure that the delivery team has a large enough capacity. Is this achievable?

Everyone fell silent, pondering the feasibility of this idea.
"This is the future e-commerce scenario of 'everything can be delivered' derived from the current Internet of Things. If realized, it will complete the innovation in three dimensions: consumer demand, platform strategy, and industry transformation."

Chen Mo lightly tapped the remote control, and the projected image switched accordingly.

"JD.com represents traditional e-commerce – planned shopping, where users come with specific needs; Douyin is an emerging e-commerce platform, focusing on impulse buying and interest-based recommendations; WeChat is a social portal, carrying private domain traffic."

He traced a closed loop on the screen with his finger, "And Pang Donglai has completed the final piece of the retail puzzle."

Ele.me, acting as the central link, connects online and offline channels, and combined with Ele.me's instant delivery capabilities, it can bring the concept of "delivering everything" into reality.

The meeting room instantly erupted in excitement.

Some applauded the achievement, while others frowned in thought, and debates rose and fell.

After several rounds of heated debate, the plan gradually became clear. It is not only feasible, but extremely feasible. If it succeeds, it will reshape the future of e-commerce and the retail industry.

But this requires time and cooperation from each member, and it seems that only the Other Shore Alliance has the necessary conditions.

It is foreseeable that after tonight, the strategic roadmaps of these companies will be redrawn.

Everyone here is a giant in their field. If they apply this model to their own businesses, their operations can immediately take a whole new step forward.

A flame ignited in everyone's eyes; as expected, Chen Mo wouldn't call them to a meeting unless it was something important.

As the chairman of the Other Shore Alliance, Chen Mo stood up to summarize:

"Comrades, the commercial and social value of 'giving away everything' needs no further explanation."

Finally, I would like to emphasize again the significance of this goal for our cross-border alliance.

This is a crucial battleground for e-commerce companies in the post-mobile internet era.

Whoever achieves this first will dominate the trillion-dollar market in the next 5-10 years, and companies like Taobao, Walmart, and Yonghui will be swept into the dustbin of history.

However, sharpening the axe won't delay the work of chopping wood; on the road ahead, there are still a few opponents to face.

I've noticed a new e-commerce platform called Pinduoduo has recently emerged, and its tactics are quite aggressive. Mr. Qiangdong, you need to be careful. Don't just focus on Taobao; this newcomer behind it is not to be underestimated. You guys in JD.com have a competitor now.”

Liu Qiangdong hadn't initially taken Duoduo seriously, considering it a small company that had just completed its Series B funding round and was valued at only $20 billion. However, after hearing Chen Mo's words, he realized he needed to go back and study it carefully.
“And then there’s Taobao Live.” Chen Mo turned to Zhang Yiming, “Top streamers like Viya and Li Jiaqi are reshaping the rules of traffic allocation. But why should Douyin follow suit?”

He tapped his fingers lightly on the table. "We can definitely cultivate technically skilled anchors, rural anchors, and cultural anchors. We can follow the MCN industrialization incubation route."

"Why is Pang Donglai so successful? Because Mr. Yu never thinks about making money, he only wants to provide the best service. And as we all know, money is chasing after him."

"This is the core logic behind our undefeated record in the other side alliance."

(End of this chapter)