Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 813 Jin Fan Gets Out of Here, the Strengthening Plan

A classic reimagined, surpassing everything by more than a billion points!

Inheriting the iconic aesthetic genes of the X series, the X8 has evolved once again with its exquisite design!

Sharp edges × smooth curves: Sharp angles yet fit comfortably in the palm of your hand, a philosophy of mastery that combines strength and softness!
Boundless Vision: Breakthrough screen-to-body ratio, immerse yourself in a sky-high screen at a glance!
Patented display: Unique diamond-patterned screen, improving color reproduction by 30%, industry-leading picture quality, showcasing Xiaomi's style!

Xiaomi X8: A crushing experience in the 4,000 yuan price range
The above are not Chen Mo's thoughts, but rather the marketing copy he just wrote for this new phone.
After reading it, Lei Jun couldn't help but exclaim, "I never expected that after all these years, your skills haven't diminished but have actually improved!"

"So-so, it's just you. I'm too lazy to bother with the others. There shouldn't be any problems this time. In the end, it all depends on the compatibility and tuning of the phone and the chip. How much stock are you planning to stock up on this time?"

"Both Mianxinsheng and Xiaomi are in the process of ramping up production capacity. The supply of smart home and IoT devices is okay. The main bottleneck is actually the production capacity of the Xuanjie O1 chip. Mianxinsheng produces 80 chips per month, of which 50 are O1 chips."

So far, we've only had 3 million units of stock. By the end of July, before the launch event, it will only be 5 million units. It's estimated that they'll be sold out again in less than a month.
Moreover, this time there's not only a phone but also a Xiaomi tablet equipped with the Xuanjie O1, which sometimes bothers me.

They're selling off-plan properties. I bet when Xiaomi sells out and starts pre-sales, I'll be accused of selling "pre-sale" properties again.

Chen Mo offered his suggestion: "I think Xiaomi can continue to use Qualcomm/MediaTek chips to supplement its product line, just like Huawei did before its Kirin chips matured."

Redmi introduces MediaTek chips such as the Dimensity series, while the Pro and Pro Plus high-end models retain Qualcomm chips, forming a triangular supply chain security network of 'Qualcomm-Dimensity-MediaTek', which can correspondingly reduce the demand for Dimensity chips.

At the same time, the existence of the Xuan Ring can enhance our bargaining power and negotiating ability with Qualcomm.

"Yes, that's what I think too." He then spoke confidently about market competition: "Although Samsung still has a large market share, it's clearly declining due to the aftermath of the explosions and recalls. If our new products perform well in the market, we have a chance to become the world's second largest."

The next target is Apple.

"Those domestic competitors are not worth mentioning. We need to take a long-term view and benchmark ourselves against the strongest company, Apple."

Every year, Cook relies on incremental improvements to the iOS system and chips. I think with the current hardware configuration of Xiaomi phones, they are already fully capable of competing head-on with Apple on a certain level, if the software system can keep up.

At this point, Chen Mo suddenly remembered something, "By the way, how's the progress of our self-developed Surge system?"

With no outsiders present, Lei Jun became excited upon hearing Chen Mo mention the Surge OS: "Xiao Mo, let me tell you, the Surge OS perfectly integrates the features of MiOS and the advantages of Android. The first version is expected to be released by the end of 18. At that time, it's not impossible that it will completely dethrone Apple!"

At this moment, Chen Mo remembered a key figure who influenced Xiaomi's mobile phone system, "What is Jin Fan responsible for now?"

"He's currently the Technical Director of the Mobile Software Department, in charge of MiOS and hardware adaptation." Lei Jun seemed a little puzzled. "Why are you suddenly asking about him?"

"Wasn't Yan Jin in charge of MiOS before?"

"Oh, now that the MiOS system is mature, I've transferred Yan Jin to the Surge Business Unit as the R&D Director. After all, the Surge system needs a technically astute person in charge. You still haven't answered my question."

“Jin Fan made some very basic mistakes with the MiOS system in the past. Now Xiaomi is at a critical stage of taking another step forward. The Surge chip has not yet been launched, so the stable performance of MiOS is particularly important!”

Upon hearing this, Lei Jun nodded, a thoughtful look on his face.

"Since Jin Fan is proficient in software, he might have an advantage working in the hardware department. Of course, this is just a personal suggestion; the final decision is yours."

After Chen Mo finished explaining the precautions, seeing that it was getting late, he picked up the ginseng and goji berry tea that he had already finished and hurried away.

In his office, Lei Jun fell into thought.

It seems that, as Chen Mo said, Yan Jin was transferred from the MiOS department to be in charge of the Pengpai system two years ago.

The technology for the MiOS system was handed over to Jin Fan, and the system, which had been relatively stable in the last two years, has started to develop some bugs.

Looking back at the early days of Xiaomi, when I partnered with Chen Mo, MiOS was launched, and Mi fans chanted online in unison, "Lei Jun! Chen Mo!"

This slogan is both a source of pride and an honor.

Later, Chen Mo was forced to leave Xiaomi, leaving Yan Jin to take over. With his meticulous style, he sought to avoid mistakes rather than make achievements, and worked diligently on planning.

Although Xiaomi fans didn't later shout "Lei Jun! Yan Jin!", things were relatively smooth for those few years.

But in the past two years, ever since the MiOS system was handed over to Jin Fan, Mi fans have once again been chanting, "Lei Jun! Jin Fan!"

This meant the system had another bug, and he felt ashamed and guilty.

Sometimes his mind would wander, wondering if this was some kind of elaborate scheme by Jin Fan, who saw Xiaomi's insufficient production capacity, to help alleviate Xiaomi's production pressure. But regardless, it left him somewhat uncertain. Since Chen Mo had brought it up, it was a good opportunity for him to make up his mind.
After all, what Chen Mo said was correct. This principle applies not only to the other side but also to Lei Jun.

Thinking of this, Lei Jun took out his phone and called Zhang Feng, who was in charge of human resources.
"Tomorrow, talk to Jin Fan about transferring him to the mobile phone hardware R&D department, where he'll be responsible for supply chain coordination and mass production. Let's get his opinion first."
Disagree? That's something you need to consider!
As for Jin Fan's original position, let Li Weixing take over. After Yan Jin left, as a senior architect, he is the most familiar with MiOS technology. With Hong Feng in charge, there will be no problem.
Okay, that's it.

The following day, Chen Mo summarized his investigation of Mi'an Xinsheng and shared it with Tianji Pavilion.

Shortly after, Tianji Pavilion provided feedback and suggestions based on this information.

For example, regarding the CPU core architecture, it is not necessary to tackle it from scratch. Instead, a collaborative approach can be adopted. They learned that Loongson Technology was already conducting research in this area, and they could cooperate to form a joint force.

Chen Mo thought it made sense, so he sent it to Zhang Rujing and copied Lei Jun as well.

As for whether to adopt it, that's up to Mr. Zhang to decide.

After several days of meticulous planning, the Tianjige team presented a "Strengthening Plan" that can be described as a "guide to helping small and medium-sized enterprises get out of trouble." This is a part of the "Getting Out of Trouble Plan."

This manual, which is over a hundred pages long, is by no means a simple solution that consists of just a few pages; rather, it is a labor of love that embodies the wisdom of the team.

The comprehensiveness of the charter is truly impressive: from the initial recruitment and promotion, the design of the application process, to the setting of entry thresholds and the construction of the screening mechanism, every step has been carefully considered.

When Chen Mo glanced through it, he found that although the process was similar to job recruitment, it was aimed at business leaders rather than ordinary job seekers, which immediately highlighted its uniqueness.

The first step is to widely publicize the "recruitment needs".

This is unlike regular recruitment, where you simply post a few job openings on the official website, or find a few recruitment apps and media channels, spend some money on advertising, and that's it.

Because these messages aren't very useful to the general public, it's important for business owners to know about them.

Chen Mo carefully read through the first page.
"The channels through which small and medium-sized business owners obtain information are significantly different from those of ordinary consumers or professionals. They tend to prefer efficient, accurate, and business-related information sources, and have higher requirements for authority, practicality, and industry relevance."

The following are the specific differences and targeted suggestions:
I. Establish authority by leveraging government platforms and media endorsements: such as public service platforms for small and medium-sized enterprises, mainstream municipal media, television and radio, and new media.
Second, assert your professionalism through industry associations/chambers of commerce: for example, contact the China Small and Medium Enterprises Association or the Internet Federation to get endorsements from these organizations.

Third, strengthen brand awareness through in-depth reports from industry media such as "China Entrepreneur", "Entrepreneurship Bang", and "36Kr".

'

Next comes the area that the other side can control.

In terms of specific operations, we first searched for a preliminary list of companies in the Beijing area that met the criteria through the Tianyancha platform, obtained the basic information of the company leaders, and then cross-referenced the data with big data from the WeChat social platform and the professional social platform "Zhiyan" to accurately target the user group.

In terms of promotion channels, the WeChat ecosystem can be fully utilized, including targeted and precise delivery of information feeds to target users' Moments, official corporate accounts, and corporate mini-programs.

At the same time, exclusive event registration pages were sent to these SMEs through the "Zhiyan" platform.

This solution also includes a linked search function, with special keyword tags such as "Beijing SME Loan Policy" and "Beijing SME Support" added to the other search engine and Baidu search.

When a user performs a related search, relevant advertising content will be accurately displayed in a specific area on the right side of the page, while keeping the original search results unchanged.

Although the overall strategic direction was decided by Chen Mo, when it comes to the specific implementation details of the plan, it must be admitted that the Tianjige team demonstrated a more professional business level.

What Chen Mo needs to do is to implement the plan step by step according to the established plan.

Two hours passed in the blink of an eye.

After reviewing the overall plan, Chen Mo communicated and deployed the plan with Lu Qi and Li Yanhong of Baidu.

After finishing these tasks, Chen Mo couldn't help but feel a little emotional: sometimes he did feel powerless, but at other times he seemed to be omnipotent.

This contradictory state of mind made him feel both uncomfortable and real.

Another important task that Chen Mo needed to handle personally was seeking official endorsement.

Given his current social standing and industry influence, this is not a difficult task.

Chen Mo then pressed the internal phone, "Before the end of the month, I need to meet with the city officials to discuss the issue of supporting small and medium-sized enterprises. Please make the arrangements."

(End of this chapter)