Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 743 The opportunity has come, we must seize it!

"Chen Mo, have you heard? The shared bikes are going out of business."

"what's the situation?"

"Didn't you read the forum? I just tried, but I can't withdraw my deposit."

"My 99"

"99 is nothing. I just paid 199 last month!"

The office suddenly exploded.

Several colleagues gathered around and discussed the rumors on the Internet.

Someone dug up screenshots of the forum, which detailed the evidence of why it is difficult to refund the deposit for the shared bike service.

"The headquarters is only half an hour away from our company by subway. Will we be able to get it back by going offline?"

"Are you going or not? Maybe we can catch up if we go now."

"Is half a day off enough?"

"No, two hours is enough for the round trip~"

"Let's go together. This is not a small amount. It's enough for me to eat for a week."

"That's right, it's easy to make some money now!"

Soon, Chen Mo and a dozen colleagues formed a "debt collection team."

However, reality gave them a blow: the public's information is always lagging behind.
When Chen Mo followed his friends to the headquarters, he saw a long line spreading out of the building. The line was so long that it reached the entrance of Shanghai Disneyland and they all felt their scalps tingling.

"How long will this queue take?" one of the kids whispered.

Time will give the answer.

From morning to afternoon, they hadn't had a drop of water. After finally squeezing into the building, they found that there was an even longer queue waiting for them.

In the end, they found the building empty and only a few employees were finishing up their work, mechanically repeating the process of "registering information".

That thin registration form became the final destination of the 199 yuan deposit.

To make matters worse, they originally requested half a day off, but ended up wasting a whole day. Instead, the company deducted a day’s salary from them. Not only did they not get their 199 back, they also lost several 199.
A few days later, the company opened an online refund channel. After he submitted his application, he saw the queue information on the queue page and his heart dropped.
Later, the company held a series of deposit refund activities under the pretext of refunding deposits, such as refunding deposits by spending a certain amount of money in the newly opened mall, refunding deposits by inviting friends, and refunding deposits through financial management.
In short, they use the deposit as a sunk cost, which is as disgusting as it can be!
Through this 199, Chen Mo became more concerned about every detail of the company's future.

From this we understand that David did have a chance to save the fate of the shared bike.

At that time, Zhu Xiaohu of GSR Ventures, as David's mentor, was the person who was most optimistic about him. He not only personally invested in the angel round, but also acted as a matchmaker for Ofo and introduced strategic investment from Didi to it.

However, when Zhu Xiaohu proposed that Ofo and Mobike merge, the stubborn David flatly rejected the suggestion.

Finally, the disappointed Zhu Xiaohu chose to sell all his shares in Ofo and cash out. This became the first turning point in the fate of Ofo.

Didi initially had high hopes for the small yellow car. Not only did it invest huge amounts of money, it also sent a professional team to assist in operations, hoping to build it into a world-leading one-stop travel platform.

But there is no kindness without reason in the business world. Didi’s real intention is to complete the last piece of the puzzle of its travel ecosystem by acquiring the Ofo.

David had his own plans.

He wanted to use Didi's funds and traffic to expand the shared bike business, but was unwilling to let it become a vassal of Didi. This "borrowing chickens to lay eggs" strategy ultimately intensified the conflict.

When Didi clearly expressed its intention to acquire the company, David not only flatly refused, but also kicked out Didi's senior management team - just as decisively as he had rejected Zhu Xiaohu's merger proposal.

After losing Didi, Alibaba became the last straw for the shared bike-sharing company.

At that time, Tencent had already invested heavily in Mobike, and there were no other heavyweight investors in the shared bicycle track except Alibaba.

Unfortunately, David was unaware of this life-saving straw and was still immersed in the fantasy that he was the darling of capital and the upstart of the business world.

When Ofo launched its WeChat mini program, Alibaba immediately met with David and asked him to remove the WeChat entrance and only retain Alipay traffic. After all, Alibaba's investment intention was to use Ofo as a traffic entrance.

David once again firmly refused. It is said that this decision completely angered Ma and directly prompted Alibaba to turn to supporting Hellobike.

In this way, David offended various capitals one by one.

Eventually, he was stuck in the dilemma of being unable to refund the deposits of 1600 million users, was listed on the list of dishonest persons, and had to move far away to sell coffee.

In sharp contrast is Mobike founder Hu Weiwei.

This former automotive journalist judged the situation and, under the guidance of a mastermind, sold Mobike to Meituan for US$37 billion just three years after starting his business. He personally cashed out 15 billion yuan and made a perfect exit, which became a business legend.

If David was an ordinary Peking University graduate, he might have compromised long ago, but his prominent family background and his father's enormous power gave him the confidence to stick to his own opinion.

The acquisition price of just a few hundred million is far from enough to satisfy his ambition to "change the world".

Unfortunately, he has great ambitions but little talent. He has the same aspirations as Steve Jobs, but lacks the talent and vision to match.

This was Chen Mo’s understanding of the defeat of Ofo in his previous life.

Looking back at it from a higher dimension now, he realized that David was doomed to fail from the moment he accepted financing from multiple parties.

The core of the problem lies in the fatal "veto" mechanism.

The five major shareholders of Ofo: Dai Wei, Zhu Xiaohu, Didi, Alibaba and Jingwei, all have this privilege, which has led to repeated deadlocks in the company's decision-making.

Xiao Mou's book says that all-female teams are good. If they are really good, then the most awesome thing is not a department in a company or a court, but a girls' dormitory in a university.

It’s just like a dormitory of five people can create more than ten groups. Everyone has different ideas and no one listens to anyone else, so it’s difficult to get anything done.

The same goes for Ofo. Didi rejected Masayoshi Son’s $15 billion financing; David vetoed the merger with Mobike; and Alibaba rejected Didi’s acquisition offer.

This abnormal power structure of "if I don't get what I want, we will all perish together" is destined to drag the company into the abyss.

This is also the fundamental reason why the Beyond Group has and can only have one voice. Just like the human body only needs one brain to command, but needs two legs to coordinate and move forward.

Li Wu is considered a leg, and now, the opportunity has come. Chen Mo decided to add another insurance for David.

After thinking for a moment, he picked up the phone and called Wu Dan: "Go and do something these few days."

After a brief explanation, Chen Mo turned his boss chair and looked out the window at Baiwang Mountain.

Mountains and plains of yellow garbage seemed to appear before his eyes. Maybe this time he could do something meaningful.

".Come on, I'm rooting for you!"

The few short words in the email made Li Wu's heart warm.

He was all too familiar with this sentence.

A few years ago, before he took the stage to give a speech as an outstanding graduate of Ivy League College, the dean came over personally and encouraged him with the same words.

I didn’t expect that the dean still remembered it after so many years.

He was both moved and inspired by the recognition.

——Of course, if he knew that Chen Mo would say these words to every potential employee, he might not be so excited.

At Ele.me, Li Wu is already the general manager of the North China region and a member of the core management team. His annual salary plus dividends have already exceeded one million.

With a familiar environment, stable business and a well-coordinated team, he should have no complaints.

But when he saw the email on the intranet titled "Taxi Travel Recruiting New Business Manager", his heart beat faster involuntarily.

It is because he is too familiar with the environment and business, so familiar that he has lost the challenge. No challenge means stagnation, and he is only 26 years old now.

If he was 35, he might choose to be content with the status quo. But he is only 25, an age that is eager for challenges and breakthroughs.

What's more, the content of this new business instantly sparked his interest.

A few years ago, he came out of a small Internet cafe in the Northeast with his hard-earned salary and the 3000 yuan that the boss took out from his own piggy bank.

She helped him prepare for the entrance exam to Ivy League College and saw him off, a favor he still remembers in his heart.

Today, he is no longer that little network administrator. His parents don’t want to come to Beijing, so they built a big house like a villa in their hometown.

In Erbin, the "Tengda Internet Cafe" sponsored by him as a boss has opened two branches.

Tengda Tengda, Feihuang Tengda, what a good name.

In his life, Li Wu is most grateful to four people:
His parents who gave birth to him and supported him silently despite their poor family;
The boss who supported and funded him to go to Beijing for the exam even though the internet cafe was short of staff;

And the dean who founded Qingteng College and gave ordinary people like him the opportunity to "change their destiny."

Therefore, he didn't want to just rest on his laurels.

He wanted to continue fighting and expanding the territory to the other side.

Over the years, he has come into contact with many classmates from Ivy League schools and found that they all have the same characteristics - unwilling to be mediocre and daring to fight and take risks.

Although Ele.me and Didi Chuxing are both owned by Bi'an Holdings, they operate independently.

Qingteng alumni are scattered in various companies and positions in the Bi'an Group, but everyone still remembers that somewhat immature and passionate slogan:

“Everything is for the other shore.”

This has long become a belief engraved in their bones.

So when he saw the new opportunity, especially the description of the shared bicycle scenario, his eyes lit up.

I still remember when I went to Qingteng College to apply for admission, I had to get off at Tiantong Beiyuan subway station and take a bus to transfer to Beiqijia. The road was so congested that he sighed at the time that it would be great if he had a bicycle to travel the last few kilometers.

Later, as I became busy with studies and work, this idea was gradually put aside.

And now, the opportunity has come.

Ideals become reality.

In the current urban traffic environment, short-distance travel has always been a pain point - driving is too troublesome, walking is too tiring, and buses and subways cannot cover the "last mile".

Although Beijing already has public bicycles, just like the card issuance and refund of the Express Pass, you have to go to a fixed point to apply for the card, pick up the bike, and return the bike.
trouble.

With mobile payment so advanced today, this model is obviously outdated.

Shared bicycles can perfectly solve this problem.

After seeing this email, Li Wu almost instantly decided: This business has great potential and it belongs to me!

Of course, Li Wu also has his own selfish motives.

Although Ele.me is a food delivery giant, it will take time for it to expand into the local lifestyle market.

If he wants to go further, hard work alone is not enough, he also needs opportunities.

In troubled times heroes emerge.

The position of person in charge of the new shared bike business is a fleeting opportunity.

So, he didn't hesitate at all and gave it his all.

Fortunately, after in-depth communication with Wang Weijian, he relied on his "pure and virtuous" Ivy League background, his solid resume of rising from the bottom, and his outstanding ability in the takeaway war.
In the end, he successfully won the position among a group of strong competitors.

(End of this chapter)