Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 705 Besieged on all sides
".These are the only brands we can temporarily cooperate with. Time is indeed a bit tight." On the other end of the phone, Lao Liu's voice was a little cold. "But I will talk to the other companies later. I think they should give me some face out of past friendship."

"That's enough to make Liu Qiangdong very angry." Old Ma looked at the koi fish swimming back and forth in the fish tank and said with a smile, "I didn't expect that this conference would have such an unexpected gain."

In fact, the two had the same reaction after listening to Liu Qiangdong's speech which clearly showed his team-up nature.
That's when the opportunity comes, and after a brief communication, each person goes about their own business.

"Oh, he stands with the red flag against the red flag, eats with the bowl in hand, and curses when he puts the bowl down." Old Liu sneered, "He must have forgotten which side he is on."

"If they are not of our race, their hearts must be different." Lao Ma said in a light tone, but every word was as sharp as a knife. "If we don't clean up this kind of traitor, there will be a big mess sooner or later."

"I have also informed foreign institutions," Lao Liu whispered, "They should be able to take action soon."

"I'm also preparing for the event." Old Ma narrowed his eyes, "We need to teach him a lesson so that he knows what to say and what not to say."

After the phone call was hung up, a hint of coldness flashed in Lao Ma's eyes.

In their eyes, Liu Qiangdong's speech, which was full of strong signs of taking sides, was not a crisis but an opportunity, a once-in-a-lifetime opportunity to unite.

Relying on the influence accumulated over the years, Lao Liu started from the brands and overseas channels to cut off JD.com's supply chain and capital confidence; Taobao, on the other hand, quickly adjusted its strategy and prepared for a price war that would be enough to injure JD.com.

Just like when Taobao made a wrong move and announced to charge fees, Tencent PaiPai.com immediately launched the "Heavy Rain is Coming, Ants are Moving" campaign, taking advantage of your illness to kill you!
Of course, considering JD.com’s current size of hundreds of billions, it is not realistic to completely kill it with just one speech incident.

But cripple it?

Lao Ma is not only interested, but also extremely interested.

After so many years of fighting with JD.com, such opportunities are few and far between, not to mention that the other party took the initiative to offer them to us.

It is shameful to waste opportunities, and there will be retribution for this.

What's even more interesting is that this time, it's not just him who took action. Liu Qiangdong's words offended not just one or two people, but an entire interest group.

One call led to a hundred responses, and they all rose up to attack.

Lao Ma even has an illusion: when the time comes, heaven and earth will be on your side.

The only thing that made him feel a little regretful was that he failed to fully control the public opinion front.

After all, among the social platforms on China's Internet today, the Bi'an system accounts for half of the market.

"What a pity," he murmured in a low voice, but soon his eyes became sharp again.

However, it's enough.

This time it's not just water action.
Within three days, the capital market suddenly launched a "beheading operation" against JD.com.

Wanda Commercial took the lead and announced to stop all cooperation with JD.com;
Lenovo followed suit and removed all its products from JD.com, citing "strategic adjustments" as the reason. They will only be sold on Taobao and the official mall.
More than a dozen leading companies including Dell and LeTV issued statements in response, unilaterally tearing up the annual framework agreement.

The speed and high standards of this capital defection are comparable to the "collapse" of a top star. In the commercial battlefield, collective cutting by brands often means a more deadly crisis.

Strangely, although the sensitive content of the Internet conference disappeared from the mainstream media, carefully packaged reports appeared on the Internet.

"Shocked! A certain Dong claimed that the poor brought him shame", "The e-commerce tycoon said that a small goal made him very uncomfortable", "Internet giants cried: some of the people who got rich first live under long-term high pressure, and the pain is difficult for ordinary people to understand".
In the financial field, headlines such as "JD.com encounters the largest brand exodus in history" and "Supply chain crisis breaks out" dominated the headlines.

Alibaba started to show its cards at this moment. Taobao launched the "Common Prosperity Subsidy Month". In the next month, the subsidy for JD.com's core home appliance category was violently raised from 8% to 15%. It also launched a humiliating price comparison system of "JD.com price + 1 yuan for free".
Cainiao Network simultaneously launched the "Logistics Franchise Minimum Subsidy Plan" in North China to precisely mobilize JD.com's county-level distribution stations to defect.

This three-dimensional siege even spread offline, with some merchants photographing a banner hanging at a Suning store that read "Same product as JD.com, 50% off."

Affected by these unfavorable factors, many originally neutral media have become pessimistic about JD.com's future development.

That night, a big V named Hu deliberately avoided the Bi'an platform and posted a Weibo titled "Beware of the rampant hatred of the rich", which was forwarded by dozens of entrepreneurs including Wang Shi and Pan Shiyi.

Although the article did not mention specific people or companies throughout, it made a directional statement that "some business owners have reaped the benefits of the times but are inciting confrontation. This society needs tolerance and understanding. We cannot just criticize the rich. The rich have also contributed to society, it's just that people don't understand."

In conjunction with the collective praises of the "market laws" and "contract spirit" by the "elite class" disciples in the comment section, someone was successfully portrayed as a "rebel" who disrupted the business order.

The next day, the three major securities newspapers simultaneously downgraded JD.com's rating, a rare move. An international investment bank report even predicted that "cash flow will not last past Q1 next year."

Under the combined impact of these factors, JD.com's core indicators collapsed across the board, with the average daily order volume dropping 30% month-on-month and the GMV of 3C products evaporating by 25 billion in a single week.

What’s even more ironic is that, while Chinese concept stocks rose 3% on the back of the conference, JD.com’s stock price plummeted 13.94%, with its market value evaporating by $80 billion in a single day, which is equivalent to the loss of two Vipshops. What’s intriguing is that when the mainstream media was singing JD’s bad news, JD.com officials remained surprisingly restrained.

Without PR releases and no senior executives speaking out, it's like a nuclear submarine entering a period of strategic silence.

An interesting phenomenon is fermenting on the other side of the social platform. When Liu Qiangdong's remarks at the conference were exposed online, the public started a wave of "supporting Dong".

The number of discussions on the Zhihu hot list "How to evaluate Liu Qiangdong's remarks at the conference" exceeded 10;
The number of views of the topic #挺东哥# on the other side of Weibo soared to 48 million within 5 hours;
The video clip of "Ten Heartwarming Moments of Brother Dong" on Bilibili has been viewed over 800 million times;
A netizen found a data report: JD.com currently has more than 10 employees, nearly 80% of whom are engaged in warehousing, distribution and customer service work on the front line, and 70% of them are from rural areas.

Some netizens revealed: In the past, the city carried out a special operation to investigate, clean up and rectify safety hazards. Many people lost their homes overnight, but JD employees received text messages from the company, arranging dormitories and a certain amount of care fees for them.

As more and more netizens exposed the news, such as "11 Cadillacs were given away on Double to reward employees", "JD deliverymen were provided with five insurances and one housing fund", "After visiting the dormitory built for employees, it was found that the standard of a two-person room was reduced to a six-person room, and a group of managers were scolded by Liu Qiangdong in front of the employees, and all rectification was carried out."

A JD.com employee revealed that JD.com has many policies, such as giving all female employees in the group an additional month of fully paid maternity leave in addition to the statutory maternity leave.
Even if the wife does not work at JD.com, men can still get 7 days of additional paternity leave;

Every year during the Spring Festival, overtime employees are given a 3000 yuan subsidy and a total of 38 benefits.

Many colleagues took a look. Although JD.com and Xiaomi are always on the list of popular companies, they didn't expect that JD.com, which usually keeps silent, has a good salary. It seems that JD.com is also a good choice besides Bi'an.
What is most touching is the old photos dug up by netizens: the image of Liu Qiangdong personally going to the disaster area to participate in the rescue, which overlaps with his simple image of a "peasant entrepreneur".

They were not clear about other models and did not dare to ask, but the truckloads of supplies and the on-site disaster relief efforts of JD.com were real.

Combined with the village kid’s background, his speech at the conference became even more impactful.

For an entrepreneur to lead his company and pay attention to the public for ten years is not just as simple as creating economic benefits. An entrepreneur who comes from a peasant family can actually help farmers and change the living conditions of poor households through his own feelings.

This won Liu Qiangdong the favor of netizens, and everyone spoke up for him online.

Although many pieces of information disappear inexplicably once they leave the Bian'an platform, this does not dampen the public's enthusiasm at all.

Because they know that their voices are heard on Zhihu, on Weibo, on Bilibili, and in people’s hearts.
Late at night, JD.com headquarters.

The lights in the office were still on at two in the morning. Liu Qiangdong rubbed his red eyes. The coffee on the table had already gone cold.

"Boss, the media wants to interview you."

"Just refuse. Don't ask me about this again."

"Boss, this is the list of brands that have terminated their contracts with us in the past few days that you requested."

"Put it on my desk."

After giving the order, Liu Qiangdong continued to make the call, "You know my character. I just did what I should do. When have you ever seen me regret it? Don't worry about it. I have my own arrangements. I'm busy here. I'll hang up first."

As soon as I hung up, my phone rang again. It was a call from the board of directors.

He took a deep breath and answered the call. "I've explained this to you many times. There's nothing else to it. It's just my idea. Okay, you guys make the arrangements. I'll come. Three days later, right? OK, no problem!"

Before he finished speaking, the office door was suddenly pushed open, and the assistant said with a serious face: "Boss, South China Warehouse No. 3 is on fire!"

Liu Qiangdong stood up suddenly and asked, "Is anyone injured?"

"Fortunately it was late at night and no one was injured."

His tense shoulders relaxed slightly, but his brows were still furrowed. "No one is fine, it's just a small matter. What's the specific loss?"

"The security guard on duty discovered the fire and called the police in time, and other brothers came to help spontaneously. The fire was put out, but more than 7 million worth of goods were still burned..."

After a brief silence, Liu Qiangdong gave an order in a deep voice: "First, fully cooperate with the police investigation to find the suspect; second, reward the firefighters on duty and give them a bonus, and order the safety level of all warehouses in the group to be raised by one level and to be on duty day and night."

"Yes!" The assistant left quickly.

The above is just a microcosm of what has happened in recent days.

Brands terminated contracts, stock prices plummeted, and public opinion attacked them.
Liu Qiangdong felt like a lone boat pushed into the eye of a storm, with turbulent undercurrents surrounding him on all sides.

At this moment, he felt that the Wujiang River was ahead.

(End of this chapter)