Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 699: Riding the Wind and Waves with Culture

Faker? Transferred?

Does this mean my time is coming?

Uzi stared at the screen of his mobile phone, and the corners of his mouth rose unconsciously. A glimmer of ambition flashed in the eyes of this talented AD player.

The same news may appear to be completely different in the eyes of different people.

At the same time, in the office on the top floor of Tencent Building, Pony Ma was staring at the report in his hand.

He had heard of Faker before, just a talented player in League of Legends.

Originally, he didn't pay attention to these little things, but when the top players in one of his own tournaments jumped to the next tournament, things became intriguing.

If he had thought in the past, he would have suspected that Bi'an was playing some tricks again. Was Chen Mo indulging his subordinates to use shady tactics to maliciously poach people?

What happens next is that you poach a player from me and I poach a club from you, and we hurt each other. Who is afraid of who?

But now, he thinks differently.

His current thoughts are: what is the difference between the events and mechanisms of League of Legends and the Honor of Kings? Why did Faker change jobs? What is the core reason?
The research report was soon on his desk.

The data clearly shows that the competitive environment and tournament rewards of League of Legends are not comparable to those of World of Glory, and even Dota 2, whose market revenue is not as good as its own, is far ahead of League of Legends in terms of tournament prize money.

"If we are going to change it, we have to change it thoroughly," he muttered to himself.

Ideas such as learning from the youth training system of Korean e-sports, opening up foreign aid policies, and optimizing competition rules have emerged like a spring.

As for the prize money? It's simple - just a little bit higher than the competition. With the annual income of League of Legends, 3% is used as prize money and 5% is used for tournament operation, which is completely within the acceptable range.

Make the overall level of each major competition area close, so that the competition is exciting, and the attention and players will naturally increase.

This way, even if you don't surpass the other party, at least you can still compete on equal terms.

With this email from Xiao Ma Ge, the matter was finally settled.

The reason why he was able to make such a change was that Tencent's transformation under its new strategy over the past year gave him enough confidence.

From travel to local life, from entertainment content to the sharing economy, Tencent began to make differentiated layouts in the blank markets that have not been occupied by the other side, and then transformed the Tencent model by learning from the other side and localizing it.

By strictly abiding by the labor law, improving the treatment of employees, adhering to the principle of small profits but quick turnover and passing on the benefits to the people, and letting users feel the sincerity of the product, he gradually discovered that there might be a small loss in the short term, but in the long run, it would definitely be a big profit after winning the trust of users.

With this very cross-border approach, Tencent reaped the benefits in the travel sector. They had previously invested in and integrated eLong and Tongcheng's new Tongcheng, leaving Ctrip at a loss. In the end, the two parties merged and Tencent got the biggest piece of the pie.

On the other hand, 58.com and Ganji.com were also acquired by Tencent, and it has also made layouts in shared travel, games and e-sports, local life, and entertainment content.

So far this year, we have completed more than 100 investments (including mergers and acquisitions) with an investment amount of over RMB 500 billion, covering multiple cutting-edge fields.

The market is so big that one company cannot take it all, so Tencent is taking the path that Bi'an has no time to take care of. It wants to live like another Bi'an.

There were even rumors that Ele.me and Didi Chuxing were going to conduct a Series D financing, so they sent people to contact them, and they were very helpful.

For some reason, Xiao Ma Ge felt a little more favorable towards Chen Mo at this moment. At least this guy might suffer losses, but he would not eat alone.

Just in this respect, even Lao Ma is not as good as him.

However, the gaming industry is Tencent's lifeblood, and it will never give in easily.

You should know that not only Tencent, but also companies like Bi'an and NetEase derive nearly half of their annual revenue from this.

He is not like Chen Mo, who is reckless and aggressive; he is not like Li Yanhong, who is technical; nor is he like Lao Ma, who is ambitious and capable of fooling people.

As a product manager by profession, Pony Ma believes that he is best at demand analysis and breakdown, which allows him to continuously learn and evolve.

"Hide one's capabilities and bide one's time, and proceed step by step" is his most profound understanding at the age of forty.

The only thing that bothered him was the news about "Black Myth: Wukong".

Originally, I thought that if Tencent gave me money, I could make a domestic 3A game just like Xiaomi wants to enter the high-end market. If it succeeds, the reputation of Tencent games among players will be reshaped.

If I hadn't been so eager to succeed, perhaps the outcome would be different.

This thought flashed through Xiao Ma Ge's mind, and then turned into a sigh.

I didn't expect the other side to take action so early, what a pity.
"What a pity! It's just a small gaming company moving." The leader waved his hands impatiently.

"But leader," the assistant explained hastily, "the actual demo they released has gone viral online. I think we should give them some preferential policies, at least..." "Is the monkey game online?" the leader interrupted.

"Well, according to what they said, it will take another two to three years."

Two or three years? When the leader heard this, his brows furrowed. By the time this game is launched, the opportunity will be gone. He can't wait that long.

"Two or three years?!" The leader's brows knitted into knots, and he slammed the teacup heavily on the table.
"By the time this crappy game comes out, it will be too late! Games are not something that can be put on the stage.

What we should focus on are unicorns like Ant Financial and new energy vehicle companies! These are the real achievements! "

“But this gaming company is really different.”

"How different can it be?" the leader sneered. "Even if it sells for 100 million, can it be compared with a car company with a scale of 10 billion?"

And so, Game Science packed its bags and began its northern expedition in the cold wind of November.

Afterwards, Chen Mo began to "retreat" in a three-story manor not far to the west of the Bi'an Technology Group, which was arranged in advance by him, to concentrate on the second half of his creation. The conditions were no worse than those in Hangzhou.

At this time, the promotional video of "Black Myth: Wukong" crossed the ocean and set off an oriental storm overseas.

At first, "Black Myth: Wukong" only caused a sensation in China. After domestic players had fun with it, they remembered that they should let foreign friends appreciate this good thing.

Afterwards, these players uploaded and shared the actual gameplay demo on YouTube and Twitter. International students became fans, promoting the game crazily in the comment section, but to little avail.

But the real turning point was the precise placement of the game on overseas platforms by Bi'an Technology. With the large-scale coverage by the gaming media, foreign players finally noticed this mysterious work from the East.

At first, these people thought it was a Chinese cartoon, but as they watched, they realized it was not
"Wait. This picture, this quality, when did China become capable of producing 3A?"

"Why is this Sun Wukong different from the one in Dragon Ball?"

"This is the authentic Sun Wukong. The Dragon Balls you saw before were all borrowed from Journey to the West."

“I can’t believe this game is so good.”

"I can't believe this is actually true. I have great respect for the Huaxia production team."

"It looks like the God of War. I can't wait."

"It seems like it's time to take a look at what Journey to the West is about, so that you don't get confused when you play it."

The comment section instantly became a large-scale cultural science popularization site.

International students stayed up late to translate excerpts from Journey to the West. Some hardcore computer science students even built an encyclopedia website for the book just to encourage foreigners to do their homework in advance.

At this time, many UP hosts in the game area of ​​Bilibili were like hardworking little hamsters, moving the reactions of well-known overseas game UP hosts after watching the video of "Black Myth: Wukong" and netizens' comments to Bilibili.

Looking at the stunned looks of those foreigners, the comment section was filled with barrages of comments such as “cultural export” and “feeling proud”.

As overseas public opinion began to ferment, Bi'an Pictures announced the overseas market situation of "The Return of the Great Sage", including North America, Australia, New Zealand and Southeast Asia, and will be released in the regions after the 25th.

On November 11, The Hollywood Reporter and other media reported that "The Monkey King: Hero is Back" would soon hit European theaters, and distributor Trinity CineAsia had acquired the film's theatrical rights in 21 countries and regions in Europe from Beyond Pictures, including major Western European markets such as the United Kingdom, France, Germany, and Spain.

The film is currently scheduled to be released in the UK and Ireland on the 1st of next month, and the release dates in other countries and regions will be announced one after another.

The Hollywood Reporter said, "Since its release during the National Day holiday, the film has grossed more than $4 million in China, far better than most Chinese films released in the West. Here Comes the Hero from the East."

The current preheating of "Black Myth: Wukong" and the release of "The Return of the Great Sage" have aroused the curiosity of European and American audiences, which is also one of the sources of box office power.

After the film was officially released in North America, audiences discovered that the average daily screening volume in the United States was less than 1/10 of Hollywood blockbusters of the same period, which was even more obvious than the previous gap in China. Many international students even drove hundreds of kilometers to find a theater that was showing the film.

Although every show was packed, this time the other side was out of reach. It was not a question of money, but the collision and blockade of resources behind it.

In contrast, the Southeast Asian market is showing another phenomenal boom.
Malaysia: A single theater has more than 80 screenings per day, and a theater in Kuala Lumpur even launched a "Monkey King Theme Theater", with the number of moviegoers surging by 300% year-on-year;

Thailand: 390 theaters released the film simultaneously, the Thai dubbed version broke the pre-sale box office record, and audiences cosplaying as Monkey King filled the streets of Bangkok;
Singapore: The film was released in 33 cinemas and grossed over 1500 million yuan in the first week, setting a new record for Chinese-language films.

Even some domestic media people commented: "Cultural identity is the cornerstone of film exports."

In Southeast Asian countries where Chinese people account for more than 10% of the population, "The Return of the Great Sage" is not only a movie but also a symbol of cultural identity.

Statistics show that among the audiences in Southeast Asia, non-Chinese people account for 35% of the film, and word of mouth continues to grow.

(End of this chapter)