Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 604: Take action and kill Meituan!
Ever since BAG Club released that statement that shocked the industry, the entire e-sports circle has been in an uproar.

This heavy punch was like a brick hitting the back of the head, directly shocking the Tencent Interactive Entertainment League of Legends team, especially the person in charge Huang Lingdong - what was going on?
They originally just wanted to make some league balance adjustments in the new season to avoid a situation where one team dominates the league.

Of course, suppressing the popular champion team at the same time is also a common practice in business competition.

But who could have imagined that as soon as they raised their sticks and waved them in the air twice, the hornet's nest in the distance fell down by itself - not only did the BAG club react violently, it also directly took its top players to jump to Bi'an Esports.

As one gains, the other loses. Hiss~~~How could they be like this?
As a top traffic team, BAG's departure not only took away a large number of fans, but also greatly reduced the commercial value of the league, with sponsors withdrawing their investment, audiences leaving, and the league's influence declining.
Huang Lingdong thought of the possibility of a series of chain reactions, and his scalp tingled for a moment. He quickly contacted the BAG club privately and wanted to chat privately.
If you have something to say, just talk it out nicely and treat it as business. Why do you have to resort to violence right away?

As a result, the other party directly blocked me and cut off contact without even giving me a chance to negotiate.

In the end, he had no other choice but to call a meeting of management staff to discuss the matter. This time, they were controlled by a club. Where was the official authority?

Tencent Interactive Entertainment, which was forced into a corner, had no choice but to issue a statement: [If BAG Club insists on breaching the contract, the S-League championship bonus (amounting up to tens of millions) will be withheld in accordance with the agreement].

This tactic of "cutting off food supply" was originally intended to force the other party to surrender, but it turned out to have the opposite effect!

"Haha! If you dare not send it, see you in court!" BAG Club's response was crisp and clear, and every word was as sharp as a knife.

This tough attitude instantly won overwhelming support from the player community:

"They won the championship fair and square, how dare the Penguin deduct the prize money?"

"Fuck, why do I remember the experience of leaving my job after the Chinese New Year last year and the company not giving me a year-end bonus? Ah~~~ It hurts!"

"Brothers, I really have to uninstall League of Legends this time, it's too disgusting!"

"What are you waiting for? Uninstall it now! The game has been deleted, come to China Glory to find me!"

Forums, BBS, Weibo...all major social platforms were instantly overwhelmed by angry players.

This controversy, which was sparked by an official announcement, is evolving into a crisis of trust that is shaking the foundations of the game.

The executives of Tencent Interactive Entertainment only realized at this moment: what they were facing was not only the resistance of a club, but also the anger of tens of millions of players.

Looking at the daily plummeting operational data reports, this is more devastating than any public opinion crisis.

Within Tencent Interactive Entertainment, event operations and game operations are two parallel lines.

With the momentum of winning the S-League, League of Legends should have set new records in all data.

Based on these data, they even have the courage to continue competing with China Honor in the new year to see who is the boss.

As a result, I am not afraid of god-like opponents, but I am afraid of pig-like teammates.

The game team directly filed a lawsuit and submitted the relevant data to Ren Yuxin, the president in charge of interactive entertainment business.

The latter was furious and picked up the phone, his voice was terrifyingly calm.

"Huang Lingdong, come to my office within 10 minutes."

Just these few words made Huang Lingdong's back instantly wet on the other end of the phone.

Three minutes later, he stood in front of the president's office, panting, his hands shaking as he knocked on the door.

"Old Huang," Ren Yuxin twirled the pen in his hand, "how long have you been in the company?"

"It's been ninety-nine years, Mr. Ren."

"How many years have you been in charge of the LOL project?"

"Two or two years." Huang Lingdong's Adam's apple rolled, "Mr. Ren, I was wrong!"

"Wrong?" Ren Yuxin suddenly laughed. "What did you do wrong? It's just a club. I can scare them into behaving themselves. Isn't that what we did before?"

This laughter made Huang Lingdong's legs weak and he almost fell to the ground: "Boss, I really know I was wrong!"

"Bang!" Ren Yuxin slammed the table and stood up, "The game data has just started to improve, less than a month, one month.

You are so good, you made a big fuss with just a statement! You can just punish him, why not just go through the motions? Why do you have to punish him to death?"

"I checked Bi'an before and it was just a name, with personal investment behind it. I thought..."

"Do you think BAG is just like any other ordinary club?" Ren Yuxin threw the background check information in Huang Lingdong's face. "You have to look at the owner before beating the dog. Open your dog eyes and look! Look who you are touching? Who is behind BAG? Do you know that the investor behind it is named Sun Ziwei?
It’s the other side of the river!
Do you understand the value of these two words?
Mr. Ma has never gotten any advantage from Chen Mo, so who do you think you are?"

Huang Lingdong froze in place, looking at the scattered documents on the ground as if he was looking at his own future.
"Do you know how much we have lost in the past few days? Hundreds of millions! Can you afford it?!" Ren Yuxin paced around the desk, "The most hateful thing is that you dared to conceal the truth! Now the whole network is saying that our store is bullying customers and taking advantage of our power!"

"I"

"From now on, you are suspended from work."

"Projects available"

"I'm fucking protecting you!" Ren Yuxin pointed at the door and roared, "Immediately! Right now! Get out!" After Huang Lingdong stumbled away, the vice president of the League of Legends business unit pushed the door open cautiously.

"Mr. Ren."

"This bad move has already been made," Ren Yuxin rubbed his temple, "Now the shit pot is on my head, and I can't get it off. But I can't make any more mistakes - BAG's winning bonus will be paid immediately."

"But that's the process at Riot."

"Go for special approval! We'll pay first!" Ren Yuxin decided. "Issue another statement, play the emotional card, and pull public opinion back. Remember, the posture must be good, at least in terms of face, we must 'part ways in peace'."

"I understand, I'll do it right away."

When silence returned to the office, Ren Yuxin rubbed his aching temple, knowing that this matter could not be concealed after all.

After much hesitation, he finally called Xiao Ma Ge.

"Mr. Ma, about the League of Legends"

"The company gives you tens of millions in dividends every year, not for you to give me feedback on problems!" The voice on the other end of the phone was as cold as ice, "You have to clean up your own mess! I don't have time to listen to this now!"

The call was hung up cleanly, and Ren Yuxin smiled bitterly while holding the phone.

He didn't expect his boss to come up with any solution. This call was just to clear himself of the suspicion of "knowing about it but not reporting it."

Ren Yuxin looked at the public opinion on the computer screen and secretly felt lucky that the other party did not take advantage of his misfortune. If he were in their shoes, and he launched a welcome event for the new students, the situation of the League of Legends would be even worse.

However, just as this idea came to mind, the official website of "Glory of China" launched a high-profile "Heroes Return" welcome event that evening: starting from November 11, all newly registered players and returning old players can log in to receive a great gift package worth 12 yuan.

Ren Yuxin clicked on the background data with trembling hands - the daily active users of League of Legends have fallen below the level before the S game, plummeting by nearly 25%.

His eyes went dark and he wished he could immediately catch Huang Lingdong, who had already left, and beat him up.

An ominous premonition spread in my heart: the performance of the entire League of Legends project team this year is likely to be ruined.

The next day, the League of Legends official issued a third statement.

This time the copy has obviously been carefully polished:
This time, both the words and the content were full of wisdom. He played the emotional card of memories and recounted the contributions of BAG since the establishment of the team, with the attitude of a person who is good at finding a good horse.

Then he tactfully expressed his painstaking efforts in doing so and his reluctance to leave the BAG club. Finally, he sent his best wishes and hoped that BAG would achieve greater success in the new arena.

At the same time, the official quickly settled the bonuses and distributed 2 self-selected heroes + 1 random epic skin to all players as "spiritual comfort money."

This wave of operations finally stabilized public opinion a little, but the players' ridicule was still sharp:
"With this 180-degree turn, is the penguin giving in?"

"What can I do if I don't admit defeat? Battle reports are deceiving, but performances are not. Friends around me used to practice both Glory of China and League of Legends, but now they have switched to practicing only one."

"Haha, the sun is rising in the west, and the League of Legends official has actually apologized. Weren't they quite tough before? They broke up the team and made threats."

"It's not that it knows it's wrong, it's that it knows it's going to die."

"Thanks to the other side for curing Penguin's hubris syndrome!"

"This is just the beginning. The best is yet to come. Look at the takeaway next door. Their brains are about to be beaten out."

"Ele.me and Meituan? How come you didn't know? It's not too late to know now, go and eat some spectacles, it's really exciting."

The situation in the takeout war has suddenly become tense since last month.

Originally, Meituan had an advantage on the merchant side through the "choose one of two" strategy, and its market share quickly climbed from 32% to 41%, while Ele.me fell from 63% to 55% - everything seemed to be under control.

However, with Zhang Xuhao's harsh words in the program "Win in China 2014", the situation suddenly changed, which was simply jaw-dropping.

On November 11, Ele.me suddenly launched a 1% off coupon, which was a % reduction from the previous % discount.

This heavy blow caught Meituan off guard, and even if it wanted to follow up, it would take time to prepare.

等到11月7日美团终于以三折对三折时，市场格局已经发生巨变——饿了么的市场份额在一周内从55%飙升至66%，反而比之前还高出3个百分点；而美团则跌至29%，形势急转直下。

This is not the end. On November 11, the day after League of Legends issued an announcement that caused a sensation.

But the real killer move is yet to come.

On November 11, as the League of Legends public relations crisis continued to ferment, a public opinion storm against Meituan merchants suddenly swept the entire Internet.

A large number of revelations about merchants' illegal operations have sprung up on online social media platforms: Yang Mingyu's Braised Chicken Rice was exposed to use expired ingredients, cockroaches were rampant in the kitchen of Yunnan Cross-Bridge Rice Noodles, and Shaxian snacks were suspected of operating without a license. These shocking food safety issues have been exposed to the sun.

The Meituan platform instantly fell into an unprecedented public opinion crisis. It is worth noting that due to the capital connection between Meituan and Penguin, this crisis actually formed a subtle linkage effect with the negative public opinion about League of Legends.

The overlapping of public relations crises has set off a massive public opinion storm on social media.
Countless netizens figured out that Ele.me is going to kill Meituan.
(End of this chapter)