Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 601: Fat Donglai and the other side's two-way journey

On November 11, when the outside world's attention was focused on the box office performance of "A Man's Martial Arts", Pang Donglai quietly moved into the Bi'an Science and Technology Park without any opening ceremony.

The opening of this seemingly ordinary supermarket is actually an important strategic layout of the two companies, Bi'an and Pangdonglai, in the new retail field.

As early as half a year ago, Bi'an Technology and Pangdonglai reached a strategic cooperation intention.

The two parties plan to use Bi'an's technology and Pangdong's own retail experience, Bi'an's model and Pangdong's business philosophy to jointly create a new "Internet + Retail" new retail supermarket.

Bi'an can leverage its expertise in data support and user portraits to adopt new smart shelves and convenient WeChat face-scanning payment verification.

Pang Donglai has provided the ultimate service (such as unconditional returns and exchanges, and after-sales service that exceeds expectations) and transparent management (disclosure of costs, profit sharing, and making money in the open) on the basis of the existing ones, plus higher salaries that far exceed those of its peers in the industry.

This was also a pilot project that the two planned to use to allow Pang Donglai to gain a foothold in Beijing under the cover of Bi'an.

Bi'an will integrate the subsidized supermarkets originally located in the Science and Technology Park with Pang Donglai as the main brand.

After the opening of Pang Donglai (Bian'an Store), it is planned to conduct internal trial operation for a period of time, and the consumers involved will include Bi'an employees and their family members.

The Bi'an Technology Park will not be officially open to the outside world until January next year. This period is equivalent to a "testing phase" for Pangdonglai Supermarket. It will first provide good services within the scope and make the model work, so as to better serve the public.

Now, after a period of development, the Bi'an Science and Technology Park is small but complete, like an ecological town, with all kinds of shops in the commercial street.

Originally, the opening of a new supermarket in the park would not attract much attention, but some of Pang Donglai’s concepts are quite consistent with Bi’an, and there has been a discussion about Pang Donglai on the intranet forum before.

Moreover, today the boss took a rare break from work and went to a newly opened supermarket, which attracted the curiosity of many passing employees.

The angry person also followed in and watched from a distance, and saw the boss chatting with a middle-aged man who was simply dressed and a bit fat.

"To be honest, there is no secret to being fat." Yu Donglai scratched his head, his simple smile revealing a bit of honesty.

"It's just about doing what needs to be done well. Let employees work happily and let customers shop with confidence. In fact, I found that as long as you work hard and conscientiously in this industry, you can beat 99% of the companies. It's that simple.

Chen Mo smiled knowingly: "What a coincidence, I was just about to say that the other side is also learning your model."

"This is called great minds think alike." Yu Donglai's eyes lit up, "For example, our supplier screening mechanism was improved with reference to your Qingteng Academy in the first two years, the only difference is that you select talents, and we select products.

Survival of the fittest, the best of the best are selected, it is almost as strict as the entrance examination of your Ivy League colleges.

I can guarantee that everything on our shelves is good stuff, whether it’s cold chain food, milk, bread, or fresh fruit.”

"Can the supply chain keep up with such strict standards?" Chen Mo asked. "I heard that some supermarkets charge entry fees and shelf fees."

"The stricter the rules, the more motivated the suppliers are." Yu Donglai showed a meaningful smile, "We pay back quickly, don't lower prices, and don't use those hidden rules. Now many brands are proud to be able to work with Pang Donglai."

He paused, his tone becoming more resolute, "Moreover, we have already begun to lay out the upstream supply chain and have built some source factories to operate core categories, so there is no need to worry about supply issues at all."

Speaking of excitement, Yu Dong looked around to see if there were any other employees around, and his expression suddenly became serious: "Brother, you don't know how unethical and cunning some businesses are now.

They know that we are very strict in selecting products, so they classify the products into different grades. They supply us with Grade A products, and then send Grade B and Grade C products to other supermarkets.

He counted on his fingers, "Take Coke for example. Products that are close to expiration are sold as new products by simply changing the label. Quick-frozen food is even more outrageous. Products that have been frozen for a year are mixed with those that have been frozen for a month and even I can't tell which one is a month old.

Especially those quick-frozen dumplings with meat," his voice suddenly deepened, "a bag of 18, the retail price is more than 10 or 20 yuan, do you know how much it costs to buy it? Just two or three yuan! The cost of a dumpling is only a little over 10 cents, do you dare to eat this kind of dumplings?

Oh, I won’t say any more. These unscrupulous businessmen have lost their consciences!”

Chen Mo was stunned. "The quality inspection of those supermarkets is useless. How dare they let these products in?"

"Do it?" Yu Donglai sneered, "In the face of ten times the profit, quality inspection is just a decoration.

Besides, with the 'lubricants' of entry fees and shelf fees, what goods can't be brought in? "

He sighed heavily, "Let me tell you, the supermarkets on the market now, regardless of whether they are domestic time-honored brands or international brands, all sell things..."

The words came to his lips but he swallowed them back. Yu Donglai waved his hands in a bored manner and said, "Forget it, forget it. Just listen to what I said. Just treat it as Old Yu's fart."

"So Pang Donglai should go out and let more consumers know what truly good products are," Chen Mo said seriously.

Yu Donglai's eyes suddenly dimmed, and his voice became a little lower: "I tried it, it was too difficult."

He raised his head, a glimmer of hope in his eyes: "I want to try again by cooperating with you this time. I just want ordinary people to be able to buy reliable products, why is it so difficult?"

"It will be fine." Chen Mo patted the elder brother's shoulder gently, his tone firm and warm.

The two chatted and walked around the supermarket. Chen Mo picked up a box of milk - it was the one he usually drank.

When scanning the code to pay, WeChat Pay makes a crisp "ding" sound, and the whole process is very smooth.

As he walked out of the cashier area, a huge electronic screen caught his eye. Today's business data was flashing on the screen:

"142 employees are on duty today

Product gross profit margin: Food ≤15%, Department store ≤20%
3 items have been returned, reasons: the apple was dented, the towel did not feel good after unpacking"

Behind this set of figures is Pang Donglai's persistence in transparent management. Seeing the supermarket employees communicating with Yu Donglai naturally, as if they were treating him as their own eldest brother, Chen Mo couldn't help but feel a little envious.

Once upon a time, when Bi'an was first established, there was no barrier between him and his employees. Now that the group has grown, behind the employees' respectful "chairman", there is always a bit of cautious closeness and uneasiness. This kind of pure getting along has become a luxury.

After parting with Yu Donglai, "Lao Mo," Chen Mo instructed, "Go to any convenience store outside and buy a box of the same milk."

"Yeah!" Lao Mo left.

Back in the office, Chen Mo placed two seemingly identical boxes of milk on the coffee table. Leng Ning took one box tacitly. After Chen Mo said a few words, the two of them sipped the milk carefully like wine tasters.

After exchanging tastings, they both saw confusion in each other's eyes - there was indeed a subtle difference in taste, but it was hard to explain.

This reminded Chen Mo of the experience of drinking Moutai. The difference between the special supply and the ordinary one was so subtle and distinct.

Damn. Same packaging, same price tag, but they are divided into different grades.

If you don't do business properly, it's all your fault.

Chen Mo cursed: These beasts, what the hell.
Even if he doesn't fight for the steamed buns, he has to fight for his reputation. At this moment, Chen Mo is more eager than ever to see the rise of this "honest man" in the retail industry.

Just like how he built the Other Shore Empire from scratch, this time he is determined to help Pang Donglai carve out a path for himself!
In the following days, Yu Donglai stayed in the Bi'an Technology Park, observing the operation of the new store and making some suggestions.

The rest of the time was spent with the core management personnel to discuss behind closed doors with Chen Mo and Tianji Pavilion on the other side of the river, and the possibility of future development of Pang Donglai in Beijing, as well as some measures and pressures that might be taken by peers in the future.

Sometimes Chen Mo would go out to deal with some things temporarily, but these past few days, Yu Donglai basically didn't go anywhere except strolling around the store or going anywhere else in this house.

Finally, Chen Mo found some time to bring up the matter of BAG sponsorship. To his surprise, Yu Donglai agreed without saying a word.

This surprised Chen Mo, who had originally intended to give some advice.

"Games can also bring happiness, which is a good thing."

Yu Donglai's simple words revealed his understanding of the essence of business, and then he planned to sponsor 1000 million RMB, at which time BAG will be renamed DLG.

After all, as the organizer and operator of the event, it would be inappropriate to call it BAG anymore, as it would give people the suspicion of being both a referee and a player.

Taking this opportunity, Chen Mo proposed the issue of league sponsorship in the group, and many people responded.

Basically each company will pay out 1 to 3 million to sponsor the clubs in the new China Glory League, adding up to hundreds of millions. Of course, this is just an intention and will be implemented step by step in the future.

After finishing the matter, he synchronized the matter with Sun Ziwei and asked him to handle the follow-up.

In the other side of the park, the popularity of Pangdonglai far exceeded expectations:

All categories of products are returned without reason, product price tags clearly indicate the purchase price/selling price/gross profit margin, and fresh food is cleared and settled on a daily basis;
In addition, free shopping bags and the emotional value of enthusiasm provided by every employee from the bottom of their hearts.

People naturally have a scale in their hearts.

Another feature of Pang Donglai is its transparency.

How much did I make from you for this dress? Let me tell you directly.
We will tell you clearly where the fruit comes from and where its place of origin is.

Many of Pangdong’s own products have also been added to the must-buy menu for Bi’an employees and their families.

In fact, the prices in Pangdonglai Supermarket are not cheaper than other supermarkets, but it has a good reputation, so people can eat and use it with confidence.

For the employees of Bi'an who are not short of money, the price of goods is the last thing to be considered.

Another benefit for Bian'an employees is that they can place orders and pay directly at their workstations through the intranet or the Pangdonglai mini-program on WeChat. Within half an hour, the orders will be delivered to the Pangdonglai merchandise storage area at the front desk on their floor, which is very convenient.

The most important thing is after-sales service. An employee posted a message in the Tiannanhaibei area of ​​the intranet forum of Bi'an.
"When I went to Pang Dong Lai to shop and check out at noon, I just mentioned it casually, saying, 'The watermelon I bought here yesterday was not as sweet as it looked.' I swear I just said it casually, and it was definitely not dissatisfaction or complaint. As a result, Pang Dong Lai's subsequent reaction made me feel like I accidentally stirred up a hornet's nest."

1 minute 5 minutes The owner of this post seems to have disappeared, but a bunch of people below are going crazy
"Students, please update quickly, don't leave half the message."

"I'm asking for more updates online. How will Pang Donglai react? I'm so anxious."

"Put in a ward and wait for the update!"

"Damn, it's so broken, your monthly likes are gone!"

(End of this chapter)