Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 597: The Other Shore Global E-sports Ecosystem Strategy

“.Other games on the other side of the coin have entered a mature stage, and domestic and international periodic competitions are also being iterated and operated step by step, which is closely related to the life cycle of the game itself.

The most important thing at the moment is the development of the Huaxia Trilogy and the cultivation of the e-sports event environment on the other side.

For games like Arena of Valor and Arena of Valor, we don't have any competitors. Only Tencent has developed Arena of Valor, which, as the name suggests, combines the strengths of both companies. It is similar to Hearthstone Battlegrounds and has a certain player base, so it cannot pose a threat.

The remaining problem is that the competition in the mobile game Moba market is quite fierce. Our "Glory of China" currently faces three competitors: "Honor of Kings", "King of Glory", and "Chaos in the West".

NetEase's "Chaos in the Westward Journey" has the IP halo of "Fantasy Westward Journey", and there are still many players who are interested in Journey to the West and are willing to pay for it.

All the People and King of Glory are players from the same sect and were launched at the same time. At the beginning, the market response of All the People Super God was much higher than that of King of Glory. However, as the project team lacked patience and its behavior was too ugly, it was abandoned by players.

"Honor of Kings" has begun to overtake "Glory of China" and is likely to become a low-profile alternative to "China's Glory" in the MOBA category. It currently ranks second in market share and should not be underestimated.

Tencent e-sports has also begun to imitate the already mature League of Legends league mechanism and is preparing to create the KPL, an exclusive e-sports league for King of Glory.

Chen Mo gave his own opinion on the game, "As for the game, as long as you strictly pay attention to a few points, such as game balance, fairness of matching mechanism, cost-effectiveness of paid products and stability of the game itself, there will be no big problem. What about the progress of new games?"

"There are already several directions. One is a business strategy type similar to Ancient War, one is a gunfight type that imitates Counter-Strike, and there are also some local chess and card types and leisure and entertainment types. I will contact you to report specifically when the time comes."

Sun Ziwei paused, frowned and said, "The Chinese Glory League only started at the beginning of this year, which is still relatively late. At present, it only has some popularity and influence in China, and cannot catch up with the global influence that League of Legends has built over the past few years. If we follow the current trend, it will take about 2 years to catch up with the other party, but I think it is too slow."

Chen Mo suddenly interrupted: "How much did you lose?"

"We spent 5 million yuan on infrastructure, club construction, brand building, and the establishment of a youth training system. Excluding sponsorship from major businesses and live broadcast revenue, we had a net loss of about 3 million yuan.

However, through the influence of e-sports events, the number of game players and revenue can increase by an average of 2 million per month, so it is still profitable.

I will send you a copy of the specific data later. "

"We need to learn from the advanced ladder competitions and youth training systems abroad, and build a growth channel for e-sports players just like we train professional athletes. The youth training system is our moat, and we must not overdraw the future for short-term benefits. This is the way to play in line with our other side model."

"I understand. In addition, the domestic market has been proven successful, and the next step must be to expand overseas. E-sports is most afraid of a single dominant player - just like in movies and TV series, we need to cultivate powerful villains like international opponents to make the pie bigger."

Chen Mo tapped the table with his fingertips, his eyes sharp: "I was watching the game on the plane before, and I had a subversive idea. You see, China Glory is popular in China, and Myth Glory is popular overseas. The data is very good.

This depends on the background of the game and the cultural differences between the East and the West. The heroes of Chinese Glory are basically Chinese characters, and the heroes of overseas mythical Glory are local gods. If we want to have a global league, we can combine the two games into one and call it "World of Glory"? What do you think?"

Sun Ziwei's eyes lit up when he heard this, "It's technically feasible, and it's a lot of work but worth it.

Players from different cultural circles can find spiritual totems, and the sense of immersion in the event is directly maximized. The only challenge is the balance of the heroes in the game."

"Isn't this what Bi'an is best at?" Chen Mo raised his lips slightly. "Using big data to analyze millions of battle data, dynamically comparing and adjusting the strength of the heroes on both sides, there must be a way, right?"

Sun Ziwei said confidently, "I can't give you a definite answer right now. I have to go back and evaluate the feasibility with the team and try to come up with a plan. But there is a problem. You just terminated your contract with Samsung in Korea, a market that is a strong e-sports country."

"It is precisely because their e-sports industry is mature that they are more anxious." Chen Mo sneered, "Next year, while setting up the GPL global league, Xiaomi will also make efforts overseas. By then, I want to see whether those Korean players will shout their loyalty and stick to Samsung phones without the game, or use Xiaomi and say it's really good.

You guys decide on the two-in-one game yourselves, and for the global league, you should discuss it with Li Jianchao. Once the plan and budget for the entire Beyond the Shore Global League are out, I will ask Tianji Pavilion to discuss it and finalize it before the end of the year.

Chen Mo directly issued a specific task: "Immediately set up a special team. Li Jianchao will be responsible for overseas e-sports operations, and you will be responsible for game integration. I want to see a complete global e-sports ecological plan at the Tianji Pavilion meeting at the end of the year - remember, this is not only a business layout, but also a strategic project for cultural output.

Sometimes the influence of the other side overseas is more important than making money!"

"Yeah, no problem!"

After finishing the business, Chen Mo suddenly remembered something and asked, "By the way, you haven't told me what the plan you mentioned on the phone just now is?"

Sun Ziwei laughed at himself:
"Compared to yours, my plan seems petty. I want to take advantage of this favorable situation to help BAG move."

"Move?" Chen Mo raised his eyebrows and immediately understood his companion's idea. "You mean, let BAG directly leave LPL and jump to our GPL?"

“Now that BAG has just won the championship, the traffic on the entire network has exploded. The number of fans of players like Uzi and Joker is almost equal to half of the entertainment industry.

If they suddenly announced that they would switch to the China Glory League, what do you think would happen? "

He didn't need Chen Mo to answer, so he continued:
“First, a large number of League of Legends players will be forcibly dragged into Glory of China;
Second, BAG, the ‘dragon crossing the river’, has entered the GPL, playing a catfish effect, and the league’s attention has soared by at least 50%; third - the GPL finals we will create next year will be able to challenge League of Legends’ S5 head-on! ”

"There are many different kinds of people. Even if we have good ideas, these little guys may not agree with everything."

"It doesn't matter. Those who agree can enjoy the benefits with us. Those who refuse I won't treat them unfairly. This is a good opportunity to hype them up. Other LPL clubs are staring at these 'not for sale' with a lot of money in their hands.

Just like stock trading, buy when no one is interested and sell when people are busy.

With BAG's successful model, other GPL clubs can also replicate it.

The games are exciting, the pay is high, and with the youth training I just mentioned, a virtuous cycle is formed, which feeds back to the game. It is a good deal anyway.”

Chen Mo nodded in agreement and added, "Next year, the league will be expanded. I will attract some sponsors and title sponsors, such as JD, XM, SF, DJ, DL, etc. By planting a phoenix tree, I am not afraid of not attracting a golden phoenix. Maybe I can even attract sponsorship from well-known domestic and foreign companies."

"That's what I mean!"

Sun Ziwei is rubbing his hands in preparation, full of confidence, which comes from the strength of the Bian'an Gaming Empire and its huge cash flow.

"Ziwei, we are both growing up. I feel relieved that you are in charge of the game. Let's go."

"Come!"

The two men clinked their glasses and drank the wine in their glasses.

Glasses clinked and the wine sloshed.

Chen Mo drank it all in one gulp, but smacked his lips: "Strange, now beer is getting more and more high-end, but it's not as good as drinking Tsingtao in the past, not to mention Harbin Beer."

"Nonsense!" Sun Ziwei sneered, "Back then, when we were squatting on the curb eating skewers, no one even glanced at us.

Now? I'm fine, you're more popular than any celebrity. Believe it or not, as soon as you showed up at Guijie Street, the whole street was packed with people. The next second, the trending search was #陈莫桂街夜会神秘高长女人# - although that 'woman' could be me.

Other friendly companies are entrepreneurs, but your friendly companies are almost becoming Wu Yifan and Li Yifeng."

Chen Mo's face froze when he heard this. "It's hard to compare. If you replace your competitors with Takeshi Kaneshiro, Daniel Wu, or Nicholas Tse, I can barely accept it. But now, none of these little stars are clean."

Sun Ziwei laughed and scolded, "Okay, pretend, just pretend."

During the chat, Chen Mo suddenly changed the subject: "When will BAG return to China?"

"Hmm, I think the flight is the day after tomorrow afternoon. Why are you asking this all of a sudden?"

Chen Mo thought about his schedule and thought he should be able to make time for it. "How about this, when they come back, I'll have a meal with everyone, and then the matter you just mentioned will be easier to handle."

"No problem, I'll arrange it."

"Uh-huh."

That night, the players in the LPL region fell asleep with happy smiles, while countless players in the neighboring LCK region tossed and turned in bed, and it is estimated that they will not be able to recover for a while.
On October 10, the arrival hall of Beijing Capital International Airport was packed with people.

When members of the BAG team appeared pushing a luggage cart, the fans who heard the news cheered thunderously, the flash lights formed a silver ocean, and the fans held up signs that read "Uzi will always be the god", "Joker, we will always support you!" and surged forward.

With such a crazy scene, the airport even deployed security to maintain order.

The scene was so hot that the entertainment reporters were amazed that day - "With such a big scene, even the top stars have to stand aside."

Weibo's hot search list was instantly dominated by: #BAG return to China#, #All-Chinese team lineup#
In the poster that was widely circulated, the figure of Joker holding up the trophy alone formed a dramatic contrast with Faker's lonely back as he left the stage. The accompanying text read "The old king has passed away, and the new king has ascended the throne", and the number of reposts exceeded one million in half an hour.

That night, in the "Genting" box of Beijing A Club.

The halo of light from the crystal chandelier on the ceiling flows like water, illuminating the Suzhou embroidery "A Thousand Miles of Rivers and Mountains" on the entire wall.

Chen Mo, who was sitting at the main seat, looked at the group of BAG members who came in and extended his hand, "Everyone sit wherever you want, don't be polite, just treat it like eating barbecue at a food stall."

(End of this chapter)