Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 588: Stop selling hot sauce and start selling tea?

Chapter 588: Stop selling hot sauce and start selling tea?
As Chen Mo's fingers danced on the keyboard, lines of text appeared on the monitor.
He carefully designed a series of professional courses: live streaming marketing psychology, live streaming marketing rhetoric, medical-grade vocal cord protection, micro-expression management, emotional control and other core courses.

This "anchor class" is also specially divided into five major professional factions: the business strongman control faction, the beauty and emotion faction, the knowledge content faction, the national style IP industrial production faction, and the sinking market faction.

Chen Mo did not create these factions randomly. Instead, he summarized these professional schools after precise benchmarking based on the successful models of several top anchors who emerged in the mature period of the live broadcast industry in later generations.

They correspond to Viya's commercial control ability, Li Jiaqi's beauty emotional appeal, Fang Lianhui's knowledge content output, Li Ziqi's national style IP creation, and Lion King's ability to develop sinking markets.

Chen Mo did not choose to directly recruit these future industry leaders, not only because doing so would be too conspicuous, but more importantly, he knew very well that these people all had some problems to a greater or lesser extent, and it was far less reliable than training his own direct lineage from scratch.

The first batch of students consisted of exactly ten people, five men and five women. They were paired up according to their professional directions and received targeted training from top experts in the industry.

Although Chen Mo and the "Ten Sons of Douyin" do not have a formal master-disciple relationship, he still teaches them some skills. These elites have been working on the front line of the Other Shore Group for many years and have emerged from layers of strict selection. Each of them is a top choice in terms of ability, appearance, age, personality, and mental state.

Chen Mo plans to provide them with targeted training so that they can become the first batch of benchmark students in the "Anchor Class".

The training adopts a dual-track model of "theory + practice": systematic learning of professional knowledge during the day and live broadcast of actual combat on Douyin at night.

With the dual help of professional training and traffic support, when the live streaming e-commerce boom arrives in full swing, these ten people will surely become the most dazzling new stars in the industry.

At that time, well-known guests from various fields will be invited to help spread cultural knowledge in a relaxed and pleasant atmosphere, while completing product sales at the same time - this is Chen Mo’s ideal live streaming sales model: no routines, only high-quality and low-priced products, so that the audience can gain something in addition to shopping.

Chen Mo thought about it and added the patch of 'selling oneself indenture'. After all, the group has invested resources in training him and I will give him enough treatment. Don't let him forget his mother when he gets a wife and become an ungrateful person. That would not be beautiful.

Other work is also progressing in an orderly manner: preparing the framework for the speech at the Wuzhen Internet Conference, accepting Samsung's invitation to visit South Korea to renew the software cooperation agreement and other major matters.

The rest are some private schedules, such as the S game to be held in South Korea in the second half of the month, when he will pay attention to the situation, and at the end of the month he promised to watch "A Man's Martial Arts" with Yifei, etc.

As for Tengcha, according to the plan, Dongzi should have results in the next two days.

After sorting out the key tasks, Chen Mo packaged the documents and sent them to Tianji Pavilion.

This intelligent team composed of top technical experts and strategic analysts will fill in the technical details and implementation paths based on his framework plan.

According to the decision-making process of the Bian'an Group, the plan refined by the Tianji Pavilion was finally reviewed and approved by Chen Mo. If there was no problem, these "imperial edicts" would be issued to various business departments for execution.

This mechanism, which combines high efficiency and rigor, is the core code for Bi'an to maintain its decision-making advantage on the Internet.

After sending it, Chen Mo looked at his watch and saw that there was still some time left, so he decided to go to Tianji Pavilion in person for face-to-face communication.

No matter how sophisticated the document transmission is, it cannot avoid cognitive bias better than face-to-face exchanges of ideas.

Turn right after going out, and pass through the glass door with a "Tianji Pavilion" sign. Chen Mo used his work card to swipe open the authority lock.

Then I held a one-hour meeting with everyone about the content and answered some of their questions.

When the discussion was coming to an end and everyone was relaxing and chatting, the public opinion briefing about "Ten thousand netizens signed a petition in blood asking for the search on the other side" suddenly triggered Chen Mo's thinking.

"Search engine?" He tapped his fingertips on the conference table and turned his gaze to one of the Tianji Pavilion members in the corner, who was also the technical director of the other side's core architecture division. "Wenyuan, you led the Phoenix Nest system at Baidu. With our current foundation, can we make our own search product?"

Dai Wenyuan, who had just returned from an assignment at Ele.me at the beginning of the year, looked up when he heard this, and his eyes behind his glasses suddenly became sharp. In fact, over the past three months, he had been in his study room every night to deduce the similarities and differences between the technical architecture of Bi'an Search and Baidu Fengchao.

Although some products within the group use the BA-Search engine that he once led the development of.

He did not give an answer right away, but sorted out the thoughts in his mind, "Let me first state the conclusion. I think we currently have the conditions to develop the Beyond Shore Search.

First of all, after more than a year of iteration, our BA-Search can extract the bottom layer as the basic search framework. The crawler/index/distributed storage are all ready-made. In addition, the existing sorting algorithm can introduce machine learning, as well as intelligent word segmentation, spelling correction, semantic association search and other technologies. In the past two years, the group's innovation and research center has invested a lot of research and development resources and has accumulated a lot of results. "

The conference room suddenly fell silent, and everyone heard Dai Wenyuan's last words: "If the group decides to launch the Beyond Shore Search Project, I will apply to lead the team to tackle the problem."

"With Dai Wenyuan as the person in charge, let's discuss what else needs to be improved."

In the following half hour, the strategic map gradually became clear: a new search division was established, a technical team of 2 people was mobilized, an initial R&D budget of million yuan was set, a head-on confrontation with Baidu in general search was avoided, and the three major areas of people's livelihood, namely medical care, education, and real estate, were selected as breakthroughs.

Late at night, Dai Wenyuan looked at the densely packed words and symbols on the whiteboard in his study, and in a trance he saw himself debugging the sorting algorithm all night in the Baidu building in 2009.

It’s a pity that Baidu used Phoenix Nest, a good thing, in the wrong place. It must prove that search brings convenience to people rather than misleading!
Dai Wenyuan recalled what his boss said at the end of the day, "This time, we want to return search to its essence - helping people find answers, not selling products."

The next morning, Dai Wenyuan found Leng Ning outside the boss' office with dark circles under his eyes.

He had a laptop under his arm, which contained the outline of the other side search technology that he had compiled overnight.

"Assistant Leng, is the dean free now?" Dai Wenyuan's voice was a little hoarse. He knew that this was a bit against the rules. "Please make an appointment for me for half an hour. No, ten minutes. I only need ten minutes."

Leng Ning glanced at the schedule and swiped her fingers quickly on the tablet: "Mr. Dai, do you want to temporarily jump the queue?" She looked up and saw the bloodshot in Dai Wenyuan's eyes. She sighed, picked up the internal phone, and said a few words: "The boss can only spare a quarter of an hour, pay attention to the time!"

"Thank you!"

Dai Wenyuan then knocked on the solid wooden door of the chairman's office and heard a voice from inside, "Come in!"

When Dai Wenyuan pushed the door open and entered, he saw Chen Mo operating two mobile phones at the same time. Chen Mo held one of the phones between his shoulders, and his free hand was quickly typing something on the other phone, saying,

"Yeah, it's done, right? Okay, I get it. Just wait and see. I guarantee you'll be satisfied!"

Chen Mo hung up the phone, picked up another phone on the table and dialed a number. He saw Dai Wenyuan coming in and said casually, "Sit anywhere. There are drinks over there. I'll be done with these few words."

The call was connected. "Hello, Yiming, how are you preparing? Okay, I'll come over in the evening, you can decide the details. That's it for now, I have something else to do."

Dai Wenyuan watched his boss handle his work and couldn't help but sigh. This scene in front of him might just be the tip of the iceberg of his boss's work in a day. After all, he was in charge of a business empire worth more than 100 billion yuan, and he didn't know how many things he had to deal with in a day. In comparison, his current working environment could be called comfortable.
"Go ahead." Chen Mo finally threw his phone onto the table, turned his boss chair around, and crossed his hands to his chin, "What's the urgent matter that's worth you blocking the door with dark circles under your eyes?"

Dai Wenyuan opened his notebook with a snap. The screen lit up as it spun, revealing a ready-made diagram of the other shore's search architecture spread out like a landscape painting scroll.

Time was limited, so Dai Wenyuan kept it simple and only talked about the core and work concepts. As he explained, he was surprised to find that his boss understood the core ideas immediately and completely understood what he was thinking. Moreover, he had a broader vision and pointed out the strategic value contained in it from a business perspective.

For example, the future development direction of search just mentioned should focus on the development of artificial intelligence rather than traditional search. In the end, the effect that the other side search wants to achieve may be that the user may be vague and unclear in description, but after the search engine's reasoning and analysis, it can still give the desired answer, just like giving the user a little assistant.

Dai Wenyuan checked the time on his watch. Twelve minutes had passed. He quickened his pace and said, "That's it. The timeline is as follows. If the team has a staff of 12, I estimate that the team will be ready for launch in March next year."

"Launched in March next year?" Chen Mo raised his eyebrows, "Are you sure half a year will be enough?"

Dai Wenyuan raised a sharp arc at the corner of his mouth. In the past few months, the architecture diagrams and simulation deductions that were repeatedly deduced late at night, the prototype systems that were secretly built in the laboratory after work, and the "chats" with equally outstanding technical experts during meals, all turned into confidence in his voice at this moment.

But he did not intend to take credit for it, and felt that it was all deserved. "It is mainly because our Bi'an's current technical foundation and team are relatively mature, and the effect can only be achieved through continuous investment in research and development. Many modular architectures can be used directly after a little debugging and modification."

"Okay, I'll give you a buff (redundancy) for two months, just go ahead and do it. I'll tell Leng Zhu to talk to me later. If you have any questions, you can come over anytime as long as I'm here!"

"Okay, Dean!"

Chen Mo stood up, walked around the table, went to Dai Wenyuan, and patted his shoulder.

"Before you leave, I'll paint a pie for you. When the search business is independently operated, I will separate it into a separate subsidiary called Beyond Search, and the CTO position will be yours.

As for the treatment, I won’t mention it. You know my style. I never treat my own people unfairly.”

The boss's big words were not spoken easily. With just these few words, Dai Wenyuan felt an electric current running up his spine. He put his heels together and pounded his left chest with his right fist.

"Everything for the other shore!"

Nowadays, the live broadcast room of "Tik Tok Selection" is no longer a cafeteria on the other side, but a venue specially built for live broadcast at ByteDance headquarters.

After Lao Gan Die was squeezed to the point of no return and could no longer produce any products, "Douyin Selection" started selling JD.com's own products. In fact, the selling prices on the two platforms should have been the same.

However, Douyin is currently in the trial operation stage for selling goods, so ByteDance has set aside a sum of money specifically for subsidies. In this way, the prices on "Douyin Selection" are more affordable than those on JD.com.

Although the discount is not as sharp as that of Laogandie hot sauce, which is reduced to less than 5% off, normal products are around 9% off, which also attracts many consumers to get a bargain.

Even so, due to the existence of Douyin's targeted intelligent recommendation mechanism and the number of fans accumulated previously, there are still many users who are browsing Douyin, watching talent and funny videos, and after a short while, they place orders for some products in "Douyin Selection".

In fact, they didn’t plan to buy it when they were browsing Douyin, but they saw that it was very cheap and seemed to be useful, so they bought it.
After all, this is the official live broadcast room of Douyin. As the legitimate child of Douyin, with the support of its "father", the number of people online at the same time in the live broadcast room is still around one million.

The ten Douyin artists are competing with each other secretly. Although their live broadcast performance is not half as good as Chen Mo's, they are young, beautiful, talented and have connotation. Their performance is quite good. They have also opened a Douyin account. The best of them have millions of fans, and the worst has hundreds of thousands.

On the evening of October 10, Chen Mo once again appeared in the "Tik Tok Selection" live broadcast room.

Chen Mo came here this time with only one purpose.
When Xiaomo appeared, the barrage in the live broadcast room began to dance wildly to express welcome.

"Well, this time I bring you an old friend."

The barrage queue gradually unified: "Chili sauce, chili sauce, my favorite Lao Gandie!"

Chen Mo took a look and was surprised to see that the product was covered in hot sauce. "Oh, stop it. The Lao Gan Die is really out of stock. I called Mr. Deng from Lao Gan Die a few days ago to ask about it. Now even he is personally watching over the production line. He is almost sixty years old and he is really trying his best. Please be understanding."

Then he changed the subject: "Today I bring you rattan tea!"

The words "Tengcha" came out of Chen Mo's mouth, like a bomb, instantly detonating the entire live broadcast room.
The price column of the rattan tea products that were simultaneously put on the shelves by Ofo has a mysterious question mark displayed.

This operation immediately awakened everyone's memory: Didn't Tengcha go bankrupt some time ago? Taobao even removed the official flagship store, so how could Douyin dare to go against the wind?
What is even more puzzling is that Chen Mo, the captain of the "Subverter Team", actually started selling products of the "Guardian Team". This is simply going against the grain!

Before the echo of the word "Tengcha" faded, the number of online viewers in the live broadcast room began to soar in just a few minutes.

Barrages of comments were flying everywhere and the audience went crazy.

This scene left the two members of the “Tik Tok Ten” who were on duty that night stunned, their eyes full of admiration!
They know better than anyone that traffic during this period should have entered a period of weakness - they would be lucky enough to be able to maintain the number of online users.

After all, the previous live broadcast by the three giants raised the threshold to a level that did not belong to them. With such a bombastic venue and huge traffic, even Zhao Benshan might not be able to handle it, let alone them.

So these people have been under a lot of pressure recently, fearing that they would ruin the empire that their master had worked so hard to build.

Chen Mo's last words were still echoing in the live broadcast room, and the curve on the data monitoring screen suddenly jumped up.

110 million, 120 million, 150 million. The number of people online seemed to be dragged by an invisible hand, soaring up like crazy.

The barrage pool exploded instantly, and countless messages of "Buy it!" and "Link!!!" scrolled wildly on the screen, so fast that the content was almost invisible.

Not only all the staff in the live broadcast room of "Tik Tok Ten Sons" looked at the man in the picture with some awe.

With just two words, the data in all dimensions of the live broadcast room took off on the spot, stopping the decline and rising again.

Is this the true appeal of the two words "Chen Mo"?

It's just so scary.
(End of this chapter)

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