Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 582: Chaos: Alliances

Short video applications actually appeared last year. Why didn’t these investment institutions invest in them before?
Because they cannot see the commercial prospects of this new type of thing.

If we rely solely on advertising revenue, it is obviously far from having room for imagination.
But now, with Chen Mo acting as both a director and an actor himself, he has cleared the way ahead and created a ray of light.

Investors smelled money in this road and started to rush out with sacks full of cash on their shoulders. No matter the size of the platform, they would not let go of any prey that came into their sight.

Of course, you can forget about Douyin, as it is the "forbidden delicacy" on the other side.

Kuaishou, as the "Tik Tok in the South and Kuaishou in the North", has become the target of all institutions.

However, after some background checks, everyone discovered that Kuaishou had been "occupied" by Bian Shore Ventures as early as the beginning of the year.

"Damn, this guy is the only one who eats for himself!" Many agency bosses were so angry that they cursed.

However, despite the scolding, they still admire him in their hearts.

As an investor, Chen Mo's vision is indeed amazingly sharp.

Some investment institutions that have good relations with the other side, such as Capital Today, Hillhouse Capital, IDG, DST, etc., have asked their bosses to contact Chen Mo to see if they can get a piece of the pie;

On the other hand, it quickly turned around and began to negotiate investment matters with start-ups such as Meipai, Miaopai, and Xiaokaxiu.

The entry of these capital giants has caused a turbulent situation in the short video market.

In Taiyuan, Shanxi, after watching the live broadcasts of the three giants, someone observed for a while and made a decisive decision: "Douyin live broadcasting definitely has a 'money' prospect!

Transformation, must transform! "

Today's Wu You, after several years of ups and downs in the business world, is no longer the "Wuxia Ayou" of the past.

After more than a year of hard work, the Wuyou Media he founded has achieved some success.

The live broadcast team he personally created is also quite famous on the Douyu platform.

Looking at the 56 female anchors with different styles who he personally interviewed and signed, including loli, mature woman, black silk, white hair, and sweet style, Wu You was filled with a sense of accomplishment.

At this moment, in the company lobby, the girls were gathered together, and it was very lively and pleasant.

One woman is equal to 500 ducks. There were so many girls at the scene, chirping and chattering, it was like walking into a flower and bird market by mistake.
Wu You secretly thanked himself for being prepared. He took out a loud speaker from behind and shouted:

"Listen to me! From now on, the company will fully transform and invest in Douyin live streaming!

You have also seen the recent renovation and upgrading project of the company’s live broadcast room.

For the next half month, please suspend live streaming."

"Stop live streaming?" This means no money to be made! A bunch of sisters immediately started to act like a spoiled brat:

"Brother You~~~Don't do it~"

"I don't want to take a holiday. I still want to broadcast~~~"

Various tricks such as coquettishness, cuteness, and clasping sounds were used one after another.

Even the battle-hardened Wu You couldn't stand it anymore and quickly shouted:

"Stop! Stop playing tricks! Dingding, put your hands down from your chest, this trick doesn't work anymore!

During this period, your salary will be paid as usual, calculated based on your average income from broadcasting!"

As soon as these words were spoken, the sisters immediately stood in line, looking straight ahead, as if they were standing at attention in a military formation, each one standing straight and taller, at different distances and heights.

"During this time, I will find some crash course teachers for you to provide professional skills training based on your areas of expertise, including dancing, singing, makeup, ventriloquism, etc.
After the training is over, I will check on each of you one by one. The company will evaluate the potential of each of you, including personal characteristics, learning ability and growth space, and then re-determine your salary. Subsequently, we will also provide targeted training based on each person's characteristics and abilities.

Next, listen carefully!

In addition, I will recruit a professional team to provide you with content planning, shooting, editing and other support to help you build your personal IP."

Wu You put down the speaker, and his voice became even more sonorous and powerful:

“In the future, Wuyou Media will become a leading MCN agency in China that focuses on incubating and operating Internet celebrities in the fields of short videos and live broadcasts!

And you will surely become Internet celebrities on the road to financial freedom! "

After listening to this, the girls had stars in their eyes. After all, who doesn’t have a dream to be a star?
The short video field is booming, and the final week of PK period of "Win in China 2014" has entered a white-hot stage.

Seeing the Disruptor Team’s frequent moves, the Guardian Team’s BAT will naturally not sit idly by.

In the tea market, the most popular one is the "Tengcha" small can tea that is strongly supported by BAT.

In addition to handling the daily affairs of the group, Chen Mo has always asked Chen Tong to send out "network scouts" to closely monitor the other party's movements.

He knew that the two Ma's and one Li would never admit defeat easily. Now that the two sides have reached this stage, this is no longer just a personal grudge, but a game between new and old forces, challengers and defenders.

By the way, I have to complain that some bastard on the Internet gave the three companies the abbreviation "XJB".

According to the valuation, it should be "BXJ", which is simply a mess. However, before the other party made any new moves in the tea market, Chen Mo saw an unexpected news.

On September 9, Meituan released an acquisition announcement:
"Meituan recently officially acquired the food delivery business of Baidu Takeaway and Dianping for a total amount of US$5.8 million (approximately RMB 35.6 billion).

The management team and employees of Baidu Takeout and Dianping’s takeout businesses will gradually be integrated into the Meituan system.

This acquisition marks the transition of China's food delivery market from a "three-way competition" to a "two-strong competition". Meituan will work together with Baidu Waimai to promote the healthy development of the industry.

Online media outlets have all cried out "the wolf is coming":
"The merger of the three companies will further consolidate Meituan's leading position in the food delivery market and help it start a new round of competition with Ele.me."

"This acquisition marks a new stage for China's food delivery market. The choices for users and merchants will be more concentrated, and the platform's service and subsidy policies will also change."

"According to relevant sources, the merger plan was secretly coordinated and promoted by the three BAT companies, and the agreement was reached. It may be closely related to a certain variety show."

"Win in China 2014 is in full swing. BAT chooses to counter each other's moves and not fall into the rhythm of the other party. Instead, it finds a new way. Sometimes it is not about the gains and losses of a city or a place, but to take charge of the overall situation. This is the pattern that the superiors have."

At the same time, Lao Ma, one of the superiors, was on the phone: "Sister Tao, you still need to pay attention to market trends.

Otherwise, the barriers that Lao Gan Ma has built over the years may be broken by another fierce tiger in your area.
Well, I’m just kindly reminding you.”

On the other side, Aunt Tao put down the phone and immediately called the head of the marketing department.

After checking the data, she was dumbfounded: starting from September 9, Lao Gan Ma's sales volume dropped drastically, to less than one-third of the usual level. Some areas even had inventory backlogs, which was unacceptable in her eyes.

"Investigate! Find out the reason for me!"

In the afternoon, after listening to a few sentences, Aunt Tao waved her hand impatiently and interrupted her subordinate’s report: “Don’t talk about the Internet, live broadcast, and Douyin. I don’t understand these things.

In addition to making hot sauce, I can also read numbers, and numbers don’t lie.

Everyone here is a Lao Gan Ma fan, no matter what method or means you use.

I have only one request: boost the sales of Lao Gan Die!

What's moral or immoral? It doesn't matter whether the cat is black or white, a cat that can catch mice is a good cat. I think the methods just mentioned are good.

There is no but. The business world is like a battlefield. Don’t have any psychological burden. History is written by the victors. "

Half an hour later, a response plan was put forward.

"Just follow this plan and execute it!"

At the Queen Mother's order, the entire Lao Gan Ma company took quick action.
Two days later, at Lao Gandie headquarters.

After hearing his subordinates' report, Deng Chengjun scratched his hair, which had become a mess. "What do you mean we can't hire workers? We don't have any ingredients?"

The HR manager explained: "It's not that we can't hire at all, it's just that there are fewer workers in the labor market than before. I heard that Lao Gan Ma is frantically recruiting more people recently."

The purchasing manager nodded repeatedly: "It's the same here. The other party is hoarding soybeans, peppers and peanuts, which has caused the cost of raw materials to rise and there is a shortage."

The marketing manager also added, "Lao Gan Ma has also started a promotion and price cuts. The unit price is 2 yuan lower than before."

"Lower the price? Haha~ Lao Gan Ma, which claims not to raise funds, not to go public, and not to lower prices, has actually lowered its price. The more unscrupulous the other party is, the more we are on the right track, making the other party wary!
As for the workers, are they sufficient at the moment? "

"It's enough, but it's unrealistic to expand production."

"Let's keep it like this for now. As for the raw materials, Lao Gan Ma has absolute control over the local area. I don't believe that the procurement of raw materials from neighboring provinces and cities can have such a great influence. We will purchase across provinces and collect all the receivables!"

“What about the transportation cost!”

"You don't have to worry about this. I will coordinate with SF Express for support. Wait for my news."

Deng Chengjun's old hatreds and new ones surged up in his heart at once. There was fire in his eyes and a sneer on his lips. "Let Lao Gan Ma take care of these raw materials and these people. Go and do your work!"

"Yes Yes Yes!"

He didn't understand how the kind Sister Tao who he remembered when he started the business had become like this.

If you can stop one place, can you stop the whole country?
After a few days of live streaming, the brand popularity of Lao Gan Die has soared rapidly, and dealers and agents from all over the country have flocked to the company's headquarters, almost breaking down the door.

They competed for the qualification of offline general agent in their respective regions, and some representatives even wanted to live directly in the company for fear of missing out on this wave of dividends.

In addition, Deng Chengjun just received the first nearly 100 million yuan in profit share payment from Douyin yesterday, so he has sufficient funds. The cost of cross-provincial procurement is a bit high, but this is not the key point. The most critical thing is time.

Today, Lao Gandie is thriving and the situation is very good.

He then contacted Chen Mo, and with the help of SF Express's logistics capabilities, the raw material problem was solved.

As for how to use space to exchange for time, then listen to Chen Mo's advice and start the pre-sale mode.

Now, he doesn't care about making money at all. All he has in mind is the seasoning market that he once lost!
To overthrow Lao Gan Ma is the meaning of Lao Gan Die’s existence!

(End of this chapter)