Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 573 Xiao Mo presents it, Mr. Lei eats ginger

As early as March 3 this year, Douyin was quietly launched. In the early stage, there was no promotion or resource support, and it was completely in the exploratory stage of "training through battle".

Thanks to the targeted user traffic from its older product Toutiao, Douyin barely reached 10 DAU (daily active users) in the first month. With the enrichment of user-generated content and the power of intelligent recommendation algorithms, DAU quickly exceeded 100 million in the second month.

During this period, music and dance videos accounted for more than 50%. Interesting content such as gesture dance and lip-syncing challenges attracted a large number of users. Among them, many young ladies in Douyin also attracted many male users, fully confirming the Internet law that "sex is the primary productive force."

Subsequently, the Bi'an Group began to support Douyin's traffic, and it took only one month for the DAU to jump from one million to ten million.

After nearly half a year of development, Douyin has become the most popular short video application for young people aged 18-26, with a DAU of up to 5000 million.

Although it entered the market nearly a year later than Kuaishou, Douyin quickly gained a dominant position among young people in first- and second-tier cities with its precise algorithm recommendations, high-value community, and music attributes, and its market share is slightly higher than that of Kuaishou.

Kuaishou, on the other hand, takes "old iron culture" as its core, deeply cultivates the sinking market, and its users are relatively older, forming a user ecology that is completely different from Douyin.

At the same time, less than two months after Douyin went online, Tencent launched Weishi, focusing on "8-second short videos". It also imitated Tencent Weibo's strategy of the year and invited a large number of celebrities to join, trying to quickly attract traffic through the celebrity effect.

The initial effect was significant, with Weishi’s DAU reaching 3000 million at one point, closely following Douyin.

However, Weishi’s data growth has stagnated recently, and despite frequent updates, it has been difficult to break through the bottleneck.

Many media outlets have conducted in-depth analysis of Weishi’s predicament:
"Internet Observation Guide": "Weishi's '8-second short video' model is too limited and difficult to meet the diverse needs of users;
At the same time, its strategy of imitating TikTok has resulted in a lack of product differentiation and confusion among users.

Although the arrival of celebrities brought short-term traffic, the lack of popular content and phenomenal challenges led to insufficient user stickiness.

In contrast, Douyin has redefined short videos through algorithms, allowing ordinary people to become content creators and forming a powerful community ecosystem.”

"Yicai": "Tencent tried to replicate the success of Douyin with traffic and capital, but ignored the core competitiveness of products and technology.

Even with strong resources and traffic, it is still difficult to break through without innovation and differentiation.

Just as the Disruptor Team said in the first issue of "Win in China 2014", products are the first core competitiveness. Otherwise, no matter how good the marketing is, the truth will eventually come out.

ByteDance has once again demonstrated its leading position in the short video field through its dual-wheel drive model of 'technology + operation'."

Shenzhen Special Zone Daily analyzed from another perspective: "Weishi quickly activated the community through the strategy of 'star traffic + amateur support'. Top stars such as Lu Han and Dilireba have driven the fan economy, making it leap from a niche product to a phenomenal application.

However, how to convert short-term traffic into long-term user stickiness remains the biggest challenge facing Weishi.”

In this blue ocean competition in the short video field, Douyin has quickly emerged as an industry leader with its precise algorithms, rich community ecology and strong operational capabilities.

Kuaishou and Weishi are looking for breakthroughs in the sinking market and celebrity effect respectively.

How the short video market will evolve in the future remains to be seen.

It was in this context that the Douyin poster, once released, quickly attracted widespread attention from Douyin, Bi'an and "Win in China 2014" users.

People found that they could jump to the App installation page simply by scanning the QR code through WeChat. This convenient operation caused the number of downloads and registrations of Douyin to increase rapidly.

The Douyin account "Bi'an Xiaomo" used for the live broadcast tonight is a personal certified account that Chen Mo registered casually in the early days of Douyin's launch.

Although Chen Mo had not used Douyin frequently before, and only posted a short greeting video after going online, expressing his good wishes for the Douyin platform, and had only one work, his number of fans still exceeded one million.

With the influx of a large number of users who came to visit, the number of fans of "Bi'an Xiaomo" surged by millions in just one day, and this number is still rising rapidly.
It was around 18pm in the evening, in the Bi'an Technology Park.

"Let's go to the cafeteria to eat."

"Are you stupid? Didn't you see the notice on the internal network? The boss will be doing a live broadcast in the cafeteria at 8 o'clock. We should go there at that time and we'll be in time."

"It's because of the boss's live broadcast that if we don't go and reserve a spot now, will there be a vacant seat if you go there later? I'll take your last name!"

"That's right, let's go~~~"

As a result, when the two brothers arrived at the cafeteria downstairs and saw the food, they were stunned.

In addition to the live broadcast position in the first row reserved for the boss, some staff members are debugging equipment, including floating microphones, lighting, high-definition cameras, etc.

The back was already filled with colleagues who were having lunch, and even the aisles were packed with people, including many acquaintances from the same department.

As everyone chatted, they found that they all had the same idea - after all, the boss only live broadcasts once every few months or even half a year, and the work at hand is not urgent, so why not do it any day?
It was around 7 o'clock in the evening, in the cafeteria on the basement floor of the main building of the Bi'an Science and Technology Park.

The chefs in the cafeteria led their apprentices to prepare their specialties.

If it's just the boss coming to eat, it's actually not such a big deal. After all, the boss often comes to the cafeteria to eat on weekdays, and he is no different from ordinary employees.

But I heard that Mr. Lei from Xiaomi and Mr. Liu from JD.com will be here tonight, and they will also be live streaming their dishes. The arrival of distinguished guests and live streaming? This is a matter of face.

Later, the chef found out that Mr. Liu was from Jiangsu and Mr. Lei was from Hubei, so he personally appointed the chefs who were good at Jiangsu and Hubei cuisines, and together with himself who was good at northern cuisine, they temporarily formed the "Three Giants of the Other Shore Canteen".

The group began to make final preparations.

The chef instructed his apprentice who was preparing the dishes: "Our boss doesn't eat ginger, so remember to cut the ginger more prominently when cooking beef stew with potatoes."

The apprentice said "Oh" and thought to himself: According to common sense, ginger should be cut into slices, but since the master specifically reminded me, I will cut it into pieces as big as potatoes.

It's so eye-catching, the boss will definitely not make a mistake, eh! eh!

At 20: p.m., the live broadcast of "Night Talk at the Other Shore Canteen" officially began.

On the mobile phone screens of countless netizens, three familiar figures appeared on the screens of Douyin and WeChat Douyin mini-programs.

As the host, Chen Mo sat in the middle, with Lei Jun and Liu Qiangdong on the left and right.

There was no host for this live broadcast. After all, Chen Mo was the best host because he would never let words fall to the ground. In front of the three people was a long row of tables with tableware on them. In the blurred background, many people could be vaguely seen eating in the back. The atmosphere was very lively and harmonious.

"Welcome everyone to the live broadcast room of Bi'an Xiaomo, I am your favorite classmate Xiaomo.

Wow, 10 people already? You are so enthusiastic. Please come in slowly. There are seats for everyone. Don't trample the threshold of the live broadcast room we just built.

Before we start, you can follow me in the upper left corner so you won’t get lost when looking for Xiaomo~
I believe everyone is familiar with the two people next to me. It is worth mentioning that Mr. Lei and Mr. Qiangdong have also registered Douyin accounts. You can find them in the live broadcast room introduction below. Remember to follow them.

We will post some updates and videos here from time to time in the future.

Next, let the two of you say hello to the friends in the live broadcast room~"

According to the procedure, it was Lei Jun's turn to introduce himself. He was not nervous at first, but when Chen Mo said that there were 10 people watching online at the same time, it was his first time to appear on camera, and the feeling was completely different from facing thousands or tens of thousands of people at a Xiaomi press conference.

Looking at the camera, Lei Jun showed his signature smile, and the friendly dimples on his cheeks revealed a hint of nervousness.

He waved at the camera with both hands and said, "Hello everyone, I am Lei Jun from Xiaomi. I am very happy to be invited by Chen Mo to participate in this live broadcast today. I hope everyone here has fun. Thank you!"

Liu Qiangdong had no burden, and he managed to pull the corners of his mouth to reveal an arc: "Hello everyone, I am Liu Qiangdong from JD.com. I heard that the Bi'an Canteen is good. To be honest, I am here to eat for free."

Chen Mo saw the canteen chefs pushing the food carts waiting nearby, and took over the conversation: "Well, everyone, don't give gifts, I have turned off the reward function. I mainly want to share our canteen with you and chat with you.
Tonight we will reveal the secrets of the Other Shore Canteen, and let everyone see what the food is like in our Other Shore Canteen.

If you have any questions, I can answer them in a targeted manner. Without further ado, let’s serve the food first.”

Lei Jun smiled and added, "To be honest, we still haven't had time to eat yet. We are already hungry and have been waiting for this meal."

Afterwards, one dish after another, delicious and fragrant, was placed on the table.

Without any introduction, the three of them began to list the names of the dishes one by one.

When Liu Qiangdong saw the dishes served, his eyes lit up and he immediately said, "Wow, I didn't expect to have hometown dishes tonight. This is Suqian tile fish and Siyang fat chicken."

Lei Jun's throat moved, he swallowed his saliva, and said with a smile: "The dish in front of me is my favorite Mianyang three steamed dishes, and the lotus root dumplings are also very good. Xiaomo is really thoughtful."

"Next is our signature Northeastern dish, pot-fried pork, as well as beef stewed with potatoes, and a large plate of mixed vegetables.

Oh, our staple food today is Wuchang rice. Brother Jun, Brother Dong, let’s start eating and chatting at the same time. Don’t be polite.

If you have any questions, I will ask my colleagues at TikTok to collect them and then answer them for you."

As the host, Chen Mo should show his hospitality. He picked up the serving chopsticks and picked up a piece of sweet and sour pork for Liu Qiangdong, saying: "Try this sweet and sour pork. How do you say it in Beijing dialect? It's very authentic."

Liu Qiangdong picked it up with chopsticks. The sweet and sour sauce on the pork belly looked translucent under the light. A slightly pungent vinegar smell was smelt near his nose.

He took a bite and praised it repeatedly: "It's crispy on the outside and tender on the inside, and the sweet and sour sauce is just right. I haven't eaten such authentic sweet and sour pork for a long time. Not bad, not bad."

"Isn't it~" Chen Mo couldn't favor one over the other, so he turned around and picked out a potato for Jun'er that was obviously darker in color, indicating that it was cooked to perfection.

“Although this dish is called beef stew with potatoes, the essence lies in the potatoes. The large potatoes in our Northeast are absolutely delicious. Try it, I guarantee you will be impressed.”

Lei Jun looked at the "potato" on the plate, which was not quite the same as what he remembered. It was slightly yellow in color, and some burrs were vaguely visible on the surface.

He was a little confused, but he didn't think much about it - maybe it was just the way potatoes in Northeast China looked? Or was it the unique effect after being carefully cooked by a chef? In short, Xiao Mo would never hurt him.

So he picked up the chopsticks and stuffed the whole "potato" into his mouth without hesitation.

The next moment, a unique spicy and slightly bitter taste instantly occupied his mouth, stimulating him so much that he almost took off on the spot - this feeling was exactly the same as the first time he swallowed a big mouthful of mustard without knowing the immensity of the world.

Holy shit, Ginger!

Such a big piece of ginger!

Lei Jun swore that he had never eaten such a big piece of ginger in his life.

At this moment, he had only one thought in his mind: I want to vomit, what should I do? Waiting online, it's urgent
However, facing hundreds of thousands of online viewers in the live broadcast room, he knew he had to keep smiling.

So he tried his best to swallow this tough "potato" whole.

Immediately afterwards, hundreds of thousands of viewers in the live broadcast room witnessed a touching scene - tears welled up in Lei Jun's eyes and he was hesitant to speak, as if he was a wanderer who had been wandering for many years and finally tasted the flavor of his hometown. His true feelings were revealed and it was very moving.

Seeing Lei Jun's expression, Chen Mo on the side was obviously stunned.

He couldn't help but complain in his heart: No way, big brother, your acting skills are too great! It's a waste of talent to start Xiaomi. With this level of performance, even Wong Kar-wai would say "one take"!
After coming to his senses, Chen Mo immediately followed up with the explanation: "Everyone can tell from Mr. Lei's expression how great the food on the other side of the river is!

I don’t know if you have watched “The Cooking Master Boy” before. I guess after eating this potato, Mr. Lei felt the same as the characters in the animation.

Truly good food can make people feel happy from the bottom of their hearts, inside out, and even moved to tears.

Mr. Lei is the best proof.”

Liu Qiangdong had no idea what the audience in the live broadcast room thought.

But after watching Lei Jun's "performance", he muttered to himself: Is it necessary to be so exaggerated?
He also picked up a piece of potato and put it into his mouth. It melted in his mouth and was indeed delicious, but not so delicious that it would move people to tears.

He couldn't help but sigh: No wonder Chen Mo said Lei Jun's marketing is second only to him. Compared with these two, I really feel inferior.
After swallowing the food in his mouth, Lei Jun quickly picked up the millet porridge next to him, and without caring whether it was hot or not, he gulped down several mouthfuls.

Finally, he let out a long sigh and uttered one word: "Awesome!"

(End of this chapter)