Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 545: Prelude: Popularity before release

The core members of the program team looked at these materials with passion and a bit of struggle in their eyes.

"Boss, can we broadcast these?"

"How about a code?"

"Fuck, this isn't a legal program. What do you say, soldier?"

"I"

Chen Hongbing was also somewhat hesitant. He certainly knew that these remarks were a bit out of line, but these entrepreneurs were shrewd people who kept jumping back and forth on that line, sometimes jumping over and sometimes retreating, and it was really difficult to grasp the scale.

There was nothing to think about, so there was no need to think about it anymore. Chen Hongbing gritted his teeth and said, "I'll go call the director."

A few minutes later, Qi Zhuquan smiled and joked: "You are just interviewing a few entrepreneurs. I have never seen you act like this when I interviewed those fallen tigers before."

"Director, why don't you take a look first?"

After watching the radical version of the film, Qi Zhuquan could no longer keep the smile on his face.

He had previously requested that the interview should be full of gunpowder. After all, harsh words look good only when they are harsh enough. Otherwise, why wouldn't the audiences who are friendly and respectful to each other go to see "Calabash Brothers"?
But now, it's more than just the smell of gunpowder, it's like throwing a string of firecrackers into a fireworks store and exploding directly.

Especially Chen Mo's speech, which made Qi Zhuquan's temples throb.

He knew that if it was released like this, the ratings would definitely explode, but his position would definitely explode first.

"Why don't you ask him to keep it?"

This is a much more restrained version. In the previous version, Chen Mo was getting better and better, and he would often say "birds singing and flowers blooming", as well as words like "unworthy of being an entrepreneur", "thief", "business scum", and "have no shame".

But Chen Hongbing did not explain these and directly admitted his mistakes:
"Well, my problem was that I didn't think about it in advance, and it caused my leader to worry."

Chen Hongbing knew that if he said that this was the re-recorded version, his boss would ask, "Why didn't you re-record it again for this scale?"

What do you think of being a billionaire boss? CCTV's halo is not a panacea? Still cooperating over and over again? Are you playing house with me?"

In fact, sometimes when your leader asks you a question, he is not asking you to give an answer to the question, but to see your attitude.

In order to prevent the above-mentioned possible scenarios from occurring, this is why Chen Hongbing directly admitted his mistake.

"Forget it. It's already early July and time is tight. Cut out Chen Mo's last two questions and the last paragraph, and edit out two radical and conservative versions. I'll go and confirm with the station director. If there's no problem, we'll move on to the warm-up phase."

"Yes!"

That night was another sleepless night.

The next afternoon, Qi Zhuquan took the edited version to the director for review, and then watched the "Sichuan Opera Face Changing".

Fortunately, after his explanation, everything went smoothly and I finally passed.

Just like the cooking process of a banquet, the quality of the ingredients has now passed the threshold of safety certification, and what remains is the cutting and cooking steps.

Next, it depends on the chef's skills. With the example of Mango TV, and as an orthodox CCTV director, his ability in transplanting works is of course beyond doubt.

But editing takes time, and after editing, it needs to be reviewed, which also takes time. The fastest time is 3 days, and this is not taking into account the above-mentioned modification requirements and the premise of one-time approval.

Now it is early July, and what they lack most is time.

The most important thing facing Chen Hongbing at the moment is to warm up the program immediately.

The warm-up plan they originally designed was to release a pilot interview after the official announcement to guide the topic and warm up the atmosphere. Now it seems that they have to think of another plan.

Chen Hongbing held an emergency meeting with the publicity and production teams, and they actually found an idea - combining the warm-up model that was hotly discussed by netizens during past Internet activities.

After some research, they saw the warm-up process before Xiaomi's first press conference.

That night, the several rooms in the middle of the CCTV headquarters building were brightly lit, like a lamp in the crotch.

In the early morning, Chen Hongbing's eyes were red from staying up late, and he clapped his hands:
". Let me summarize. First of all, we need a copy that has a gimmick and can hit people's hearts. Xiaomi released a poster before. Have we finished the short video we made before? Yes, prepare it tomorrow and throw it out after it is approved."

On July 7, CCTV-7, CCTV.com, Bi'an Weibo and Sina Weibo all announced the news of "Win in China 2" almost simultaneously.
“There is no battlefield with gunpowder smoke here, but there is the cruelty of swords and sabers;

We don’t talk about sentimental slogans here, we only fight for real money and a race against time!
CCTV live coverage——

The machinations of the business godfather, the courage of the disruptor, the bloodiness of capital and the tide of the times!
Who will rewrite the rules in 2014? Who will be kicked off the table?
"Win in China 2014 Special Edition": a living business epic, a real business war you have never seen before!
Starting from July 7, every last Saturday of every month at 26pm.

Together, you and I witness history and gain insight into the future! "

There is also a short video below that is only 30 seconds long.
The night is as dark as ink, and the steel jungle reflects the neon glow.

Data streams composed of countless 0s and 1s poured down like raindrops through the clouds, refracting matrix-like light spots between the glass curtain walls of skyscrapers, just like the virtual world of The Matrix.

Several footsteps were heard, coming closer and closer.

The camera suddenly drops down, and people who are crushing the reflections on the ground are approaching from the ends of both sides of the street.
The three figures on the left were shrouded in the red flames, their steps were neat and tight, like a giant mechanical beast that wanted to devour everything in its way. The hems of their clothes were swaying in the air as they moved rapidly, and every step seemed to be on the pulse of the times.

The three figures on the right were bathed in a cold blue light, stepping to a disordered but oppressive rhythm, carrying a majestic momentum, and dark clouds pressing down on the city. Their sleeves fluttered in the cold wind, and every step was filled with the spirit of a subversive.

At some point, both sides stopped.

The digital rain in the sky suddenly stopped, as if the pause button was pressed, illuminating the street like a steel arena where a fight was about to break out.

In the geometric shadows cast in the air, the faces of the opponents seemed to be Gaussian blurred, making it difficult to see their faces clearly.

A searchlight with a cold metallic glow pierced through the rain curtain, accurately covering the shorter figure at the front of the left-wing camp.

Old Ma was wearing a gray Zhongshan suit, with one hand behind his back, looking calm and majestic, showing the bearing of a master. He never wore glasses, but now he wore a pair of black-framed glasses, with a smile on his lips and a cold look in his eyes.

The next moment, a huge shadow slowly emerged in the void behind Lao Ma, resembling a black cat with its back arched, growling, and pouncing.

Several lightning bolts streaked across the sky, illuminating the night sky as bright as day. The lightning bolts turned into several golden characters in seal script:

The short film "Win in China 2014" has finished playing, and as more and more netizens have seen it, heated discussions have arisen.

No matter the gimmick of the slogan or the promotional video with movie-like texture, especially the appearance of Lao Ma at the end with the blessing of Fa Tian Xiang Di, who looked like a BOSS in the game, the netizens were amazed that the move of the central bank was extraordinary.

The entry "Win in China 2014" unsurprisingly made headlines on major media and websites that day.

"CCTV may not take action, but once it does, it will be a big bomb!"

"Although I don't care much about business, I have to watch it now that a business tycoon of Jack Ma's level is just one of the players."

"The central bank has really made great progress. Apart from anything else, the quality of this short film alone is far better than the crappy movies currently being released in just a few dozen seconds."

"Now only Lao Ma has been officially announced, and there are exactly two seats left in the left camp, which gave me a bold idea."

=====
“In fact, the official announcement is only the first step. Once we release the official announcement, the public will definitely be curious about who the other people are.

With Lao Ma as the anchor on the left, the rest is actually not difficult to guess, but everyone will still pay attention to it.

So we followed the practice of previous Xiaomi press conferences and announced a contestant at 10 am every day."

=====
March 7, 8 am.

CCTV once again announced the news of a contestant:
"He is a low-key 'product godfather' who has used QQ and games to build a penguin empire covering the Chinese Internet. He has repeatedly won in the business battlefield with his precise 'strike back' strategy."

The short film is still the same short film, except that at the end the figure next to Lao Ma reveals his true identity under the light beam. As expected, Teng Xun Xiao Ma makes a brilliant appearance, showing his elegant demeanor.

The penguin shadow in the sky behind Xiao Ma Ge is round and cute, adding a touch of liveliness to the originally solemn atmosphere. However, as the penguin opens its mouth, the barbs hidden inside reflect the cold light under the illumination, with light and dark interlaced.
March 7, 9 am.

"He is the 'king of search' from a technical perspective, and he built Baidu's business moat with algorithms and data."

The last light on the left lit up, revealing Li Yanhong's true face in a suit and tie. He had a handsome face and an upright figure. The shadow behind him turned into a brown bear that patted its chest and howled to the sky. Every time the bear's paw touched the ground, it would leave a familiar paw print.

At this point, the contestants in the left camp have all been revealed. Just as netizens guessed, they are the leaders of BAT, which were once known as the three giants of the Internet.

However, topics related to the program have become more popular instead of less popular, and netizens are even more enthusiastic about discussing it.

"Damn it, damn it, BAT is on the left, what can we use to fight on the right? The only industry that can compete head-on with the Internet is real estate. Could it be the three real estate giants? Wanda, Vanke and Evergrande?"

"Pay attention to the subtitle above, Internet Storm, it must be an Internet-related enterprise."

"Internet? Who else in the Internet industry can compete with BAT? Well, it seems there is one, but what about the other two?"

"Now I'm even more curious about the lineup on the right. At this rate, will the official announcement be made tomorrow?"

".This warm-up method feels familiar to me. Damn, I remember, isn't this the same method used by Xiaomi at its press conference? How did the central bank learn it?"

"I said, damn, the painful memories started to attack my brain."

=====
".When the time comes, netizens will definitely be more curious about the lineup on the right. The more curious everyone is, the more we will update according to the original rhythm, but we will release the text first and the short film on the third day!"

"If that's the case, netizens can basically guess it, right?"

"Guessing is one thing, but as long as the answer is not revealed, the excitement will continue, and this achieves the effect I want."

=====
10th, 10 am.

"He started from scratch, relying on his extraordinary talent and hard work. As he approached middle age, he felt that he had achieved nothing, so he started his own business out of anger. He subverted the mobile phone industry with his 'enthusiastic' spirit. He is worth billions but still remains humble and reserved."

11th, 10 am.

"He went from being a 'grassroots entrepreneur' to an 'e-commerce empire builder', and redefined the e-commerce experience with his unique self-operated model and ultra-fast delivery. His personal style has always been as straightforward and ruthless as Xiang Yu."

These two official announcements only had text and no video, but as long as netizens in the village have access to the Internet, they can basically guess who these two people are.

Through the descriptions of these two people, all netizens and media who follow this show have a common guess: will that man occupy the C position?
With the arrival of the old time on the 12th, countless people are looking forward to the final answer on various platforms.

The official news from the program group of "Win in China 2014" has finally been released, albeit late:

"It took him only three years to go from being a 'programmer' to an 'upstart in the Internet'. He used the 'labor law' and the 'user first' philosophy to tear through the defenses of Internet giants. In his eyes, 'innovation' comes easily and effortlessly, as if there is no limit."

This time, the program team finally released the full version of the short film, which is 59 seconds long.

At the end of the video, two rays of light suddenly lit up, illuminating the figures on both sides of the right camp - Lei Jun of Xiaomi and Liu Qiangdong of JD.com were like left and right arms, guarding the figure who was firmly in the C position.

Lei Jun on the left is wearing a gray leather jacket and standing with his hands folded across his chest. Behind him, a rabbit wearing a red star Lei Feng hat and a red scarf appears in the void, waving an "MI" flag and looking across with a firm gaze and no fear at all.

Liu Qiangdong on the right is wearing his suit without a tie and with his hands in his pockets. Behind him, a big white dog jumps out from a vortex in the void, grinning and looking aggressive.

When the last ray of light illuminated the tall and slender figure, Chen Mo stood as steady as a rock, raised his head slightly, with a look of compassion on his face, and looked across with sharp eyes.

Suddenly, the sound of waves appeared in the background, and from the right, a huge ship came riding on the wind from the void, carrying a white dog and a rabbit. It was majestic and oppressive.

As soon as the video was released, netizens' opinions exploded instantly:

"My mother asked me why I was kneeling to watch a cartoon. I couldn't explain the effect of this magic."

"I originally thought it was a bear + cat + penguin vs. a rabbit + dog. No matter how I looked at it, I felt that the right side was not strong enough, but when the ship on the other side appeared, I peed."

"66666~ CCTV's program is amazing! I thought it was an animal meeting, but you ended up getting a boat. It's a stroke of genius!"

"But if we really talk about market value, the gap between the two seems to be a bit disparate, or it's still a one-sided situation. I bet BAT will win by a landslide."

"Do you think this is a math problem? If Xiao Mo had half the verbal skills he has online, he could fight 1 people at once."

"Not necessarily. Old Ma is no pushover. Many business celebrities have suffered at his hands."

"Am I the only one who's curious? The contestants are all more awesome than each other. What level of judges must be able to intimidate these guys?"

(End of this chapter)