Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 539 Didi's strong support, count me in

As the two rounds of financing information of Ele.me and Didi Chuxing were disclosed, attentive media found that both companies used the same sentence at the end of their official website announcements: "It will bring more benefits to consumers."

This detail was quickly captured and magnified by the media, and netizens also noticed it.

If other companies said something like this, people would probably just treat it as official jargon and laugh it off.

But who is behind Ele.me and Taxi Travel? That’s Bi’an! These two companies are now in the same boat, so can they just say whatever they want?
Seeing this, netizens left comments and encouragement in the comment section:
"We are not greedy, just keep the 50% discount~~~Keep going, Xiao E!"

"I feel like Meituan is not doing enough. They haven't put enough pressure on us. 50% off is far from the limit for Ele.me. I think 70% off is not impossible!"

"8 yuan chicken chop rice, 5 yuan fruit slices, 9.9 yuan movie tickets, it's so delicious~~~"

“The prices of food, drink and entertainment have been brought down, but the housing prices have risen too much.”

"Ten thousand people signed a petition in blood, asking Bi'an to enter the real estate industry and set up a 'Bi'an Real Estate' to drive down housing prices! In this place in Beijing, 9999 per square meter is fine!"

"It should be said that the housing prices in Beijing have risen too much. The price outside the Fifth Ring Road is 3 yuan per square meter. I work hard for a year, but the money I save is not enough to buy a toilet."

At the same time, Cheng Wei of Didi was going through a difficult time.

Ever since Didi encountered the "pain of downtime", he felt that he had lost a lot of hair and was almost as hairy as Wang Xing.

Just when he was overwhelmed, he unexpectedly received an investment intention from overseas - Uber, the pioneer of online ride-hailing, sent a representative to contact him and expressed its willingness to invest in Didi on the condition of holding a 40% stake.

Cheng Wei was indeed tempted, but after careful consideration, he still refused.

On the one hand, accepting this investment would put his voice in Didi at risk;
On the other hand, he has the support of Pony Ma behind him, and this investment will obviously damage the relationship between the two parties.

In fact, Cheng Wei originally had a plan: to merge with Kuaidi and jointly fight against the strong offensive of Dadi Chuxing.

However, after this incident, Didi has fallen behind Kuaidi and become the third largest player in the industry. If it continues to negotiate a merger with Kuaidi at this time, it will most likely end up with "the other party getting bigger while we get smaller", which is a result that Cheng Wei cannot accept.

After seeing the financing announcement of Taxi Travel, Cheng Wei realized that he had little time left and had to break through as soon as possible. After discussing with the team, he decided to adopt the strategy of "big fish eat small fish, small fish eat shrimp" and set his sights on Yidao Taxi, which is located in the southeast coast.

As a pioneer in the early private car market, Yidao has rich experience in the field of private cars, which is exactly what Didi urgently needs.

In addition, Yidao founder Zhou Hang once made a strategic mistake - he rejected investments from multiple VCs, which led to him gradually falling behind in the money-burning war. Now he can only live in a southeastern coastal city to recuperate.

Cheng Wei acted quickly, first called Xiao Ma Ge, and then led the team straight to Yidao headquarters.

Didi needed Yidao’s resources, and Yidao needed funds, and the two sides hit it off. However, they had serious differences over the division of power after the merger.

Just when the negotiations reached a deadlock, the appearance of a woman changed the situation.

In just a few days, she maneuvered and successfully resolved the various differences between the two sides with a very tough attitude.

Just one week after Didi Chuxing released its financing plan, Didi and Yidao announced their merger. The new company still uses the name "Didi Dache". Cheng Wei is responsible for online car-hailing and express car business, while Zhou Hang is responsible for the private car business.

Afterwards, at Cheng Wei's strong invitation, the woman drove to XZ together.

The road was rugged and after many twists and turns, after several days and nights of hard work, when they arrived at the XZ destination, the woman finally couldn't bear it anymore and burst into tears.

During the day, women marvel at the magnificent sight of the Potala Palace!
Under the cover of night, the woman listened to her companion telling about Didi's extremely bumpy entrepreneurial history. She was indignant at the tyranny of the other side, and empathized with Didi's experience. Then she talked about the difficulties she had encountered along the way, and even vaguely had some similarities with Didi. When she talked about the emotional part, she shed tears, and was completely different from the strong performance in the market a few days ago.

After returning from XZ, the woman persuaded her family and resolutely resigned from Goldman Sachs and chose to join Didi without hesitation.

The woman's name is Liu Qing, which is associated with the Liu family's Liu.

Cheng Wei also showed great courage and announced new personnel appointments in front of all senior executives: Liu Qing served as Didi's Chief Operating Officer (COO), responsible for the company's daily operations and management. The newly established PR (public relations) and GR (government relations) departments were also under her jurisdiction, making her second only to the CEO.

All senior executives, including Zhou Hang who had just joined the company, had no objection to this appointment.

After all, Liu Qing has worked at Goldman Sachs for many years and is the youngest managing director of Goldman Sachs Asia. Her joining will bring great help to Didi in strategic planning, financing and internationalization.

No matter her ability, resume or her last name, who dares to say "no"?

With this strong support, Cheng Wei no longer felt sore in his waist and legs, and he felt like he was back to normal.

"Win in China Special Edition? Big and small Ma will also participate? Can we gather allies to form a team to fight and conduct a simulated business war?"

After listening to Chen Hongbing's introduction, Chen Mo slowly sat up straight, with a gleam in his eyes.

He pondered for a moment and said, "Well, I have a question. I'm not sure about the cost of your CCTV program, so I want to ask..."

Seeing Chen Mo showing interest, Chen Hongbing was delighted and decided to strike while the iron was hot: "If you need it, 100 million per issue."

"So cheap?" Chen Mo raised his eyebrows. 100 million? Still cheap? Chen Hongbing was stunned, then realized that this amount of money was not even worth a drop in the ocean for these big guys.

I guess they want to use this to see whether the station has shown due sincerity.

He gritted his teeth and said, "I can apply for special approval, 150 million per issue, which is the highest."

"Huh? Why are you raising the price further?" Chen Mo was a little surprised.

"Uh, Mr. Chen, I really tried my best to pay the announcement fee." Chen Hongbing was a little embarrassed.

"But I'm talking about the sponsorship fee. It's agreed to be 100 million per issue!" Chen Mo said with a smile.

"Uh, no, no, Mr. Chen, for fairness reasons, the program will not accept sponsorship fees from you and your affiliated companies." Chen Hongbing explained helplessly.

The light in Chen Mo's eyes dimmed a little, "Is that so? Okay, I'll think about it."

Seeing this, Chen Hongbing quickly added: "Mr. Chen, this program is truly a once-in-a-lifetime opportunity, and it is one of the most important projects in the station.

You know me well. I have been with CCTV for so many years, and I have never seen such great efforts put into creating a program. I am confident that after the program is broadcast, the public will know more about Bi'an and see its potential for development. "

To be honest, Chen Mo was a little tempted from the beginning. Not only could he engage in verbal battles with the two Ma's and one Li, but he could also lead the team in a PK. After all, what he had always wanted was to defeat his opponents and then have everyone unite to face the outside world - after all, one must first stabilize the country before fighting against foreign enemies.

After hearing what Chen Hongbing said, Chen Mo became even more excited.

Nowadays, most people who like and support the other side are young people. Most middle-aged and elderly people do not go online, and they mainly receive information by watching TV. They also have a natural trust in CCTV as a platform.

If this program can help them understand more about Bian, or what kind of companies Xiaomi and JD are, then participating in this program will not be in vain.

Chen Mo already had a plan in mind. He smiled and said to Chen Hongbing: "Choose your own allies?!"

"Yes! Up to 5 people."

"Notice fee?"

"By your standards"

"Can you decide?"

Chen Hongbing knew that he couldn't retreat at this critical moment, so he gritted his teeth and said, "Yes!"

"Okay, I'll participate. I'll have someone send you the specific list when the time comes."

After the other party left, Chen Mo picked up his phone and called his friends, "Brother Jun, CCTV has a commercial reality show? It's like this: Fighting tigers is a close relationship with brothers. Are you OK?"

"Dongzi, there's something I think you should be interested in. It's Lao Ma on the other side. There's no rush. It's just the planning stage now. It's agreed..."

"Brother Wei, right? I also think this is a good opportunity for publicity."

"Xiao Taotao, that's the thing. I've told you everything. It's okay. I used to be a technician. I understand. I know your personality. I won't force you. If you have anything to say, you can leave me a message. I'll be polite to you."

Chen Mo contacted a lot of people, and finally, after thinking it over, he decided to call the last person he had in mind.
"What happened to Donglai Supermarket? We have no rivals in the local area. Don't worry about it. You have nothing to fear as long as I am here. Those capitalists deserve to be scolded."

On the other hand, when Li Yanhong saw the news that Ele.me had raised US$9 million in financing, he felt that the opportunity he had been waiting for had finally come.

If you want to sell a product at a good price, it is not enough to have the right opportunity, you also have to find the right person. Obviously, Zhang Xuhao of Ele.me is not the person he is looking for. He wants to find someone who can make the final decision, just like looking for a job, he should talk to the boss directly.

So, Li Yanhong arranged for someone to keep an eye on Bi'an's movements to see when Chen Mo was in the company so that he could visit him. As for why he didn't make an appointment? As Bi'an's neighbor and senior, did he need to make an appointment to visit Bi'an?

However, before he could reach the other side, he was blocked at his door by someone who claimed to be a staff member of CCTV's financial channel.

If it were any other media, Li Yanhong might have rejected it directly, but he could not neglect CCTV Finance Channel.

After all, Baidu's image has been plagued by complaints in the past two years due to issues with paid rankings, and its reputation has been declining.

If CCTV were to take advantage of us and report on us, it would be adding insult to injury.

However, despite the decline, advertising revenue is still the lifeblood of Baidu, and all this is due to the contribution of bidding ranking.

So even if Robin Li knows the problem, if he makes rash changes, it will involve countless stakeholders. After all, the reason why Baidu is now firmly in the BAT echelon is that it still relies on this system for transfusions.

Baidu's current plan is to rely on the strong profitability of paid ranking to invest funds in other businesses and technology research and development, generate new business growth points, and then use this to break through. This is the case with Baidu Takeout, Nuomi, Baidu Cloud, Tieba, Netdisk, big data and a series of other products.

But Li Yanhong didn't know at the moment that a young man named Wei Zexi had just been diagnosed with cancer and was actively seeking treatment.

In the dark, a butterfly destined to never fly across the ocean is flapping its weak wings, which will cause a huge wave in a year.
(End of this chapter)