Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 536 "Win in China Special Edition"

In late May, China's Internet experienced a week of ups and downs.

First, Meituan went down, and then Didi was also paralyzed. While the media and netizens were watching the incident, they couldn't help but feel a little uneasy: the price war seemed to have just begun, but why did it feel like the winner was already decided? If this is true, how long can the subsidies last?
Just like a stock, everyone knows that it will rise during this period, so they try every means to "get on board", fearing that if they miss this opportunity, they will miss it. In fact, there has been a phenomenon of revenge consumption in the food delivery and taxi-hailing fields during this period, which directly promoted the second outbreak of Ele.me and Didi Chuxing.

However, there are still many voices questioning the situation online. Some media articles pointed out that there was a certain force behind the two outages. Although it was not pointed out, readers knew it well.

Both Cheng Wei and Wang Xing were a little apprehensive at the moment. Although they used their online trolls to spread rumors and guide people to guess the truth, they did not dare to go too far. After all, their own systems had just stabilized, and even with the protection of Alibaba and Tencent, they were not sure whether their own systems could withstand a second attack.

In fact, they also know that these little tricks are of no use to their opponents.

During this period, Alibaba and Tencent have also been reviewing internally, trying to find some clues of the previous cyber attacks, but as time goes by, this possibility becomes increasingly slim.

Even if you know who your opponent is, what can you do without evidence? Even if the truth comes out, can everything go back to the way it was before?

Just like before, 360 copied the functions of Kingsoft Antivirus, which annoyed Lei Jun so much that he sued the former. He fought and fought again, but what happened if he won in the end? The lost market was already irrecoverable.

However, the turmoil during this period has also made domestic Internet companies pay more attention to network security construction, and some experts have called for: "Network security needs to be taken seriously!"

The position of network security engineer has become popular and the salary has also risen. However, no matter how much you argue, the market doesn't joke with you.

After this battle, Ele.me and Didi Chuxing have directly established their leading position, especially in the food delivery track, and have left their competitors far behind.

Online media focus on reporting major events in the Internet field, but one can vaguely feel that the power structure behind it is changing subtly.

From the previous three-way competition among BAT to the current competition among the four countries of 2BAT, there is even a trend of "one B dominating" to compete with AT.

If the online media can see it clearly, how could CCTV, as the "orthodox" in the media industry, not know about it?

This is also the reason why the director of CCTV began to plan the "Win in China Special Edition".

Although CCTV is still the big brother on the surface, it is actually facing challenges from various local stations, especially the rise of strong local stations such as Mango TV and Lychee TV.

In particular, Mango TV has attracted a large number of young audiences with its old variety shows such as "Happy Camp" and "Day Day Up", as well as imported programs such as "I Am a Singer" and "Where Are We Going, Dad?", posing a considerable threat to CCTV's ratings.

Ratings are closely related to advertising revenue. Although CCTV's advertising revenue is still unique, the gap between the two is narrowing.

The continuous innovation of local stations in program format and content has brought pressure to CCTV and prompted CCTV to accelerate its pace of reform.

Coupled with the personnel shake-up at its financial channel last month, CCTV is in desperate need of a program with enough influence to revive its business.

So what industry has an influence comparable to that of the Internet?

When Qi Zhuquan, director of the financial channel, received the task, he had already figured out the significance behind the director's instructions on his way back to the office.

This program will become a touchstone for him after he takes office. If he does well, his future will be bright.

Returning to the office, he clapped his hands and said loudly, "Everyone, those who don't have a broadcasting mission, go to Conference Room 2 for an emergency meeting!"

A few minutes later, Qi Zhuquan looked at his subordinates in the conference room - directors, hosts, planners, producers and broadcasting staff, all talented people gathered together.

He cleared his throat and said, "Well, I called you all here today for one thing and one thing only, and that is..." As he spoke, he wrote four big words on the whiteboard behind him - "Win in China".

"I'm sure everyone is familiar with this program, so I won't go into details."

Everyone in the audience nodded, with anticipation glittering in their eyes.

As early as 2006, entrepreneurship and innovation became the most resounding words of this era. Accumulating wealth for enterprises, contributing taxes to the country and creating jobs for society became the deep spiritual needs of this era.

In the same year, "Win in China" came into being in the tide of the times of "mass entrepreneurship and innovation". It is a large-scale entrepreneurial reality show launched by CCTV Finance Channel. It is positioned as "looking for China's most promising entrepreneurial projects". It complies with the country's policy orientation of encouraging innovation and entrepreneurship, and also caters to the psychological needs of young people who desire success and pursue their dreams.

The program selects outstanding entrepreneurs through auditions, interviews, business practice and other links, and provides them with funding, mentors, resources and other support to help them realize their entrepreneurial dreams. The final event will provide each winner with an entrepreneurial experimental field, with entrepreneurial funds provided by three internationally renowned investment institutions including IDG, Softbank SAIF and Capital Today.

冠军（1名）：1000万元，亚军（2名）：700万元，季军（3名）：500万元。

The judges at that time were quite impressive, including: Niu Gensheng of Mengniu, Wu Ying of UTStarcom, Xiong Xiaoge of IDG, Xu Xin of Capital Today, Yan Yan of Softbank Asia, Jack Ma, President of Alibaba, Shi Yuzhu, Chairman of Giant Interactive, Yu Minhong of New Oriental, Liu Chuanzhi, President of Lenovo Group, and Ning Gaoning, Chairman of the Board of Directors of COFCO Group.
They are either capital tycoons or well-known entrepreneurs, and many of them are elected as China Economic Figures of the Year.

One of the biggest highlights of the program is that it conveys business concepts, management strategies and other elite culture to the audience through the comments and guidance of the judges, while also creating a role model image of successful entrepreneurs. The program was held three times in 2006, 2007 and 2008.

Why only three sessions? In fact, despite its popularity, this program has also aroused some public doubts, such as over-emphasis on success, neglect of entrepreneurial risks, and controversial values. At the same time, the selection criteria and evaluation methods of entrepreneurs are also worth discussing.

But it is undeniable that this was a phenomenal entrepreneurial program at the time, and its ratings were very high among all CCTV programs at the time.

"Win in China" was once a flagship program, and even new employees have heard of it.

However, there are still some doubts in everyone's mind: Why is this program, which has long become a historical term, brought up again by the leaders?
Soon, the leader gave the answer - he wrote "Win in China" on the whiteboard and added three words: [Special Edition].

"The reason why we bring up this column again is because the time has come. We need to do a few special editions." Qi Zhuquan paused and signaled his assistant Xiao Zhang to distribute the materials. "Everyone take a look first."

After a few minutes, the information was circulated.

Qi Zhuquan looked around at everyone and asked, "Have you all finished reading it? What do you think?"

He went on to say: “Let me first set a general framework. This time, we are launching the Internet Special Edition of “Win ​​in China” and inviting several top Internet entrepreneurs to divide into two camps for a PK.

That's about it. As for the rest of the mechanisms, content, and processes, we require innovation and change, and a bigger picture. You can brainstorm and discuss and supplement them. Do you have any questions?"

Chen Hongbing, the director's assistant, reminded him, "Director, someone held a similar program last year."

Qi Zhuquan frowned: "Have you done it? Tell me more about it."

Chen Hongbing continued, "Wang Lifen, the former host of Win in China, later jumped to a local TV station and later produced a similar program as a producer, called Win in China Blue Sky and Clear Water, which is a large-scale business war reality show.

In the program, 12 celebrity entrepreneurs are divided into two camps and win charity funds through business battles. The winning team and the champion of the final will donate tens of millions of charity bonuses to charity organizations.

"Between the blue sky and clear water?" Qi Zhuquan muttered to himself, as if he had some impression of this program. "Who are their contestants?"

Chen Hongbing reported several names: Li Xiang from Autohome, Yao Jinbo from 58.com, Han Xiaohong from Ciming Medical Checkup, etc.

After hearing this, Qi Zhuquan breathed a sigh of relief: "When we run programs at CCTV, we must set a benchmark in the industry and let local stations see our strengths. So the candidates for this special edition will be the people listed above!"

"Uh, boss, let me confirm, are these people the judges of the show?"

“No, they’re contestants.”

There was a sudden sound of people gasping in shock in the conference room.

Everyone looked at the names on the paper and were shocked - these people would be the perfect choices for being guests or judges in any commercial program, but this program crew couldn't invite them even though they wanted to, and this time, they were just contestants?

Who should be the judge? No one could think of a suitable candidate. It couldn't be a leader in the economic or Internet field, right?

"Leader, do we need a host, guest judges, etc." someone asked cautiously.

Qi Zhuquan thought for a moment and said, "Yes, why not? Let's not set any limits first, just list the ideal candidates in our minds, and then we will evaluate the feasibility one by one. Just like in the project research stage, don't limit your thinking, dare to think first, then dare to act!"

"Leader, can we learn from other programs? For example, some of the mechanisms of Mango TV."

"Okay, we can learn from the barbarians to defeat them. I still say the same thing, list them out first and then we can discuss them. Any other questions?"

Seeing that no one asked any more questions, Qi Zhuquan looked at the time: "It's 10 a.m. now. Let's meet again at 4 p.m."

After saying that, he turned and left the meeting room.

He knew that when he was present, everyone would inevitably be restrained and unable to think freely, which was not conducive to the emergence of creativity and inspiration.

Sure enough, as soon as the leader left, the conference room exploded.
Everyone started discussing it at once, with excitement gleaming in their eyes.

Why? Because all the contestants listed in the materials are influential figures on the Internet today.

Moreover, the new and old hatreds, grievances and entanglements between these people can be dug up at random, and the show effect will explode instantly
(End of this chapter)