Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 524 Lao Xu, I want to drink watermelon juice!

After Meituan announced without warning that it would pay social security for riders, it immediately launched three major welfare policies for the food delivery business:
"Deduct points but not money", "Provide two-way subsidies to consumers and businesses", "Extend delivery time".

It seems that the social security announcement just now was just an appetizer, and the real "big move" has just begun.

This series of operations by Meituan instantly caused an uproar in the entire Internet market. After all, this was completely different from Meituan’s previous business style. The sudden change in style caught people off guard and made them somewhat uncomfortable.

After seeing that Meituan pays social security for riders and provides a series of welfare policies, many netizens were secretly delighted amid the uproar:

"I think everyone can go to Meituan to get some bargains recently. It should be very cheap, right?"

"Oh my god, what did I see? Is today April Fools' Day?"

"Minions have social security now? The sun is rising from the west, and a certain group actually knows how to correct its mistakes?"

"Haha, it's not that it knows it's wrong, it just knows that if it doesn't follow, it will die!"

"In fact, I have always thought that Ah Xing is very smart. He can be the boss of a certain industry and still lose money year after year. He can see something..."

"If nothing else, just praise Ele.me!"

"If you ask me, we should thank Comrade Chen Mo. Without him, would Meituan be so successful? Chen Mo deserves to be honored in the Imperial Ancestral Temple!"

Seeing Meituan throw “four 2s” to the entire Internet market, it was amazing!
After making the move, seeing no one took it, Meituan threw out another "three" - Meituan group buying APP simultaneously launched the food delivery business. In other words, users can now also order food delivery through the Meituan APP.

At the other side of the science and technology park, Chen Mo was watching the news online. Seeing his opponent making moves one after another, he was not panicked at all with two kings and a set of straights in his hands. He took out his cell phone and called Chen Tong first: "Just like before a boxing match, both sides have to make some harsh words. You can make a move now."

"I've been ready for a long time, just waiting for you to say this..."

Sure enough, a few minutes after Chen Mo finished the call, in addition to the original media reports, a large number of headlines from self-media accounts suddenly appeared on the Internet.

These titles are more "journalistic" than others, and they are approached from different angles, such as contrast, industry spur, policy comparison, and suspense, precisely satisfying netizens' desire to watch the show:

"Meituan issued an urgent statement? Is this a "crisis public relations war" forced by Ele.me?"

"Repairing after the fact or a PR show? Meituan's new policy accused of 'copying Ele.me's homework'?"

"Exclusive exposure of the capital game behind Meituan's 'hole-filling' reform"

"Ele.me's first benefits vs. Meituan's violent revision, a "speed race" at the beginning of 2014"

"Why is the Meituan headquarters lit up all night recently? -- A complete tracking of corporate reversal events in 2014, a record of the "bloody catch-up" of the Internet group-buying giant"

If all this is not exciting enough, a famous person on Zhihu who has hundreds of thousands of followers and is good at observing the general trend of the Internet economy published a long article, which opened the eyes of countless netizens surfing Zhihu...

"A Group Buying Website: A Hungry Wolf in Sheep's Clothing"

“The nature of capital is to pursue profit, but smart people know how to find a balance between risk and return.” - Peter Lynch
Competition between companies is actually a good thing for consumers. The more intense the competition, the more consumers benefit.

Consumers have deeply experienced this, whether it is the e-commerce war a few years ago or the group buying war in the past two years.

However, when an oligopoly emerges in a market and becomes the rule maker, the bloodthirsty fangs of capital will gradually show. Take a group buying website as an example. After two years of development, its true nature has gradually been exposed since it took the top spot in the group buying market.

Consumers used to be able to buy affordable goods at extremely low prices in group purchases, but now they find that although the discounts are still advertised on the platform, they are not as good as before. What's more, some consumers have found that the actual price they pay in the store is actually cheaper than the group purchase price.

The following is my anthropomorphic psychological speculation and analysis based on the actual case of the enterprise:

To merchants: The commission starts at 25% of sales (note, it’s sales, not profits). You think it’s too expensive? If you don’t cooperate, there are plenty of people who will.

Want traffic and exposure? No problem, but it costs money! How can I push your ranking up without paying?

Don't just focus on the 40% commission, you have to calculate how many users the store has gained.

What? Didn't make any money? That's because you didn't manage the business carefully. What does it have to do with me?
To consumers: Various consumer coupons are flying everywhere, how cost-effective! Anyway, the wool comes from the sheep, the merchants pay the bill, and the platform makes a profit. You can tell me whether it is cheap or not!
The takeaway business was launched at the beginning of this year, and things have gotten even worse. Although a certain station seems to have changed for the better today, it cannot forget its past evils.

To the takeaway guys: We are all outsourced self-employed, if something goes wrong it has nothing to do with us. Social security? Take care of it yourself. Clothing, electric bikes? The company has them ready, but you have to pay to rent them. Any other requirements? I have provided such a good platform, can't you overcome them yourself?

To internal employees: The business doesn't want to cooperate? Do you still want performance? The company trains you and spends money to hire you to solve problems, not to raise them. There are always more solutions than problems, and employees who learn to overcome difficulties are good employees.
To the regulatory authorities: We don’t make money, we really don’t make money! Looking at the financial reports, all the newly invested projects are losing money, I can’t even face the investors. Look at how many employment problems we have solved for the society? Even if we don’t have any credit, we have worked hard! Now there are so many people crying out for food, it’s hard for us too!
Let me tell you a cruel custom: when the company’s profits are distributed to the founders, about 45% of the taxes will be deducted.

So, how do you get this money? The answer is obvious: just make a loss. Since I'm losing money and have no profit, I don't have to pay taxes, right?
Everyone may be aware of these, but what is not known is that this "lost" money, after going around in circles, may eventually fall into the pockets of a few or some people.

There are many ways to play this game: buy raw materials from suppliers at high prices with your left hand, and sell them to distributors at low prices with your right hand. You have to do both well.

The company loses money, I make money. What do I do with the money? I use it for charity, which not only brings fame but also avoids taxes; I invest in movies when I have inconvenient funds, and I contact the actresses I want to promote when I feel like it...

Now, whether in domestic or foreign markets, as long as it is the Internet industry, generally speaking, it is difficult to make money from the third place onwards, unless you rank outside the top five.

Is it uncommon for the eldest and second oldest to fight and end up beating the third oldest to death?
In the arena of the Internet, the market only allows the existence of two giants, or even one giant. This is a winner-takes-all, strong-will-stay-strong pattern, which does not give any chance to others.

Unless a new disruptor emerges, and in today's Internet landscape, there is indeed a real disruptor who is stirring up the storm and ignoring the iron laws that are regarded as the criterion by capital.
Finally, it should be noted that although on the surface it seems that a certain giant has repented and turned over a new leaf, the author has been engaged in the media industry for many years and found that this announcement is full of the charm of journalism.

What does "gradually" mean? One month or one year? The whole article is just empty talk without any real action. Even if it is completed gradually in the second quarter, it will be fine.

In addition, social security for riders and subsidies for consumers and merchants require real money. Where does the money come from? Everyone should be careful not to do the kind of e-commerce shopping festivals where prices are raised and then subsidized, using the hard-earned money of workers to gain fame
I am an Internet veteran. Follow me and I will show you the truth behind Internet business.
Welcome to repost this article to help more people see the true nature of capital.

Once the article was published, it was reposted by netizens and quickly spread on platforms such as Bi'an Weibo, Sina Weibo, and Zhiyan. Even many Internet media followed suit and reposted it.

However, strangely, when this article appeared on non-Bian'an media platforms, especially a certain Weibo account, it quickly became like a pebble dropped on calm water, splashing only a few ripples before disappearing without a trace.

This "covering mouth" behavior has aroused the rebellious psychology of netizens. Netizens who had originally changed their views on a certain group immediately became confused when they saw this posture: "Oh, covering your mouth?"

They carefully pondered the content of the article, and the more they thought about it, the more they felt something was wrong. This was followed by a sense of shame and annoyance at having been deceived, which then turned into anger.

Well, these days, not every company is called Bi'an.

Whether it is mobile games or WeChat, people have never seen signs of "fleecing" from Bi'an. WeChat is free and ad-free, and Bi'an mobile games can give you a good experience even if you don't spend money, and they also give out benefits every now and then. The companies and subsidiaries that cooperate with Bi'an all have some of Bi'an's unique style to a certain extent.

We clearly know that Bi'an is making money overall, and it makes a lot of money - otherwise where would all the "money-throwing" welfare news come from? But it gives people the feeling that "Bi'an is operating at a loss".

What about other companies? They subconsciously think they make a lot of money in a year, but when the financial report is released at the end of the year, they are all in the red.

This contrast is both jarring and weird.

As public opinion spread and some in-depth articles were exposed, netizens gradually split into two camps and argued endlessly.

"Will the group change its ways, or will it just keep eating shit?"

This question has quietly been implanted in the minds of the public, becoming a silent questioning of capital, morality and trust.
The common tactics used by Internet companies to compete with each other are: public opinion war, capital war, technology war, talent war, and legal war. In the end, it often turns into a relationship war in which all dynasties return to the same clan.

Therefore, in the third phase of Bi'an's "Watermelon Plan", while ensuring that the basic routines are not expanded, Chen Mo will control the direction, and the members of the Tianji Pavilion team will check for deficiencies and fill in the gaps, transforming the advantages of the group's media resources, technical resources, etc. into powerful combat effectiveness, and accurately applying them to Ele.me's business.

Watermelon Project Phase 3 Episode 1: Public Opinion Suppression and Cognitive Implantation

This stage has already started. Relying on the good reputation that Bi'an has long enjoyed in people's minds, netizens have successfully compared the differences between Ele.me and its competitors from a cognitive level.

Next, it was the second round, Chen Mo continued to make the call...

Ele.me’s headquarters is located in Shanghai, one thousand kilometers away from Beijing.

The phone on the desk finally rang. Ele.me CEO Zhang Xuhao was startled and quickly stood up to answer it.

A deep and majestic voice came from the other end of the phone, with irresistible power: "Zhang Xuhao, it's your turn."

"Got it!" Although he knew that the boss couldn't see it, Zhang Xuhao still stood at attention subconsciously.

He clearly remembered his boss's advice before he left: "Meituan now has two legs, and the food delivery leg has been discounted by us. From now on, you have only one goal - keep an eye on Meituan's remaining good leg and kick it to death.

When the time is right, I will ask Xu Chaojun to cooperate with you..."

Separated by a wall, the people outside the door were waiting on high alert, looking eagerly to see if they were looking in the same direction.

At a certain moment, the door of the conference room burst open, and they heard the long-awaited answer:
"The boss has given the order, the show has begun!"

"Yes!" Upon hearing this, everyone took action.

It was like an army that had been gathering strength for a long time and finally received the signal to charge.

Just when everyone was still shocked by Meituan's big move - some media predicted that this move would cost Meituan at least 3 million yuan, which would undoubtedly be a considerable burden on Meituan's capital pool after financing, and could be described as a desperate move.

At 11 a.m., Ele.me group buying suddenly launched a major welfare policy: "Ele.me? Come to group buy, large quantity and fullness!"

On weekdays, even though Ele.me has Bi'an behind it, as a rising star, it does not receive as much attention as Meituan.

However, Meituan’s unusual behavior today has caused many media and netizens to turn their attention to its competitor Ele.me.

Therefore, when Ele.me took action, it immediately attracted widespread attention.

In fact, Ele.me’s group buying business was quietly launched as early as the second half of last year.

At that time, some media exclaimed that the "US-Hunger War" was about to break out. As time went on, the dramatic plot they expected did not happen. Instead, there was much thunder but little rain.

Ele.me seems to have little interest in the group-buying market, giving people a feeling of "I must have what others have" and just getting by.

Since then, Ele.me's group buying business has been lukewarm, hovering outside the top three in the industry rankings, even worse than the third-ranked Dianping group buying, not to mention competing with Meituan and Nuomi, and gradually becoming lost in the crowd.

However, today, Ele.me seemed to be stimulated by Meituan and suddenly "awoke from its deathbed". If it were just an ordinary welfare policy, or reciprocal sanctions against Meituan's various initiatives in the food delivery market, it might not have caused such a big reaction from the media.

But Ele.me’s welfare policy is: “For all the products on the group buying websites in this city that are available on Ele.me group buying, we will provide price subsidies, all at 50% off, no more!”

Whether it is the media or netizens, who would not be confused when seeing such benefits?

After reading the welfare content announced by Ele.me, the media exclaimed: "The lowest price on the entire network, 50% off and full!" They felt that the previous shock was wasted, and they were secretly amazed: this restaurant is the real tough guy!

Although there was not much movement from Ele.me last month, some senior media professionals who received hush money were still aware of the open and covert struggles between Meituan Waimai, Baidu Waimai and Ele.me.

Meituan was unwilling to accept the losses it had suffered before and launched a strong attack in the food delivery market; then Ele.me directly cut off the source of the problem and targeted Meituan’s group buying business.

How can this be considered a 50% discount? Ele.me is trying to break the only good leg left of Meituan!
No, he even wants to overturn the entire group buying market!
Spring River Plumbing Duck Prophet.

All the abnormalities today have made these senior media professionals feel a sense of oppression that a storm is about to come - no, the storm has already come!
The thrill brought by this stimulation made everyone realize that a storm was coming.

Moreover, Ele.me has such courage and benefits. These people feel that there seems to be a looming figure behind Ele.me.
On the top floor of the main building of the Twin Towers, in front of the floor-to-ceiling windows.

A slender figure looked out the window at the gloomy sky, holding a cell phone and speaking calmly, "Ele.me has started, how is the juicer being prepared?"

"Ready at all the time."

“At 12:, target Meituan APP!”

"Roger that!"

“It is now 12:03, 26 minutes left, proceed as planned.

Lao Xu, I want to drink watermelon juice!"

"Boss, it's guaranteed to be fresh!"

(End of this chapter)