Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 515: When in doubt, ask your father

Gan Jiawei leaned back in his boss chair, muttering, "How is this possible? Chen Mo is a psychopath."

This time, the fighting plan has invested so much money, so many people, and so much time, just to kill Ele.me and BD Takeaway, so that their side can flourish in both group buying and takeaway in first- and second-tier cities.

As a result, they suffered heavy losses, which is a small matter. After all, casualties are inevitable in war.

But after fighting for a month, what results did they achieve?

Those peripheral members either became permanent VIPs in the surgical departments of major hospitals or were repeat offenders who made daily tours of the bureau. Even the elite iron army under his command were not spared.

What’s even more infuriating is that after fighting for a long time, we found out that the people we were hitting were actually friendly soldiers, and the culprit only had a slightly dirty corner of his clothes.

The most important thing is that the market was also lost.

Meituan Waimai’s market share climbed from 20% at the beginning of the month to 40%, but then continued to decline and has now fallen to 15%.
And what about Ele.me? It increased from 60% to 70%.

No, we can't go on like this, we have to seek support!
Gan Jiawei picked up the phone on the carpet and dialed a number.
In Beijing, Wang Xing's cell phone rang. After he answered it, there was a pause and he walked from his workstation to the small balcony outside.

".What do those peripheral members have to do with our Meituan? I only manage the people in our company. So you can draw up a list and send it to my email. I will think of a solution. Let's stop the fighting first.

Jiawei, you've really worked hard this time. I'll hang up now!"

This phone call also meant that the "Fighting Plan" which lasted for a month and cost over 100 million yuan had failed.

Wang Xing grabbed the few hairs on his head. The first thing he had to do in his position was to learn to control his anger. He almost couldn't hold it back just now.

He was the one who personally signed and approved this plan. At first he did not expect that this matter would become such a big deal. According to past practice, at least someone had to be held responsible for the failure of this plan, in other words, someone to take the blame.

But if you really think about it, I am the ultimate culprit, and the situation is unfavorable now, and it is more important to stabilize people's hearts. If I really pursue the matter, there may be more serious consequences, which will not be worth the loss, so I will let it go this time.

Now that a problem has arisen, the urgent task is to solve it.

Wang Xing claims that he doesn't have the ability to rescue people from all over the country, but his inability does not mean that others cannot do it.

Since Ele.me was able to find a financial sponsor behind it to sell it, Meituan also has financial sponsors behind it, and its energy and foundation are even better than that of Bi'an. Meituan does not have this ability. Alibaba has an industrial layout all over the country, has been deeply rooted for many years, and has close relations with local departments.

What he considers a big deal may be just a matter of a few phone calls to Lao Ma.

But speaking up this time meant that when he saw that man who looked even more abstract than him in the future, he would have to lower his head and behave himself.

Should I make this call or not? That is the question.

Wang Xing paced back and forth, raising and lowering his phone several times, caught in a dilemma.
After an unknown amount of time, he gritted his teeth and dialed the number.

The call is connected!
Although the other party couldn't see him, Wang Xing still had a smile on his face. "Hello, is this Mr. Ma? Hello, I'm Wang Xing from Meituan."

10 minutes later.
"Yes, yes. I understand. Thank you, Mr. Ma. When you come to Beijing for business, I will welcome you. Hey, you are busy. You are busy."

After hanging up the phone, Wang Xing breathed a sigh of relief after receiving a positive response from Lao Ma. At least Meituan's iron army was saved. As for those peripheral members, they were not from Meituan. At most, they could only contribute some money out of humanitarian concern.

Just like the rider who had the accident, this process has become a familiar one.

A gentle breeze blew, and Wang Xing felt a chill on his forehead. He touched it and found that it was covered with sweat. He didn't have much hair on his head, so it was unsurprisingly chilly.

He hurried into the house from the balcony. He couldn't catch a cold at this time, as it would delay things.

In Wang Xing's opinion, food delivery riders are merely a transportation resource for merchants and consumers. He always requires them to operate at full capacity and race against time, and their top priority is to deliver meals and goods to consumers on time.

Because this will affect customer satisfaction, which in turn affects the repurchase rate and helps the merchant's turnover rate, all of which costs money.

The vision of "helping everyone eat better and live better" is spoken to the public and the media.

What is this: "Through the 'retail + technology' strategy, we are committed to building a leading life service e-commerce platform, continuously promoting the digital upgrade of service retail and commodity retail on the demand and supply sides, and working with our partners to provide quality services to consumers." This is a big pie painted for investment institutions and capital.

The above are just a pretext for starting a business and holding high the banner, just like the Yellow Turban Rebellion shouted "Blue Heaven is dead, the Yellow Turbans must be established". Only in this way will people follow you, and the same is true for starting a business.

But Wang Xing knew that during his years of entrepreneurship, from Xiaonei to Hainei and then to Fanfou, there were many failed projects in between. He fought and failed again and again, but he kept fighting and never gave up. Perhaps he wanted to prove himself at the beginning.

But as the company has grown to where Meituan has become the leader in the group buying market, his thinking has changed. If it wasn't for making money, why would he start a business?
Who would mind having too much money?

The shorter the delivery time of the rider, the more the platform can earn!
So how can we shorten the delivery time for riders? There are many ways and spaces for operation.
As for how the riders can deliver the goods on time, that is their own problem. He believes in the wisdom of the masses.

Anyway, for Meituan, the rider resources in third- and fourth-tier cities are seriously saturated. Too many riders means they are worthless and can be replaced at will, and the potential of these people can be exploited at will.

It’s not like he hasn’t received any feedback about issues with riders, but they were all complaints without any basis in reason, saying they couldn’t stand any hardship at all and were not interested in delivering food.

Then, a few role models are created among the riders. For example, there are cases around where people can earn 2 yuan a month as long as they are willing to work hard. By spreading the word among the riders, a group of people can be attracted, a group of people can be divided, and a group of people can be fired. Some problems are no longer problems. In short, the human resources side has plenty of ways.

Judging from the operational performance in the third and fourth tier markets over the past year or so, it is indeed as he expected that people's potential is forced out.

But this approach failed in the first- and second-tier cities because this damn Ele.me actually recruited riders as formal employees. Zhang Xuhao must have known that this move would increase the platform's operating costs, but why did they still do this? He didn't understand?
What Wang Xing couldn't understand was that Chen Mo, this mad dog, actually started a war just for a few insignificant deliverymen, which led to an all-out war on the other side.

If you want to fight, go find someone of BAT's level. What the hell is the point of bullying Meituan?

Isn’t this crazy? Meituan started from the Hundred Group War, maneuvered in the Thousand Group War, stood firm in the sea of ​​learning, and finally became the dominant force in China’s group buying market.

But now after the confrontation with Ele.me, it feels that the previous successful methods are no longer effective. The products are not as good as others, the treatment cannot be compared, and the market is at a disadvantage. Otherwise, he would not have been forced to resort to such a desperate measure of fighting?

As a result, even the fighting force that they were so proud of is no match for the opponent. This makes Wang Xing more and more sad and angry. Even with the blessing of the other side, Ele.me is too buggy!
Wang Xing swore that he had never fought such a frustrating battle in his life!
The only good news that can comfort us now is that Meituan’s core business in the group buying market has not been affected, and the basic base of food delivery in third- and fourth-tier cities is still there, but it seems that it will take a long time to plan for the food delivery market in first- and second-tier cities.

It is said that surrounding the cities from the countryside is a panacea tactic, but facts have proved that the great man's tactics seem to be a bit ineffective.

Ele.me occupies a dominant position in the first- and second-tier food delivery markets. Like the Wei State during the Three Kingdoms period, it seems that it can only work with Baidu.

It is time to put aside the past grudges and cooperate sincerely with Gong Zhenbing. Only through cooperation can we see a way out and see if we can have a decisive battle with Ele.me.

Thinking of this, Wang Xing called his subordinates and said, "Find Gong Zhenbing's cell phone number and send it to me, right now!"

Ten seconds later, a text message containing Gong Zhenbing's mobile phone number came, and Wang Xing called him immediately.

Toot. Toot.
The call was connected. "Is this Mr. Gong? I'm Wang Xing from Meituan."

Wang Xing smiled, but the next moment, the smile disappeared and only gloom remained.
"Hello? Hello? Shit!"

Holy shit, this bastard actually hung up on him!
On the other hand, Gong Zhenbing felt so comfortable that it was even more enjoyable than eating popsicles in the dog days of summer!
Ah Xing, Ah Xing, have you ever thought that this day would come?
Since you can repay me on the first day, I have to repay you on the fifteenth day.

In fact, Gong Zhenbing could vaguely guess Wang Xing's intention in this phone call. Given the current situation where both sides are hurt, he is either asking for a partnership or cooperation.

At the beginning, I came to your door in person with sincerity, but you pretended not to be there and avoided me. Why should I talk to you now that you call me?

Cheap or not!

What did he think of Baidu Waimai? A bus? You can get on when you want and get off when you want!
What does Baidu do? It is the largest search engine in China. There is no information on it, but some information is visible to the world, and some information is kept secret. However, Gong Zhenbing, who is at a high level, can see the cannibalistic side of a certain group.

Many riders in a certain group have a weak awareness of traffic safety. They drive in the wrong direction and run red lights as if it were common practice, running around in the streets and alleys, seriously endangering their own lives and the lives of others. Such cases have been common in the past. When an accident occurs, the platform immediately disappears and quickly cuts off responsibility.

Gong Zhenbing can only find this information in the internal system.

There are only sporadic reports from the outside world, which are like a pebble dropped into a lake, creating ripples that disappear in an instant.
Why? It's just a PR campaign
But are the riders who got into accidents really to blame?
What if we add a prerequisite, and the increasingly stringent delivery time forces riders to improve their efficiency?

Delivering meals to consumers within a limited time is the red line for riders, because overtime and bad reviews will result in deductions. They are clearly earning hard-earned money, but they will be punished by the platform if they are not careful. They are just fish on the chopping board, constantly exploited by the platform, and they are just working hard for their own livelihood and that of their families.

The strict delivery time requirements make riders run around in a hurry and traffic accidents occur frequently.

Who is doing evil?
Previously, he asked his own technical team to study and compare the delivery time of a certain group and a certain hungry group. He found that the delivery time of the latter was not much slower than the former, but the accident rate was not even a fraction of the former.

Finally, we came to the conclusion that Ele.me, with the powerful technical resources of Bi'an, has introduced artificial intelligence and big data technologies to accurately predict order volumes and rationally plan delivery times, giving riders a chance to breathe.

At the same time, the riders’ complaint channels and processes are extremely mature. When faced with unreasonable negative reviews or misjudged fines, they can appeal in a timely manner, giving riders a chance to seek justice.

This is also the direction that Baidu Waimai is trying to catch up with, but does he still have time to catch up? Gong Zhenbing has no answer in his mind.

No matter what, Baidu Takeout is not as good as any other company, but it is better than any other company. The previous subsidy war still brought benefits to merchants and consumers.

Allowing the riders to buy tickets during the New Year holiday is considered to be generous to them. Although Ele.me took advantage of the loophole, no matter what, Ele.me's grasp of the timing and quick execution, to put it bluntly, was a business behavior that was just one step away from success. He was convinced.

But what did a certain group do? They attacked Ele.me directly and then threw dirty water on them.

If you can't win openly, then play dirty.
If it’s dirty, then fuck it!

Nearly half of the previous 3 million yuan was spent. In fact, Gong Zhenbing had already made the worst-case plan in his mind. In the end, the worst that could happen was that he would sell Baidu for a good price before stepping down.

As for the buyer, he is thinking of the other side. As for a certain group, even if the other party wants to buy it, he is too embarrassed to sell it. Of course, he has no say in this matter.

But at present, he is still the head of Baidu's food delivery business, and he can contribute!

But it hasn't reached that point yet. Gong Zhenbing feels that Baidu Takeout can still be saved.

Now looking at the only 1.5 million yuan left in the account, Gong Zhenbing feels a little regretful. He was used to spending lavishly due to various subsidies and price wars, so how could he become such a spendthrift.

Two days later, Gong Zhenbing called Zhang Xuhao and said, "Hello, Mr. Zhang, I'm Gong from Baidu."

It was May 5st when Chen Mo returned to Beijing again.

It was on this day that the Ele.me Avengers attacked as usual, only to find that after waiting for a whole day, they didn’t see a rabbit, let alone a rabbit hair.

It was as if overnight, except for the delivery guy who was delivering food normally, the other two teams that were able to compete with them suddenly disappeared.

This made Li Wu, who was leading a patrol team in Suzhou, a little bored. He had just started to get into shape and stretch his muscles recently, and the Sanda he learned at Qingteng College finally came in handy, but it came to an abrupt end after only using it twice. This feeling of being neither up nor down was simply too uncomfortable.

It was supposed to be International Labor Day, but why is no one working when we should be working the most? Is it because we don’t want to work anymore?

Later, Li Wu could only lead his team members and become volunteers to help the traffic police maintain traffic order and do good deeds to the best of their ability.
That night, as battle reports from various places flowed into the sea and were compiled into a report, Zhang Xuhao looked at the data above, and the data was reset to zero for the first time!
Today was calm and nothing happened.

The food delivery war that has lasted for nearly a month seems to have been paused.
(End of this chapter)