Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 510: Make a big watermelon!
Chen Mo stood in front of the floor-to-ceiling window, his silhouette sharply outlined by the setting sun.

The clouds outside the window grew brighter and brighter in red, but they could not illuminate the coldness in his eyes.

This time, whether it is Baidu, Meituan, or Alibaba behind Meituan, it could even be Didi or a lunatic who came out of nowhere.

In Chen Mo's opinion, it doesn't matter who the opponent is.

This time, he is not targeting any one party, but all opponents entering the food delivery battlefield.

Chen Mo knew that some of his peers who disliked him and his peers on the other side would privately call him a black dog to describe him as someone who disrupted the market, broke the rules, and would not be in the same boat with the world.
These people may have forgotten one thing. According to the experience of the ancient people, there is a method of selecting native dogs, which is "one black, two yellow, three spotted, and four white~"

This ranking means that the higher the dog meat is, the better the quality is, but at the same time, the stronger the fighting power is!

This time, let all our friendly competitors open their eyes!
What would he be like if he went crazy!

At this moment, there was a rustling sound of documents being flipped behind Chen Mo. Zhou Shouzi's eyes swept over the budget he had calculated.
"Boss, what is the budget for this counterattack? I can allocate funds based on this."

Chen Mo turned around and didn't look at Zhou Shouzi, but said to everyone, "I think everyone needs to change their mindset. I'm setting the tone here.

It’s not about how much money or how many people you invest to determine how much you can accomplish!
Instead, we need to evaluate how much money and how many people are needed to do these things!

Don’t get it wrong! "

Chen Tong's Adam's apple moved and he seemed to be hesitant to speak. As an old man who has been immersed in the business world for more than 30 years, he was thinking whether he should call the other party's managers together first, have a chat, and then decide whether to fight or make peace.

Bi'an's current revenue has exploded, it is growing rapidly, and its superiors are very optimistic about it. This has not come easily, and it would be risky to make a big move now.

Being in their position, any decision they make must be carefully considered, with the overall situation at stake.

Perhaps because he is old, he always wants to play it safe. After thinking about it, Chen Tong decided to keep his true thoughts to himself, because he knew that there was no right or wrong in either way, it was just a matter of solving the problem from different angles.

As an old minister, he knew that Chen Mo had made up his mind and there was no room for maneuver this time.

Chen Tong suddenly remembered the "Art of War" he had read some time ago. On the yellowed title page it was written: It is swift as the wind, slow as the forest, aggressive as fire, and immovable as a mountain.

In the past, Chen Mo was as still as a mountain, but at this moment, he was a hurricane wrapped in wildfire.

As subordinates, all they can do is unconditionally support and execute.

Well, this battle was a success. The group was so supportive when Ele.me got into trouble, so next time whoever encounters the crisis of unequal competition, the group will intervene.

This makes the collective sense of honor of all subsidiaries under the Bian Group highly condensed, forming a close interest group that advances and retreats in unison.

Three hours later, a complete and thorough business counterattack action program was freshly released, with Chen Mo pointing out the direction, core executives of the other side working together, and experts from Tianji Pavilion making suggestions based on their respective fields.

Chen Mo nodded after reading the few words at the beginning.

"High-end business wars often use the most unpretentious means.

In the final analysis, it is nothing more than four points: compare money, compare people, compare relationships, and compare resources.
In view of this, the following action plan is formed
Stage 0: Hidden Dragon in the Abyss (7- days)
1. Establish a special action team
"Avengers": Select elite members from the entire army's attack team and Ivy League marketing graduates to form a security team. When encountering enemy provocation and blockade, they will counter-encircle with standard tactical formations and conduct firepower output
"Lawless Group": Gather the elite legal team of the other side and design a set of action guidelines to avoid the legal level as much as possible. Although the use of force is allowed, it must be controlled within the legal margins. Discuss legal means or gray areas to defeat the enemy.
2. Equipment upgrade: The Redmi mobile phone customized for the rider will be urgently upgraded with a one-click SOS function. When clicked, it will locate and provide feedback to the Ele.me dispatch center, and online resources will be deployed to provide reinforcements nearby.

Mass production and customization of uniform 'combat uniforms', 'combat weapons', etc.

3. Establish a special action incentive fund pool: There will always be brave men under heavy rewards, and the funds should be used to "save the dying and heal the wounded" so as not to chill the hearts of the soldiers.

The second stage: Iron-blooded defense (8-15 days), "Operation Golden Bell", "Infernal Affairs Plan".
The third stage: comprehensive strangulation (16-30 days), "changing homes", "gluttonous feast subsidy war", "black hole plan", "stigmatization tactics". "

The power of team is strong!
The three stages and eight guidelines in the whole article gather everyone's strength and learn from one example to apply to other situations. This plan is not limited to the offensive and defensive battles of the riders, but from the entire macro level, it uses the existing resources of the Bian'an Group to form a multi-dimensional mixed attack of armed warfare, resource warfare, information warfare, and technological warfare to disrupt the entire Chinese food delivery market.

The ultimate goal is to kill all opponents as Chen Mo said.

Each generation has its own mission.

At the end of the program, the tasks are broken down according to the different levels of personnel in this operation.

The specific tasks, goals and precautions that each level needs to be responsible for.

Even Chen Mo had a task in the end.

Since ancient times, wars have been fought below and negotiated above, with fighting and negotiating taking place at the same time.

Chen Mo's specific task is to boost the morale of Ele.me and then talk to those who need "chemotherapy"!
"Does anyone have any questions?"

Chen Tong asked, "How long will this fight last?"

"I remember a great man once said, 'We don't have to decide how long the fight will last. Let our opponent decide. We will fight as long as the opponent wants us to fight until force majeure intervenes.'"

Zhang Xuhao's eyes were burning with excitement, "Boss, please give this action plan a name."

He found that just as he finished speaking, he suddenly noticed that the faces of his colleagues looked a little strange.

There is no way for Zhang Xuhao, who is considered a "newbie" in the core layer of the other side, to know the middle school style named by Chen Mo.
Such a comprehensive war gave Chen Mo a flash of inspiration. He thought of a short film he had seen before and came up with an idea.

"This action is called "Hit a Big Watermelon"!"

Before he finished speaking, the whole audience sighed. It was indeed simple and crude.
After the meeting, Chen Mo suddenly had an idea. What is Jiaozi doing? Is he outsourcing or setting up a company?

This guy is one of the three mythical gods who were later hailed as a new generation of domestic masterpieces.

If Tian Xiaopeng's "The Return of the Great Sage" marked the beginning of the rise of Chinese animation, then Jiaozi's "Nezha: The Devil Child Comes into the World", which took several years to make, completely brought Chinese animation to a whole new height, with a box office of 50 billion yuan, ranking among the top in film history.

As for the other two, one is Guo Fan, the director of the classic domestic sci-fi masterpiece "The Wandering Earth". He opened the door to domestic science fiction, but the door was closed by a fortress and locked.

In a fit of rage, Guo Fan made a scene in "The Wandering Earth 2" without opening the windows. Instead, he poked a hole through the ceiling. As a result, he found that green acid rain was falling from the sky and he got soaked.

The last person is Feng Ji from Youke under Bi'an. When the actual game demo of "Black Myth: Wukong" was released, a domestic game comparable to 3A quality shocked the world.
Although these three people graduated from different schools and have different experiences, they all have the same qualities, that is, treating people with sincerity and presenting the best works to the audience. And there is one thing that Chen Mo appreciates very much, that is, the three of them have a sense of family and country.

Family and country feelings, even though Chen Mo is an orphan, he definitely has this!
Money? He has more. There is not much he can do, except to provide these guys with financial support, so that they can no longer be restricted by financial problems to display their talents. Then, what level can "The Wandering Earth", "Black Monkey" and "Nezha" reach this time?

Chen Mo didn’t know, but he wanted to try!
If this kind of film history and entertainment culture is done well, in addition to economic benefits, there will be cultural output that becomes a symbol of China, which will bring honor to the country. This will also provide support for what he is doing. The two complement each other.

Just like this operation, he knew that being in a high position, he should not start a war lightly, but he also knew that he could not be ridden like a beast of burden just because he was kind, otherwise he would be ridden forever.

He just wanted to convey a message to all companies, all people within the Bi'an Group, and even the outside world.

That is, on the surface, the other side is a large technology group, but also a "protective umbrella"!
After the meeting, Chen Mo walked up to Chen Tong.

The latter was puzzled, "Boss, what's the matter?"

"I watched two films a while ago and thought they were pretty good. Find someone to do a due diligence on the directors of Hit the Watermelon and The Adventures of Li Xianji and report back to me when you have a conclusion."

Hit a big watermelon? Chen Tong suddenly realized, no wonder the boss named it this way, it seems that this film is very much to his heart, I will go back and take a look at what it is.

"Ok, no problem!"

After the meeting, Chen Mo called Lei Jun directly.
That night, orders spread from the capital to all directions and were passed down layer by layer.

The Bi'an Group is like a huge precision machine, with some parts running at a faster frequency.

Affected by the butterfly effect, some cooperative enterprises and businesses, such as Xiaomi and clothing factories, received urgent demands and received extremely generous rewards, and began to work overtime to rush the work.
On the other side, Hangzhou.

"I don't know what happened today, the food delivery on Ele.me is so slow."

"Who says it's not? I ordered a hot milk tea, but I can drink it as a cold drink."

"Is everyone like this? I thought I was the only one like this."

"Is it possible that the Ele.me knights are doing good deeds again?"

"Even if it's good deeds, there have to be so many things to count. Can't they all be done in one day?"

"I don't reject this kind of brave act of kindness, but don't confuse the priorities. The riders should still focus on delivering food."

"But today I saw some people throwing the Ele.me rider's meal on the ground and running away. It's so abominable."

Gan Jiawei closed the webpage. He originally thought that Ele.me users would complain and curse, but the actual situation was that Ele.me users showed great tolerance and understanding. The current trend of Ele.me users' comments online was a bit beyond his expectations.

When did netizens become so tolerant? Even if it affects their normal needs, most of them are still positive, which is unreasonable.

But thinking about the good deeds of Ele.me riders in the past, which were often reported online by some media, there were riders who could speak English, riders who were helpful, riders who put out fires, riders who repaired cars, etc. They seemed to be omnipotent and were called real-life civilian heroes and city guardians by netizens.

Perhaps it is because of the qualities of sacrifice, bravery, justice, and honesty embodied by Ele.me riders that they are called knights.

Good reputation does have such an effect and can increase the tolerance of Ele.me users.

But in his opinion, both Ele.me and Chen Mo are of the same character as Yue Buqun, both are hypocrites.

However, word of mouth will be consumed. One or two days is no problem, but what about a week or a month?
The next day, Gan Jiawei asked someone to investigate and found that he was a little too paranoid.

It turned out that Ele.me responded extremely quickly and compensated the affected users with vouchers of equal value without any threshold.
No wonder.
But this is not important. What is important is that it is not enough to just compensate users. Should the riders be compensated when they encounter difficulties? What about the merchants? They don’t care whether you have a good reputation or not. They want to make money.

Ele.me is temporarily providing additional subsidies. According to their statistics just now, Ele.me consumes at least 300 million every day, which is 1 million in one month. Ele.me had only raised hundreds of millions of dollars before. I wonder how many days Zhang Xuhao can last.

After yesterday, the data showed that the number of orders on Ele.me dropped sharply. As time goes by, these merchants will inevitably choose new trees to roost in. As for whether they will be named Mei or Bai, that depends on their own abilities.

Moreover, according to his and Wang Huiwen's previous calculations, even if Bi'an wanted to fight back at this time, it should target Baidu Takeout. This would be the best opportunity for Meituan Takeout to take advantage of the situation and seize the market.

After a while, even if Zhang Xuhao and Gong Zhenbing come to their senses, the overall situation has been determined, and it will not be so easy to grab the market again.
The situation in the following days developed as Gan Jiawei had expected. Ele.me's market share was declining every day, although the decline was not large. Meituan Waimai began to wait for an opportunity to take over. As one rose and the other fell, there was good news every day.

It is estimated that in one month, Meituan Takeout will be able to compete with Ele.me on equal terms, and in three months, the situation will be completely changed.

But recently there have been few reports about Ele.me on the Internet, and the same is true for the media matrix of the Bian'an system, which makes Gan Jiawei a little puzzled.

He laughed at himself, thinking that he was just worrying too much.

For a company like Ele.me, the founding team is made up of young people, and the capital behind it is also a young company that has just emerged in the past two years.

Whether it is Ele.me or Bi'an, in his eyes, they are just useless weak scholars who will just swallow their anger when they suffer losses.

Tencent has copied so much of their ideas that they dare not even say a word and are still busy innovating.

Almost caught, but couldn't even file a complaint, could only rely on the media to appeal for unity and win-win.
He is most experienced in dealing with such naive and idealistic opponents.

What Chen Mo and Zhang Xuhao are just so-so
April 4th, an outdoor expansion training base in the suburbs of Suzhou.

There is a square formation consisting of hundreds of people on the playground. Although each person is of different heights, they all stand tall and straight, with confidence and determination on their faces.

There are a huge amount of supplies and equipment in the open space ahead.

Li Wu stood in front of the queue. After arranging all matters in the region, he consulted with his superiors and obtained approval. Next, he will personally command the battle at Suzhou Station.

".Everyone is here today to practice and get familiar with the equipment and lineup.

Times have changed, and we must let certain hostile forces know that this is not the time to rely on fists and feet.

Tomorrow is Saturday, which happens to be Qingming Festival, so it is advisable for the entire army to attack.

This action plan is called "

Li Wu recalled the name of the action plan Zhang Xuhao told him before he left.
When he thinks of this name now, his eyes still twitch slightly. Who came up with this crappy name?
"It's called...Hit...Hit a Big Watermelon!"

(End of this chapter)