Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 508 Fighting Plan
Three days ago, Meituan Hangzhou branch.

Meituan’s senior vice president and head of food delivery Wang Huiwen, Meituan’s COO in charge of operations management and strategy Gan Jiawei, and Meituan’s national food delivery business general manager Shen Peng gathered together.

The recent poaching campaign officially announced that Meituan Waimai will launch a counterattack in the first- and second-tier city markets.

The three of them were communicating and planning about the current and future situation of Meituan Takeout.

Looking at his two right-hand men, Wang Huiwen spoke first, "The reason why we chose Hangzhou is that Alibaba is here. People who poached Ele.me also poached here because we have Alibaba's investment behind us. We are relatively more confident here. I won't go into other details.

Next, we will open up the first- and second-tier markets and drive Ele.me out.

You two, tell me what you think."

Shen Peng frowned, "I thought Ele.me would take some action, but it seems that they didn't respond except to appease the team. This is different from what we discussed before.
But think about it, now Ele.me is so powerful, we just need to be stable, and the open strategy of "one force defeats ten skills" can also sweep the market, there is no need to take an unconventional approach."

With a click, Gan Jiawei dropped the pen he was spinning on the table. "The other party's products are better than ours, they have more rider resources, and their treatment is better than ours. They are better than us in almost every aspect. If we continue to expand the market in the same way as before, it can be said that there is basically no hope.

So we should be the ones who take an unconventional approach. Since ancient times, there has only been one way to Mount Hua, and wealth and honor are sought through danger!"

"Jiawei, what do you mean?"

Hearing Wang Huiwen's words, Gan Jiawei's eyes sparkled, "In the current situation, direct competition is counterproductive and too difficult. If we want to make a difference and seize Ele.me's existing food delivery market, we can only win in chaos.

So the prerequisite is to muddy the water first, so we might as well put more effort in this regard so that it will be easier to fish in troubled waters."

Wang and Shen nodded, agreeing with Gan Jiawei's words.

Nowadays, Ele.me is at its peak.

It has the precise positioning of Amap, the addressing and dispatching system of Bi'an's core technology, the convenience of WeChat payment, and the generous treatment of riders.

Moreover, we have taken the lead and occupied the markets in major first- and second-tier cities in advance.

In addition, during the Spring Festival, they launched a counter-attack against Baidu Takeout. If it weren’t for the support from Meituan, they would have almost sent Baidu Takeout away.

Ele.me now has everything going for it, and it is not easy to seize the market already occupied by others.

Of course, this is also due to Meituan Takeout's strategic mistakes. When Meituan Takeout was first developed, it did not choose to compete with Ele.me head-on, but instead focused on the third- and fourth-tier markets and below, withdrew from the competition in the first- and second-tier markets, and took the initiative to give the market to Ele.me and Baidu Takeout.

The strategy is to train the team by sinking into the market and running the takeaway model, while also watching the fight from the mountain and then surrounding the rural areas.

In fact, this strategy itself is a moderate approach and does not have any major problems.

But as the situation developed, neither Wang Xing nor Wang Huiwen had expected two things.

First, I didn’t expect Baidu Takeout to be such a useless company. With its huge financial resources, it couldn’t even last half a year and was almost defeated by Ele.me.

Second, the consumption capacity of the third- and fourth-tier markets was overestimated, because the main consumer demand for takeout is still concentrated in the first- and second-tier cities, among students and white-collar workers. The pace of work and life in third- and fourth-tier cities is relatively slow, and people's demand for takeout is not as high as the previous market research showed.
Even though Meituan Takeout now has an 80% market share in third- and fourth-tier cities, it still lags behind Ele.me in the national market.

But things have come to this, even if Shen Peng and Gan Jiawei know the situation clearly, they can't say anything, because these strategies were led and decided by Wang Xing himself.

Therefore, the gap between the two sides is too obvious. The more obvious the gap is, the more we have to take risky moves and not follow the usual path!

Then the three of them began to brainstorm and kept thinking of various plans.
"The key lies in the riders. How to paralyze Ele.me's rider resources is something we need to think about."

"I do have an idea. The local sales team known as Meituan's iron army may play a key role in this. I think we can do this."

".I agree with Jiawei's idea. We have been too gentle in the past. Although business is business, the business world is not only about human relationships, but also about fighting and life and death."

".If this is the case, I have to say hello to Gong Zhenbing from Baidu."

"That's fine. After all, they also have a share of the market that we have conquered. If we let them reap the fruits of their labor, they will also have to bear the blame."

"Some emergency plans must also be prepared, such as public opinion, some public relations measures, and even contact with relevant departments in advance."

"The cameras in the streets and alleys are also a problem. We need to be prepared in advance. Whether it is blocked or technically faulty, we must make them fail first."

That evening, Gan Jiawei personally wrote a plan titled "No Literary Fight, But Physical Fight" and Wang Huiwen and Shen Peng jointly confirmed it, which was sent as an email attachment to the Beijing headquarters.

When Wang Xing was replying to the email, he thought about whether to synchronize with Ma, but he rejected the idea the next time.

Even though Meituan received a large investment from Alibaba, Meituan’s surname is Wang, not Ma, and it is up to Meituan to decide how to develop.

Then, an email was sent from the capital.

After reading the content of the email, Gan Jiawei clapped his fists together with a hint of excitement.

In fact, he had already made a lot of preparations in advance for this fighting plan and spent a lot of effort.

He was afraid that Wang Xing would not agree, but fortunately the latter was a sensible man and came up with a plan in less than three days.

You must know that those who want to achieve great things must avoid looking ahead and behind, being indecisive, and once you have made up your mind, even if there is a wall in front of you, you must have the determination to move forward and not return until you have conquered Loulan!

The Ali Iron Army was like this in the past. It was never smooth sailing. There were countless ups and downs and setbacks along the way. Being rejected and misunderstood were common, and there were also countless struggles.

The sharpness of a sword comes from sharpening, and the fragrance of plum blossoms comes from the bitter cold!

It was in an environment of blood and fire that the Ali Iron Army became so powerful.

Fighting for territory and resources, if literary means don't work, then resort to force. In the early 2000s, it was commonplace to fight with rivals for market share.

Later, with the popularization of cameras in the streets and alleys, the development of science and technology, and the progress of society, even fighting back can be standardized and the cost of breaking the law and committing crimes is getting higher and higher.

This simple and efficient ground-based promotion method is becoming increasingly rare today.

But this time, Meituan Waimai resorted to this desperate and risky move because it had no choice.

Although he does not have Alibaba's Iron Army under his command now, in the two years since he came to Meituan, he has relied on the iron-blooded style of Alibaba's Iron Army and personally built a Meituan Iron Army field promotion team of thousands of people.

This is Meituan’s killer weapon in the O2O market, and Meituan’s food delivery service is rapidly developing in third- and fourth-tier cities!
The next day, in a large conference room of Meituan Hangzhou branch.

Gan Jiawei looked at the dozens of core members of the Meituan Iron Army that had gathered together.
"Everyone knows that Alibaba's iron army is known for its desperate pursuit of sales.

For example, they served hundreds of customers in a single day and earned millions of dollars a year. These glorious achievements were achieved at the cost of their lives. But few people know how powerful the punches of Ali's iron army were, because the opponents who were hit by the iron fists have long been wiped out in the dust of history.
We are the Meituan Iron Army, and the blood of the Alibaba Iron Army once flowed in our veins, so we must inherit this glorious tradition.

Look at some of the company's delivery riders now. They complain even about such a simple task as delivering food. Things like the map positioning is inaccurate, the delivery time limit is too short, and even after the company provides them with ready-made electric vehicles, they still complain about this and that!
Why? It’s because of Ele.me, a troublemaker, that has ruined the market and destroyed our spirit of hard work.

I have just told you about the plan, now it’s a question of how you will do it.

Tell your subordinates not to worry and just do it. The company is behind you!
If you have any remaining questions, ask them immediately and then pass them on verbally.

April 4st, let’s get started! ”

The implementation of a plan is like a methodology, which is to break down the problem into smaller and smaller parts until everyone has their own tasks to do.

As Meituan Waimai's "Fight Plan" was passed on layer by layer, it spread from one person to ten, from ten to a hundred, and finally thousands of people were silently preparing.

In addition to the base camp in Beijing, some people from Ningbo, Wuhan, Shanghai, Suzhou, Guangzhou, Shenzhen and other places began to gather.
One day at the end of March, in Suzhou Players Republic Internet Cafe.

A yellow-haired man came to the Internet cafe, looked around first, then his eyes lit up, and he quickly ran behind a man with a tattoo on his neck.
"Brother Long, I found out that there is such a part-time job. It only requires a little effort from us brothers, and there is no risk. Each person will get this amount every day!"

Huangmao waved the Five Finger Mountain excitedly.

I was just worrying about how to get through the next month, and as soon as I dozed off someone sent me a pillow.

The man called Brother Long looked at this with a fiery look in his eyes, "Five hundred per person?"

After receiving a positive answer, Brother Long slapped his mouse and said, "Great! Gather the brothers. I'm a one-stop service provider in Suzhou. I'll take this lucrative job!"

"okay!"

On March 3, Gan Jiawei, as the commander-in-chief of this operation, was stationed in Hangzhou, taking into account both the north and the south.

He was holding a final conference call with local leaders.

"Guangzhou Station is ready!"

"Ningbo Station is ready!"

"Suzhou Station is ready!"

"Shanghai Station is ready!"

Every time his subordinates reported, Gan Jiawei would tick the corresponding city in the document on his laptop.

This armed struggle plan has taken nearly half a month to prepare, with an estimated investment of over 2382 million yuan, mobilizing core Meituan soldiers and more than external members.

Ten cities, tens of thousands of people, hundreds of millions of yuan, an unprecedented scale!
To be honest, Gan Jiawei has no idea about the outcome of this struggle, but once the arrow is shot, there is no turning back, so he has to do it to the end!

There is absolutely no way out.

Then Gan Jiawei's icy voice rang out simultaneously over the phones of the city managers of the ten cities.
“各位对下表，现在是2014年3月31日21时53分28秒！
Tomorrow morning at 9 o'clock sharp, take action on time! "

"Yes!"

April 4, April Fools’ Day, Suzhou.

Early in the morning, Wang Shouxin went out and looked at the dark sky. At this time, his cell phone rang. It was a text message of an orange warning for heavy rain.

Wang Shouxin went back to the house and soon took out a raincoat and put it on his exclusive car, a small Yadi lunch box.

He couldn't hide his joy on his face, as this meant that in addition to normal meal deliveries there would also be subsidies for bad weather.

Since switching from Baidu Takeout to Ele.me during the Spring Festival, he earned 10,000 yuan in just ten days from the sixth to the fifteenth day of the first lunar month.

Of course, money is one aspect, but more importantly, the feelings these two food delivery companies gave him were completely different.

Before when he was at Baidu, in addition to the normal salary calculated based on the order, they only provided the most basic accident insurance, and the insurance was deducted from their salary every month, which was considered their personal expense.

The electric cars are provided by the company, but there is a monthly rental fee of 300 yuan and a deposit of 1000 yuan.

Work clothes are also provided by the company, and will be returned to the individual in the form of a subsidy after working for three months. However, if you do not work for three months, you will have to pay 3 yuan out of your own pocket.

Why did he know it so clearly? Because when he changed jobs, he was deducted 200 yuan for this, and he is still feeling aggrieved about it. Just 200 yuan for these tattered clothes?
The most important point is that although he worked for Baidu Takeout before, the party A of the labor contract he signed was a labor service company. There was no Baidu name on it, not to mention any five social insurances and one housing fund.

As for Ele.me, in addition to the original unit price, the platform provides additional subsidies ranging from 1 to 5 yuan for each order. Companies such as work equipment and electric vehicles also provide health insurance in addition to accident insurance.

Even to each rider, oh here called knight.

Each rider is provided with a Redmi mobile phone. Although it is an old model of the previous generation, it is sufficient for use. The company even reimburses the data charges. Of course, the mobile phone is customized and only has two applications installed on it, one is Ele.me for grabbing orders, and the other is WeChat for communication. The only function left is to make calls.

All of the above are paid for by the company, so it’s all free for him.

In Wang Shouxin's opinion, the most important point is that when he changed jobs, he paid special attention to the fact that the party A who signed the labor contract with him was called Ele.me, which also provided five insurances and one fund.

In other words, he is no longer an outsourced employee, but a formal employee of Ele.me!

Apart from anything else, he feels at ease doing his job!

Although Baidu Takeout and Ele.me are both online food delivery platforms, the difference between them is actually huge.

Especially after he started delivering food for Ele.me, this experience has become more obvious. Ele.me is not like Baidu Takeout, where you grab orders. The number of deliveries depends on your hand speed or luck. He even heard that some people cheat and use plug-ins to grab orders.
However, the system of Ele.me automatically assigns orders to these riders based on some algorithm.

He doesn't understand the details, but he thinks it is fair anyway, because orders are assigned based on factors such as time, distance, daily delivery volume, average delivery time, etc.

Therefore, it was not easy for Wang Shouxin to poach riders from his fellow villagers during this period, and the money he earned was several times that of delivering food. Sometimes he even joked with his fellow villagers that they were headhunters in the rider industry.
Originally, Wang Shouxin thought that today was just an ordinary day except that it was April Fool's Day.

But he accidentally bumped into someone when he just came out of a Guilin rice noodle shop to pick up his food.

The next moment, someone grabbed Wang Shouxin's collar.

The burly man with a tattoo on his neck grinned.
"Hey man, you hit me!"

(End of this chapter)