Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 492: There is no shortcut to success!
Chen Mo let Leng Ning do his own thing, and he personally served as a guide, leading Yu Donglai to introduce his own territory.

"Mr. Yu, the ship-shaped statue you see now symbolizes the huge ship sailing to the other shore."

Yu Donglai waved his hands repeatedly upon hearing this, very modestly, "No, no, no, Chairman Chen, just call me Fatty~"

"Oh, I'm so sorry, Fatty, from now on just call me Xiao Mo, Xiao Lei calls me that too~"

Generally, in front of outsiders, Chen Mo would address Lei Jun by his title, but he obviously did not regard Yu Donglai as an outsider.

But Yu Donglai didn't react at first. Xiao Lei? But he had watched Chen Mo's live broadcast, and then he realized that the Xiao Lei he was talking about was Xiaomi's CEO Lei.

It seems that Mr. Lei and Chen Mo have a very close relationship, otherwise they wouldn't joke like this.

You have to know that the scale of the other party's company is more than ten times that of his own. This time he came to learn from Chen Mo, but he didn't expect the other party to be so humble and kind. He couldn't help feeling a little uneasy, but as the conversation went on, he slowly calmed down.

"This is our cafeteria. I know that if you want to win an employee's heart, you must first capture his stomach. Moreover, these delicacies have been strictly tested by a third-party quality inspection agency. Only when employees feel at ease eating, can they be better able to work.
After all, the IT industry is sometimes quite busy. Oh, we get overtime pay for overtime work.
Bi'an is a conscientious enterprise that abides by the law."

"This is the staff rest and entertainment room. Employees can relax and rest here when they are tired. The working atmosphere here is very relaxed. You guys continue to play and don't look at me~ Hey, the team battle is about to be lost."

"This is the work area of ​​​​Bia'an Games. This is the department with the highest revenue in our group. Hey~ Hello. It's okay, just pretend that we don't exist."

"This is our staff dormitory, for new employees who haven't bought a house yet. You know, the housing prices in Beijing are getting more and more outrageous. I'm also anxious. Right, to have a stable life and a happy job, isn't that what people work for?
To put it bluntly, it means a wife, children and a warm bed, but now it’s hard to find a wife without a house.”

"This is a supermarket in our park. It is definitely not comparable to Pang Donglai. The prices are cheap and affordable. This is only possible because the group has given a certain amount of subsidies. Please give us more suggestions."

Following Chen Mo's introduction, Yu Donglai felt like he had become Grandma Yu who had walked into the Bi'an Science and Technology Park. It was no exaggeration to say that it was an eye-opener.
Especially when the two of them passed by, Yu Donglai saw that the employees around him greeted Chen Mo sincerely. If he was not there, they might be more intimate. It was not at all like other companies where they were respectful to their boss.

The happiness on these people's faces was genuine and could not be faked, because the employees of Pang Donglai felt the same way when they saw him.

Not long after, the latest discussion post appeared on the intranet forum. The topic revolved around today's mysterious visitor, and there were even two casual photos.

In the photo, Chen Mo and the mysterious guest were arm in arm and chatting happily, and they seemed to be getting along very well.

This made the employees even more curious.
"Who is this person who can make the boss so happy? Could it be that they are meeting an old friend?"

"Well, the age difference between the two is quite big, I think we can call each other uncle."

"When facing those city leaders yesterday, the boss didn't act like this. He was neither arrogant nor humble. Could it be that this smiling and simple and honest big brother is at a higher level?"

Many of these employees on the intranet are from Henan. When they saw the photo, they felt that the person next to the boss was familiar to them, as if they had seen him somewhere before.
The employees in Xuchang recognized him at a glance, "Hey? Isn't this Yu Donglai, the boss of Pang Donglai?"

"What's the matter with you?"

At this time, Pangdonglai's influence was mainly in Xuchang, and it had not even left HEN Province. As for its national influence, it was only limited to the private entrepreneurs in the supermarket industry who knew about the existence of such a company.

It was 22 years later that he became famous.

So it is not surprising that even employees of Bi'an who often surf the Internet don't know much about Pang Donglai.

Seeing everyone's curious comments and inquiries, a few minutes later, an employee in Xuchang posted a popular science post:

"The mysterious man beside the boss: Who is Yu Donglai, the founder of Pang Donglai!"

It briefly introduces the development history of Pang Donglai and some of Yu Donglai's past deeds.

After seeing this, many fellow villagers edited the post below, and the content became more and more complete. The image of Yu Donglai in everyone's mind gradually became fuller, like pieces of a puzzle.

More and more employees on the other side clicked on this post. They saw many familiar and similar parts, just like looking in the mirror and seeing their own brothers. They felt very involved.
"The story began in 96, when the other side sent an aircraft carrier to the southeast coast to show off its strength.

Yu Donglai was young and full of vigor at that time. After reading the report, he was filled with indignation and felt that he should do something.

So the three brothers decided to donate some of their saved 2 yuan to the country to help raise money for an aircraft carrier. This idea may sound a bit naive and ridiculous today, but at that time, it was driven by pure patriotism.

Just like Uncle Benshan who carried a box of Moutai to build relationships in order to appear on the Spring Festival Gala, these three brothers were unfamiliar with the place. There was no Internet at that time, and information dissemination was not as convenient. They didn't know who to donate the money to. They were like carrying a pig's head but couldn't find the temple gate, so they could only ask around.

Unlike Uncle Benshan who was so worried that he drank up the Maotai gifts at the rate of one bottle a day and went home, the two brothers Yu Donglai were lucky. They finally found a place that would accept donations - the China Aerospace Foundation.

This actually confused the staff of the foundation. In their perception, those who donated money were either entrepreneurs, celebrities or wealthy businessmen. They had never seen ordinary people like the three Yu Donglai brothers. You have to know that 96 yuan in 2 was nothing to rich people, but it was definitely a huge sum to ordinary people.

Later, CCTV learned about this incident and made a documentary about it. The film caused quite a stir after it was broadcast.

With such a sincere desire to serve the country, Yu Donglai subsequently operated the supermarket based on the principle of people-oriented and quality first.

One year after opening, Pang Donglai became profitable and Yu Donglai earned his first million.

At that time, the domestic retail industry was entering a new era of diversification and competition, and was reaching its climax and glory. Countless retailers that had developed began to adopt a development strategy of expanding their territory and moved forward in big strides.

At the peak, some companies opened several stores in a single day, wishing to plant the red flags of their new stores all over China. At this time, most retailers were making a fortune. They also knew that with such rapid expansion, the glory could not last long. However, popularity is only temporary, and putting the money in the pocket is the most important thing.

However, Pang Donglai did the opposite, focusing on deep cultivation and accumulation. Yu Donglai knew very well that managing the team well and doing good things were the most important things.

In 1998, the turnover of Pang Donglai’s main store reached 300 million yuan.

Everything was going in the right direction, but as expected, an accident happened.

A fire changed everything.

In extreme cases, the darkness and brilliance of human nature will be revealed more thoroughly. When Yu Donglai was at his lowest point, he did not see the crowds of people rushing to refund his money, nor did he see scorn and contempt. The eyes of the common people were full of relief, understanding, encouragement and reluctance.

When he opened the shop before, he simply wanted to treat people sincerely and run the shop with integrity. His previous kindness borne good results at this moment.

The fire did not break Yu Donglai's back, but instead strengthened his determination and belief to move forward.

With the encouragement and support of fellow villagers, Pang Donglai reopened, and Yu Donglai "went even further" and treated customers and employees better.

In 2002, Pangdonglai Life Plaza opened and developed into the largest comprehensive supermarket in Xuchang. In the first year of its opening, it generated sales of 5 million yuan.

Some companies punish employees for not working overtime, but at Pang Donglai, working overtime will be punished.

In this way, many children will be happy because their parents spend more time with them, and many elderly people will be happy because their children are more considerate of them.

Customers will see more happy smiling faces and feel more sincere service in the store.

Therefore, the annual turnover rate of Pang Donglai employees is very low, only 6.9%. Due to the large number of applicants for recruitment, in order to comfort those who were not selected, Pang Donglai gave each person a souvenir and yuan to make up for the time they lost in applying for the job.

During the employee pre-employment physical examination, five employees were diagnosed with illnesses. Instead of firing them for this reason, Pang Donglai also paid medical expenses to each of them.

When a dispute arose and needed to be dealt with, Pangdonglai's public relations was no public relations. It did not ask anyone to delete the message or refute the rumor. It was just open and honest, recording the investigation process in detail and announcing it together with the results of the handling. Sincerity is the best killer move, and it ultimately won praise and thumbs up from netizens.

All of the above makes capitalists cry
In this way, by 2011, the sales of Pangdonglai Group reached 60 billion, a tenfold increase in ten years. It should be noted that this was without the premise of expansion.

Yu Donglai then began to think about overseas expansion and opened several stores in Xinxiang, but troubles also followed.

“.That’s about it. However, after opening the store in Xinxiang, I found that the service quality of the store declined, the happiness of the employees decreased, and the landlord maliciously raised the rent. Friends also wanted to drive Pang Donglai out of Xinxiang. To be honest, at that time, I did think about closing the store. At worst, I would just open it in Xuchang.

After watching your live broadcast some time ago, one of your words made me change my mind!

That is: the law cannot give in to illegality!
I didn't do anything wrong, why should I withdraw, Xiao Mo, don't you think this makes sense?"

Sitting in the reception room, Yu Donglai spoke with a Henan accent about some things that happened in the past, which made Chen Mo feel very cordial and moved.
Chen Mo knew that he was not the only one doing this in the world. He knew that there was a Yu Donglai in Henan who was also silently working hard for a lofty ideal.
But even though he knew it, Chen Mo was greatly shocked by the many details and events shared by the parties involved in person. At the same time, he felt that his cooperation with Yu Donglai should be able to create more dazzling sparks, but he still needed to know more about the details.

Then Chen Mo echoed,
"I totally agree. After listening to you just now, I have an immature idea. You also know that I proposed the 'Internet +'. I know a lot about the Internet, but different industries are like different worlds. I want to hear you talk about the related methods of the traditional retail industry."

"Okay, then I'll explain it briefly. You happen to have a whiteboard here," Yu Dong said as he stood up, walked to the whiteboard, picked up a pen and introduced how traditional retail supermarkets work.

Chen Mo took out a pen and began to take notes with a very serious attitude.

Yu Donglai wrote a few key words on the whiteboard: brand, supermarket, and consumer, and marked the three with arrows from left to right.

“To put it simply, it is nothing more than brand products entering supermarkets, and supermarkets then selling the products to consumers.

But nowadays, the waters in traditional supermarkets are getting deeper and deeper. First of all, large supermarkets control the brand's voice. After all, for the same shampoo, which brands ABCDE to enter the market and which to abandon are all decided by the supermarket's purchasing department.

This has led to some brands having to pay an entry fee if they want to be listed in a supermarket. The supermarket will use the brand that pays the highest entry fee. "

“Similar to Baidu’s paid ranking?”

"Almost. When the power of both parties is seriously unbalanced, it will not be enough to just pay the entry fee, but also to give rebates to the supermarket. For example, the purchase price of a laundry detergent is 10 yuan, and the retail price in the supermarket is 12 yuan. Add the 10-20% rebate from the brand, which is equivalent to selling a bottle to customers for 14 yuan. The supermarket's profit margin exceeds 30%."

Chen Mo's eyebrows twitched. Why did this routine sound so familiar to him?

Then it dawned on me, isn’t this the same thing as live streaming to sell goods?

If brands want big anchors to sell their products, they have to pay a slot fee, and they also have to give the anchors a corresponding share of the sales. It's like taking advantage of one side and then taking advantage of the other.

"It looks like the supermarket is exploiting the brand owners. Will the brand owners be happy with this?"

"No one is stupid enough to achieve this scale. Shouldn't they pay a high 'handling fee'? No problem, they will pay it, but they will raise the purchase price of their products.

Just like e-commerce promotions, there seem to be various discounts and it seems very cheap, but in fact, the goods are just marked up and then discounted. All costs are transferred to the consumer end, and consumers are treated like leeks, and they are repeatedly harvested in different ways.

This is not the end. Supermarkets are very sophisticated in their use of holding back payments. They often hold back payments for months, and sometimes even for more than half a year. Many small and medium-sized enterprises have had their funding chains collapsed and gone bankrupt, and these outstanding debts have become the supermarkets’ income.”

"If so, I can buy the product I want at a higher price."

"No, no, no, Xiao Mo, you're overthinking it. Some unscrupulous merchants, especially those selling fresh food, know that their products are not of good quality, so they add antidiarrheal drugs to the products in case customers have problems. Anyway, if there are problems in a few days, it will have nothing to do with them. I'm just giving an example."

“So there’s no quality control?”

"So much real money was spent in vain?
What we just said is just the tip of the iceberg. Various interests have magnified people’s greed to the extreme.”

Chen Mo felt a little emotional. It was such a company. The overall retail industry was sluggish, but Pang Donglai was the only one that stood out. What followed was that it was exposed and overpraised. All kinds of problems were blown out of proportion, exaggerated and stigmatized. Those people wished that Pang Donglai would disappear overnight.

Thinking of this, Chen Mo sighed, "Ah! It's really profitable, but the people suffer. It's really profitable, but the people suffer even more~"

"Yeah~" Yu Donglai might have thought of some helpless things, and his expression was a little gloomy.

For a moment the two of them fell into silence.
But as a supporting actor, Chen Mo must not let the words fall on the ground, and suddenly asked, "Then how does Pang Donglai do it?"

Speaking of this, Yu Donglai became excited.
"Because I know these drawbacks, I want to prevent such things from happening in Pang Donglai from the root."

After that, he erased the original content on the whiteboard, wrote furiously, and started teaching Chen Mo.
(End of this chapter)