Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 466: A code is hard to come by and is worth a fortune!
Nearly a month has passed since Xiaomi’s press conference, or more precisely, since Chen Mo announced the news of the new game.

After the press conference, the official Weibo account of Bi'an announced the only designated platform G-Home (Game Home) for information on three new games: "Legend of China", "China Showdown" and "Glory of China".

In the new game section of Game Home, the relevant internal and public beta test times of the new games and how to obtain internal beta test qualifications were announced.

The shadow of a tree is a famous work by the other side, which comes a year later and is still worth looking forward to.

As the first release, "Legend of China" naturally attracted the attention of many players.
The game zone releases some of the latest in-game materials on a daily basis, such as game posters, game development background and other information. The official WeChat and official website are also updated simultaneously.

But due to the game focus of G-Home, more and more players prefer to communicate here.

Then the players' emotions were aroused
A week later, the players figured out the pattern and spontaneously went to the Chinese Legend game area to squat, like chicks waiting to be fed.
This experience of waiting for daily updates and looking forward to the arrival of a certain day reminds some people on the other side or Chen Mo's die-hard fans of a painful experience in the past.

They seemed to have experienced this scene before.
"Shaolin, Wudang, Huashan, Emei, Kunlun, Beggars' Sect, Ming Cult, the posters of the six major sects and the Demon Cult have all been released. Which sect is it today?"

"I know this question, but the questions about Yihua Palace, Tang Sect, Money Gang, Evil Valley, and Changle Gang haven't been answered yet."

"The official website said that this time it's all about Jin Yong's martial arts world. Judging from the previous tone of the other shore, Gu Long's martial arts will probably be a later expansion pack."

"Why is gold in ancient times? It's not fair."

"What's so unfair about that? Ancient 70 is not as good as Golden 15."

"That's right, none of them lived longer than Old Golden Head."

"Flying Snow and Shooting White Deer, Laughing Book of Heroes and Relying on Green Mandarin Duck, aren't these fourteen parts? What's the fifteenth part?"

"Stop arguing, all martial arts fans are one family. Martial arts fans are almost dead, so we should be happy that Bi'an can make this kind of game."

Netizens began to argue in the comment section below about which is stronger, Jin Gu. It was very similar to the later dispute between Huami and Xiaomi. They would just pick any topic and start a fight without getting tired.
Until someone replied below: "Hey, today's not a new sect, is this the latest animation?"

Instantly everyone's attention was diverted to watching the latest video.
I only saw a figure whose face could not be seen clearly performing martial arts, and the scenery behind him changed with his image and moves.
After the moves are practiced, the scene seamlessly transitions into the game, just like virtual reality coming to reality. It is a high-energy mixed-cut game battle scene, with cool card appearances, moves similar to the magic of heaven and earth, and special effects full of impact.
The video is very short, only a little over a minute long, and it feels like it's gone in the blink of an eye, just like visiting a brothel, being led into the room by the courtesan's hand, taking off her clothes, revealing her shoulders, and then it's gone.
Not addictive, not addictive at all.
"Fuck, this Dugu Nine Swords with its own ink painting style, and the Tai Chi are really fucking awesome!"

".Is this how the Sweeping Monk appears? It's so oppressive. Damn it, I'm going to play Shaolin after the internal test!"

"This special effect is simply invincible. Is this the technical foundation of the other side?"

"Well, I'm now worried about whether the iPhone 5 I bought last year can be used."

"Who uses an iPhone to play games? Is it used as a hand warmer? If you want to play the game Beyond the Clouds, Xiaomi is the only phone that can do it~"

Then in the comment section, players chattered about the game content, the phone configuration, and what schools to play in the internal test.
The veteran players looked at the lively comment section with great calmness, and had the illusion that they were the only ones sober while everyone else was drunk.

Bi'an is still the Bi'an who is good at marketing, and Chen Mo is still the same Chen Mo.

Unfortunately, what they didn’t know was that they had really wrongly blamed Chen Mo for coming this time, because he was busy with the affairs of Qingteng Academy at this time.

The actions of Sun Ziwei and his Bi'an Game team not only made Chen's comparison method and Chen's marketing method have many successors within Bi'an.

The other side of the science park.

Sun Ziwei is meeting with the core members of the White Tiger Game Studio, which is developing "Legend of China". The studio's previous representative works include "Legend of Warcraft" and "Cool Run".

The core team consists of outstanding gaming talents cultivated by Bi'an themselves. In fact, their internal team is divided into two groups. In addition to "Legend of China", they are also developing "Legend of Warcraft". If it weren't for Chen Mo's pressure, the two could have been tested together.

The director in charge of marketing and business cooperation said, "Boss, we have negotiated Sky's endorsement. When do you think we can release it to the public?"

For general game companies, game studios are only responsible for research and development and operations, not for things like marketing promotion. Business like negotiating game spokespersons should be handled by the company's market cooperation department.

It was the same for Bi'an in the beginning, but as the group has grown, the internal game studio has now developed into a self-sufficient, self-financing comprehensive department. In addition to R&D operations, it also has its own marketing and market teams, and generally conducts business on its own.

Unless there is a need to mobilize group resources, they will apply to the higher authorities. The advantage of such a contract responsibility system is that it is flexible and efficient within the department, and it will also stimulate competition and a sense of collective honor among departments. After all, if the game makes a lot of money, they will get more year-end dividends, which is a way of bundling interests.

At the beginning of the 21st century, electronic games were seen as a scourge and were called "Internet opium". The original CCTV-5 program "World of Electronic Sports" was suspended, and the development of Chinese e-sports became difficult and even regressed.

At this time, a Chinese teenager emerged and won two world championships in the WCG (World Electronic Sports) event "Warcraft", just like the Chinese national football team clinking trophies when they first entered the World Cup, and they won two trophies at once.
It can be said that the young man, with his own strength, tore open a ray of light in the darkness that shrouded e-sports, and was later hailed as the number one person in Chinese e-sports.

This is the Sky the director mentioned just now. His name is Li Xiaofeng, and he is respected by players as the Human Emperor.

Most of the members of the Beyond Game team were born in the 80s and 90s, so when it came to selecting a spokesperson for the new game, Sky was undoubtedly the first choice.
This year, a young man from South Korea also stepped onto the League of Legends stage under the name of Faker and began his legendary e-sports journey.
Sun Ziwei thought for a moment and said, "No rush. Now that the popularity has been established, the internal beta test will probably be very popular. The public beta test will add fuel to the fire."

"okay!"

"This time, we have approved a budget of tens of millions for our internal media resources. How are the contacts with third-party gaming media going?"

"In addition to the rivals, we have also talked to other third-party gaming media and critics, and it went smoothly. But boss, we spent money, why do we only ask for objective and truthful reporting? Isn't this a waste of money?"

Sun Ziwei snorted, "Waste of money? The other side is now the target of public criticism. If we don't spend this money, how can we get fair and just reports from the other side?"

He stopped there without elaborating, and then thought of something, "How is the recruitment of game anchors going?"

“斗鱼、YY粉丝在10万以上的主播129人，100万以上的18人，300万以上的有4人。

In addition, the host's in-game recharge fees, such as opening packs and buying skins, will be reimbursed in corresponding amounts based on the level of fans, and a confidentiality agreement has been signed.

We will broadcast our game live once the internal test begins, and we have also communicated with the person in charge of the platform at the same time."

"nice!"

"Well, we have a suggestion."

Sun Ziwei's meeting style has always been open, transparent and free. Everyone speaks out what they want to say without hiding anything, and they focus on the matter rather than the person.

This time, the person in charge of the elderly showed hesitation on his face, which aroused curiosity. "Hey, you dare to slam the table in front of me. It's rare to see you being so hesitant. I want to hear what crooked ideas you have come up with."

"When our team was brainstorming, we came up with a good game activity. We wanted our busy boss to take a week off after the public beta to play our Legend of China every day. The title of the game is "Everyone Fights BOSS". If you win, you will get a big prize, such as a game package worth 5 yuan. If you lose, you will get a consolation prize, such as card packs.

This will further inspire the enthusiasm of all players.”

"Good suggestion. You guys finish the other work first, and I'll take care of this!" Following the other party's words, Sun Ziwei immediately agreed.

Because he could already imagine in his mind the scene of Chen Mo being bullied every day based on his lousy gaming skills, and he couldn't wait to enjoy it.

How about taking advantage of work to work in his office for a few days?
As a result, Sun Ziwei persuaded Chen Mo with his emotional appeal that night, and the matter went forward happily the next day.
As time goes by, more and more information about "The Legend of Huaxia" is revealed, such as the characteristics of the seven major sects, the special effects of martial arts moves, the level division of knights, and the explanation of card mechanisms.
The more leaks there are, the more anxious players are, and the more they want to play. In addition, the official Weibo of the game occasionally releases some development tidbits and internal leaks, such as the technical staff has been crazy about it, and the internal praise is rave, etc. This has led to the number of fans of the official Weibo of "Legend of China" exceeding one million in just a dozen days.

On the last day of August, the official website of Legend of China finally announced how to obtain the internal beta activation code.

Lucky draw: The official website, official microblog, WeChat applet, and official account are limited to 1000 codes each, and the G-Home platform is limited to 2000 codes;
This is different from lottery, it is completely random and depends purely on luck.

Knowledge Quiz: Answer 15 questions and you will have a chance to get the internal test activation code.

Accumulated recharge exchange: If the accumulated recharge amount of the Bi'an account exceeds 1,000 yuan (including 1,000 yuan), it can be exchanged for an internal test activation code.
As soon as the event announcement came out, some were happy while others were sad. The happy ones were the RMB warriors, while the sad ones were the more zero-krypton and micro-krypton parties.
"Haha, I said that Bi'an is very righteous. I can directly redeem the money I recharged before. In addition to bringing me happiness, it can also continue to bring me happiness. This is the value of Bi'an krypton gold!"

"Damn, I'm only 100 points short of my full charge. I'll go and top up some more. I've already spent so much, so I can afford this little bit."

"It's over now. I'm a leopard head (zero charge), so I can only rely on luck? I'm going to pay my respects at my grandfather's grave tonight."

"The knowledge quizzes are said to be about Jin Yong's heroes. I've only watched the TV series. Is it too late to read the novel now?"

During this period, it was not only a hot topic among players, but also attracted reports from many media outlets such as "Popular Software", "17173", and "Game Storm".

"Three Swords in One Year, the First Sword Will Be Delivered to the Other Shore Next Month: Legend of China"

"Another card masterpiece after the Three Kingdoms, can the other side reach the top again?"

"The Legend of China is about to be tested, a carnival for martial arts fans and card fans"

"Martial arts + card = niche + niche, Chinese Legend may have the possibility of being a hit but then fizzling out"

".Nowadays, even the popular film and television industry is afraid to avoid martial arts themes, and the number of board game card users accounts for a very small proportion of the number of Chinese players. It is undeniable that these people have great stickiness, but the threshold for getting started with this kind of game is very high, and it is conceivable that many players who come here for the reputation will be discouraged.

Martial arts + cards, Bi'an is screening users for this game in disguise. In the end, how many people will pay for this new game after the combination of the two? This needs to be questioned!
The slogan of the game "Create happiness with heart" should be to create happiness for players with heart, but at present, it seems that Bi'an is going further and further down the road of self-entertainment."

"Is marketing or quality more important in games? The preheating of a certain company's new game shows that it lacks confidence"

“.If you know the history of Bi’an Games, you will know that Bi’an Games rarely had internal testing in the past, and basically went straight to public testing. But this time, they went against the norm and launched internal testing, which shows that there is a clear lack of confidence in the quality of their games.

The next three games can be said to be crucial to the future development of Beyond. However, from the current perspective, the games are popular, but the ultimate test is whether the games are fun to play. "

The last two reports, one from Tencent Games and the other from NetEase Games, are like enemies in the same industry. After reading them, players will understand why they are not optimistic about the new game from Bi'an.

At the same time, some voices that were pessimistic about Xiaomi's gaming phone emerged again, and began to take advantage of this favorable situation and repeat the old tune.

".Gaming phones want to rely on game linkage. What kind of performance does a card game similar to a board game need? What kind of graphics does it need? This is not a bad move, this is a dead move, blah blah blah."

Regardless of whether the reports are pessimistic or optimistic, for players who have been waiting for a long time, they will only know after playing it.

But some things have experienced obvious fluctuations after the announcement.

On that day, the total revenue of the game on the other side broke a new record, breaking 5 million in a single day, setting a new single-day record in a quarter, and even surpassing the mobile game that claimed to make 3 million a day.
It’s only because Bi’an is not listed, otherwise, under the impact of this good news, it is estimated that the market value will increase by at least 10%.

But only the employees in the other side who are related to games and data statistics know about this, and the outside world is calm.
Players who often read novels found that the homepage of Qidian Novels under Bi'an actually had the complete works of Jin Yong and Gu Long's martial arts novels available for free reading. Many people have already started to prepare for the lessons in advance.
With the arrival of September, the internal beta test qualifications for the game Legend of China were issued. Countless gamers who were paying attention to this game finally realized the hardships and difficulties of being an adult. It turns out that in addition to work and study, even playing a game requires skills and luck.

There are hundreds of millions of mobile game players in China, and Bi'an mobile games once accounted for eight of them, although it has slipped to five in the past year.

But less than 10,000 activation codes per day are simply not enough to satisfy these energetic black carp swimming around.

It can be seen from the G-Home trading area and the 5173 game trading platform that the price of the activation code for the internal test of the Chinese Legend game has been soaring.

At the beginning, the activation code was only sold for ten yuan, but after the lottery, the activation codes were sold out in just three minutes.

Now the players gradually began to realize that things were not as optimistic as they had thought before, and then they realized that Chen Mo came from Xiaomi.

The price of activation codes skyrocketed like a rocket, reaching 100 yuan per code on the same day, and even at this price, there was still no demand. Many people slapped their thighs to try to get one but couldn't. Scalpers were even more helpless. These days, there are codes that cannot be bought even if you pay a higher price.

This has led to the related comment area on the other side becoming a mixed scene of sharing lottery experience, answering knowledge questions and large-scale begging.
"Before the lottery, you need to take a bath, then light three incense sticks, and bow three times towards the other shore. If you are not in the capital, you can just bow towards the capital. Silently say in your heart: I won't win, it's definitely not me this time. How can someone who buys a lottery ticket and wins at most 10 yuan win?
Then click on the lottery draw. That’s how I won the activation code! Pay attention to the time, don’t exceed 10 o’clock, otherwise the flowers will be cold. ”

"These past two days I have summarized several correct lottery methods on the Internet, with a winning rate of up to 100%, including the One Pillar Method, the Sage's Moment Method, the Incense Burning and Bathing Method, the Vegetarian Abstinence Method, etc. For details on the actual operation, please follow my WeChat public account: One Life Two Luck"

"Mystery cannot save the innocent, krypton cannot change fate, may God bless you, Amitabha."

"Who knows what types of attributes the heroes in Chinese legends have? It's a multiple-choice question, so everyone should take a good look at the game mechanics~"

"I think these questions are too easy. Apart from the game mechanics and gameplay questions, the other questions are martial arts common sense questions. You can know the answers by just reading the novel.

Just like the six major sects in the siege of Bright Summit, and the answer also includes egg yolk pie, isn’t that a free question~"

"That's right. I can tell from the game production team at Beyond that they don't put their heart into it. They're obviously giving away activation codes for free. If they ask me to come up with a question, I'll give you 'Dragon Knight Yin Zhiping, oh, now Zhen Zhibing, bullied Little Dragon Girl that night. How long did he do that?'

"Ning Zhongze learned that Yue Buqun had castrated himself, and his temperament changed drastically and he became depressed. Later, he was ambushed in the inn, and after drinking a drug, he was captured by the Sun and Moon Sect. A man in the sect was fascinated by his charm, and could not help but touch Mrs. Yue. Who is this person?"

"??? Upstairs, is the book I'm reading with you the same one? How did you get it so detailed? I don't remember the plot of Heavenly Sword and Dragon Sabre at all. I have to go to Qidian to research it carefully."

"Damn, the guy above has some knowledge, that's Demi-Gods and Semi-Devils!"

"A bunch of illiterates, clearly a legend of the little soldiers."

"No, are you all fake martial arts fans? This is The Smiling, Proud Wanderer!!!!"

"There are still honest people these days!"

"Brother and sister-in-law, please give me an activation code for the New Year. My child hasn't been able to get one in two days."

By the fifth day, more than half of the internal test qualifications had been issued, and the "market price" of the internal test code among the player community had exceeded 500 yuan.

Just when the majority of players were desperate to get an activation code,
Xiaomi's official website, official WeChat account, mini program, Xiaomi Home store on JD.com and other channels also announced a promotion at the same time.

[The Chinese legend is coming, G4 sends "coolness" in the golden autumn! 】

「凡在9月8日~9月15日之间，购买小米G4游戏旗舰手机，除立享95折购机优惠外，还可凭借G4盒内的条形码兑换华夏传说内测激活码一个.」

After the event was launched, the daily sales volume of Xiaomi G4 mobile phone went from an electrocardiogram that was about to stop beating to being suddenly shocked by a pacemaker.

The curve jumps violently
Sales exploded.
(End of this chapter)