Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 458: Not convinced? Let's have a competition!
One photo, two voices.

In the silent night, it is especially clear
I forgot to mute the phone, danger!

Chen Mo quickly turned his phone around and pretended to take a photo of the moonlight. He could vaguely see Lei Jun's suspicious look from the corner of his eye.
Fortunately, I am young, so my hand speed and reaction are fast.

After taking the photo, Chen Mo put his phone in his trouser pocket and walked over. "Come on, let me see the result. Look how good the photos are this time. If I take them to a photography exhibition, it won't be a problem to win a consolation prize."

Lei Jun looked at the result of the photo and was quite satisfied. "What next?"

"Then, I'll post a Weibo post from the press conference, telling the truth and taking my own photos of the moon, so that netizens can judge whether it looks good or not.

In the past, all the sample photos released by competitors at press conferences were of tens of millions of pixels, but they looked so worthless.

Show them your real photos and tell the world that Xiaomi’s products are real. If you don’t agree, try a comparison!
Of course, the prerequisite is that Xiaomi's photography skills must be awesome~ Don't let someone come up and knock you out! "

"That's impossible. We have put a lot of effort into this area. We have invested hundreds of millions of dollars in joint research and development. Compared with the current flagship models, ours is much better than Apple.

"It doesn't matter even if it's a tie. Ordinary people are not professionals and can't see the effect with the naked eye."

Lei Jun thought about the scene at that time and felt a little excited. He had a feeling that this would have a very good effect.

"You young people really know how to play~ By the way, at the end of the press conference, G4 was released, and there was 20 minutes of game promotion for the other side."

"Okay, I'll let Ziwei prepare well."

"It seems that we have never held a press conference together. How about you come in person this time?" Lei Jun said with emotion.

"Brother Jun has given an order, how dare I disobey it?"

"Okay, then it's such a happy decision."

It is just after the beginning of autumn and the heat is unbearable during the day.

At night, the moon is bright in the sky, the breeze is cool, and there is only one person around. It is indeed a good day for chatting.

Both Lei Jun and Chen Mo are basically busy with their work now, and they finally have a chance to chat together, so they simply sit on a bench next to each other and have a chat late into the night.

Lei Jun thought of something, "Oh, by the way, I remember you said last time that WeChat seems to be developing a chat software specifically for office use?"

"Well, Zhang Xiaolong submitted a social chat vertical exploration plan before. Based on the current WeChat underlying architecture and technology, relying on past successful experience and combining the characteristics of the vertical field itself, we explored a rapid iteration R&D process, tested the mobile social networking in the vertical field on the mobile side, and developed horizontally.

At present, the workplace is a test field. In the future, depending on the situation, it may be replicated in areas such as emotional friendship and online classes.
Why are you asking this all of a sudden? "

"You forgot that in addition to Xiaomi, I also have Kingsoft. Returning to Kingsoft again this time still makes me feel deeply moved."

If Lei Jun hadn't mentioned it, Chen Mo would have really forgotten the burden this guy had on his shoulders. He was carrying Xiaomi on one side and Kingsoft on the other, carrying the heavy load forward.

Chen Mo then learned from Lei Jun about the bond between him and Kingsoft.
Xiaomi is the cinnabar mole, and Kingsoft is the white moonlight of Lei Jun, carrying his youth.

Ever since Lei Jun left Kingsoft, Kingsoft has been in decline. As early as Xiaomi's first press conference, Chen Mo met Qiu Bojun and wanted Lei Jun to go back and take charge of Kingsoft again, but the latter did not agree.

In the following year, Kingsoft's two founders, Qiu Bojun and Zhang Xuanlong, reported to Lei Jun almost every week, just like those who visited Lei Jun many times in his thatched cottage.

Lei Jun's two former bosses used emotional appeals, logical appeals, and luring him with benefits, and they were determined to invite Lei Jun to return to Kingsoft as chairman, and give him full voting rights.

This means that as long as Lei Jun can return to Kingsoft, the two of them would rather step down and let him take over.

Finally, Lei Jun agreed to Qiu Bojun's request and served as the chairman of Kingsoft.

At 2011:7 p.m. on July 7, 7, Lei Jun posted a photo online. In the afterglow of the setting sun, he, Zhang Xuanlong and Qiu Bojun stood side by side in front of the Kingsoft Software Building in Shangdi, Beijing.

At the same time, Qiu Bojun also posted a Weibo, "Talents emerge in every generation" with a picture as an attachment.

Subsequently, Kingsoft Chairman Qiu Bojun announced that he would officially retire from Kingsoft.

Qiu Bojun, who was praised by the media as China's No. 1 programmer, quietly led Kingsoft to resist Microsoft for more than ten years. After handing over the power to Lei Jun, he disappeared from the public eye, retired to the mountains and forests.
After three and a half years, Lei Jun returned to Kingsoft and served as chairman.

The industry was in an uproar at the time. On one side, Xiaomi was just emerging, and on the other side, Kingsoft was on the decline. At a time when he should have been most focused, Lei Jun chose to challenge a higher level of difficulty: fighting on two fronts.

You have to know that even if Lei Jun has 100% of the voting rights, compared with a startup company, it is not easy to transform an already established company that has long formed free-operating logic and habits.

It is equivalent to a programmer who would rather rewrite the code himself to complete the project according to the requirements than to refactor and optimize the old system that is bloated, difficult to read, and difficult to repair. This is a huge challenge in terms of time and energy.

The media said Lei Jun's move was an "unwise" choice. Rebuilding Kingsoft? Easier said than done.

But the underlying layer of this "system" still retains the "code" left by Lei Jun when he was young, and this emotion cannot be separated.

After taking charge of Kingsoft, he first took stock of all of Kingsoft's businesses, and after getting to know the basic situation, he began to carry out drastic reforms.

Externally, the first thing Lei Jun did was to find Chen Mo. Qiu Bojun sold 9.79% of the shares, and Zhang Xuanlong sold 5.88% of the shares. At Lei Jun's suggestion, the two founders transferred the sold shares to Bi'an, but through the agreement, the voting rights still belonged to Lei Jun.

Internally, relying on his past reputation, he boosted the confidence of Kingsoft employees. Then Lei Jun cut the Gordian knot and the new official made not three but five moves when he took office.

1. Closure, closure and transfer: focus on the key business, that is, the core business of WPS, and put forward the concept of mobile office; the other two businesses that have reached a bottleneck, such as online games and Kingsoft Antivirus, are directly merged into Bi'an. This is also part of the transaction with Bi'an to reduce weight.

2. Contract responsibility system: The management of the business unit directly participates in decision-making and formulates the management shareholding plan. Lei Jun is aware of his limited energy and is only responsible for setting the general direction.

3. Let the water flow and raise fish: Focus on the long-term development of the company, let go of short-term performance pressure, firmly promote the company's comprehensive transformation, and embrace the mobile Internet.

4. Change the cage and replace the bird: After focusing on the main business, use the freed-up resources to reallocate new businesses for the next 10 years and go all in on the office field.

5. Build a nest to attract talents: Talent is the foundation of running a business well. Introduce Xiaomi’s team building into Kingsoft, and treat employees’ affairs as top priority through “internal promotion + external introduction”.

In the past two years, after these five steps of reform, Kingsoft has relied on its advantages in the traditional office software market.

WPS has proven to be an extremely mature product, and market practice has proven that its product strength is approaching that of Microsoft Office.

Moreover, WPS's mobile transformation has already yielded results.

This is thanks to the strict order Lei Jun gave to Kingsoft's technical team. Within three years, he wants to achieve the goal of abandoning traditional PCs in the workplace and using only mobile phones to meet daily office needs.

However, this is not enough, because many office scenarios require collaboration among multiple people, such as various documents, tables, drawings, etc. on requirements, design, and technology.

Therefore, office software also needs to be put on the cloud. This is also the original intention of Lei Jun to bring up this matter today. In fact, he has been considering this idea since the beginning of this year.

"Now that WPS Mobile is ready, the next stage is to work on the cloud. I plan to cooperate with your Beyond Cloud. Let me know what you think."

"Planning to kick the office out?"

"We are the only ones who understand the working style of our compatriots best. As long as we work hard, this may be possible!"

Chen Mo skipped the first step of whether to cooperate and went straight to the next step of specific implementation.

"Okay, I'll talk to Wang Jian and let our two teams meet. In addition, maybe we can make WPS into a plug-in and embed it into WeChat, so that it will be easier to edit and view some Word, PDF, Excel and other files."

"Well, this will invisibly expand the universality of WPS, which will benefit both WeChat and WPS."

"That's settled then, but I feel like you're still upset about the fact that Microsoft cheated you with WPS before?"

"Now that we've come to this, I won't hide it from you. There are indeed some things that we remember more deeply as we get older. WPS still has some regrets," Lei Jun said with a wry smile.
In the early 90s, Kingsoft Qiu Bojun almost single-handedly developed WPS1.0. On the day the software was launched, WPS sold 1000 sets. Within a few months, it captured 90% of the domestic office market share and gained more than 2000 million users.

By 94, more than 6600 million sets of software had been sold. It was at that time that Qiu Bojun was known as China's number one programmer.

At that time, Qiu Bojun was full of vigor and vitality, while Lei Jun was young and had just arrived.

During the same period, Microsoft released Office, which can run on the Windows platform, and began to promote Windows and Office in the domestic market.

As Kingsoft WPS dominated the domestic market and Kingsoft's new Pangu software failed, Microsoft took the opportunity to acquire Kingsoft and poach Qiu Bojun, and offered an annual salary of one million, but was rejected.

You have to know that this was a million in 96. In that era when the average monthly salary was around to yuan, "ten thousand yuan household" was already a symbol of wealth in everyone's perception.

When Microsoft's first plan failed, it came up with another one and then took the initiative to find Qiu Bojun, hoping that Kingsoft WPS and Microsoft Office would share file formats and be compatible with each other.

At that time, Kingsoft WPS was stuck in a quagmire and had little new growth, Pangu's IPO received a mediocre response, and the company needed funds. Microsoft handed over a "pillow" at this time, and both Qiu Bojun and Lei Jun suffered from their lack of experience and chose to agree without much thought.

Subsequently, Microsoft did not play by the rules and directly launched the "Windows+Office" bundling sales strategy and allowed individual users to use pirated software. Microsoft software quickly occupied the entire Chinese market.

In this way, Kingsoft quickly fell from its peak, and later relied on an investment from Lenovo, as well as continuous transfusions from online games and Kingsoft Antivirus to survive this difficult period.
(The picture shows Liu Chuanzhi watching the staff's demonstration before Lenovo invested in Kingsoft in 1998. From left to right: Qiu Bojun, Lei Jun, Yang Yuanqing, Liu Chuanzhi) "Later, in the early 3500s, under my leadership, Kingsoft spent million to rebuild WPS, but at that time Microsoft was in its heyday and WPS was just a small corner, and its development was not very smooth.

So, Xiao Mo, when I wake up in the middle of the night, I often think about what would have happened if we hadn’t signed the contract.

If compatibility had not been agreed upon in the first place, it would not have been easy for Office to take over the domestic market with its strong user base of WPS.

You have to know that switching from one software to another is not only a matter of data migration, but the most important thing is usage habits. At that time, netizens had more conservative ideas and did not like to learn new software. Switching to office meant changing habits.

Conservatism and laziness are actually human weaknesses that most people have.

We have the right time, right place, and right people, but we don't even realize it.

Even if Office relies on Windows, it is very difficult to occupy the market. Kingsoft will have more confidence and bargaining chips in the subsequent game between Kingsoft and Microsoft on office software. No matter how it is handled later, it will be better than signing.
It's like...like." Lei Jun wanted to make an analogy but the words were on the tip of his tongue and he didn't know how to describe it.

"It's like two armies fighting. Although we are surrounded, our city is strong and our soldiers are powerful. But we never expected that the city gate would suddenly open. Why did Your Majesty surrender first?" Zui Mo came online.

Lei Jun's expression froze for a moment, "Although this is the case, how can you say it like this? I am like Emperor Gaozong of Song.
However, it was indeed a careless move that led to a complete loss. Kingsoft gave away a large number of users for free, all because of its lack of experience.

Now I think that a software without a platform is like a rootless duckweed. How can it compete with the Office embedded in Windows?

Later, Microsoft used piracy and public opinion warfare to completely destroy Kingsoft's hope of a comeback. There were even rumors that WPS copied Office. You have to know that WPS was released three years earlier than Office!
But there was nothing we could do. The situation was stronger than us, and we were all technical people at that time, and we didn’t even know what a public opinion war was.
The loss is not unfair
If it were me now, humph." Lei Jun's eyes became fierce.

Chen Mo heard Lei Jun's hum and imagined the plot of "Reborn Jinshan: Fist Fighting Microsoft I Am the Peak"
"Now is the right time. As the saying goes, it's never too late for a soldier to take revenge, and brothers fight against tigers together. Let's fix WPS and kick Office out!"

"The one who knows me best is Xiao Mo~"

The two then determined three development directions for WPS:

First, we will continue to innovate and create office software that is more in line with the usage habits of Chinese users.

Second, implement the free strategy of the Internet, cut out the advertisements that have been criticized by users for a long time in WPS, and adjust the charging model from the original fixed pricing to a business model of first occupying the market for free and then providing value-added services for monetization.

Third, embrace mobile terminals, promote the market scenario of mobile office, and cultivate users' habit of working in the cloud.

The moon was above the willows, the lights in the square were dim, and the lights in the colorful city had long been turned off.

Suddenly, a flashlight illuminated two furtive figures on the bench, interrupting their whispers.

"What are you doing in the middle of the night?" When the light hit one of them, he quickly moved away.

"Hello, Lei Lei"

"Yeah, thank you for your hard work. You're still on duty so late."

"Of course, of course~" The security guard quickly trotted away from the scene. He was so nervous that he didn't even dare to look at the other person next to him. He didn't know whether it was a man or a woman.
If it was a woman, it would be fine. But if it was a man, it would be the middle of the night. I dare not think about it.
Seeing this, Chen Mo looked at the time and it was almost zero, so he pressed his phone and said, "It's getting late, I'm leaving first."

"Well, don't forget the press conference at 8pm the day after tomorrow."

"Got it! See you later~"

After a while, Maybach drove up and Chen Mo got in and left.
Lei Jun did not get up immediately, but sat down and looked at the moon for a while, his thoughts wandering.

In fact, at this press conference, since the beginning of the project, many people in the company's management were not optimistic about the Xiaomi G4 gaming phone, and even the "outside world" had complaints about itself.

This external person is a part-time expert consultant hired by Xiaomi to serve as a think tank, responsible for providing some professional advice for his reference, just like the Tianji Pavilion on the other side.

It must be said that these part-time consultants are much more concerned than Chen Mo, the senior consultant.

Their conclusions are very consistent, that is, they do not deny the value of gaming phones, but it is unnecessary and a bit of a waste of time to sacrifice the comprehensiveness that should be obtained in exchange for outstanding performance in the gaming dimension at the price of a flagship phone.

Unless the excellent performance in gaming can create a clear gap with other feature phones, this is precisely the embarrassment of gaming phones, because their main gaming experience is completely no different from other flagship phones for games on the market. It may be smoother, but it is more of a subjective feeling and is not very obvious to the naked eye.

But Lei Jun still ignored the opposition and started the project to develop, only because Chen Mo had told him before that with the arrival of the 4G era, mobile games will once again usher in a blowout, and the new games in Bi'an will have comprehensive improvements in gameplay, picture quality, and special effects, and gaming phones will amplify this effect.

Whoever takes the first step will have the advantage of time and place.

This is the best embodiment of the collaboration between Xiaomi and Bia'an, and the combination of software and hardware!
Chen Mo didn't know about these situations, and Lei Jun didn't want him to know.

Just like what happened just now, is WPS really that important to Chen Mo? Office software is at best not even a sub-business for Bi'an, but just a vertical business. Moreover, it occupies the market for free, so it is still unclear whether it can make money. Even if it does make money, how long will it take? Three years? Five years? Or ten years?

No one can tell whether or when the office will be kicked out.
But Chen Mo got his point right away after he just started the conversation, and arranged all the follow-up work on his own, including cloud computing support and WeChat embedding.
Some things are mutual.

This is also the tacit understanding between the two of them - trust!

I trust your judgment and you trust my ability.

With such a virtuous brother, what more could I ask for!
Lei Jun sighed with emotion, stood up and brushed the dust off his butt. When he was about to go back to the company, he saw that the 711 next to him was still open.

I walked in and picked up two cans of Coke.
"Hello, checkout"

July 8, night.

Xiaomi's new product launch conference was held grandly at the Beijing International Convention Center.

Offline, the venues were packed with Mi fans, guests, and media, and online, Bilibili and YY Live had countless viewers.

It can be said that the room is filled with distinguished guests and all the wise men are present.

After a year, Xiaomi launched new products again, attracting countless attention.

Lei Jun personally gave a speech and first reported the achievements of the year to Mi fans.

Then, the newly released 4G mobile phones were introduced one by one, whether it was the Redmi H4 or the Xiaomi X4, with four equal sides, full screen, high screen-to-body ratio, glass back cover, metal frame, symmetrical stripes, and appearance design, which aroused applause from the audience.
Half an hour passed
".Actually, I've discovered that there's a phenomenon now where people like to compare numbers. Take taking photos for example, it's common to see 800 million pixels, 1600 million pixels, 2100 million pixels, and in the future, maybe we'll be able to get hundreds of millions of pixels."

The audience laughed.
“Perhaps you only know one thing, that is, the higher the pixel, the clearer the photo, but do you know how obvious the difference between these pixels is, how good the image quality is, and what amazing technologies are used?”

The audience shook their heads
"I don't know, actually. So some time ago I went to the technical team responsible for Xiaomi mobile phone image adjustment and asked the technical director there to try to explain to me how amazing our Xiaomi's camera is. He talked about a lot of professional technical terms and principles.
I listened very seriously, even when I was in college, I didn't listen to the lectures so seriously.
To be honest, I didn’t understand. You know, I, Lei Jun, was a programmer before, and I also came from a technical background. It’s true that different fields are like different mountains, and it’s not good to cram for the last minute. And I’m 44 now, I have to face reality.”

The audience burst into laughter
"Then the technical director got anxious and said, 'We have invested hundreds of millions of yuan and adopted the Leica lens module, which has a history of nearly 100 years and is currently ranked among the top three in the world. It can be said that this is one of the most advanced imaging capabilities currently available.'

I said, oh, that’s right, that’s exactly what I want.

Ordinary people don’t care about the several layers of architecture, lens modules, software tuning, or algorithm support. That is the job of professional digital experts.

People only care about the anti-shake performance, whether the photos look good, whether they are clear, and whether they can capture the scenery at night."

Listening to Lei Jun's speech on the stage, all the audience felt that this boss was a little different, very down-to-earth, and seemed to know their feelings very well. They also nodded secretly to show their approval.

“In the past, the mobile phone launch conferences that everyone saw were all sample photos of mobile phones. They were all taken by professional teams and carefully selected. I don’t know if they were photoshopped or not.

We have it too, don’t we?”

Then the screen showed beautiful and extremely delicate samples taken with Xiaomi X4.

“No matter how beautiful a woman is, if she can’t live with you, what’s the point of just keeping her fresh for two days?

So this time we at Xiaomi are going to play for real
Everyone, please look at the big screen. The one in my hand is the Max version."

At this time, the camera gave a close-up of the mobile phone screen.

“What do you think of this photo of the moon?”

The audience cheered, "It's great!"

"I think it looks good, too. This was taken by our engineer the night before yesterday, without even a tripod. We first open the other side's Weibo, enter the text, and upload it. Look, I'm using 4G network, so it's uploaded instantly.

The 4G era is so fast. Okay, I’ve posted on Weibo to my fans in the audience and netizens watching the live broadcast.

Special reminder: there are two Weibo accounts now. Remember to go to the Weibo account on the other side. Don’t go to the wrong place~
When you watch it, please remember to move your precious little hands and give me some attention~
I’m new to the Weibo account of Bi’an, so I still don’t have many fans.”

Lei Jun smiled shyly, and even felt a little embarrassed after he finished speaking.

This scene made countless rice fans laugh
Afterwards, many netizens who had installed Bi'an Weibo on their mobile phones saw the new Weibo post by Lei Jun when they opened it.

(End of this chapter)