Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 434: The Other Side "Cabinet"

In the field of real-time strategy games, there is a famous saying called "All tactics are converted!"

In the game, the side with no remaining buildings loses, so this tactic was born.

In short, avoid the opponent's main force in the last wave of confrontation. No matter whether the situation is favorable or unfavorable, no matter what tactics the opponent uses, directly attack the opponent's buildings. No matter how the opponent attacks, you don't care and just want to destroy the building.

In the end, both sides will demolish the opponent's buildings, which is the origin of all tactical converters.

The game becomes a matter of who can dismantle the box faster and who will win in the end.

"You mean you want Ele.me to counterattack the group buying market?"

"Why not? Offense is the best defense. Simply taking a beating is not the other side's style.

Since the other party wants to eat takeout for some reason, I think it would be great for the other party to eat this group-purchased meal. After all, if we are hungry, we have to eat.

Next, you must prepare for coordinated offense and defense, fight on two fronts, and do both well! "

"Haha, Boss, I've been waiting for you to say that."

“However, we should pay attention to two points. First, the positioning and basic market of Ele.me’s food delivery business should remain unchanged. Do not add group buying business to the Ele.me app.

Instead, we developed a new APP called Ele.me Group Buying, with underlying interconnection and data interoperability, and the upper-level business should be differentiated and not converge.

Second, Bi'an will provide all-round support to Ele.me to win this crucial battle. Subsequently, a group of investment institutions will be gathered to provide Ele.me with round C financing to prepare for the subsequent money-burning war.

You should draft an overall offensive and defensive plan first, and I will bring people to check with you guys when the time comes. If there is no problem, we can start. "

"Yes! I will send you the plan within 2 days! Uh, I have a small question."

"Say!"

"This is just my guess. What if I'm wrong?"

“When Wang Xing shows up at the door of Ele.me, your guesses don’t matter anymore.”

Even though the boss couldn't see it, Zhang Xuhao still stood at attention, patted his chest and promised,
"understand!"

"Well, that's it for now, I'm hanging up!"

Toot toot.
Wow, the boss is becoming more and more domineering now.

Zhang Xuhao wiped the sweat from his forehead, which was three parts nervousness and seven parts excitement.

You have to know that the scale of this decision is at least hundreds of millions or even billions. It takes courage for the boss to make this decision.

In the past two years, the group buying market has developed from a hundred-group war with a hundred schools of thought to a fierce battle among a thousand groups. Later, a money-burning war came. Countless group buying websites were wiped out, eliminated, swallowed up, disbanded, closed down, cannibalized, and expanded. This was one of the most magnificent performances in the history of China's Internet.

Unfortunately, he was still a student at that time and was just a spectator. He had no chance to participate in it personally, which was a great regret in his life.

Meituan is one of the few winners after fighting in countless group buying wars.

Today, Meituan has digested the fruits of victory in that battlefield, finished its repairs, and turned its guns to aim at Ele.me, coming with a huge momentum.

If it had happened in the past, and Ele.me had not been acquired by Bi'an, Zhang Xuhao might have been really tempted. After all, the blueprint that Wang Huiwen described at the time was really beautiful.

But now that Ele.me has the support of Bi'an, with technology, online and offline teams, funds, and scale all in place, it has defeated Daojia Food Club, once the number one in the industry, and countless competitors to achieve its current status. Zhang Xuhao is not someone who can be frightened.

The boss is only two years older than me, but the achievements they have made so far are beyond words.

Zhang Xuhao has always regarded the tall figure in front of him as his role model, who is worth his continuous efforts to catch up with!
He was very happy that this time he could compete with the king of group buying as a contestant.

At the same time, Zhang Xuhao wanted to prove himself very much.

After all, his ancestors were once the button kings of Shanghai's business community, and as a third-generation rich man, Zhang Xuhao has always wanted to recreate the glory of his father's generation.
Zhang Xuhao stared intently at the business card in his hand with the name Wang Xing printed on it.

If you want to fight, then fight!
Don’t let me down, Brother Xing!

On the other hand, Wang Xing returned to Meituan’s branch in Shanghai.

Wang Xing, Wang Huiwen and Gan Jiawei, the three giants of Meituan, held an emergency meeting.

As soon as he entered the room, Wang Huiwen was furious.

"This Zhang Xuhao, although he is young, he is very careful in what he says and does. But I didn't expect that he wouldn't even let us in. Is he making a big fuss out of nothing?"

Wang Xing smiled and said, "It's not surprising. After all, the environment he grew up in is there. He has been influenced by it and prepared in advance. It is normal for him to behave like this."

"Do you think the other party believes our investment?"

"This is not important. What is important is that Meituan's decision to enter the food delivery market remains unshakable!"

Wang Huiwen looked at his old classmate, "Is it really decided?"

Wang Xing's eyes were full of desire. "It's settled. I just had a phone call with Mr. Ma two days ago and we reached an agreement on this matter. The food delivery market is a big cake. If Meituan can take a bite of it, it will not be as simple as moving up a level. It may even compete with BAT."

Now Alibaba is one of Meituan’s most important shareholders, having invested US$11 million in Meituan at the end of 5000.

The proportion of shares is one aspect, but Alibaba's decision-making power is second only to Wang Xing's team, so once both parties reach an agreement, there is no room for change.

Gan Jiawei also nodded in agreement. "Mr. Ma has a very good vision and foresight. I also think that food delivery is a market worth hundreds of billions of yuan. If we do it well, it is no less than the group buying field. In addition, local life and food delivery have many similarities. Our newly added business will achieve twice the result with half the effort."

Wang Xing nodded and said, "Since we haven't found out more information, we can only start with the other party's apparent business, first understand their strategy and process, and then combine our current resources to summarize a takeaway model that belongs to Meituan!

Only by knowing yourself and your enemy can you win every battle. Jiawei asked you to research the scale of Ele.me before. Did you get any results? "

Gan Jiawei presented a PPT and began to introduce the current situation of Ele.me. The first thing he showed was a trend chart.

“As you can see, the transition from the previous steady and slow growth to the rapid climb was the turning point when Bi’an acquired Ele.me.

Originally, Ele.me was just an ordering platform targeting campus students and was well-known in Beijing and Shanghai. At that time, there were still many food delivery platforms, such as Daojia Food Club, Green Tao, Line 360, and Life Radius, which specialized in the white-collar market.

However, with the investment from Bi'an, Ele.me has developed extremely rapidly. In just half a year, the team members have grown from more than 3000 to the current .
The market covers 23 first-tier cities across the country, and Ele.me has covered 20 of them. In the past few months, it has begun to penetrate into second-tier cities, but as for the specific number, we estimate that there are at least 30+.

As of now, several other food delivery platforms have basically become obsolete, except for Meicanwang, which is invested by Matrix Partners, which is still struggling to resist. I don’t think it will last long.

We also need to note that Ele.me's rapid expansion did not lead to management chaos, which is not something a startup can do. This shows the role of the other side behind it.

According to the current development trend of Ele.me, in one to two years, the national food delivery market will probably be dominated by Chen! "

Wang Xing previously focused all his energy on group buying. After all, although Meituan is the leader in group buying, it has two strong competitors, Dianping and Nuomi, which should not be underestimated.

As for other websites like Gaopeng, Manzuo, 24quan, Lashou, and Wowotuan, they have long become history. Even if they are not dead, they are just barely surviving and their days are numbered. There is no need to be afraid of them.

He had heard of Ele.me in the food delivery industry, but now that he heard about it, he didn't expect it to be so difficult. What kind of magic medicine did this other side give Ele.me?

Looking at its development, Wang Xing put himself in Meituan's shoes and found that even he could not grow Ele.me to its current scale.

Wang Xing felt a little bit of a toothache. "Then we may have to change our tactics later. Once we are ready, we will go all out!"

Gan Jiawei was a little surprised when he heard this. "Isn't it too hasty to roll out the system across the board without testing the waters in one city first?"

Wang Xing shook his head and said, "If we expand city by city, it will be too slow. Our competitors have already established a foothold and will not let us proceed step by step.

Moreover, the current Meituan is not the Meituan of the past. We are now strong in manpower and have sufficient food and grass. What we lack is time. Therefore, if we want to do it, we must make sufficient preparations. We will be as fast as the wind and as aggressive as fire. If we don't take any action, we will make a big splash.

Catch Ele.me off guard!
Therefore, considering Meituan’s current scale, it only takes two months to develop the Meituan food delivery program. However, the most important thing is to build a local promotion team, which is our strength.

We will first select 20 talented people from the team to serve as Meituan Takeout’s first-tier city managers, and then recruit and poach more people.

By the end of the year, I want to see the takeaway business become the same as the group buying business.
It’s blooming all over the country, 200 cities a year!”

"Yes Yes!"

Wang Huiwen and Gan Jiawei carried out Wang Xing's orders unconditionally.

But Wang Huiwen was a little worried. “If we withdraw our troops like this, will our base camp leave an opportunity for Nuomi and Dianping to take advantage of the situation?”

"No, Mr. Ma has already given me a guarantee that during this period, both Nuomi and Dianping will maintain a peaceful truce and will not provoke any incidents."

"How can this be?"

"I don't know either, but since Mr. Ma said so, it should be reliable. After all, Alibaba has so many shares in us, and our interests are aligned. He won't joke about such a big thing."

Even with Wang Xing's explanation, Wang Huiwen still found it hard to believe.

You have to know that behind Nuomituan and Dianping are Baidu and Tencent. Although Lao Ma is powerful, how can he make them obey his orders and stop fighting?
Thinking of an unlikely possibility, Wang Huiwen looked puzzled and murmured,
"What's happening here?"

"What's happening here?"

Chen Mo looked at the conclusion drawn by Tianji Pavilion after analyzing various current public opinions.

Combined with the feedback from Zhang Xuhao's previous phone call, he couldn't help but ask the question that just came out of his mouth.

It is not uncommon for BAT to cooperate occasionally. After all, at the event before the New Year, even netizens who were just watching the fun could see that there was something fishy going on among the three companies.

Everyone thought that this was a temporary stopgap measure for this event, including Chen Mo himself. It was unrealistic for a company of BAT's size to maintain long-term cooperation.

Putting aside other things, this kind of winner-takes-all situation, where the strong always get stronger, is far more harmful than beneficial to the overall trend of China's Internet. It is a situation that the higher-ups don't want to see, and they will definitely intervene.
But looking at the speculation in the report, although they may appear to be aloof on the surface, could it be that they are secretly colluding with each other?

At least what is known now is that Meituan may enter the food delivery market, targeting Ele.me.

Combined with information obtained from other channels, BAT has been very active in recent days. Although we don’t know what they are doing, we can feel that the workload of employees has increased significantly. These are the conclusions drawn by the intelligence department of the other side, which is distributed in various headquarters of BAT, observing the employees’ commuting, the distribution of taxis downstairs at different times, and the lighting of buildings.

It is not impossible for BAT to join forces again and aim for the other side.

Chen Mo is an optimistic person on the surface but a pessimist in reality, and has made preparations for the worst case scenario in advance.

"We will investigate and report again. You should first prepare the possible strategies to be taken by the BAT joint forces, analyze and come up with corresponding plans. We will discuss it again after the two sessions.

Before the other party's intentions become clear, let the subordinates follow their own pace to avoid confusion. "

"Yes!"

After leaving homework and orders to Tianji Pavilion, Chen Mo announced the adjournment of the meeting.

Tianji Pavilion was proposed by Chen Mo at the beginning of last year. After more than a year of development, the team has just been fully staffed with a total of ten people.

Each of these ten people is a candidate selected by members of the Bi'an executive team using their own resources and connections. After rigorous background checks and multi-dimensional analysis, the decision to recruit them was made only after all the executives of the Bi'an executive team agreed.

It can be said that everyone here will be recruited only if they can stand the test of professionalism and loyalty.

For this purpose, Chen Mo even adopted the same attitude he used to poach Liang Mengsong before, and mobilized the power of the group to poach these people. It is not an exaggeration to say that it is a modern version of buying bones for a fortune.

Each member has his or her own strengths, such as legal affairs, market economy, image public relations, technical aspects, public opinion control, psychological analysis, policy interpretation, etc., and they can all be regarded as the best in their professional fields in China.

Looking back, when companies develop to a certain stage and scale, they will have their own unique decision-making center and management methods.

For example, Tencent’s General Office, Alibaba’s partnership system, and Baidu’s Estaff, each of them is at the top of the power pyramid.

The names are different, and the functions and management methods are different. For example, the general office has a fixed number of 15 members, which is very stable and meets every two weeks.

The partnership system involves dozens of people, and a meeting is held every year. The members will change. They are divided into general partners and permanent partners. There are only two of the latter: Jack Ma and Joseph Tsai.

But the core essence of these institutions is the same, that is, transactional institutions that serve corporate executives.

The management model of Bi'an is different from that of BAT. Due to the special nature of Chen Mo, Bi'an belongs to a highly centralized group.

The BAT "general office" or "partner" model corresponds not to Tianji Pavilion, but to the core executive team of Bi'an.

Including Chen Mo, there are eleven people in total:

COO (Chief Operating Officer), CEO of Bi'an Culture Media: Chen Tong

CTO (Chief Technology Officer), CEO of Bi'an Network Security and Director of the Academic Affairs Office of Bi'an Qingteng Academy: Xu Chaojun

CFO (Chief Financial Officer), CEO of Beyond Ventures: Zhou Shouzi
CHO (Chief Human Resources Officer): Xu Peixin

Senior Vice President of the Group, CEO of Beyond Games: Sun Ziwei
Zhang Xiaolong, Group Vice President and CEO of WeChat
Vice President of the Group, CEO of Beyond Cloud Computing: Wang Jian

Vice President of the Group, President of the Overseas Business Unit: Li Jianchao
Vice President of the Group, Chairman of the Group Employees Union: Fan Dian
Vice President of the Group, CEO of All-Army Attack: Zhang Changfa
Therefore, the Tianji Pavilion is more like a "cabinet" that is above the "Six Ministries" and serves only Chen Mo.

The reporting chain has changed from Chen Mo's direct participation in various group affairs to the current Tianji Pavilion's preliminary review of various businesses and providing professional references, and then Chen Mo makes the final decision.

Therefore, the power pyramid on the other side is as shown in the figure:
Although the Tianji Pavilion is above the senior management team, it has no real power. It would be more appropriate to say that it is Chen Mo's exclusive think tank, responsible for assisting the chairman of the group in handling various affairs of the group.

Chen Mo + Tianji Pavilion = the brain on the other side.

Perhaps this formula was not advisable in ancient times because it would easily form an information cocoon, but times are changing, and Chen Mo can check the status of various matters handled by the Tianji Department at any time, and this information is transparent to Chen Mo.

The advantage of this approach is that Chen Mo can gather the strengths of various parties to make up for his shortcomings in other areas, and combined with his own advanced awareness, the final decision can be strictly implemented from top to bottom.

Sometimes Chen Mo thought with evil humor that if BAT wanted to defeat Bi'an in one go, the easiest way would be to destroy him physically, which would probably be more effective.

Of course, this thought only flashed through my mind. This is not America. If you can't defeat them, just assassinate them.
The most intense case is just law enforcement arrests in other places. With precedents set, no one dares to do this again, otherwise the first person to go to jail will be the culprit.

Some circles tried hard to squeeze Chen Mo out, while others tried hard to pull him in.

Not long after returning to the office, Chen Mo received a report from Leng Ning.
"Boss, a well-known primary school in HD District just sent a letter, asking you to record a video for their students' graduation ceremony to bless and encourage the school's graduates."

"Well, these students are going to enter the society, and they really need some advice."

Entering society? Leng Ning was stunned, "Hey, boss, elementary school. Elementary school!"

Chen Mo was also stunned when he heard it. "Ah? Graduation ceremony, elementary school? Although it is advocated to start everything from childhood, isn't it too early to do this useless thing now? It really wins at the starting line."

After asking about the specific name of the school, Chen Mo felt that it sounded familiar, as if it was near Huaqing Jiayuan.

Housing in the surrounding school districts costs upwards of 10 yuan per square meter, and the students' parents are either rich or noble. It seems that there is no difference between public and aristocratic schools.

"Oh, no, what does this school have to do with me? I still don't have any children."

"You should understand after looking at this~" Leng Jing handed over a list.

The above is a list of celebrities who have recorded videos for the elementary school graduation ceremony in previous years.

A symbol of the women's volleyball spirit, a national-level host at 7 o'clock every night, a well-known entrepreneur, an academician of the Academy of Engineering, a female scientist, etc.

Chen Mo looked up, down, left and right, but didn't see any motivational effect. He only saw the four big words "class solidification".

When Chen Mo saw one of the extremely familiar names, he suddenly realized, no wonder it sounded familiar, his eldest niece goes to school in this primary school, no wonder she came to find him.

It turns out that no matter who you are, if you have a family, you will have a weak spot.

"Just reject similar things for me in the future."

"Good boss!"

"Hey, wait a minute~" Chen Mo said and walked into a rest room and didn't come out for a long time.

Leng Ning was a little confused about what the boss was trying to do.
A few minutes later, Chen Mo came out wearing a changed outfit, a three-piece suit and shirt.

"The two sessions will be held in a few days. Do you think my outfit is suitable?" Chen Mo walked up to Leng Ning.

Leng Ning secretly took a look, his eyes sparkling, "Very good."

"Here, can you get it for me?"

"Uh, huh?" Leng Ning's pupils dilated instantly after hearing that. He was stunned for a moment before he saw the boss pointing at his neck. Suddenly, he realized, "You mean the tie?"

"Yes, what else could it be?" An imperceptible curve appeared at the corner of Chen Mo's mouth.

"Oh, okay." Leng Ning put down the things in his hand and concentrated on helping the boss tie his tie.

Chen Mo was half a head taller than Leng Ning. He looked down at the pretty secretary busying herself in front of him. Suddenly he realized that he couldn't see her feet.
In this situation, a poem came to Chen Mo's mind: The infinite scenery is on the dangerous peaks
He knew before that Leng Ning was a man of both inner and outer talents, otherwise he would not have passed the interview that he personally supervised. But from this perspective, Chen Mo felt that he still underestimated the other party's ability.

For the first time, he felt that if he had a baby in the future, he would definitely not have to worry about food and drink.
There is a faint scent of perfume lingering in the nose, which smells very nice.

Women, especially beautiful women, all smell good.
The atmosphere was charming for a while
Three and a half minutes later.

"Okay~" Leng Ning clapped his hands, obviously very satisfied with his results. Then he turned around and was about to leave, when he suddenly felt a tingling sensation in the tall part behind him.

"Yeah~"

Leng Ning jumped back two steps, covering her butt like a frightened rabbit, and looked at her boss in surprise. The next moment, a hint of blush flashed across her fair face.

Chen Mo looked at the hand that had just done the evil in "shock" and said innocently, "It wasn't me, it just acted on its own initiative."

"Boss, you're a hooligan!" Leng Ning frowned and said words without any deterrent effect. He glanced at Chen Mo with a reproachful look, his eyes moving.

The next moment, I wanted to escape.

"Hey, things, you haven't taken them yet~"

Leng Ning was no longer as calm as usual. He picked up the report beside him and fled from the danger.

Chen Mo remained in the same position, feeling the firm and elastic touch remaining on his palm.

Judging from his experience as a veteran driver, the feel is really good, at least ranked in the top three.

This kind of scenario is generally called workplace sexual harassment.

The reason why Chen Mo did this and dared to do this was not because he was horny, but because he planned it out.

In the past six months, Leng Ning could be said to be the person with whom he had the longest contact. They were together day and night, and Chen Mo could feel that Leng Ning secretly stared at him in a daze from time to time, and that he had a good impression of him.

Leng Ning's position gives him access to a large amount of core secrets from the other side, and it would be extremely dangerous if he were to be subverted.

That's why Chen Mo deliberately tested him.

Judging from Leng Ning's reaction, it's obvious that there's hope.

After all, as a boss, it is his responsibility to eliminate potential risks of the group and he is willing to get involved personally for this purpose.

It seems that I have to find an opportunity to make her my own.

He not only wanted Leng Ning, but also her heart.

Then he was promoted from secretary to secretary of the board of directors. The secretary of the board of directors is not a secretary but a senior executive.

At the same time, he was placed in Tianji Pavilion to become his own spy.

Except for not being able to give Leng Ning a home, I can satisfy all her imaginations.
(End of this chapter)