Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 408: Press Conference
"1 million!"

When the employee in charge of recording heard the offer, he couldn't help but confirm it again.
After getting a positive response from the other party, he continued typing on the keyboard, but his hands were trembling with excitement and he typed an extra zero.

At the same time, the person beside him reminded, "The number is wrong, it's not 12 billion, it's 1.2 million!"

"Oh, OK, I've finished the changes. Please confirm. It's ok, right? Next~"

In the small hall, the staff from the other side were divided into two groups. One group was responsible for counting the votes, and the other group was responsible for entering the votes into the system for overall sorting and recording. There were also members who confirmed the results for the second time to prevent mistakes in the process.

The city's four notaries were divided into two groups to supervise from the side.

Chen Mo and Zhang Xiaolong stood not far away, one with his hands in his pockets and the other with his arms around his chest, watching.

The reason why Chen Tong was kept in the front to stabilize the overall situation was that Chen Mo thought that since everyone was here, there was no reason to return disappointed even if they did not win the bid. There would always be a product that could attract them.

After all, Chen Tong is not only the host today, but also a salesperson. You can ask him any questions you have.
As one company after another made their bids, even though the threshold was 3000 million, except for Holiland, few other companies really offered the lowest price. Most of the bids were more than twice as high. As for leading companies such as Wanda, Gree, and Midea, they all started at 2 million yuan.

As the prices were announced one by one, the people in charge of quoting and recording, and even the notary, became a little excited.

Even Zhang Xiaolong put his hands down. When he was almost halfway through, he called the employee in charge of recording aside and did it himself, showing a full sense of immersion.

Wanda 1.2 million, McDonald's 1.3 million, KFC 1.5 million, Gree 1.9 million.
As time goes by, the highest price will be refreshed from time to time.

Every time a record-breaking price is announced, everyone cheers and rejoices, while also marveling at the fact that there are actually experts out there.

Finally, the list of 30 companies was officially finalized, and the total amount of advertising fees reached a huge amount of 36.9 billion!
Wuliangye won the naming rights for the WeChat Spring Festival event for 2.3 million yuan.

After the results came out, the employees on the other side were very excited and high-fived each other. Zhang Xiaolong couldn't help but pump his fist.

Even the staff at the notary office nearby were surprised, not because of the 36.9 billion yuan. After all, the bidding for engineering construction projects used to involve billions of yuan, and they even sold plots of land for tens of billions of yuan fairly before.

But this time it was an Internet advertising investment, and it cost nearly 40 billion just by placing a few ads? .
You should know that the total amount of advertising investment by CCTV in 2013 was 158 billion. This is the amount of advertising they sold for the whole year. How much is the amount of WeChat on the other side? Only 7 days.
They looked at the boss from the other side who was not far away with his hands in his pockets, still calm, as if this amount of money was a normal thing for him.

Don't be fooled by his young age. Given his determination in the face of billions of dollars, he is indeed a man who can accomplish great things.

At this moment, no one knew that Chen Mo's hand in his pocket was secretly clenching into a fist, and he was not as calm as he appeared to be.

His original expectation was around 20 billion, which was also the total amount of the five-blessing red envelopes to be divided up this time. He thought he would get more refunds and less supplements, but now, unexpectedly, it almost doubled.

In this case, let’s round it up and increase the red envelope amount to 30 billion.

He was secretly excited not because of the amount of money, but because everything is difficult at the beginning. This was the first time that Bi'an had extended an olive branch and had the opportunity to establish good cooperative relationships with these traditional companies.

If this event is successful and allows those companies to see the benefits, it will also be a successful advertisement and will surely greatly promote the subsequent commercialization process of the group.

Anyway, the matter was settled. Chen Mo felt that these traditional enterprises were really too rich and too arrogant.

Half an hour later, when Chen Mo and others appeared in front of the stage again, they found Chen Tong answering various questions with sweat all over his forehead. He was bombarded with questions from representatives of various companies.

For a moment, people even forgot that this was actually a WeChat New Year event to attract investment.

After Chen Tong finished answering the current question, he saw that the boss had already sat down, so he quickly stopped answering the follow-up questions and said, "Well, I will explain the remaining questions later. Let me announce the previous results first~"

Next, Chen Mo began to announce the winning bid results. Of course, in accordance with industry regulations, he did not disclose the specific amount, only announced the list of 30 winning companies.

As the names were announced one by one, the company representatives whose names were called felt relieved and high-fived each other in celebration.

The company representatives who had not heard their names became increasingly nervous, and in the end they were even a little restless.

When the last company was announced by Chen Mo, sighs filled with regret were heard from the audience.

“I hereby announce that the company that has won the naming rights for this WeChat New Year event is”

Chen Mo finally announced this company separately, just like announcing the MVP winner.

When the name of Wuliangye was announced, polite applause broke out to express congratulations.

Some representatives of leading enterprises frowned slightly, because they thought they could win the bid by offering a bid four or five times higher, but they didn't expect to fall short by one step. They complained in their hearts that those who sell wine have money.

Then most people looked at another wine industry representative with some gloating: Moutai
The follow-up process is going on on the stage, and the staff of the notary office are beginning to play their role.

"After on-site supervision and review, this bidding project and bidding activities are in compliance with the relevant laws and regulations. Balala Beijing Notary Office staff Liu Liping, Zhao Xiuyan."

After the results were announced, some were happy while others were sad, and those companies that were not on the list became more interested in the products of other companies on the other side.

They started to turn their guns around and continue to "purchase goods".
Time passes and the sun sets.

".In the future, let us work together to create a better future."

The first Bi'an WeChat Investment Promotion Conference came to a close with Chen Mo's words.

36.9 billion in advertising fees and 4.9 million in cooperation orders for various products of Bian'an became the report card of this investment promotion conference.

"Conflicts broke out between enterprises at the Other Shore Investment Promotion Conference"

"Faced with the question of 5 million or 10 billion, Chen Mo from the other side hinted at the latter"

"Chen Mo tacitly acknowledged that this year will be WeChat's national red envelope, but the details are kept secret"

"Thirty companies are on the list and become WeChat's first advertising partners"

"Wuliangye stands at the forefront, while Moutai is on the verge of failure"

The media reported it, making all kinds of groundless assumptions and outputting speculations as conclusions. The relevant media on the other side also continued to make efforts and issued press releases on some new systems and various products.

Since no amount was disclosed, it looked like a normal business activity. Apart from some gossips about some rifts between Adidas, Nike and Bi'an, it did not cause any waves.

But in the eyes of some people, this action by the other side is like the first to blow the horn of a war.
"More than eighty companies, thirty won the bid, five major products, and two new systems. Chen Mo has a big appetite," Lao Ma murmured as he looked at the analysis report submitted by the market public opinion department.

"How about we also hold a national red envelope investment promotion conference? With Alibaba's current influence, the scale of investment promotion will only be larger than that of the other side. Not to mention other things, we have a unique advantage in attracting various domestic and foreign brands."

After reading the various information in the report, Lao Ma had a smile on his face, and he was obviously in a good mood.
"Now, including us, the three companies are openly offering red envelopes for all people. What they are competing for is which company has higher benefits and better experience. It can be said that Bi'an made a bad move. Advertising will only bring negative feedback to users. Even if the activities are hidden, it cannot change this fact!
Perhaps Chen Mo's move was to see that things were not going to work out in advance, so he tried to make up for it in advance, hoping to use the investment from advertisers to offset the cost of the red envelope activity and the betting. But it must be said that this was also a good idea, as young people's brains are quick."

"Then let's go here"

"Don't let the other side disrupt your rhythm. Follow our established plan, but start the warm-up period one week before the holiday."

"understand!"

Pony Ma is also reading media reports and analysis reports from within the company. After all, his number one enemy right now is the other side.

The public opinion department within the company is just short of using a microscope to shine a light on the other side.

Advertising through national red envelopes can not only alleviate financial pressure, but also offset users' aversion to advertising through benefits.

Perhaps in the past, this move was correct, and could even be considered a good one, but now Bi'an is facing a PK between three companies with similar activities.

The importance of this event can be said to be an important watershed for the three companies' flagship products.

Alibaba's Alipay hopes to re-establish its leading edge in the field of electronic payments through this event.

On the other side, WeChat and WeiPay want to make efforts in both mobile social networking and electronic payment. The former will consolidate its dominant position, while the latter will wait for an opportunity to overtake Alipay.

In comparison, although its own WeChat and Tenpay are also running in parallel, they are in a weak position, and they want to narrow the gap by doing so.

Therefore, this event is a battle that no one can afford to lose, not to mention the 10 billion they are betting behind. Money is not important. The main thing is that as long as they are in this circle, they will see each other every day. This psychological advantage is what he values.

But now Bi'an actually made the first stupid move. His first reaction was joy. He didn't expect that the promotion plan for investment promotion that he rejected before the holiday would be used by Bi'an.

If the time was not wrong, he would have suspected that the other party had seen this plan.

The logic is very simple. When the total amount of funds is not much different, if one company advertises, it will invisibly benefit the other two companies that do not advertise.

But then he fell into deep thought.
Having suffered many losses and learned countless lessons, Xiao Ma Ge has now learned his lesson. Based on his understanding of Chen Mo, he knows that this guy's actions must have a hidden meaning.

It was definitely not a simple advertisement, but he couldn't figure out what it was.

"Chen Mo, what exactly do you want to do?" Two hours later, Xiao Ma Ge still didn't figure out the other party's intention, but he had already decided, that is, to strike first and to respond to all changes with the same strategy.

To this end, he gave an order to WeChat to carry out preheating promotion one week in advance before the New Year's interactive festival at the originally scheduled time.

In that case, let’s see the truth when the time comes.

Early January is traditionally the time when technology companies hold press conferences.

This year is no exception. In addition to Xiaomi and Bi'an, Meizu has also joined in the fun, oh, and there's also a Hammer.

This Xiaomi press conference was slightly different from previous ones.

The main speaker was still Lei Jun, who transformed himself into a salesperson this time. He mainly introduced the various new members of Xiaomi's smart home, including humidifiers, air purifiers, flashlights, smart fans, switches and other small appliances, because the large appliances are still under cooperative research and development.

Of course, the pricing of these home appliances is a dimensionality reduction blow to some competitors in the same industry.

Even netizens who were watching the live broadcast joked after seeing the pricing of these small appliances, saying that Xiaomi was here to clean up the market.

Lei Jun then focused on introducing the first generation of Xiaomi bracelet on his wrist, which is IP67 dust and water resistant, records exercise data, detects heart rate, and can be bound to a smartphone to unlock the phone without a password, provide phone call reminders and other functions. Of course, the current Xiaomi bracelet does not have a screen, and is used more as a detection auxiliary terminal. You need to download the Xiaomi bracelet APP on your phone to view detailed data.

For this reason, Lei Jun also emphasized that they will cooperate with Bi'an in the future, and the two parties will launch mobile payment solutions based on wearable devices.

However, when the price of 79 yuan was announced, countless people were amazed by Xiaomi's high cost-effectiveness. After listening to the introduction, even though they knew that the other party was Xiaomi, they lowered their psychological price and still expected it to be around 200 yuan. Unexpectedly, it was still conservative.

"It's awesome" represents the thoughts of some audience members below the stage. Such teasing words made Lei Jun on the stage smile knowingly.

Of course, the most interesting thing was a small episode during the demonstration of Xiaomo Speaker. When Lei Jun introduced Xiaomo Speaker 2.0 on the stage, he also wanted to prove to the audience and online Mi fans the powerful iterative ability of Xiaomo's continuous self-learning and improvement.

Lei Jun demonstrated on the spot and asked, "Xiao Mo, who is Lei Jun?"

Xiao Mo answered seriously, "Lei Jun, male, Han nationality, founder/chairman of Xiaomi Group, senior engineer, and famous angel investor."

"If you get the answer wrong, try again!"

Then Xiao Mo suddenly changed his tone, and the tone of his answer was full of exaggeration and a bit of flattery, "He is my good brother, I admire and respect him very much, when he appears, the stars in my sky light up, no matter what others think, I think Xiao Mi is the most handsome."

At this time, the director also wisely split the screen into two, and gave Lei Jun and Chen Mo a close-up.

The latter covered his face with one hand as if he was too embarrassed to face anyone, and gave a thumbs up with the other hand. Awesome!
It caused laughter both online and offline.

"Who wrote this program?" Lei Jun rarely swore on stage, blushing and laughing, "How can you say what Xiao Mo is thinking? He must be given a chicken drumstick and a raise~"

After the pun, Lei Jun was in a good mood after being praised by Xiaomo. He continued to popularize Xiaomi's concept of Internet home in the future and the current scale and achievements of Xiaomi Home.
There were two Easter eggs left at the end of the press conference.

One easter egg is a trailer, followed by a revolving display of concept videos of Xiaomi X4, X4Pro, and Redmi H4, with only vague outlines and shadows, without revealing their true forms.

Another easter egg is two concept design drawings. The left one looks like a magic mirror with the Xiaomi logo printed on it, and the right one looks like a deformed supercar with the Xiaomi logo printed on it.
The end of the press conference was full of suspense.
Although Xiaomi did not release a new mobile phone at this press conference, the final Easter egg really tickled the sore spot of Mi fans.

As a result, various analyses have appeared on the Internet. Some say that Xiaomi will launch a 4G mobile phone in the second half of the year, some say that Xiaomi Home will launch a Xiaomi makeup mirror, and some say that Xiaomi will transform from a mobile phone company to a car company, and Lei Jun will build a car.
But in any case, people are full of expectations for Xiaomi's next mid-year press conference.

Of course, the most popular topic on Weibo's hot list about Xiaomi's press conference is still #小默同学,超进化！#
The Bi'an press conference followed two days later. Compared with the Xiaomi press conference, although Chen Mo did not take the stage, which disappointed many media and netizens, it was not much inferior.

The first one to appear is still the flagship game, Bi'an Games.

Sun Ziwei introduced the preview of the New Year versions of several of the top games on the other side, the preview of the Spring Festival event benefits, and the trailers of three new games to increase the suspense.

Cards, MOBA, Auto Chess, especially the last type, it seems like they have never heard of this type of game before, which makes online and offline players full of expectations.

After all, even the games produced by acquired game companies are so good, and the mobile game that our headquarters has carefully polished after a year will definitely not disappoint them.

Zhang Xiaolong brought the WeChat Mini Program Open Platform, and on the spot called on developers from all over the world to join, and announced very powerful incentive policies and profit-sharing benefits.

Before leaving the stage, Zhang Xiaolong also announced that WeChat will launch a unique welfare activity before the Spring Festival, please look forward to it.
Besides anticipation, anticipation, and more anticipation, the audience who watched two press conferences felt that they had learned nothing else except anticipation.

These people were not surprised to remember that Chen Mo was not only the boss of Bi'an, but also a consultant of Xiaomi. After all, the two press conferences were held by the same team.

It was Fan Dian's turn to introduce the revised version of Zhiyan and the newly added registration portal and application method for the Qingteng Academy entrance examination.
The last one was Xu Chaojun, who talked about the preparations for Bi'an Qingteng Academy over the past six months, while a promotional video for Bi'an Qingteng Academy was simultaneously played on the big screen behind him.

It starts with a time-lapse photography that shows the passing of time. From a large factory site on the verge of abandonment, under the control of Bi'an, a large college full of vitality and vines gradually takes shape.

Then the background voice came, "The Bi'an Group has invested 20 billion yuan to build the Bi'an Qingteng College, a future talent training base. The college covers an area of ​​3000 acres and can theoretically accommodate 2 students and educational facilities."

After the promotional video was played, nearly two thousand audience members at the press conference were stunned for a long time just by looking at the integrated classrooms and rows of computers inside. They didn't expect that the other side would play such a big game.

But what surprised them was that from the bird's-eye view of Qingteng College, there was only the teaching building, computer room and dormitory, but no playground and no sports facilities. Compared with the lush university campus and various sports fields, there were still many differences.

Xu Chaojun began to introduce the specific details of the entrance examination of the Bi'an Qingteng Academy one by one.

"The opening ceremony will be on February 2013, 2, the ninth day of the Chinese New Year. A friendly reminder: return tickets to Beijing during the Spring Festival travel rush are difficult to buy, so please make corresponding arrangements and preparations in advance.

The examination period was three days from February 2013 to 2, 19.

The first batch of enrollment quotas has been counted by subject, and the total number is 4824. For the specific subject enrollment list, please visit the official website of Bi'an Qingteng College: baqtyuan.com
Open enrollment is held every six months, and the next one will be on August 2013, 8.

The examination location is No. 1 Qingteng Road, CP District, Beijing, Qingteng College. If you can’t find it, you can download Gaode Map, which has specific location information and navigation.

The next item is what candidates need to bring, including their ID card, Qingteng Encyclopedia corresponding subject simulation history transcript, etc.

As information about Qingtengyuan was disclosed piece by piece, some people who had Amap on their phones checked it out on the spot and discovered that although Qingtengyuan was located in Beijing, its geographical location showed that it was still far away from the Sixth Ring Road.

In other words, there are only six ring roads around the capital. If it continues to expand outward, Qingtengyuan will probably be near the eighth ring road. Badaling is only a few kilometers to the north, and the Ming Tombs can be seen in the east. It is almost as far as Hebei.

Is it a bit too remote? But think about it, land is very expensive in Beijing. For such a large area, it seems that only here will the cost be lower. You know, even Peking University and Tsinghua University are only between the fourth and fifth ring roads.

On the stage, Xu Chaojun talked about everything from the precautions to what each candidate needs to prepare, what kind of services the other side will provide to prospective candidates, etc., covering every detail.

Finally, he answered some important questions about the entrance examination raised by the audience and netizens watching the live broadcast.

The Bi'an press conference lasted a total of three hours, two of which were reserved for Xu Chaojun. In fact, this was the highlight of the Bi'an press conference.

This also made all those who were preparing for the entrance exam to the Ivy League suddenly realize that they had worked so hard for several months, and whether they were successful or not would be revealed in the next month.

For them, as the time for the entrance examination approaches, they don’t feel much of the New Year atmosphere, but the atmosphere similar to the college entrance examination is becoming more and more intense.

After the Bi'an press conference, it aroused discussions among many netizens. Of course, various press releases from Bi'an were inevitable. After all, this was a rare opportunity to promote their own products. As for Qingtengyuan, there was not much introduction, and it was mainly about popularizing the precautions.

After all, according to the analysis and evaluation of the other side's online public opinion department, Qingteng Academy is already too popular and does not need any more icing on the cake.

However, those IT training institutions are also most concerned about the news related to Qingtengyuan.

They have adjusted their respective teaching sprint plans, and some institutions even proposed that students in the Ivy League classes spend the New Year on the spot in principle to avoid missing the semi-annual exams due to the inability to buy tickets.

Of course, they will also prepare food and accommodation during the Spring Festival and pre-exam preparation gift packages, with prices ranging from hundreds to thousands for candidates to choose from.

The day after the Bi'an press conference, Meizu followed closely. This time, the press conference was not held in the Water Cube, but moved to the National Convention Center.

At this press conference, Bai Yongxiang only introduced one product and one software: MX3 and Flyme3.0.

The 5.1-inch high-definition large screen and the curved back cover personally polished and selected by J.Wong make it more suitable for one-handed holding.

Qualcomm Snapdragon's latest quad-core processor, Sony's 800-megapixel camera, surprisingly good antennas, and various patents
Perhaps it was because last year’s sales reached the requirements of the previous bet, or perhaps it was because there were no new products at Xiaomi’s press conference two days ago, which gave Meizu the courage.

MX3的公布此次16GB、32GB、64GB以及128GB四个版本，售价分别为2499、2699、3099和3999。

At the same time, we also cooperated with China Unicom to launch a zero-yuan purchase plan.

The main goal is to take advantage of Xiaomi's slack period to seize the mobile phone market in the first half of the year and narrow the gap between the two.

There is also a new mobile phone manufacturer that has started its new journey.
The night of the Hammer launch conference.

"Jin Fan, this way~"

(End of this chapter)