Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 371: The Caged Bird of the Financial Tycoon and the Three-Star Wu Zetian
The China Internet Conference and Apple's press conference both came to an end.

The long holiday for domestic Internet entrepreneurs has come to an end, and everyone has returned to their own little corner of the country.

Originally, everyone would have thought that there would be a harmonious scene of peace and prosperity and coordinated development for a period of time.

As it turned out, this was indeed the case for the Internet, but ripples appeared on the surface of the mobile phone industry, and undercurrents began to surge underneath.

The source of the time was September 9th. At the beginning, many self-media broke the news that Xiaomi X15 had quality problems such as heating and lag.

Not many people paid attention to it at the beginning. After all, mobile phone heating and freezing are old problems. It is not only Xiaomi that has this problem. Other mobile phone manufacturers also cannot avoid such quality problems. It is just a matter of probability.

Moreover, every mobile phone manufacturer has purchasing and three guarantees, so just follow the procedures and everything will be done.

As long as it is not a large-scale phenomenon, it will not cause any waves.

But this time there is something different. As soon as the news came out, many Mi fans online gave feedback and complained about problems with their recently purchased Xiaomi X3 phones.

The number of feedback cases, the heated public opinion, and the wide scope of discussion exceeded many people's imagination and directly topped the Weibo hot search list.

The intensity was like a person catching a cold and fast-forwarding directly to the crematorium the next day. There was no foreplay, just climax.

Some media even wrote an article titled "Xiaomi's new X3 NVIDIA version mobile phone is caught in quality scandal."

It has attracted more attention from netizens who were not originally very concerned. Netizens generally pay attention to hot events and only focus on the event itself. The truth of the matter is the truth guided by the media. As for the real truth of the matter, or whether the consumers are real rice noodles or fake rice noodles, no one will pay attention.

At the same time, taking advantage of this favorable situation, the news that Meizu will hold a new product launch conference on September 9 began to spread.

Paper cannot cover fire, it is only a matter of time.

Lei Jun had known this for a long time, so the arrival of this day was not a surprise. Xiaomi also had a response plan, but the timing was a little earlier than he expected.

After returning from the China Internet Conference, he continued his intensive negotiations with Samsung.

So when he heard about this, he ordered the Xiaomi public relations team, which was already ready, to start working quickly.

Chen Mo knew what Lei Jun knew, and he had long anticipated that this situation would definitely happen.

After all, Xiaomi is now the third largest smartphone seller in the world, and many people are watching it.

Therefore, starting from the beginning of September, Chen Mo secretly gave Zhou Shouzi an order, which was to let him start raising funds available to the group and make corresponding preparations.

On this day, when Chen Mo saw the articles and online public opinion about the Xiaomi mobile phone quality scandal, he was not worried at all about Xiaomi or Lei Jun's crisis public relations capabilities. After all, the latter had also gone through many ups and downs.

Chen Mo is waiting, Zhou Shouzi is waiting, and the strategic reserve funds worth tens of billions are also waiting.

Waiting for the opportunity to come.

Lei Jun is obviously aware that it is meaningless to find out who is behind this at this time. It will only make things difficult for others and will also lead to him being caught in the vortex of public opinion war, which will only make him more passive.

Public opinion began to ferment on September 9, and on the 15th, Xiaomi made a textbook response.

Issued a recall statement regarding the Nvidia version of Xiaomi X3.

The statement first admitted its own mistakes, then expressed apologies to the majority of Mi fans, and then announced the recall plan.

Generally speaking, the recall policy of other manufacturers, such as the most common one of automobile manufacturers, is nothing more than returning the problematic vehicles to the factory and replacing the problematic parts, which means free repairs and replacements.

Xiaomi's recall provides consumers with two options: free replacement and full price refund, and Xiaomi also gives consumers a coupon worth 500 yuan off for purchases over 100 yuan at Xiaomi Mall as a token of sincerity.

Finally, we opened three feedback channels specifically for problematic Mi fans: customer service phone, email, and forum. Once we receive feedback, we will resolve it immediately.

In other words, users who choose a full price refund will not suffer any loss but will instead get a one-month trial card for Xiaomi's latest mobile phone for free, and can exchange it for a new one for free, with the round-trip postage borne by Xiaomi.

In fact, crisis public relations is very complicated, but the essence remains the same. In summary, there are only four principles:

1. Principle of seeking truth from facts; 2. Principle of prevention; 3. Principle of efficiency and speed; 4. Principle of comprehensive communication

Therefore, the best crisis public relations is always to respond early, disclose the situation in a timely manner, take responsibility actively, and apologize publicly and sincerely.

Xiaomi, on the other hand, takes the essence from the complex and goes straight to the core, focusing on sincerity.

Once the statement was released and spread by Mi fans, most of the resistance forces were eliminated in an instant, but there are still many "Mi fans" who refuse to give in.

At this time, Xiaomi's public relations team began to take action, and the Mi army led Mi fans and fake Mi fans to fight the final annihilation battle online.

"Everyone should give confidence to domestic products and not throw the baby out with the bathwater. Otherwise, if no one supports domestic products, how can we talk about the rise of domestic products?"

"The above person can forget about it. Xiaomi phones are just garbage. The only brand of the assembly factory is made in China, but the products inside are all foreign. I'd better wait for Apple phones. Expensive phones have their advantages. At least you get what you pay for."

"Just kneel down and lick your American daddy, a bunch of idiots who worship foreign things and keep talking nonsense. Xiaomi's localization rate has reached 30%, and the rate will only get higher and higher after the core components are solved!"

"I heard that all Xiaomi phones with problems are Nvidia versions. It's unreliable for someone who makes graphics chips to switch to making mobile phone chips."

"I just don't know why Mr. Lei was so obsessed with the yellow leather jacket that he made a new Nvidia version instead of using the good Qualcomm version."

"How much money did the brothers above receive? Let's make money together~"

"Hey, if you have problems you are not satisfied with, Xiaomi officials said you can get a replacement or a refund. This is the best after-sales service, okay? Are you still complaining endlessly online?"

"Hey, the macaques are at it again. You slapped me and gave me a piece of candy. If you say you're not satisfied, I can hit you back. Who would be happy to be beaten for nothing?"

"Just because Xiaomi faced problems head-on and did not evade them, and also offered such a sincere compensation plan, I support Mr. Lei this time, and I will buy Xiaomi products next time!"

There was a lot of noise online, and it was clearly a crisis public relations issue, but when people saw Xiaomi's attitude in handling the problem, it even turned into positive publicity.

This is also something that many friendly competitors could not have imagined. They did not expect that marketing capabilities could be played like this after breaking through a certain dimension?

However, there is a rumor that Xiaomi wants to terminate its contract with Nvidia.
Huang Renxun, who had been following the situation from across the ocean, could no longer sit still and immediately took his team on a flight to Xiaomi's headquarters in China, intending to stabilize Xiaomi.

In fact, in order to compete with Qualcomm's Snapdragon series chips, Nvidia developed this Tegra chip that can indeed match them in performance.

But after all, it suffered from lack of experience and was still a little behind in other processes. That is, under the same load, Nvidia chips have a higher power consumption ratio.

In fact, Huang Renxun and Lei Jun are aware of this shortcoming. The Xiaomi X3 equipped with NVIDIA chips will have more obvious problems in some high-frequency and high-power consumption scenarios.

As early as several months ago, after the problem occurred, Huang Renxun assigned a team of NVIDIA engineers to the Xiaomi factory to follow up and solve the problem and make optimizations. The problem has been resolved to a certain extent.

This is also why Xiaomi X3 only allows 3% of its chips to be used with NVIDIA chips.

It's not like it can't be used. There's no need to make such a fuss about it.

But sometimes, even if there is no problem, people will throw mud at you. What's more, if there is a real problem with the product, it is not looked at under a magnifying glass, but under a microscope.

Huang Renxun thought that testing the waters in the Chinese market for Nvidia's mobile phone chips would be a hit, but it turned out to be a dud.

If Xiaomi terminates its contract with Nvidia, it is conceivable that the world's third largest mobile phone manufacturer abandoning Nvidia, which has just undergone its transformation, will have a significant impact on the company.

That’s why we had this fire-fighting trip to China after a month.

Huang Renxun and Lei Jun had originally agreed to meet at 3 p.m., but in an extremely anxious state, he led his team to the entrance of Xiaomi's headquarters on the 2th floor of Mi'an Wucai City at p.m.

As luck would have it, I happened to run into Lei Jun seeing a group of people off. Leading the group was a beautiful and delicate woman who looked somewhat familiar.

"President Li, I'll drop you off here. We'll see you later!"

"Boss Lei, thank you for your hospitality during this period. See you later~"

Huang Renxun watched this woman with an extraordinary temperament and aura go upstairs before he came to his senses. Isn’t this the daughter of the Samsung Li family?
Sure enough, the speculations in the report were all true. When Huang Renxun saw Lei Jun, he smiled particularly brightly, "Hey, Mr. Lei, long time no see!"

Lei Jun didn't show any abnormality on the surface, still smiling, "Mr. Huang, why did you come early suddenly? Did you want to give me a surprise~"

"I don't know if you are surprised or not, but I really felt surprised."

"Mr. Huang, everyone, please come in." Lei Jun stretched out his hand and sighed inwardly. It seemed that he and people with the surname Huang were incompatible by nature. Nothing had gone smoothly for him.

Upstairs, when Lee Boo-jin and a group of Samsung Group staff appeared at the gate of the other side company, Xue Rongrong looked up and was shocked.

"Hello, I'm here to see Mr. Chen Mo."

After all, Xue Rongrong had also met the city leaders, so she came to her senses first. As for the strong woman opposite her who was full of feminine charm and made her not have the slightest desire to compare with her, she certainly knew who she was.

All Chinese netizens who have been online recently know who she is. She is even more popular than the top female stars in the country.

However, Xue Rongrong grumbled in her heart, as she didn't hear the boss mention that they would have distinguished guests today.

Of course, Xue Rongrong didn't say anything silly about needing to make an appointment to meet the boss at this moment. Instead, she arranged for them to sit in the lounge area and informed the boss via the internal landline. A minute later,
"President Li, please follow me!"

Xue Rongrong led the way. Lee Boo-jin did not let her subordinates follow her, but walked in alone behind them.

The employees on both sides of the road were like sunflowers, turning as Lee Boo-jin moved. Everyone was shocked by her beauty, a beauty that was not just on the surface but gave people a unique temperament that radiated from the inside out.

They just think it's comfortable to watch, just like watching a TV drama where a domineering female president reflects reality.

Then they saw their boss coming out of his office and welcoming the Samsung Princess in.

Bang! The boss's office door closed. The next moment, the entire 13th floor was in an uproar.

In just a few minutes, the intranet forum on the other side exploded.

The focus of employees' discussion has long skipped the boss's wife stage and has turned to guessing what Samsung's dowry is.
Separated by a wall,
Different from the hot gossip atmosphere outside, it seems a bit quiet here.

Chen Mo led Lee Boo-jin to sit on the large reception sofa, then poured her a glass of water and took a can of Coke for himself. Then he leaned against the boss's desk, and the two looked at each other in silence for a while.

Although the two have a good relationship in private, Chen Mo is not sure about the intention of Lee Boo-jin's sudden visit. Logically, she should be on the plane back to China at this time.

Lee Boo-jin didn't know how to start and get to the point, but she thought about the heated discussion caused by Chen Mo's sudden appearance in front of the Samsung exhibition hall at the Internet Conference a few days ago.

Judging from their behaviors during this period of contact, with Chen Mo's intelligence and emotional intelligence, he had already guessed his father's undisguised intentions.

"You figured it out." Lee Boo-jin spoke first, not in a question, but rather like stating a fact.

"You can see that I can see that too." Since Lee Boo-jin came straight to the point, Chen Mo didn't hide anything either. Perhaps if they could just talk openly, it would be more efficient since they both get what they need from each other.

"You are a very good ally and a reliable one!"

"the same as you!"

"So, do you want to get married?"

Puff, cough cough
Chen Mo, who was drinking Coke, was choked by Lee Boo-jin's words and quickly took out a tissue from behind to wipe his mouth. Are all married and childbearing women so fierce and direct? They don't even need a home run, they just announce the result of the game, right?

"I won't get married!"

"Me too." After hearing Chen Mo's answer not whether he wanted to or not, but whether he could, Lee Boo-jin showed admiration. After all, a life partner is not as important as a business partner.

"But why is it the other side, why me?" Chen Mo would not belittle himself. Although he knew Lee Kun-hee's intention, he still wanted to confirm it again from Lee Boo-jin's mouth.

"Why doesn't Xiaomi continue to cooperate with Qualcomm, but instead turns its attention to Nvidia?" Lee Boo-jin stopped talking and Chen Mo understood what she meant.

“Aren’t you afraid that Xiaomi will become Samsung’s future?”

"Samsung may not be Xiaomi, and the other side may not be Nvidia. Some things will only be successful if you do them, rather than doing them after seeing success. So what is your purpose? You are not trying to take advantage of my body, are you?" Lee Boo-jin said these words, which seemed true or false, with a half-smile on her face.

Upon hearing this, Chen Mo sat down next to Lee Boo-jin, observing the delicate facial features of the beauty so close to him without blinking.

A woman's age is indeed a mystery. She is clearly in her early 40s, but she looks two or three years older than me. It seems that the saying that wealth and luxury nourish people is not groundless.

"Why not? Sister Fuzhen, don't underestimate your own charm, and don't overestimate my determination. There is no man who is not lustful, but I do have other intentions."

"for example?"

"For example, Samsung's technology, support and cooperation in screens, chips, software and other related technologies."

Lee Boo-jin knew that Xiaomi was currently trying hard to get rid of the impression of an assembly plant. Chen Mo's interests in the other side were deeply tied to Xiaomi. The two companies even jointly set up a chip research and development company. Their ambitions were not small, otherwise they would not have forcibly abducted Liang Mengsong under Samsung's nose.

However, it is a good thing for a man to be ambitious. If you want to do big things, you must first have ambition. However, ambition alone is obviously not enough.

Lee Boo-jin seemed to hear Chen Mo telling a joke and laughed, "That's impossible. Lee Kun-hee won't agree to it."

"Lee Kun-hee is already old. If Lee Boo-jin becomes the chairman of Samsung in the future, do you think she will agree?"

Lee Boo-jin picked up the water cup, took a sip of water, and looked at the calm water surface in the cup. "Then you have to ask Lee Jae-yong first. After all, he is the crown prince of Samsung."

"In our Chinese history, there are not many princes who can successfully inherit the throne. It is not uncommon for women to hold power. I think Wu Zetian of the Samsung Group is also a good story for South Korea, isn't it? Or do you want to be a caged bird in the hands of a chaebol family?"

Ripples appeared in the cup. She didn't expect that besides her father, the person who understood her best was actually a Chinese. The smile on Lee Boo-jin's face disappeared. "Are you so sure that you can help her?"

"You should always have dreams. What if they come true? After all, there is an old saying here: more friends, more paths. Who knows, this path may lead to the pinnacle of power at Samsung."

"Then Fu Zhenke will have to wait and see."

Seeing Lee Boo-jin stretch out her fair wrist, Chen Mo reached out his hand and held her soft wrist. It was cool to the touch, and her skin was as white as cream, just like drinking a sip of iced drink in the hot summer.

Without any agreement, the two men reached a gentlemanly alliance.

"Actually, I came here this time to bring good news to both of us."

"Oh, I'd like to hear more about it!" For the first time, Chen Mo felt that talking to a beauty, especially to a smart person, was a refreshing and soothing experience, especially when he saw an imperceptible blush on the other person's cold face.

"Um, before we talk, shouldn't you let go of my hand?" Lee Boo-jin looked at the two people's still clasped hands.

Chen Mo stared at him with those innocent eyes, "It's okay, go ahead and say your thing, I'm not tired!"

Lee Boo-jin was speechless. For the first time, she realized how thick-skinned this man was. Although his hot big hand was comfortable to hold, the movement of his little finger would make her palm itchy. This was outrageous in broad daylight.

She still resolutely pulled her hand back and began to talk seriously about the cooperation she mentioned.

That is what was agreed before, Samsung and Xiaomi have reached a cooperation, and will also cooperate with Bi'an, which means that the latest models of Samsung's Galaxy series mobile phones will be pre-installed with Bi'an's mobile games that are currently popular all over the world, such as "Ancient War", "Legend of Warcraft", "City Warplane" and so on.

Lee Boo-jin only symbolically insisted on the commission ratio for a while before giving up resistance. In the end, both parties agreed on a 50-50 split, which was acceptable to both parties.

This way, both Samsung and Bi'an will have some extra revenue, which is a win-win situation.

However, when Chen Mo wanted to add WeChat, he was blocked. After all, social software involves private information. The mainstream social software in South Korea is KakaoTalk, which currently accounts for more than 70% of the market share in South Korea, while WeChat only accounts for about 10%.

Finally, the two left each other private contact information. Chen Mo took out the phone numbers that only listed close friends and added Lee Boo-jin's other number.

After finishing the official business, the two had a long talk about their plans after forming an alliance.

Lee Boo-jin talked about her current situation in Samsung. Although core businesses such as Samsung Electronics and Samsung Life are firmly controlled by her elder brother Lee Jae-yong, the amusement park, hotels, and chemicals are in her hands.

Chen Mo was not idle after the Internet Conference. Instead, he used the existing resources and his think tank team to conduct an overall investigation and deduction on Lee Boo-jin. He predicted that Lee Boo-jin's chance of winning power without the help of the other side would be around 10%. If the other side and Xiaomi are included, the chance of winning will rise to 30%.

Chen Mosin thought that if Lee Jae-yong was included, there would be an extra 20%, and 50% would be enough to make a big deal.

“.So, for now, you definitely have no chance of winning, but what we want is the future. Based on what you just said and what I have researched before, maybe you can unite all the forces that can be united.

For example, your former sister-in-law, Lin Shiling, the daughter of Daesang Group, was originally a love-brained person. She stayed away from her career and stayed at home to take care of her husband and children, and regarded Lee Jae-yong as her heaven.

During the financial crisis in 08, the Elephant Group fell into crisis. Lin Shiling asked Lee Jae-yong for help, but instead of helping her, he proposed to your father that Samsung should take the opportunity to acquire the Elephant Group.

Therefore, Lin Shiling was disheartened and filed for divorce. After marriage, she joined the Elephant Group and devoted herself to work. She became a complete strong woman. It seems that she is now very effective in saving the family business. I think she can be won over.

After all, as a couple for so many years, she must have known a lot of Lee Jae-yong's secrets.
And there is your sister who is already married. People report that she accepts everything and obeys the arrangements of her family, but what is the real thought behind this acceptance?
Maybe you can go back and form a women's revenge alliance to overthrow your brother's rule."

When Lee Boo-jin heard this, she seemed to be thinking about something. Her previous idea was very simple, which was to prove her ability to some people through her outstanding business performance.

Later, when she realized her father's intention, her vision opened up and she discovered Chen Mo, a potential ally. The more she interacted with him, the more she found that this ally was becoming more and more important. And this ally hadn't finished speaking yet.

“This is just the first step. You did the right thing in the second step, showing your business success and using media hype to attract the attention of your father and those behind him. But this is not enough to shake the deep-rooted Korean concept of passing inheritance down to males but not females.

The cooperation you mentioned just now may be a good opportunity. Through the opportunity of pre-installing the Bi'an software on Samsung phones, you can talk to your father about setting up a software subsidiary under Samsung, and you will be fully responsible for this company. Bi'an is in software, and Xiaomi is in hardware. You can increase your voice through mutual cooperation.

Moreover, the Internet has so many areas where Bi'an can play a role, and Bi'an also has a branch in South Korea.

Samsung is now mostly involved in hardware and traditional industries. Perhaps you can shift the focus from the hardware war to the software war. Fingerprint recognition, facial recognition, artificial intelligence, mobile payments and other fields are all being developed on the other side.

Then use the "soft environment" to win the hardware war and save the country in a roundabout way.

Lee Jae-yong founded more than ten companies in the Internet industry in three months, but all of them ended in failure. In the end, it was your father who had to clean up the mess for him. You should be clear about these things. Therefore, the greater your achievements in the field of Korean Internet, the more voice you will have.

And there will be another chance then.”

Chen Mo paused halfway through his words. What he said was just the preliminary preparations and foreshadowing.
A few years later, Lee Jae-yong had the biggest chance to go to jail because of the president's cronies, Lee Kun-hee was indecisive, the scandal broke out, Samsung fell into crisis, Lee Boo-jin, with the help of Bian'an and Xiaomi, turned the tide, saved Samsung from collapse, and used the momentum to win over, divide, and eliminate the other side. The result was clear.
As for the climax and ending, there is no need to talk about it now.

Li Fuzhen was really excited when he saw that the other party suddenly did not stop, just like reading a novel and suddenly stopped reading at the exciting part, so he hurriedly asked,
"Where's down there?"

(End of this chapter)