Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 352: The Three-Step Strategy of the Other Shore Game

When young people today encounter various difficulties in their work and life, sometimes when they tell their elders at home, the latter often say something like this:
"You can't even bear this little bit of hardship? When we were kids, we couldn't even get enough food to eat."

"I suffered a lot in my life, you are just a nobody now~"

They wish their children could experience the same suffering they have endured.

Chen Mo is not that kind of person. Since he used to be a slave, there is no need to make things difficult for him. He doesn't want the employees on the other side to experience the hardships he once went through. Now that they have a better starting point, is there no need to endure the hardships?

Therefore, since the establishment of Bi'an, if employees are responsible for a certain proportion of their original work, or are promoted, their benefits will take effect immediately. Even if it is later proved to be inappropriate, the employees' efforts during this period are not meaningless.

Of course, corresponding punishment mechanisms such as misjudging people will also be activated to affect the performance of those who are promoted.

Employees never make any contribution to the company for no reason. In return, the company must always give something in return, both spiritually and in terms of treatment.

Now that the company is growing in size and has become a group, even with his repeated orders, Chen Mo feels a little overwhelmed. He is afraid that some policies may have good intentions from above, but go astray when they are passed down to the lower levels and implemented.

So Chen Mo felt that he needed a new department to implement his will, and it was time to put the employee union on the agenda.

Keep it in the record. Chen Mo took out a notebook from the drawer and wrote this down, fearing that he would forget it when he got busy.

After Chen Tong left, Chen Mo called Zhang Changfa again and asked him to send someone to keep an eye on Shanda Literature and to communicate and cooperate with Zhou Shouzi on specific matters.

If he remembered correctly, there would be a personnel earthquake in Shanda Literature before the end of the year, with nearly half of the senior executives leaving collectively. This would be a great opportunity for the initial team of Bi'an Literature to be formed.

Chen Tianqiao wants to take Shanda Literature public? Just follow his Disney dream
The next person in line outside was Xu Chaojun. Chen Mo thought with evil humor, why not install a number-calling system like the one at Haidilao outside the door?
The other party came in with a notebook in his hand and started reporting on the technical team's situation. The last key task was the "Kunlun Mirror Cup World Hacker Competition" which had just ended.

As Xu Chaojun spoke enthusiastically and passionately about this year's hacker competition, the process was full of ups and downs, just like a novel.

The competition started on August 8th. Originally, it lasted only three days, but it ended on August 10th. On the other side, a team of nearly 8 security experts, led by Xu Chaojun and Wu Hanqing, faced off against hundreds of well-known hacker organizations from all over the world.

After the game started, under the 24-hour strict defense of the other side team, the Kunlun Mirror lasted for seven whole days before it was broken by the hacker alliance. That's right, three days later, those hackers found that Dan Ping was not strong enough to rely on the team's strength, so they formed an alliance.

The team gathered strength from the other side and prepared for more than a year, and fought against the World Hacker Alliance for seven days. This also indirectly demonstrated the comprehensive strength of the Chinese network security technology team.

Perhaps it was the result of fighting, no acquaintance, or perhaps it was the effect of tens of millions of US dollars, the Bi'an technology and network security team successfully recruited four internationally renowned hacker teams, 1, 2, 5, and 8, out of the top ten, and the strength of the Bi'an network security department increased significantly.

In the middle, Xu Chaojun and his team discovered a small episode. They also found 360 on the attacking side. Finally, looking at the points ranking list, the team representing 360 ranked third. However, since 360 ​​did not register in advance, it was only in name only.

The most important thing is that Kunlun Mirror’s enterprise network protection system has gone through this round of “natural disaster” baptism and has become even more solid after iterative improvements by the network security technology department.

This system was originally tailor-made for the Bi'an Group. The original intention of creating this system was to reverse the situation where Bi'an suffered an inexplicable cyber attack when everyone was scrambling for red envelopes last year and could only passively take the blame.

If a similar attack occurs again this time, in addition to complete defense, the Kunlun Mirror will also analyze and trace the attack source, and conduct reverse search, leaving the enemy no way to escape. This is why Chen Mo named this system Kunlun Mirror, instead of defensive names such as Shield, Black Tortoise, or Golden Bell Cover.

In the next step, this system will extract the underlying architecture modules, package and integrate them to create a general-level protection system for other companies to use, and enter the enterprise network security market.

After this part was arranged, at around 4 o'clock in the afternoon, it was finally Sun Ziwei's turn.

The highlight will be left to the end. When Sun Ziwei came in, he reported on the situation of the gaming business.

Judging from the data, the performance of the previous old mobile games in the Bi'an series was stable.

In comparison, there are so many new games released this month, and of course not all of them will be recognized by players.

There are mixed reviews, but the overall data performance is beyond expectations. For example, Naruto, Saint Seiya, Dragon Ball, and Journey to the West have performed very well in the market, but Bleach, One Piece, and Water Margin have not performed as expected.

In fact, at the beginning, Bi'an's plan was to attract traffic through emotions, and then rely on the quality of the game itself to maintain retention.

After listening to it, Chen Mo looked at the data report in the mailbox and nodded, "Overall it's still good, but the trend will be apparent in the next one to two months, and then you'll know what to do."

Sun Ziwei nodded. Although there are many games launched this month, an elimination strategy has been formulated for each game before it goes online.

The number of registered users, online users, user retention, percentage of paying users, revenue, and player reviews in a game are used to comprehensively assess whether a game has entered the next stage.

The evaluation will be conducted once a month. If any data does not meet the requirements, the game will be placed in the elimination preparation zone for a period of one month. If the data does not meet the requirements again, the game will not be shut down but the team resources invested in the game will be recovered and only the most basic operations will be retained until the end of the year when the game will enter the fixed closing process of suspension of service and compensation.

These withdrawn resources will be invested in top mobile games with good performance.

To put it bluntly, this is actually a test of the other side for mobile games, where the fittest will survive.

The 20/80 rule exists in most industries, where % of companies grab % of the profits, and in some individual industries this ratio is even more extreme.

This is true for group buying and mobile games, where the winner takes all and the loser gets kicked out.

Don’t be fooled by the fact that mobile game manufacturers such as Bi’an, Tencent, and NetEase are making a lot of money. This is all due to survivor bias. The success of one general is based on the sacrifice of thousands of soldiers. The cruelty of market evolution theory is not just talk.

According to Chen Mo's plan, Bi'an's mobile games not only have to fight with competitors, but also have to compete with themselves. Of the 8 mobile games launched in August, it is estimated that only 5 to 10 will survive by the end of the year.

Only after being verified by players and recognized by the market can it be called a good game.

This is the plan of raising insects implemented by Bi'an Game. As the undisputed overlord of Chinese mobile games, Bi'an now has the capital and confidence to cast a wide net, occupy more markets and obtain more revenue. Of course, it will also pay a certain price accordingly, such as the reputation of players and the attention from above.

Sun Ziwei was also somewhat worried about this. "The reputation of the game was previously built, but this time, under the guidance of some trolls, the impression of the game on the other side has been somewhat affected."

Chen Mo doesn't really care about netizens' criticism of the quality of Beyond the Borderlands 2. After all, after Steve Jobs passed away, Apple's press conferences have been squeezed every year, with new skins released every year. It has been so many years, and no matter whether Apple haters or fans praise it, its market value is still as stable as a rock, and it's all because of the consumers' indulgence.

Although Bi'an has also changed its skin this time, he still personally checked the game quality before it went online. With the address of the previous game, at least it is not as ugly as Yidao999. In fact, the game production team below still put a lot of thought into it, and the game quality is still online.

Moreover, when Bi'an launches new mobile games in the future, he knows that players' reputation will change, and Chen Mo is confident that the Law of True Fragrance will take effect on players.

"They say their things, we do ours. As long as we can identify the real demands of players and provide timely feedback, we don't need to worry about anything else! Also, take a look at this."

As he spoke, Chen Mo handed the third wave of game planning proposal he had written earlier to Sun Ziwei. The latter looked at it for a while, his eyes widened, and the hand holding the plan was shaking slightly.

The current Sun Ziwei is no longer the Wuxia A'mon of the past. Although the above are just some general game frameworks, he can already imagine the approximate scene of the game after it is formed in his mind. He can feel that if he can really make it, it will surely lead a new round of game trends.

Perhaps it has been a long time since Chen Mo became the boss and he hasn't seen him personally in charge of the game. Sun Ziwei was shocked. "Sometimes I really don't know what's going on in your head. There are so many things going on in the group, and the game still has such an introduction. I now have every reason to suspect that when I played with you, you were definitely playing me!~"

Card battle (Hearthstone), auto chess (Golden Spade), MOBA (Honor of Kings), PUBG (Peace Elite), MMRPG (Against the Current), casual action (Egg Party)
How can these be not awesome? However, Chen Mo did not show all of them. Only the first three are shown above, after all, they are limited by market size, network environment and hardware limitations.

Chen Mo thought about it and felt that the latter few were not suitable to be released now, so he kept them in reserve. It would be better to release them after the game engine is more mature, 4G is rolled out, and the player base is increased.

This is Chen Mo's three-step strategy for Beyond the Shore and games. The first step is to lay the foundation through several popular games that have been verified by later generations and seize the initiative;
The second step is now, which is to win by quantity and grab the market share; the current decline in reputation is also within expectations, and large quantity will inevitably affect quality;

The third step is to provide Sun Ziwei with documents that lower players' expectations and then provide a wave of surprises, thereby establishing Bi'an's dominant position in the mobile game market in the next few years and becoming a leader in the industry.

(End of this chapter)