Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 342 Xiaomi’s Spring, Competitors’ Winter

Two years ago, after Xiaomi signed an agreement with Qualcomm, the fate of Wang Xiang and Lei Jun began to turn slowly.

As an executive of a chip company closely related to the mobile phone industry, Wang Xiang must understand customer demands.

He has two important missions when visiting customers: one is to introduce Qualcomm's technology, and the other is to understand customers' judgment on trends and decide how to allocate their own resources.

As a result, when he met Lei Jun for the first time, they chatted for a while and found that they had a good impression of each other. Then he saw an unknown side of Lei Jun.

Wang Xiang didn't know that Lei Jun, who seemed very introverted, was so eloquent.

He had just started to introduce his own technology when Lei Jun pulled him aside to talk about why he founded Xiaomi and what Xiaomi's business model is. He talked about MIOS, Xiaomi mobile phones, and the Internet strategy for triathlon, and then talked about "coming from the masses and going to the masses", and even chatted about the legendary Chen Mo.

Wang Xiang originally thought that the other party had finished speaking and it was his turn according to the round-by-round system. However, Lei Jun took a sip of Coke and changed the topic. The timeline moved forward and the second half began.

He talked about how he founded Joyo.com, how he invested in Vancl, and how he helped Kingsoft transform and go public. These e-commerce experiences also verified the feasibility of Xiaomi's future business model.

After the second half, there was overtime. Lei Jun talked about the domestic and foreign markets. He lamented that foreigners have the impression that domestic products are cheap and low-quality. He talked about the rise of Japanese companies and the prosperity of German factories. They also changed people's impressions through several brands. Xiaomi is working hard to become a low-price and high-quality brand in China.
Lei Jun finished his speech and had just finished a can of Coke. Wang Xiang was so moved by his full commentary that they became close friends and chatted for the entire afternoon.

Anyway, after the conversation, Wang Xiang made up his mind on the spot to use his power to allocate more engineering resources to Xiaomi to help debug Xiaomi phones to adapt to Qualcomm's powerful flagship chip.

After coming to his senses, Wang Xiang finished writing the work report and clicked send.

He leaned back in his chair and muttered to himself, Lei Jun, this is all I can do to help you.
".Fool-style networking, one-click settings, and above-average performance of various data. This is the performance of Xiaomi router. It is stable and very average in all aspects. For novices who don’t know much about the Internet and computers, as long as they can read and follow the instructions, they will be fine.

If it is placed in the router market where the general price is over 100 yuan, I would not recommend it to the majority of netizens, because there are better options than Xiaomi router in terms of performance or appearance.

Fans who are familiar with me may know that I am about to say but, but!

The Xiaomi router is only 69 yuan, so I can only say, don’t hesitate, just buy it! ”

".Simple, elegant, beautiful, and generous, this is my first impression of this power strip. The overall shape is square, and the corners are round and smooth, which reminds me of the icons in Xiaomi mobile phones. They all belong to the same design language.

The Xiaomi power strip seems to be a product of two different worlds compared to those big and clumsy power strips on the market. Even the Niu product pales in comparison.

The integrated power switch on the head and the USB port on the tail, just an extension cord, were enough to make me feel what user experience is.

Remote control, independent switch, two plugs and three plugs conform to national standards.
In addition, with a price of 29.9 yuan, I can only say that a hungry wolf has arrived in the domestic power strip market."

"Some batteries are more powerful with one battery than with six, and some batteries are just as powerful without energy-gathering rings. This is the Xiaomi Rainbow 5 battery we have tested.

Although the performance of a single battery is not as good as that of a certain Fu, it is still no problem to use two batteries at a time. A good No. 5 battery can cost 4 or 5 yuan each, while an ordinary No. 5 battery is cheap, only 1 yuan each, but the battery life is worrying.

But Xiaomi launched, oh no, to be more precise, ZMI launched this rainbow No. 5 battery, which comes in a pack of ten and also comes with a storage box, for only 9.9 yuan. Shipping is free for purchases over 78 yuan in the Xiaomi official mall. What else can I ask for?
I now sympathize with the capitalists. I am worried that Mr. Lei will go bankrupt if he sells like this."

“The pen body is simple and stylish in design, made of high-quality materials, which not only improves durability but also takes into account the user’s writing experience.

Just as the name suggests, Xiaomi is a great writer. It is really a great writer! It is said that one can write 17 words. I have been writing since last night and found that I can't finish it. This is my limitation, not the limit of Xiaomi's writing.
9.9 yuan for 10 pieces, you won’t be cheated or fooled, there is nothing cheaper than this, and the price that can be written is more expensive.”

The next day, review media, self-media, and up-hosts published a series of reviews of Xiaomi's new products on Weibo, Station A, and official accounts.

Now, after its transformation, Station A has become a comprehensive medium-length video platform. Relying on creative incentives, it has attracted many UP hosts to submit their works.

Although it is not as good as Youku Tudou, iQiyi, Ku6 and PPTV, it still occupies a certain market share with the support of Bi'an.

All the netizens who originally liked the two-dimensional world and watched anime on Station A moved to Station B, allowing Station B to return to its original appearance.

Through the new interactive form of barrage, videos can bring more fun, so they are also liked by many young people.

WeChat public accounts have become a new option for people to consult in their spare time. Some people have seen a public account called Toutiao, which has very good content.

Many users even downloaded an app called Toutiao and use their spare time to read the news every day. This app seems to know what they want to read and recommends news that they are interested in every time. These people feel that they can say goodbye to NetEase, Sohu, and Tencent News.

As soon as the review of Xiaomi's new product came out, the praise far outweighed the criticism. Although there was the effort of Xiaomi's public relations and promotion behind it, the overall quality was good, and the use of Internet thinking, coupled with extremely competitive prices, still had the effect of sweeping the entire network.

Some media speculated and reported on the impact of Xiaomi's press conference.

"Xiaomi becomes a "price butcher""

"Xiaomi Technology is involved in other fields, and the world is falling for its competitors"

The Internet model is a dimensionality reduction attack on traditional industries

Xiaomi opens the era of smart home

These reports are endless.

On the day the report appeared, the leaders of several sectors that Xiaomi entered, including Bull, Nanfu, Morningside, and TP-Link, held emergency meetings overnight.

There was no choice; they got the product as soon as they saw the news. After experiencing it, every one of these executives felt cold all over before the dog days of summer were over.

They are all industry leaders in their respective fields, so they have seen more things. Xiaomi is coming in with great momentum. If they don’t change, their market will continue to be eroded by it until they perish.
Several of them have already started discussing strategies to optimize production lines or adjust prices.

In addition, some media outlets that were eager to see more excitement interviewed Ms. Dong from Gree Electric Appliances about this matter.

"Xiaomi can only stir up some waves in the small home appliance market. Large home appliances such as TVs, refrigerators, and washing machines have their own barriers. It is not easy to enter the market, especially air conditioners. As of this year, Gree has thousands of patents."

Then Sister Dong changed the topic and took the opportunity to promote her own brand.
"These patents are the threshold, reflecting Gree's active investment and remarkable achievements in technological innovation. In terms of technological innovation, Gree invests heavily in research and development every year.

Gree Electric has always been committed to technological innovation, providing consumers with better and more energy-saving air conditioners through continuous research and development and innovation.

Last year's sales of nearly 500 billion is the best proof. How much did Xiaomi make last year? Can anyone tell me? Is it billion?
Besides, what about smart home? Who can’t control home appliances with a mobile phone? Don’t think that creating new words like ecological chain, Internet of Things, and smart home will subvert the home appliance market?
If you ask me, Mr. Lei is indeed good at marketing, but if you ask me, it would be even better if he could just make honest mobile phones.

In fact, I personally welcome Mr. Lei to come to the home appliance industry to test the waters. Gree can also make mobile phones. We can learn from each other and make progress together."

Although Sister Dong is more than ten years older than Lei Jun, it also reflects from the side that the attitudes of a number of heads of home appliance giants represented by her still maintain the traditional business thinking of the older generation.

The concept of smart home appliances is nothing more than being able to control home appliances through mobile phones, which feels no different from using mobile phones as remote controls.

Not only these entrepreneurs, but most of the general public also hold the same view. No one has any specific concept about smart homes, and they feel that whether it is domestic brands such as Midea and Gree, or foreign brands such as Samsung, Sony, and Panasonic, except for being a little more expensive, their quality and functions are all pretty good.

People are like this. They are used to the things they take for granted now. Then when someone comes up with a product that redefines an era, everyone suddenly realizes that there is something better.
For example, with the appearance of airplanes, people knew that flying was really possible; with the appearance of iPhone 4, people knew that mobile phones could be used in this way; with the death of a person on an unpaved road, people knew that the blame could be placed on the driver alone, but it was a pity that the perpetrator was not the female driver of a Land Rover.
However, for people in 2012, the transformation from the Internet to the Internet of Things will take time.
Although netizens were talking about it, they were not slow to act. Xiaomi mobile phones are not out of stock now. Instead, there was a run on other new products besides mobile phones. All products were sold out, and the words familiar to countless netizens appeared again on Xiaomi's official website, Taobao and JD Xiaomi stores.

This booming scene really surprised Lei Jun, who then quickly ordered Xiaomi's related factories to work overtime to increase production capacity.

Lei Jun is a little tired. He feels that in the past two or three years, he has either been focusing on production capacity or on the road to increasing production capacity. When will it end?

This made him sad and happy.
After Xiaomi’s press conference, Mi fans have read all the reviews, talked all the topics, and grabbed all the Xiaomi products they should have.

It was only then that they realized that in the past, after Xiaomi’s press conferences, there would always be someone waving flags and cheering on Weibo. Why was there no movement this year?

Hey~ where is Chen Mo?

Thanks to "I am a pirate in Somalia" for the 200 points, and thanks to "Book friend 20240822172345029" for the reward~
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(End of this chapter)