Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 338 Free is the most expensive
Tencent is already a company with a staff size of about 2 people. It operates its own system and its overall management is becoming mature.

When Xiao Ma Ge has nothing to do, he basically gives orders remotely from his home in Hong Kong. If he needs to go on a business trip, he will simply arrange a private jet route.

He would only come over to Shenzhen when there were some major matters that needed to be dealt with personally.

The Bi'an Group has currently become Tencent's biggest threat. Many of its businesses overlap, and Pony Ma has suffered repeated setbacks at the hands of the other party in the past year or so, making him feel quite frustrated.

Know yourself and the enemy, a hundred battles will never end.

During the period of the Bi'an press conference held every six months, Pony Ma would arrive at the Shenzhen headquarters for a few days in advance. And not only him, but all the members of the general office would gather together to watch the live broadcast and discuss countermeasures.

The integration of WeChat public accounts and offline payments, the Kunlun Mirror defense system, the Tiangong game engine, and even the explosion of mobile games, even though it made him feel overwhelmed, Xiao Ma Ge knew that Chen Mo would bring him an "easter egg" in the end. He didn't know why he thought so, but he just knew it!
In the end, just as he expected, he came up with some kind of introductory training encyclopedia.

When the general office meeting ended last night, it was already 12 o'clock in the morning.
Xiao Ma Ge downloaded the so-called Qingteng Encyclopedia on the spot. With just a glance, he had a general idea of ​​the overall structure. He then issued a temporary notice, asking each business manager to bring the evaluation report to the meeting the next morning.

Many people at Tencent stayed awake all night.
This morning, Xiao Ma Ge started an emergency meeting as soon as he arrived at the company. However, the participants were not the general office staff, but the heads of various business units. He began to collect the temporary assignments assigned last night.
"Everyone should have evaluated this Qingteng Encyclopedia last night. What were the results?"

“The overall difficulty of the software category is not high. As it is said, it is an entry-level tutorial, but it wins in terms of basics and comprehensiveness!”

“The hardware is basically the same, but the teaching method is relatively new, with pictures and texts, and there are relevant cases and guiding answers, step by step.”

"In terms of operations, the people or groups who compiled this part of the training materials are very skilled. It's easy to write in depth, but it's difficult to explain the simplest knowledge step by step and in a simple and easy-to-understand way so that people with poor foundation can get started!"

"After the test is conducted, if someone with absolutely no basic knowledge gives it their all, they can at least pass our company's job interview for fresh graduates."

"As for sales, I just started from this teaching method and found that this training method is very novel, and the cases in it are very typical and very meaningful for reference, but..."

After hearing the high evaluations from several business leaders, Xiao Ma frowned and asked, "Just what?"

"Well, many of the cases cited here are actual cases that have been used by the other side before. Although more than half of them are referred to by a certain company, you can tell at a glance that it is our company."

After listening to the overall assessment report, Xiao Ma waved his hand and asked these people to leave, as he wanted to be alone.

There is no product manager among these people, because here, he is the biggest product manager, and he believes that he has a certain say in the product.

Even a few years ago, he had the feat of communicating with a small product manager across several levels through emails on the layout of a software, and personally went to the front line to provide guidance, allowing the manager to move a button by 5 mm. Later, looking at the data, he proved that his approach was correct.

Half an hour later, in the courseware of the product catalog, Xiao Ma Ge saw some familiar content, and vaguely felt that Zhang Xiaolong must have been in charge of it.

Because some of the individual theories were formed during their conversation at the previous meeting, they were unexpectedly used here. Who knew that things are unpredictable, and Xiaolong actually became the enemy's right-hand man.

When Xiao Ma Ge thought of this, he couldn't help but sigh.

However, when he saw the introduction at the beginning and the general content, his eyes narrowed slightly. Because of his understanding of his opponent, he knew at first sight that this move must have been the work of Chen Mo.

People from different classes have different cognitions, and they look at the same problem differently.

What Li Wu saw was the openness and infinite beauty of the other side, while what Xiao Ma Ge saw was the sinister intention hidden in Chen Mo's action.

This self-study course contains a lot of positive reports about the Bi'an Group. Some cases are even based entirely on the Bi'an Group, mixed with various bits and pieces of information about the Bi'an Group.
Regardless of whether the netizens who are paying close attention to this matter finally learn anything or not, if they just take a look at it, they will have a preliminary impression of the Bi'an Group, which is no less than a nationwide promotion.

If someone has finished learning it, the concept of the Other Shore Group will probably be planted in their minds.

Whether these people are students or workers, their subsequent choices in the workplace will more or less tend to the other side.

There is a saying in the industry that free is the most expensive
This wave of free courses is more popular than any advertisement.

Xiao Ma Ge boasted that he only used such a concept in the game, attracting players by offering free services and giving away some paid props in the early stage. Over time, players were trained to develop user habits, and naturally some of them would be converted into paying users.

Chen Mo was even more outrageous. He said that the school would be opened at the beginning of this year, but the preparations for external recruitment had already started half a year ago.

The invisible blade is the most deadly!
What school running, what Ivy League plan? In Xiao Ma Ge's opinion, this wave of publicity is Chen Mo's real purpose.

Running a school is fake, but promoting it is real; carrying ulterior motives is despicable!
That's how he feels about it!
The number of downloads reached one million in less than a day. A conservative estimate for this month is 30 million. The number of downloads in half a year is unimaginable.

The cost of holding a press conference is at most a million. With the celebrity effect and the hot topic of the event, the publicity of the affiliated media and the discussion among netizens can be comparable to the billions of publicity and promotion costs. The breaking circle effect formed by the fermentation of Internet word-of-mouth is more effective than any airport or subway advertisement.

The marketing department's calculation results also confirmed this from a data perspective. The publicity effect brought to Bi'an by this wave of press conferences is worth at least over 10 billion.

It must be said that although Xiao Ma Ge dislikes Chen Mo's shamelessness and insidiousness, he still recognizes his marketing ability.

This person is a marketing genius. From the very beginning, Xiaomi seemed to be suddenly activated. The warm-up before Xiaomi's press conference and the various crooked tricks on WeChat were simply born for marketing.

Even Lei Jun, who he thought was quite honest, was affected by him.

In Pony Ma's impression, Lei Jun is a very pragmatic and conscientious entrepreneur and investor.

Although I haven't had much contact with him recently, I can clearly feel that Lei Jun's temperament and style have changed significantly in the past two years, whether he is personally convening Xiaomi press conferences, opening Xiaomi Home for guests, or personally working on the front line as a salesperson.

Although I have experience as a guest customer service representative, Tencent was just starting to become successful at that time and was short of staff.

But Xiaomi's current development is much better than it was in the beginning. There is no need to take the people-friendly route. It is enough to build good products and let the products speak for themselves.

Chen Mo obviously wants to tie Bi'an and Xiaomi together, pull Lei Jun onto Bi'an's big ship, and then lay out the ecosystem by combining software and hardware.

This is an open conspiracy, and anyone can see it. Moreover, it is possible that Lei Jun was behind the Qingteng Project.

If you want to defeat a powerful enemy, you should unite relevant interest groups to form a joint force, so that you can achieve twice the result with half the effort.

We can't just look at one side of things. The biggest impact of the Qingteng Plan is not on Internet companies, at least not now.

Those most affected are IT training institutions, such as New Oriental Education (software), Xinyingda (embedded & hardware), Qianfeng Education (IOS), and Dana Education.

New Oriental is okay. According to him, in addition to the IT category, it also has training businesses such as chefs. However, several other companies focusing on IT education will inevitably be affected.

This move by Bi'an will definitely bring a huge impact to the IT training field, and the source of students for those IT training institutions will be affected.

Cutting off someone's financial resources is like killing his parents. It is conceivable that those in power in those institutions whose interests are affected will inevitably regard the other side as a thorn in their flesh and a thorn in their eyes.

The enemy of my enemy is a potential ally.

Xiao Ma is obviously different from Lao Ma. He is good at planning and arranging things behind the scenes, and he always seizes the day.

In that case, let me help you.

Thinking of this, Xiao Ma called Ren Yuxin and roughly synchronized his thoughts with the other party.

"Is Pony trying to praise the other side and then arouse the hatred of some organizations?"

"You are only half right. Extensive reporting will only make the Qingteng Project on the other side more effective, and that will not be worth the loss.

We only need to blow the wind in two aspects, that is, Bi'an's move is a denial of the current traditional education, and that it will have a devastating impact on the entire IT training industry. If we grasp these two points, I believe that someone will naturally know what to do next."

Ren Yuxin understood it immediately and realized his boss's adaptive strategy of flattery. This was to help Bi'an gain hatred and make the Qingteng plan abort. "No problem!"

"Hey, but don't rush to get off the stage at the beginning. Warm it up for a while, and then fan it when the time is right to make the fire bigger!"

Ren Yuxin laughed, "I see, I'm a professional in this matter~"

After the other party left, Pony Ma reviewed the Bi'an press conference again. WeChat, Weifubao and mobile games all correspond to its own businesses, and Qingteng corresponds to an IT education and training institution.

In fact, one of Bi'an's opponents is Lao Ma. People in the industry always compare him with Lao Ma. If he contacts the other party, it will make people feel that he is showing weakness, which is unnecessary.

The absence of Lao Ma is not a big deal, there are still many things to do.

After this press conference, there are many competitors in the other side.
(End of this chapter)