Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 328 Lei Jun's surprise
"Born for the fever!"

"1999, make friends!"

“Let everyone enjoy the convenience brought by technology!”

"Craftsmanship", "D exploded!"

"Kill the copycat phones and leave them with nowhere to go"

"Student Xiao Mo? I'm here!"

Chen Mo looked at the various relief fonts printed on the wall, his eyes full of memories. He couldn't help but sigh, "This wall is pretty good~"

"It also constantly reminds us how we got here and our original intentions."

“This store has invested a lot, right?”

"The benchmark is about 10 million."

"Oh, sure, you're really willing to spend a lot of money on this~"

"Do you think it's called Mixc World for nothing? It's no exaggeration to say that the price of housing here is extremely high. The rent and decoration alone account for half of our income, not to mention that the goods are all ours."

After a tour, the image of Xiaomi Home in Chen Mo's memory became clearer. After Lei Jun's introduction, it was even better than he remembered.

The two of them came to the rest area nearby. Chen Mo casually made some snacks and started to eat them. "Hmm? This service is good. There are also free food and drinks~"

“Didn’t you say that when we have a Xiaomi Home in the future, we must remember Xiaomi’s civilian model?

Learn from Haidilao's service model, let people come to Xiaomi Home, just like coming to a digital Internet cafe, to experience it to their heart's content, and give up petty profits to win people's hearts, have you forgotten? "

Did I say that? I did, right? It had been so long that he seemed to have forgotten it, but Chen Mo's face suddenly showed a look of realization, "Ah, yes, yes, yes~ I remember it now!"

Damn it, I forgot what I said, but I didn't expect Juner still remembered it, he really did, I cried my ass off~
Chen Mo was actually a little touched.
Looking at the drinks, snacks, and various chess and card games for killing time in line, it is really as Lei Jun said that they are all modeled after Haidilao, and the space is about 50 square meters.

Chen Mo opened a bag of potato chips and asked, "What are the plans for the future Xiaomi Home?"

“It was slower in the early stages, with one city per month, but now Shenzhen has fired the first shot and set a benchmark.

The first step is to conduct a pilot project in the first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen. The second step is to select 4 to 5 cities and counties in a province, and then steadily expand from the first-tier cities to lower-tier cities step by step.

"Warehousing is not easy to handle~" With Chen Mo's current vision, he saw the core problem at a glance. He did not mention logistics but warehousing, because he had cooperated with SF Express before, so he did not have to worry about logistics at all, but warehousing in various places was indeed a problem.

Lei Jun also smiled bitterly. "Yes, inventory management is a risk. Xiaomi needs to set up a new department to do logistics and warehousing, as well as a series of supporting systems such as purchasing, sales and inventory. The investment cost will be very high. If it is rolled out nationwide, the investment will be at least 10 figures."

After Chen Mo finished his potato chips, he tore open a bag of spicy noodles and said, "How about cooperating with JD.com? They have invested billions in logistics and warehousing in the past two years, and have already expanded to third- and fourth-tier cities. They are all ready-made. It's just a little more money, but compared to building it completely by ourselves, it's just a small amount of money.

Once the model is running smoothly, it won’t be too late for you to start your own business. By the way, you can also use this opportunity to cooperate with JD.com online and lay the foundation for the subsequent cooperation among the three of us~”

"Don't be so rude, I'm older than you anyway~"

"Uh, I'm used to calling you Dong Ge, Dong Ge is always okay~"

Lei Jun pointed at Chen Mo and smiled, "You, you always take advantage of others. Okay, I'll think about it. Don't eat anymore. What will the customers eat tomorrow after you finish eating? Didn't you eat on the plane?"

"Comrade Lei Jun, why didn't I go to the hotel, but came here first? I ate a bag of potato chips, a bag of spicy noodles and a few biscuits. Guess if I ate them or not."

Lei Jun laughed and scolded, "You are greedy, and you still speak in a high-sounding way. You are just a cunning kid. Let's go, I will take you to have a midnight snack to welcome you. I know you like barbecue. I found a good shop these days!"

"Brother Jun, I can't repay you for your kindness, how about..."

"Virtue, hurry up and leave, you will get your revenge~"

However, when Chen Mo passed by the experience area, he exclaimed, stopped, and looked at the several familiar yet unfamiliar mobile phones placed on the table.

It feels familiar because the appearance design is very similar to the Xiaomi X2 in his impression, but the local design and details, and even the size of the phone, seem a little unfamiliar.

Chen Mo waved the "strange" phone at Lei Jun, who explained, "Oh, this is a new Xiaomi product that will be released at a press conference next month. I took it out in advance to use the opportunity of the store opening to report on it and warm it up."

"No problem, this is a good marketing strategy~" Chen Mo played with the phone for a while. It was just a mockup, the kind that couldn't be turned on. Then he looked at the configuration table next to it. There was only a big question mark on it. "What are the phone configurations?"

Obviously, this information is kept confidential at this stage, but Chen Mo is not among them. Lei Jun thought about it, a little helpless, and came over and whispered,

“I wanted to give you a surprise at the press conference, but since you asked, I’ll tell you.

In addition to the upgrade of other hardware, the biggest difference of the new product configuration is that the current Xiaomi X series is not only equipped with Qualcomm's latest chip, but also equipped with Nvidia's latest Tegra 3, while the Redmi is equipped with MediaTek's MT6577, and both are released in two versions.

Lei Jun talked about the configuration of Xiaomi X3 series and Redmi H3. These are the inside information that will be released at the press conference in a few days.

When Chen Mo heard this, his heart skipped a beat. He was not very happy at all, but just shocked.

Nvidia? MediaTek? Can the chips from these two companies be used in mobile phones?

Well, it’s not that it can’t be used. After all, Qualcomm also has its failures. But compared with the other two companies, although Qualcomm is a bit shady, its quality is still better than Nvidia and MediaTek.

Of course, compared to MediaTek, Nvidia is better at making graphics chips honestly.

Nvidia's current market value is less than 10 billion US dollars. It is not the company that later rose to prominence thanks to AI and whose market value tripled from 300 billion US dollars to over 1 trillion US dollars in one year. Now it is just a GPU (graphics processing unit) manufacturer that competes with ATI in the graphics card field.

Huang Renxun has not put on his leather jacket yet, becoming the world's highest-paid worker.

MediaTek's current mid- and low-end chips perform okay, and its subsequent chips are sometimes good and sometimes bad. To say it's good, the later Dimensity series 9300 and Qualcomm Snapdragon Gen2 are like a battle between gods, and they are evenly matched. The former wins in performance and is more suitable for games and multi-tasking, while the latter wins in overall integrity and stability and can be used in most scenarios.

It's a weird thing. MediaTek has a chip called heliox20, which claims to have ten cores. But when one core has difficulty, nine cores have to wait and see, and the concurrency capability is greatly reduced.

In general, although MediaTek is cheaper, it is still inferior to Qualcomm in terms of brand and power consumption.

However, in a flash, Chen Mo understood the intention of Lei Jun's move. Just like the other side, one must always keep a backup in mind for everything, otherwise one will be stuck and it will be uncomfortable to get whatever one wants.

This approach is understandable to everyone, but Chen Mo knows what Xiaomi will face in the future.
He remained calm on the surface, "Oh? You used them all?"

Lei Jun smiled and said, "That's impossible. Time is tight and the negotiations have just been completed. It would be good if we can use 30% of it after the press conference."

"It's okay." Chen Mo muttered.
"what?"

"I say, it's pretty good, pretty good~" Chen Mo breathed a sigh of relief in his heart. 30% is not bad, at least there is room for recovery if there is a problem.

Chen Mo knew how things would develop in the future. Xiaomi angered Qualcomm's top management by colluding with Nvidia and MediaTek behind Qualcomm's back. Later, the latter directly abandoned Xiaomi and chose to support the blue and green factories (Oppo and Vivo), which still made a lot of money.

At that time, Huang Renxun held his breath and led Nvidia into the mobile phone chip field, wanting to fight against Qualcomm and strive to become famous in one battle. As a result, the facts proved that those who started late were not as good as the regular army.

Xiaomi is in a worse situation. Although the performance of MediaTek and NVIDIA chips is almost the same as that of Qualcomm, the power consumption is much higher. The most intuitive feeling for users is that the phone gets hot. Once the chip temperature is high and the heat dissipation cannot keep up, there will be lags or even freezes.

Having offended Qualcomm and Zhou Guangping having angered Samsung, Xiaomi had a supply chain crisis. This led to rumors that Lei Jun traveled to Samsung's headquarters in South Korea several times to apologize in person and even drank several bottles of red wine before he calmed the other party's anger.

It’s true that he went to South Korea, and it’s possible that he apologized to show his sincerity, but the drinking was probably fake.

Because according to his understanding, Lei Jun can't even drink one bottle of alcohol, how can he drink several bottles in a row? Impossible, absolutely impossible!

In short, Xiaomi had a miserable two years. Its market share was squeezed out of the top five in the world. Other competitors were advancing by leaps and bounds, but Xiaomi's financial report showed a decline in various performances. Even the launch of new products was forced to be delayed, and it missed the 5G mobile phone trend.
So much so that during that period of time, Lei Jun was forced to step to the front, just like he did later when he was making cars, personally supervising R&D and hardware, adjusting the supply chain and production capacity, making up for offline channels, and fully promoting the construction of Xiaomi Home, which allowed him to get out of the adversity.

At that time, it was rumored that Lei Jun would work until about 2 a.m. before going home.

Chen Mo had no impression of the exact time point, he only knew that Huang Renxun appeared at the launch of Xiaomi 3, which was probably between 14 and 16.

In public terms, Xiaomi itself has a lot of shares, and in private terms, Lei Jun is no different from a good brother. He can't just sit back and watch, but the problem Chen Mo is facing now is very tricky.

First of all, because of Xiaomi's deep involvement, the timeline is messed up. Xiaomi's overall development process, whether it is the research and development of MIOS or the creation of X2, the quality of software and hardware far exceeds the original version. The layout of smart home alone is one to two years ahead of schedule.

Apart from anything else, the opening of the Xiaomi Home flagship store tomorrow will be several years earlier than in the previous life.

Will the Xiaomi crisis come earlier due to the butterfly effect?

Chen Mo didn't know, but it was possible.
(End of this chapter)