Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 325 Don’t be afraid, just be tough!
Abroad, in front of THQ headquarters.

A good show was going on. When CEO Brian just wanted to come out to explain and calm everyone's increasingly excited emotions, he was unexpectedly recognized and beaten by one of the activists as soon as he showed up.

The scene suddenly turned into a first-person shooter game, and one of the parties didn't even have time to buy a level 3 helmet, but fortunately his agility and agility were maxed out.

In the end, only a few small holes were left in the corners and doors, but the situation escalated immediately.

The protesting players followed the warriors and rushed in. They completed their spiritual transformation at this moment with all the passion that they had not yet completed in the game, forming a closed loop in a sense.

Then everyone started the American style looting and smashing mode, like a swarm of loots. The THQ headquarters building was like a ravaged young woman, in a mess.

Some players also started live streaming this grand event.

Upon seeing this, the THQ staff immediately stepped aside and secretly called the police. However, their president, Brian, was already frightened and immediately slipped out a side door and disappeared.

Later, even if they came in POLICE uniforms, it was no use as they were outnumbered. After all, they called for reinforcements and brought the riot police. Only then did people scatter in fear and break up into small groups and disappear into the streets and alleys. Their actions were extremely swift.

Similar scenes also occurred at the headquarters of publishers in other regions, with confrontations and protests. There were so many people that at first glance it looked like another major strike had begun in a certain country.
The offline marches are in full swing, and the online comments are even more heated.

That night, media from various regions abroad reported on the demonstrations of local players.
"Ancient Warfare server shutdown incident, players around the world are outraged, THQ president nearly shot and killed"

"This march is not a strike, but a protest against a certain company exploiting the legitimate interests of players."

"Why do players react so strongly? The reasons behind it are worth exploring"

"The other side once again issued a statement, urging the relevant publishers to restore the game immediately, otherwise they will bear all the consequences!"

"The Western Federation's battle in the ancient war ultimately failed. Who is the traitor?"

《Interviewing game players on the street, they have only one demand, to restore the server and compensate the players! 》

After the international servers of Beyond and Ancient War were launched, they once again broke through the circle and entered the field of vision of foreign mainstream media.
As more and more netizens paid attention to this incident, after learning the "truth", they applauded and praised the warrior's pistol shooting.

Things are so chaotic abroad, with intrigue all the time. If you want to be calm and peaceful, the scenery is the best here!
The demonstrations that took place in various places abroad even attracted reports from a domestic international channel.

You have to know that this is the channel that is eager to report when a water pipe bursts in a community abroad and the local residents are suffering from water and power outages. This is a big news that happens once in a century, and the main theme is that the more chaotic the situation is abroad, the more they report it.

But this report has been deeply rooted in the hearts of the people, and has drawn applause and praise from the majority of domestic players, which is very gratifying!

Because now the nature of this matter has changed, breaking the concept of home and country, and becoming a direct dialogue between players and capitalists!
The Ancient War shutdown parade incident also attracted the attention of other foreign competitors, including EA.

EA, the full name of Electronic Arts, is a world-renowned interactive entertainment software company that mainly engages in the development, publishing and sales of various electronic games. It was founded in 1982 and is headquartered in Redwood City, California, USA.

As of 2009, EA has branches or subsidiaries in many countries and regions including the United States, Canada, the United Kingdom, and Australia.

Its more famous brands include EA Sports and EA Play. The former is responsible for collecting real or casual sports-themed games, such as the FIFA series, NBA series, Need for Speed ​​series and other well-known masterpieces.

The latter is responsible for a variety of casual game brands, and its representative works are the "The Sims" series and the "SimCity" series.
It has many game studios that produce countless games, and also has publishing and operating businesses.

Games such as "Diablo", "Theme Hospital", "Ultima Online", "Delta Force", "Battlefield" series, "Black and White" and so on are all his representative works.

In 05, EA acquired the mobile game developer and publisher JAMDAT Mobile and changed its name to EA Mobile, implying plans to enter the mobile game market.

Amid controversy and praise, EA has gone through 30 years of ups and downs. By 2012, EA, which had produced countless classics, was the best gaming company. At the same time, it also became the gaming company with the worst reputation among players because of its eagerness for quick success and exploitation of its game studios.

At the beginning of the year, EA's regional subsidiaries wanted to reverse the existing impression of the company among players by distributing "Ancient War" produced by Bi'an.

It's just that the 73% chance they offered to Hi'an was not as good as THQ's 55% chance, so they missed out on "Ancient War".

Later, the global popularity of "Ancient War" made EA executives very upset. Recently, they received news that Beyond the Border had differences with THQ and other publishers on the profit sharing ratio, which immediately aroused their covetousness.

Liu Kun, general manager of Greater China and head of EA Mobile, was appointed to be fully responsible for negotiations and communication with the other side. This guy had previously successfully completed EA's acquisition of POPCAP, the game developer of the "Plants vs. Zombies" series.

When the service suspension incident occurred, unlike netizens and players, EA, as a large game company, could clearly feel the turbulence of public opinion. As the person in charge, Liu Kun also ordered his public relations team to add fuel to the flames. At the same time, they also found several other forces doing the same thing as them. It seems that their peers all want to have a bite of this big cake.

Therefore, the more they muddy the water, the greater their chances of having a piece of cake.

Liu Kun even flew to Beijing with his assistant to personally come to the Bi'an headquarters to seek cooperation. A few hours later, he came out of the Wucaicheng Building with an incredible look on his face.

Theoretically speaking, EA is the best choice for overseas publishers, if not the only one.

Because EA can provide distribution services not only in North America, but also in Canada, the United Kingdom, and Australia. After the cooperation, it is enough to cooperate with EA in Europe and the United States, which saves time and effort.

Even though EA has lowered the profit-sharing terms from 73:55 to :, the other party still rejected the request for cooperation.

After he returned to the hotel, he learned about the July 721 shooting incident that occurred abroad on the Internet. Liu Kun couldn't help but feel a little scared. Are these fanatics abroad so tough?
Fortunately, the other side refused. If the deal had been successful, would the EA headquarters also be surrounded in the future?

This guy is simply risking his life to be an agent!
Although Liu Kun was a little scared, he still couldn't understand why Bi'an rejected the olive branch thrown by EA. After thinking for a long time, his eyes lit up.
He thought of a possibility, and only this possibility could explain why the other side was so tough, that is.
Is the other side planning to establish himself as king?

But is there enough time?

He fell into new doubts.
Even with the severity of the situation, THQ and other publishers' top executives went into hiding, but that didn't change their minds at all.

With profits exceeding 200%, they can ignore their own lives and take a chance on turning the yacht into an airplane.

On the third day of the suspension, July 7, the demonstrations intensified. Players had only one voice: to restore the Ancient War Rise of Nations service. They wanted games instead of peace.
On the same day, publishers represented by Ubisoft and THQ announced that the popular international version of Clash of Clans will be launched for public testing at 10: tomorrow.
He also said that "Clash of Clans" is the same as "Ancient War", but the game is more fun and the service is more stable!
The global version of "Clash of Clans" has started public beta testing. The agent in China is Tencent, but there is no related publicity in China at all. It is so low-key that it seems as if there is no agent for this game.

At the same time, the overseas branch of Bi'an followed closely with a global statement.

“In view of the fact that some publishers who disregarded the interests of players and ignored their voices did not take action, and despite the dissuasion of the other side, unilaterally shut down the game in violation of the relevant regulations signed previously, therefore, in accordance with the contract requirements at the time, the other side has unilaterally terminated the contract with THQ, Ubisoft and other regional publishers.

Players are the most valuable asset of the other side. We cannot bear to see players taking to the streets to fight against capital, shedding blood and sweat, so we have invested heavily in establishing joint ventures in various places. Currently, all preparations have been completed, and "Ancient War" will resume service at 10 am tomorrow.

Players need to download the latest client from the website in advance.

At the same time, in order to protect the interests of all forces, when the server is reopened, each force will have a 24-hour protection shield, and will issue a XXX-valued gift package to global players as compensation, including.
Let us meet again and the war will be reignited! "

When the news came out, netizens and the media did not react.

The top executives of THQ, Ubisoft and other publishers that had previously cooperated with the game were all confused.

Especially THQ President Brian, who looked extremely puzzled. Could it be that Bi'an had backed up all user and game data without their knowledge? Otherwise, there was no way to explain it. They didn't expect that these Oriental people from Bi'an were so insidious!

He quickly convened an emergency consultation meeting.
"Brian, what now?"

"The cunning Orientals, they obviously dug a trap long ago and waited for us to jump in."

"They were hoping that we would shut down the service, but they didn't expect us to be so foolish as to cooperate with them in putting on a show."

"Why don't we vote?"

"Did you, THQ, secretly reach some unspeakable deal with the other side without telling us? Selling us all out?"

Other publishers began to condemn the attack on Brian.
The person in charge at Ubisoft also began to pass the buck, "I told you guys before not to be so impatient, you guys were blinded by money and thought they were easy to bully, now look, they have already found a way out, public opinion. No wonder we have become the target of public criticism, using deliberate tactics to deceive others."

Brian's expression was uncertain. He slammed the table and yelled,
"Shut up! Why are you panicking? Don't panic now because the outcome is still unknown. Everything will be known in the game's public beta tomorrow. It's not too late to scold later."
We currently have two methods.
First, let’s quickly sue Bi’an. After all, secretly backing up game data and violating the privacy of users from various countries and unilaterally announcing the termination of the contract are both problematic.

You know, the court here is not the Chinese court? Let's sue first, and then find out the relationship.
In addition, let's write an announcement, the underlying theme of which is that the Chinese forces are determined to destroy us.

Let’s see if we can attract some official support.”

(End of this chapter)