Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 322: Space is tangible, dreams are unlimited

The retention rate actually reflects a conversion rate, that is, the process of converting initially unstable users into active users, stable users, and loyal users.

Just like the news pop-ups on Tencent QQ, Youku videos, browsing Bilibili, watching Kuaishou and Douyin, and playing games in the past, people formed this habit and naturally became loyal users. If they didn’t watch or play for a day, they would feel like something was missing, and they had the illusion that the day was incomplete.

No matter what product it is, a good product is one that can retain users. This proves that the product has core competitiveness and can attract users to continue using it.

Just like why the reading data of novels is becoming more and more important among all the data, because it is an important indicator to measure the potential of a book.

For example, at a certain point, only if the readership is high will there be recommendations, and recommendations will increase exposure. With exposure and traffic, more people will come to see it, eventually forming a positive cycle.

Otherwise, even if "A Mortal's Journey to Immortality" had not been exposed, it would have been a stand-alone work with more than 40 words before it was signed and put on the shelves with 70 words. Later, when more readers saw it, things finally turned around, and it became a classic.

If you want to keep reading more, the author will always try his best to "attract customers" as much as possible, or rely on fragments, or writing style, or character design, or plot, or imagination, or hanging pictures, there is always a core selling point to pull the reader's emotions, and make it a habit to read it every day.
The same is true for games. Otherwise, why are there seven days of sign-in, one month of cumulative sign-in, and three consecutive days of rewards for the first charge instead of giving it all to you at once? It’s the same reason. They are all means to cultivate user behavioral habits.

Before coming here, Chen Mo checked the relevant data of current news apps.

Generally speaking, a 40% next-day retention rate is already difficult to achieve, and a 20% one-week retention rate is considered a good performance.

According to normal user habits, when users experience a new APP, they will consider whether to continue using it at several points in time.

1 minute, 10 minutes, 30 minutes. If the user is still using the product for more than 30 minutes, it proves that he will most likely continue to use the product in the future.

Therefore, when making a product, you have to consider the user experience within the first hour and retain users right from the start. This is like why novels have the so-called golden three chapters, or even the golden one chapter, or even earlier. From the title to the introduction, you should start to consider how to attract users and how to capture their energy.

In a market economy, these principles are all applicable.

What are the data of Toutiao? The retention rate of the next day is 63%, the retention rate of seven days is 52%, and the retention rate of half a month is 46%.

There was no need for Zhang Yiming to explain further. Chen Mo could see from the trend that the user retention rate was slowing down as time went by.

This goes against the normal accelerated decline of other news apps, which also reflects the potential for success that Toutiao has.

Today, news apps are still dominated by the four traditional portals, such as NetEase, Sohu, Sina, and Tencent.

Toutiao APP currently has functions such as user registration, login, classification, article list, article details, sharing, etc.

Functionally, it is not much different from the others.

In terms of content scale, it is far behind the other in terms of classification and article volume.

Liang Rubo then began to explain Toutiao’s core competitiveness, waterfall flow and intelligent recommendation algorithm.

The waterfall flow format allows users to always have new news to read by swiping up, and the intelligent recommendation algorithm was what he and Chen Mo had discussed before.

Therefore, the user retention time of Toutiao APP is also higher than the industry average.

Other apps are about people looking for news, but in Toutiao, it’s the other way around, with news looking for people.

“.We have also developed a complete monitoring and analysis system for user behavior, which can feed our recommendation algorithm with a series of indicators such as article completion rate (the proportion of readers who have completed reading) and the length of time they stay on the article details page.

This will result in the user spending more time on Toutiao, and the accuracy of the article recommendations will be higher.”

Chen Mo looked at Zhang Yiming curiously and asked, "You don't even have a reporter, where did all this information come from?"

He seemed to recall some unpleasant past events when he said this, "Could it be that you also crawled them from major news websites?"

Zhang Yiming scratched his head and gave an awkward yet polite shy smile. Chen Mo understood immediately.

It seems that all articles are obtained by crawling data from major news websites through spider robots, and then these data are integrated, cleaned and processed before being filled into their own news library.

Just like when I was doing group buying on Tuan123, the methods of grabbing group buying information from various group buying websites were basically the same.

It’s just that there were only two of us at the time, while there were more than 20 people doing this here, and the amount of news data was much larger than the group buying information.

"Aren't you afraid that other companies will find out and sue us for infringement in the future?"

Even though Zhang Yiming was smiling, his fangs were exposed. "We have to survive first before we can talk about the future, right?"

"That's fine! If this happens, I'll support you. After all, as a major shareholder, I have to play a role too!
But I remind you two, you must be careful when reviewing and don’t skirt the line just to attract attention, or you may end up losing it.”

Liang Rubo quickly wrote this matter down in his notebook.

Zhang Yiming took over Liang Ruobo's speech and continued to introduce the characteristics of Toutiao.

"We have done research and found that people use their mobile phones to read news in fragmented time, usually on the way to and from get off work, and the means of transportation are mostly buses and subways, so we have done pre-loading work. In other words, when the mobile signal at a certain subway station is weak, the mobile phone will trigger pre-reading when it reaches a slow network state. This is to ensure that users can be unaware of network changes and get the news whenever they want.

By then people will find that looking at the user signals of Toutiao is a strong illusion.

Another point is that we not only capture articles, but also comments, such as NetEase's excellent replies and comments on Weibo. In addition to the articles that interest users, they can also see interesting and fun comments, and even see the comments of their friends on Weibo, which makes user stickiness better. "

After talking about the product and the team, Chen Mo's mouth curved up. In his eyes, Zhang Yiming was the same as when he was chatting with him about the product in the cafe half a year ago, except that the idea on the napkin at the time had now been realized and launched.

At that time, the two napkins had been framed and placed in his office.

"Our product manager is named Chen Lin, he graduated from the Computer Science Department of Peking University, he was originally starting a business, I lured him and his team over here, oh yes, they are the ones who only have one bathroom~~~ I called him over to get to know him."

As he spoke, Zhang Yiming opened the door and called in Chen Lin, who was the same age as him and was the product manager of Toutiao.

After exchanging pleasantries, Chen Lin immediately went on to talk about the features that make Toutiao different from other companies, that is, its differentiation.

For example, every time a user refreshes the page, new content will appear first, and a prompt will be displayed saying "XX items have been updated for you". This is to meet the user's demand for information and let the user know how fast we are releasing new content.
Chen Mo listened to Chen Lin talking about products, Liang Ruobo talking about technology, and Zhang Yiming talking about the overall plan, operation, and team.
Chen Mo could feel a powerful vitality from them, and the afternoon passed so quickly.

As night fell and it seemed like time was almost up, Chen Mo said a few words.
“I didn’t expect that the idea that Yiming talked to me about would be realized in just half a year. That’s great, but now we are just like a group of four masters and apprentices, and we are just on the journey to obtain the scriptures. As for whether we can reach the other side in the end, it depends on everyone’s efforts.

I also have a suggestion. Capturing content and comments can be done this way for the time being, but it is not a long-term solution. WeChat is now developing public accounts and preparing to build a self-media content platform.

If we at Toutiao want to surpass the four major traditional news apps, we need to win with content in addition to the mechanism. UGC (user-generated content) may be a good choice. For example, we can create a user content creation incentive platform called Toutiao. Ultimately, we must come from the masses and go to the masses.

Today’s headlines, I think I can add one more sentence at the end: what you care about is the headlines!

Finally, although we are living in this small apartment with four bedrooms and one living room, the space is tangible and the dreams are unlimited. The future of ByteDance is bright, just like the words written on this whiteboard! "

(Words on the whiteboard: As a rainbow, try your best and you will own the whole sky)
The other three people in the audience were greatly encouraged. Liang Rubo quickly wrote down the words he thought were famous quotes. The boss is indeed a boss, and even his speeches are full of golden sentences.

After the four of them finished chatting, Zhang Yiming and Liang Rubo cordially invited Chen Mo to stay for dinner.

It was called dinner, but in fact it was just a few hot pots cooked on the induction cooker in the house. They used to do this often when they had dinner together.

This was a decision that Zhang Liang and his companions had thought about for a long time the night before, because the food nearby was good for them, but who was Chen Mo? He was a billionaire with a net worth of tens of billions, and he had eaten all kinds of delicacies.

Maybe the light porridge and side dishes like hot pot at the company might be more to his liking, allowing him to immerse himself in the atmosphere of his former startup.
However, Chen Mo politely declined the other party's kindness.

Zhang Yiming thought that Chen Mo looked down on their place, but he found out that he had misunderstood.

"These are the servers of Toutiao, right? Aren't you afraid that the power will trip in the house while we are eating hot pot and singing? Or do you have backup servers in the computer room?"

Seeing that he had made these two people lose their energy with just one sentence, Chen Mo smiled and said, "Let me arrange it. Shabu-shabu, right?"

"Uh ah. Yeah!"

As he said this, he walked to the balcony alone and made a phone call to give some instructions.

After returning, Chen Mo said, "The car will arrive downstairs in half an hour. I will treat everyone to a good meal."

Zhang Yiming then announced the news to all employees, and everyone cheered and shouted "CEO Chen is so generous!"

Half an hour later, a luxury minibus followed the Mercedes-Benz commercial vehicle and stopped at the gate of Jinxiu Home Community, attracting the attention of the surrounding residents.

After a while, a group of people appeared in the community. Chen Mo, Zhang Yiming, Liang Rubo, and Chen Lin got into the business car in front.

More than 20 ByteDance employees boarded the minibus happily, just like students going on a spring outing.

An hour later, led by Chen Mo, the group turned around and around and arrived at an alley. There was no sign outside, but when everyone went in, they found that there was a different world inside.

Everyone was talking about it, but no one knew how the big boss found this place.
Afterwards, a group of nearly 30 people had a meal of old Beijing copper pot hot pot meat here. Hey~ it was so authentic!
While they were drinking, Chen Mo's cell phone rang. He saw the caller was Li Jianchao.

Chen Mo signaled to Zhang Yiming next to him, then walked to the courtyard alone and pressed the answer button. After listening, the smile on his face disappeared.

".Is the source of the information reliable? OK, I know. Does Chen Tong know? Tell him. Let's prepare according to the plan we made before."

After hanging up the phone, Chen Mo smiled again and went into the house.
One hour later, everyone, who had eaten and drunk their fill, took a group photo together in the quiet courtyard, looking very happy.

In addition to paying the bill, Chen Mo was also blackmailed by Zhang Yiming for a computer room and the promotional gift package that he had been promised.

The group left happily, and Chen Mo sat in the back seat of his car and returned to the company with a cold look in his eyes.
Those who are not of my race must have different hearts. Damn it, you are looking for death!
(End of this chapter)