Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 318: Ma Huang's marriage, what the hell

The other side is now growing stronger and has missed the best opportunity to take action.

Old Ma felt a little disappointed with Little Ma, as Little Ma's methods were too bookish at the beginning.

After all, he is good at products but not at this kind of commercial warfare. He only wants to fight head-on, product against product. His three tricks may be invincible to others, but when he encountered Chen Mo and they failed, it seemed as if he was trapped in a vicious circle of not turning back until he hit the wall, and he would keep hitting the wall even if he didn't believe it, like an iron-headed kid.

If he were Pony Ma when WeChat first emerged, he would not bother with the product level at all, but would directly let this man named Chen Mo experience the cruel and ruthless blow of capitalism.

Doesn’t Bi’an make WeChat? Doesn’t Bi’an provide good benefits to its employees? They just poached people with high salaries!
Employees are not loyal, but the stakes of betrayal are too low;
Lao Ma believes that everything in this world has a price, it’s just a matter of how much.

If you can’t poach 3 times the number, then you can poach 5 times the number of core employees, and 10 times the number.

At that time, the Bi'an WeChat team had a total of one hundred people, and he spent hundreds of millions to poach them all, just like what Bi'an had done to the Alibaba Cloud department before. When Ma thinks about this now, he still feels a dull pain in his heart.

In fact, after poaching them, he didn't need these employees from Bi'an at all. He just wanted Bi'an to lose these employees.

This is not a competitive logic of comparing the best, but a bad offensive logic of comparing the worst.

By then, the WeChat team would be seriously understaffed, and various problems were bound to arise. According to the situation at that time, the situation would naturally reverse within a month rather than a few months, and it would not be a problem for Weichat to dominate the market.

When the goal is achieved, you can just find an excuse to fire these people because they failed the probation period. It's nothing more than paying a few months more salary. Maybe it won't even cost hundreds of millions, but tens of millions to get it done.

For him, as long as the goal is achieved, the means and process are never important.
Thinking of this, Lao Ma sighed. Xiao Ma was confused. It's a pity that there is no if.
In fact, after learning that the cloud division was poached by Bi'an, Lao Ma really thought about retaliating. As a result, he found out that the average annual salary of Bi'an employees is about 50 yuan, and the number of employees is nearly 5.

The consequence of using this tactic is that if Alibaba poaches people, it will consume one-third of its market value, causing serious damage and affecting normal business operations, which is not worth the cost.

There is no need to think about the Bi'an Cloud Computing subsidiary. The Internet has no memory, but those people do. Why were they scolded by employees from other departments of Alibaba in the first place? This is no longer a matter of money.

Alibaba did try to poach only the core executives of Bi'an. However, the results were minimal. The core employees of Bi'an were extremely loyal, as if they had been brainwashed. The success rate was less than 3%. Especially when we later heard that Bi'an had come up with some kind of pension system, it was completely contrary to the norm. Since when did a company treat its employees like its own father?

This made Lao Ma speechless. He felt that facing the other side was like encountering a hedgehog, which could only prick him and hurt him if he touched it.

Therefore, if you want to deal with Bi'an, you can only do it slowly. Now there is a dilemma between Bi'an and Xiaomi, so you should first cut off Bi'an's allies from the outside and make this hedgehog show its belly before you can take action.

The reason why Lao Ma chose Huang Zhang is because he is a sharp knife.

This person has always liked to do his own thing, without any constraints, and is especially brave enough to speak out online.

Earlier this year, Meizu was forced by Redmi to lower its prices, and then publicly criticized Redmi online for "playing two-faced and stealing the skills of others. Meizu just rejected the other party's investment, but unfortunately the other party did not reject Meizu's creativity."

Originally, Lao Ma just wanted to test Meizu's ideas, because he had heard that Huang Zhang had always been very resistant to capital.

Unexpectedly, after the call, the other party was very easy to talk to and not as rigid and stubborn as the rumors had said.

On the morning of June 6, at Alibaba headquarters in Hangzhou, Ma met with Meizu CEO Huang Zhang and his team.

In the afternoon, after the two sides had agreed on a rough framework for some cooperation matters, Lao Ma smiled and said to Huang Zhang, "You are better than I thought, much better!"

Before parting, the group took a happy group photo.

That night, Huang Zhang posted two Weibo posts in a row. The first one showed his ambition, and the second one, though short in words, could not hide his excitement and admiration through pictures and text.
This move attracted the attention and ridicule of many netizens
"The big guy has his hands on his hips, with a powerful aura and a gentle smile, while the little guy has his hands crossed in front of him, with a shy and exaggerated smile, showing genuine joy and happiness."

"A scene of laughter and conversation, with equal looks. Oops, this is the prelude to something big."

"The gathering of Old Ma and Da Huang should be called the Ma Huang Club."

"Am I the only one who cares about who the woman in the middle is? She's the one who can actually occupy the center position. How terrifying."

Netizens watched the excitement, and the media watched for clues. They inferred and published various rumors based on limited information.

"Huang Zhang's initiative to release the picture may hint that Alibaba and Meizu will make the next move!"

"Isn't the lady in the photo Ms. Peng, the CEO of Alipay and one of the 18 Arhats of Alibaba? If so, then the purpose of their gathering this time is probably about mobile payment. Meizu is going to play a big trick with Alipay." "Last month, Alibaba just won the title and sponsorship of the Spring Festival Gala, and today it is cooperating with Meizu again. It seems that this year, Alipay has made sufficient preparations to defend its leading position and meet the challenge of Bi'an Weifubao."

Sure enough, a few days later, Meizu Technology and Alibaba Group jointly announced that Alibaba Group would invest US$4.2 million in Meizu, and this was the first time that Meizu introduced strategic investment.

After acquiring the shares, Alibaba will carry out a series of cooperation with Meizu at the strategic and business levels.

Alibaba will provide resources and support to Meizu in e-commerce, mobile Internet, smartphone systems, data analysis and payment.
Meizu will provide support and assistance to Alibaba in the promotion of smartphone systems, customization of hardware and user vision and interaction, marketing strategies, and offline sales channels, achieving a win-win cooperation between the two parties.

In addition, Huang Zhang, who was full of enthusiasm, said in an interview with the media that "this fund will enhance the product strength of Meizu MX2 and provide great help for the development of upcoming 4G new products. In the next three years, Meizu will become the second only to Samsung and Apple. Let us wait and see."

Later, the omnipotent media dug up further inside information, which is that Alibaba invested heavily in Meizu this time, and the two companies signed a gambling agreement behind the scenes. The specific content of the agreement is kept secret by both parties and is unknown.

In fact, there were indeed two conditions behind Meizu's acceptance of Alibaba's lead investment. One of the conditions was that Jack Ma required some of Meizu's mobile phones to install Alibaba's YunOS mobile operating system. That is to say, in the future, Meizu's new products will have two mobile operating systems, YunOS and FlymeOS, for consumers to choose from.

另一个条件就是媒体曝光的一份对赌协议，条件是魅族在2012年末出货量达到1千万台，2013年3千万台、2014年5千万台。

If this sales target is not achieved by the end of the year, Alibaba will have the right to further acquire Meizu's shares. In other words, this agreement may give Alibaba an opportunity to acquire Meizu.

The above-mentioned news released to the outside world is indeed the purpose of Alibaba's strategic investment, but there are two real intentions of Ma to invest in Meizu. The first is that he has the opportunity to swallow up Meizu through gambling.

The second is the YunOS mobile operating system. Alibaba Cloud OS is a new generation of operating system that integrates cloud data storage, cloud computing services and cloud operating system. It is also the "legacy" left by Wang Jian. At present, the staff of Alibaba Cloud Division have formed a new team through internal transfers and external recruitment.

Through the investment in Meizu, the YunOS mobile phone operating system is installed on Meizu's new mobile phones, thus reactivating the current Alibaba Cloud computing business.

There is no such thing as a free lunch.

What you gain you will lose accordingly. Meizu has to pay a price for the huge investment of 4.2 million US dollars. However, Huang Zhang decided to fight to the death in order to cut off his inner demons!
At the same time, Smartisan Technology, which was founded by Luo Yonghao on March 3st at the beginning of the year, also officially announced that its Series A investors Momo Technology and Zihui Venture Capital invested 21 million yuan, with a valuation of 7000 million yuan. It also announced the SmartisanOS mobile phone operating system currently under development, which attracted a lot of attention.

Luo even went further and wrote a 2000-word Weibo post to tell people that "Smartisan Technology is most likely to become the next Sony or Apple."

Among them, "Apple and Sony are leading in design because Steve Jobs and Akio Morita understand design. What the world lacks more is talent scouts rather than swift horses."

"It's no surprise that the quality of all Apple products has declined since Jobs died."

“The difference between an entrepreneur who understands design and a director who understands design is that the former not only understands aesthetics, functionality, and usability, but also knows how to give a product a soul.”

“Craftsmen are never valuable. The most scarce are craftsmen with a craftsman spirit.”

"Except for Apple, almost all mobile phone system software on the market is difficult to use. Xiaomi's MIOS is half of it. This is also the significance of our development of SmartisanOS! Please wait and see."

This long Weibo post was full of hype and caused polarized discussions among netizens, with very few neutral people.

Fans accumulated from Luo's previous quotes and netizens who like his personality and speech have supported him, but there are also many netizens who can't stand it, and the two sides started arguing in the comment section below.

However, the news about Smartisan OS scared Hong Feng of Xiaomi. They then held a meeting and regarded Smartisan OS as the imaginary enemy of MIOS.

By the way, Momo Technology, which invested in Hammer, is the Momo that was praised by netizens as a sex-dating artifact when it was first established, but was later whitewashed and went public.

Its founder Tang Yan is quite interesting. When WeChat, Weilian, and Wangxin were all competing for the throne, each of these apps was focused on social networking among acquaintances. However, he founded Momo and went the other way, focusing on social networking among strangers.

With its differentiated development path, Momo defeated its competitor YuJian, which was similar to the control group, and took a different approach to successfully become the No. 1 in the stranger social networking field. Currently, Momo has tens of millions of users, which is why it has the spare capacity to invest in Hammer.

In the early days of July, there was a constant stream of news in the mobile phone industry, and the gaming industry was no exception.

On the 1st, the global public beta of "Ascension in the Sun" produced by Bi'an Games set off a wave of national racing craze. Many game anchors silently recited the Ice Heart Sutra to prepare themselves mentally in advance and stabilize their Tao heart.

On the 5th, "Three Kingdoms War" produced by Alibaba Games began its public beta, further intensifying the market competition for domestic card + SLG type mobile games.

At present, there are three similar mobile games in China: "Ancient War", "Three Kingdoms War" and "Castle Clash". In addition, some media reported that Tencent has plans to introduce the foreign "Clash of Clans".
Among these big news, no one paid attention to a small news information APP that was quietly launched.
Its name is Today's Headlines.
(End of this chapter)