Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 305: The game is not the goal, the layout is
An extremely abnormal scene occurred in Internet cafes across the country. Many people logged on to the computers not to play games, but to open YY and start watching others play games.

Everyone looked very focused, shouting and typing from time to time, and they were fully immersed in the game, enjoying it more than if they were playing by themselves.

In addition, there were several people gathered behind some seats, watching and discussing the match together, just like they were watching the World Cup final.

When did people come to Internet cafes not to watch movies or play games, but to watch others play games, and even become more addicted to them than playing themselves?
Isn't YY a live chat app? When did it start broadcasting games?
Those network administrators and Internet cafe owners were amazed when they saw this phenomenon, and they lamented that it was not that they did not understand, but that the world was changing so fast.

What they didn't know was that the live broadcast of Chinese games had begun.
An interview with the game planner of "Dig for the Ascension" from Kunlun Studio of Bi'an Games also appeared on the Internet.
“In fact, our original intention in making the game was to feel that life is like a journey against the tide. We need to keep climbing and overcome difficulties one after another. Although we have to start all over again if we are not careful, as long as we persist and keep summarizing, we will always have the opportunity to climb to the top.

Therefore, we made this game, hoping that everyone can gain something else while playing the game."

The interview attracted a wave of fans who love chicken soup.

Originally, passers-by players read the comments online, and many people planned to try what is the most difficult racing game in China.
Previously, the gaming media predicted that Bao Si would not appear in "Dig for the Stars", but she came back to life instead, and the rating was directly changed from 2.6 to 8.6.
The second surge in sales is the best proof of this, it’s like being able to grow 10 centimeters after puberty, well, I’m not talking about the height.

Otherwise, how could it be so exaggerated that it surprised competitors? How could the other side be so troublesome?
Not only Chinese competitors, but also well-known game manufacturers around the world such as EA and Ubisoft are wondering what kind of gameplay this is and why they have never seen it before.
It's fine that "Ancient War" came out, but before this game was copied, another "Dig for the Rise" came out.
Can't Bi'an Technology develop games more slowly? They have long heard that China's manufacturing industry is strong, but they didn't expect the game development cycle to be so short. Unfortunately, if you work 996 for a long time without overtime pay, you will be sued.
It's noon and it's harvest time again.

Chen Mo called Li Jianchao, Zhou Shouzi, and Sun Ziwei separately, but the content was the same.
"start to act!"

Since the Tencent press conference, Tencent games have been launched in public beta.

As for online games, it goes without saying that DNF, LOL, and CF have become the three major games, which occupy nearly half of the Chinese online games market. Not to mention other self-developed and represented online game masterpieces such as Xuanwu, Speed ​​​​Car, Blade & Soul, and Fighting God. Currently, Tencent's online game market share is nearly 70%.

"Fantasy Westward Journey" and "World of Warcraft" took up most of the remaining market, leaving only a few for other online games.

Moreover, Tencent has initially established a firm foothold in the mobile game field. Last month, after a total of 8 games from the QQ series and Tiantian series were launched, it grabbed nearly 20% of the market share from Bi'an.

The mobile game alone brings in several hundred million yuan in revenue each month, which is satisfactory to the entire company. However, this can roughly predict how much cash flow the other side gets each month.

Even though Bi'an's valuation is low, they are making a fortune quietly, otherwise they wouldn't have raised the price by 20 billion or 30 billion at the bidding site a few days ago. People with money can be willful.

However, what has been giving Xiao Ma Ge a headache lately is his own game “God of War”.

The game was originally designed to create a 3A-level online game, to demonstrate Tencent's strength in the gaming field, to reverse the company's previous bad reputation and to break people's prejudices through this game.

Want to prove that little penguins can also have big ambitions!

Therefore, the company invested a lot of manpower and material resources in research and development, and let Quantum Studio, the ace of its game studios, take full responsibility.

Based on Jin Hezai's novel "The Legend of Wukong", the game's plot authentically presents the appeal of the novel, including classic plot segments such as the flesh-eating gods, the sanctimonious Buddha, and the kind-hearted monsters.

The game engine is also completely produced using the self-developed AGE engine. He even gave the "God of War" project team full autonomy, with no limit on the R&D cycle, no KPI, and everything was based on game quality.

As the general rule of game CG is 1 or 2 minutes long, they found the top special effects team responsible for Avatar at the time to create a 7-minute opening CG, spending 4 million, and invited Eason Chan to sing the theme song of the game.

The production quality of the "God of War" game itself is worthy of the overwhelming publicity it received at the time.

The game production team carefully polished the content of the first three chapters, and the game achieved a level of artistic expression, plot design, combat feel, level experience and control of various details that other domestic manufacturers at the same time could hardly achieve.

Even among the more than 2011 online games in the CGDA (China Excellent Game Producer Award) 200 professional group competition last year, "Douluo Dalu" won two major awards including the "Best Game Original Painting Art Design Award" and the "Best Game (Character/Scene) Art Design Award", and was shortlisted for the "Best Game Music Production Award".

Why is Pony Ma so worried? Because when he asked the project leader about the progress of the game at the beginning of the year, he was told that it was only 60% complete. If he wanted to launch the game, it would not be possible until 2014.

You should know that the development of "Douluo Dalu" started in 2008, and the strongest team of the R&D center was gathered together, a total of 150 people. However, after 4 years, only 60% of the work was completed.

As soon as he said this at the board meeting, he was scolded by other shareholders and he showed no temper at all.

Just like a reform that was abandoned halfway, this year the "Douluo Dalu" project team was forced to release the game in April. Even though Pony Ma heard strong dissatisfaction and protests from some of the project team's main creative members, he still started unlimited testing after the press conference, on April 4.

Moreover, after the launch, the company found that players can be completely self-sufficient in the game, either by hard work or by relying on skills, and can have a good gaming experience without spending money.

Hundreds of millions of dollars were invested in research and development, and tens of millions were spent on publicity alone. It would be unacceptable if it didn't make money. Subsequently, "Douluo Dalu" was updated and the values ​​were adjusted, and the revenue showed a considerable improvement.

One month has passed since the beta test. After players have experienced the first three chapters, they feel that there is a serious gap between the quality of the game and the game. In addition, some new methods and ways to stimulate players' consumption have been updated. The game has gone from rave reviews to being criticized by thousands of people. Xiao Ma has been watching Chen Mo's every move with a magnifying glass. He didn't expect that the other party would do the opposite and create an online game.

The game Bi'an is very expensive to produce. At least the server cost and R&D expenses alone require an investment of tens of millions.

It cost a lot of money to carry out publicity and promotion and launch it globally. Although it can't catch up with Douzhanshen, the overall route is still similar. Moreover, it is even worse than Douzhanshen after it was launched. Even someone like Xiao Ma Ge who hates Chen Mo to the core can't bear to watch the scolding.

He wanted to see what this guy would do in this situation!
As a result, they were forced to spend all the money they earned to win people's hearts.

This series of trends has resulted in not even making any money in order to save the company's reputation which is on the verge of collapse.

Unexpectedly, hey, he actually made this dead end game come alive.

But if Bi'an can play this trick, I can't follow him. After all, there are a large number of investors behind him. If Xiao Ma dares to play this trick today, he will be impeached in the board of directors tomorrow.

What is the purpose of all the troubles on the other side? Just to improve the reputation? I don't think so.
Xiao Ma Ge always feels something is wrong and is in a state of confusion
He doesn't believe that there are saints in the world who give out benefits for free.

Then a series of dazzling operations from the other side made Xiao Ma Ge finally see clearly what Chen Mo wanted to do.

Nima, this grandson wants to create a live video ecosystem
Since mid-May, Bi'an has announced a series of investment cooperation matters.

This includes but is not limited to financing for Twitter, Twitch, and YouTube, with amounts ranging from tens of millions to hundreds of millions of dollars.

After acquiring the animation video websites, Station A and Station B, Station A has added new sections for film and television, games, music, ghost animals, live broadcasts, etc. in addition to the original sections.

Chen Shaojie, the former actual controller of Station A, set up his own business. Bian Shore Venture Capital invested 2000 million yuan and jointly founded the Douyu live streaming platform.

Announced strategic cooperation with YY to establish the Beyond Game Live Fund to support YY Live Beyond Game anchor recruitment and incentive plans, etc.
At the same time, Bi'an released the trailer for the second installment of the racing online game "Ascension in the Day", which will be released on July 7st.
Through the actual machine demonstration video released on the official website, players found that "Daytime Ascension" is different from "Dig for Ascension" which is controlled by pure mouse. It is controlled by keyboard and mouse, and the difficulty seems to be lower. It seems that any player who can play FPS games such as CS and CF can get started.

It's also a matter of climbing up, it's more about path optimization, selection and some timing.

The preview added fuel to the fire.
Some hesitant people who wanted to become anchors made up their minds after seeing Bi'an's layout of betting again.

The racing masters are all smiling as they feel they have a new source of income.

Ordinary players are also eager to try it out, thinking that maybe the previous problem was with the game, and the new game will activate their talents. They all said that their wallets are ready and they are waiting for July 7st to arrive.

Some media and game developers only then discovered the intention behind Bi'an's move, and lamented that Bi'an had great ambitions.

And so, at the end of May, there was the executive meeting on the other side.

Currently, everyone here is counting the gains made during this period of time.

Overseas, Twitter invested 4 million US dollars; Twitch invested 3000 million to complete its B round of financing; YouTube also invested 2 million US dollars.

These three websites are equivalent to Weibo, Douyu and Youku in China. Through Li Jianchao's capital operation abroad, an investment institution called Paradise was established. The company behind it is a small company in the Cayman Islands, and the actual controller is someone from Chen Mo's side.

Then they invest through a shell company and become a shareholder of its overseas enterprise.

This has an advantage. It can avoid some policy and regulatory risks. At the same time, the exposure of the games in the other side will not be restricted due to cultural factors. Moreover, these websites will develop well in a few years, and even if they are sold for cash, the profit can be multiplied several times.

In China, Sina Weibo is an ally, Douyu is the investor, and AB Station are video platforms serving two different audiences.

Weibo is a public opinion platform, live broadcast platforms are the carriers for games to extend externally, and video websites are amplifiers of influence.

Taking games as the core, running through the entire process and then radiating to other businesses, this was the plan Chen Mo had made before.

In this way, Bi'an has completed its layout in the domestic and international video fields.

(End of this chapter)