Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 301 BAT Spring Festival Gala Competition

"Hey? Isn't this that guy~~~"

"Who is it~"

"The second most handsome guy on the other side~"

"Oh it's him~"

The frequency of flashes dropped suddenly, but the reporters still took a few photos to show their respect.

The next moment, Chen Mo appeared. Clothes make the man. Dressed in a suit and leather shoes, the handsome Chen Mo looked even more elegant. At first glance, he was a model of business leadership. Of course, he was even more so in reality.

Chen Mo and Zhou Shouzi transformed into Sigma men, each walking along the red carpet with their long legs, sparking sparks and lightning all the way. Such an image has become the well-deserved face of Internet entrepreneurs, even Baidu's Li Ge pales in comparison.

After the two of them signed their names and turned around, Chen Mo secretly complained to Xiao Zhou, "Fuck, I suffered a loss because of my lack of experience. Next time I will definitely wear glasses when I go out. My eyes are almost blinded by the lights."

Zhou Shouzhong nodded in agreement, saying that he felt the same way, tears were almost falling, and then he signed his name in a blank space on the signature board with great speed.

Chen Mo searched on the wall for a while, and finally signed his name on the old horse.

Then the two turned around and took photos with smiles, leaving behind a series of pleasing photos.

After the two entered the venue, the reporters saw the photos they had taken and expressed their feelings to each other.

They are good-looking, rich and capable. It seems that God created them not only without closing the doors and windows, but also with an open skylight.

They even started to discuss, isn't it possible that Chen Mo recruits executives based on appearance rather than ability?

When the two entered the venue, they found seats with their names on them slightly away in the second row. Whether intentionally or unintentionally, Chen Mo and Lei Jun sat next to each other.

It seems that CCTV knows a lot about it, not bad!

The Big Three are in the middle of their row.

Chen Mo took a look and found that not only the three giants were present, but also the gods of wealth of Cai Chongxin, Liu Chih-ping, and Tang Hesong were also there.

Judging from this scene, it seems that CCTV’s sponsorship fee for this year’s Spring Festival Gala must be at least 10 billion, otherwise it would be unworthy of the worth of these bigwigs.

At 10:2013 a.m., the bidding for the Spring Festival Gala Internet partner officially began.

First, the relevant leader in charge of CCTV gave a speech, then the director gave a speech, and finally director Ha Wen emphasized the value of the Spring Festival Gala IP.

It mainly focuses on the influence index trend of the Spring Festival Gala IP in the past few years and the revenue data it has brought to various companies.

Especially last year, Bi'an Technology only spent 1.5 million yuan to cooperate with CCTV. Judging from the subsequent statistical data, various data for promotional products, whether WeChat or WeChat Pay, have made great progress.

According to data released by Bi'an Technology, WeChat Pay has now taken the second place in the field of Internet mobile payment.
Therefore, it got off to a very good start, and Bi'an Technology achieved more than 10 times the exposure and value than the investment.

Ha Wen's last sentence was the finishing touch after a long preparation. He was just short of telling all the bosses in the audience, "Come and grab the chance quickly, because there is no other company that can offer a tenfold return."

The big screen simultaneously played various data reported and counted by CCTV media over the years. The rapidly rising curve was indeed very tempting to look at.

When Jack Ma heard the word WeChat Pay in the audience, he felt uncomfortable, as if his own Alipay had become a background board.

Chen Mo was a little speechless. Just talking about the 1.5 million sponsorship, the effect could not be achieved by relying solely on the exposure of the Spring Festival Gala. This point was not even mentioned. Moreover, most of the credit for those data came from the 3 million red envelopes, which was not mentioned either.

The subsequent success in becoming the second place was also due to WeChat’s own iterations and operations, which we will not go into detail here.

But what they said is true. After all, some facts are also facts. As for how to interpret it, that depends on personal opinion.

It’s hard to explain myself, okay, the value of journalism is still rising.

Then they got to the point, and CCTV host Zhu Jun began to introduce the bidding rules.

This time, the form of open bidding is adopted, which is simply an auction.

The subject matter includes the exclusive Internet naming rights for the Spring Festival Gala, the midnight bell, three rounds of hosts introducing the event rules and close-ups of the leader, and even a 30-second prime advertising spot before the Spring Festival Gala.

The starting price is 1 million, and each round will be no less than 1 million. The highest bidder will win.

Then he went into some details.

That’s right, the sponsorship of the Spring Festival Gala’s midnight time announcement is back. This is because the public opinion environment has improved a little. After all, this also costs a lot of money. No matter what the nature of the enterprise is, who can resist money?
The worst that can happen is that I can cancel it if I get criticized next year. Anyway, the money has already been pocketed.

In fact, these were already known before the company representatives arrived, so they were repeated and confirmed again to go through the process.

Then when Zhu Jun gave the order, the auction officially began.

More than a dozen people in the audience raised their hands in unison.

The auctioneer on the stage was stunned. Is it so popular? But this did not pose a problem for him.

I subjectively picked a company and started to quote, "No. 33 Vipshop, 1 million."

"No. 47 Dangdang.com, 1.1 million"

"No. 53 iQiyi, 1.11 million"

"No. 52 Youku, 1.12 million"

"No. 102 Midea Technology, 1.13 million"

"No. 107 Tianwang Watch Technology, 1.14 million" "No. 77 Giant Network, 1.2 million"

As the auctioneer read out the bids of each brand without even saying a word, everyone realized that this auction seemed to have gone astray. According to this bidding method, the price would not reach 5 million even after the sun went down.

This is not a bidding, you are here to... no, to advertise.

This scene made Ha Wen, the chief director of the Spring Festival Gala, who was sitting on the stage, feel very uneasy.

Chen Mo noticed the expression on the leader's face and quickly poked Lei Jun with his arm, "Let's be good people again~"

Lei Jun nodded.

While on the stage, Ha Wen caught a glimpse of impatience on the face of the leader not far away, and his face turned even darker. It seems like you guys still have no shame.

She immediately waved to Zhu Jun secretly, waiting for him to come over, intending to ask him to notify the auctioneer to only read out the number and not the company.

Before Zhu Jun could take any action, the first kind-hearted person finally appeared.

"No. 91 Beyond Technology, 2 billion!"

"No. 108 Midea Technology, 2.01 million"

Ha Wen immediately inhaled the air he had just exhaled.
"No. 96 Xiaomi Technology, 3 million!"

Ha Wen exhaled the air he had just inhaled. Fortunately,
As soon as these two companies raised their prices, they immediately won the favor of many people on the stage. Xiaomi and Bi'an are really good comrades.

"No. 108 Luzhou Laojiao Technology, 3.01 million"

When the figure reached 3 million, other small factories and advertisers were basically eliminated, and many long-dormant regular troops began to enter the market.

Because these companies have an understanding of the market price, the Spring Festival Gala sponsorship is about 1 million yuan, but the exclusive Internet sponsorship should be discounted a lot, and the zero o'clock countdown sponsorship and the prime advertising space given at the beginning also add up to 1 million yuan, plus the three rounds of publicity in the middle, the overall market price is barely 3 million yuan.

Even if the three are packaged into one, there will be a monopoly effect, but at most 5 million. Any more is not worth it in their eyes.

When the price exceeded 3 million, it became a battlefield among NetEase, Sohu, Sina, JD.com and Luzhou Laojiao, and the price soared from 3 million to 6 million.

Xiaomi offered a price of 5 million yuan, but there was no further news after that, just like Bi'an.

"No. 88 JD.com, 7.9 million" With Dong Ge raising the sign, the other companies basically gave up.

Between 3 million and 8 million, it is still an area they can get involved in. If it exceeds 8 million, it will be a war in another dimension.

In the middle area of ​​the second row, Lao Ma chatted with Boss Cai for a few words and slowly raised the sign.

When the auctioneer saw Lao Ma making the sign of ten, he excitedly announced:

"No. 33 Ali. 10 billion!" The whole audience was shocked instantly, and the media flash lights were connected. The scene of Ma calmly crossing his legs and holding the sign was photographed. After all, it was just a small scene for him at that moment.

Brother Dong smiled, shook his head and put down the sign in his hand.

"No. 66 Tencent. 11 billion"

"No. 99 Baidu. 12 billion"

With BAT's first round of bidding, all other players were eliminated and the bidding entered the third stage. The competition between BAT extended from the Internet to the competition for cooperation with the Spring Festival Gala.

The relevant CCTV leaders on the stage began to smile, especially the director who looked at Ha Wen and was very excited, because this had far exceeded their expectations.

Unlike several other traditional enterprises such as Midea and Tianwang Watch, Luzhou Laojiao really wants to get the title sponsorship of the cooperation, but it cannot compare with these Internet companies. As a beneficiary of the Spring Festival Gala in the past, Guojiao 1573 was once a best-seller across the country.

Although the numbers of Luzhou Laojiao and Tencent are actually almost the same, both are close to 600 billion, the former is in RMB and the latter is in US dollars.

Over one billion yuan is far beyond the psychological price of the chairman of Luzhou Laojiao.

The bids in the market were getting higher and higher, and the intervals were getting longer and longer. Brother Li didn't know who he was talking to on the phone, and then he raised the sign in his hand.

"No. 99 Baidu. 16 billion"

Xiao Ma communicated with Liu Chih-Ping and was about to raise his hand when he noticed a familiar figure raising his hand. Uh... it was a young man next to him, with a sign in his hand.

"No. 91 Beyond Technology 20 billion!"

Bi'an Technology made a splash. The last time it offered 2 million, it increased it by 10 times this time, and raised the price directly to the 2-digit number. You know, the unit is million.
The tens-digit number changed again. Every time a quotation was released, countless films were consumed. Now the most popular person is the CFO of the other side, a young man named Zhou Shouzi.

Zhou Shouzi appeared calm on the surface, but he was secretly encouraging himself. It was only 20 billion yuan. It was not like he had never seen such investment before and he had participated in mergers and acquisitions with much larger amounts than this.

However, in such a public occasion, with the eyes of Internet entrepreneurs and the media on him, he still felt a tingling and trembling sensation rising from his back. This sense of accomplishment was something he had never experienced before.

At the same time, he also felt a sense of being trusted.

Xiao Ma Ge moved his cheeks and held up the sign.

“No. 66 Tencent. 21 billion. First time.”

If we let Bi'an do it again and everyone sends out red envelopes, the gains will decrease and WeChat will really become the second largest social network. However, without payment, only social networking is tantamount to cutting off one's own arm.

Pony Ma thinks so, and so does Ma. If Bi'an gets it, it is conceivable that the position of the domestic payment leader will definitely change hands. It will be difficult for Alipay to make a comeback at that time. Now is not the time to calculate the economic accounts.

Alipay plays a vital role for Alibaba. It is not only a mobile payment platform, but also a platform for Yu'ebao. Therefore, the basic platform cannot be lost.
The smile on Lao Ma's face disappeared, and he put down his crossed legs. What he originally thought was a small matter had become a medium-sized matter.

Then he raised the sign in his hand
(End of this chapter)