Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 299 Acquisition of Ele.me

If Zhang Xuhao refuses Bi'an's acquisition, he will also face several situations.

1. Shunwei will terminate the subsequent uncollected payments. Of course, there are various ways to do this, such as delaying payment, etc.
Second, Bi'an turned to invest heavily in Meican.com, a food delivery platform modeled after the foreign Grubhub (food delivery company), which mainly targets white-collar workers. The condition for investment is to launch a comprehensive counter-encirclement campaign on campus. In other words, it is targeting Ele.me!

Third, through capital level, make the subsequent financing threshold of Ele.me higher.

In the end, what Zhang Xuhao paid was to hand over the ultimate control of Ele.me. Like Zhang Yiming, he went from being a founder to an employee, not interfering in daily operations and development, but following instructions on key issues.

As for the gains, it was 20% of the founding team’s shares and a position second only to the first person.

Chen Mo has only one goal, which is to stabilize the country before fighting against foreign enemies. If he wants to compete with Meituan in the food delivery industry in the future, Ele.me is the best platform, and a successful acquisition will achieve twice the result with half the effort.

And under the banner of the other shore, there has always been only one voice.
Most people will make the right choice under these conditions. After all, not everyone can refuse Tencent's 10 billion acquisition like I did.

That's because he knows the bright future of WeChat, but others only have a vague judgment about what they are doing, thinking that this market is a blue ocean and that there is a chance that this thing will succeed.

But they don’t know whether they will be among the successful ones.

Zhang Xuhao wouldn't be the same as himself, would he? If he really disagreed, Chen Mo would have a headache. It's not that he has no other options.

He is confident that if he sets up a food delivery business and invests heavily, he can at least create three major players in the food delivery market, even if he doesn't dominate the market.

It’s just that starting from scratch is a bit troublesome and requires extra energy.

Nowadays, with the expansion of Bi'an's business in multiple areas, including social networking, games, and food delivery, and the subsequent shared travel, e-commerce, and video, one's energy is becoming more and more precious. If you can spend money, buy something ready-made, and if you can save yourself some trouble, save money.

Chen Mo was looking at the scenery outside the window, thinking about the follow-up arrangements. At this time, his cell phone rang. He thought Zhou Shouzi had finished his talk.

It turned out to be Chen Tong who was calling. Chen Mo answered the call and listened for a long time.
After listening to Chen Tong's introduction of the general background, Chen Mo was stunned for a moment, "Spring Festival Gala bidding? It's only been a few months, and the 2013 one has already started. Is it necessary to be so anxious?"

"This is CCTV's special tender for the Internet event. I also asked the other party about this issue. I guess they also know that the Internet, a nationwide activity, has relatively high requirements for technical hardware, and they also give customers sufficient preparation time."

"Do you know which companies are participating now?"

"CCTV has revealed that BAT will send representatives to participate in the bidding, and second-tier manufacturers such as Weibo, Sohu, NetEase, Giant, Qihoo, and Vipshop are also among the invited companies."

After sending out red envelopes during the Spring Festival Gala last year, the number of users bound to the Weifubao wallet reached nearly 100 million. Originally, Chen Mo had no plans to send out red envelopes this year, but now that the WeChat platform has been improved, the scanning and QR code functions will be launched soon. This year, he plans to switch to collecting the five blessings.

This kind of thing can be done without spending any money. Wouldn't it be better to give the money given to CCTV as red envelopes to the whole nation?

But now after hearing what Chen Tong said, even BAT was attracted.

However, he could understand the participation of Tencent and Alibaba. Both WeChat red envelopes and Alipay were jealous of the first share that Bi'an had.

But what does Baidu have? Come and participate. Baidu Mobile, which was just launched last year, also wants to give out red envelopes? It can't be that Robin Li saw himself being in the limelight at the Spring Festival Gala and wanted to experience it for himself, right?
This can be considered an alternative Internet gathering, so I have to go. Apart from anything else, it may be possible to help friendly companies raise their prices.

"Tell them that we will participate!"

"The bidding will be held on April 4rd in three days."

"In such a hurry? Okay, I get it."

After hanging up the phone, Chen Mo saw the OK message sent by the recipient of the funding last week on WeChat.

It’s okay, at least it saves some trouble. Chen Mo walked back to the office to conduct the final negotiations on the acquisition.

During the process, I called Lei Jun and Xu Dalai to discuss the acquisition of Ele.me.

Finally, Bi'an Venture Capital acquired Ele.me at a premium of 1 times, for US$1300 million, holding a 51% stake, of which Shunwei’s angel round stake was 29% and Zhang Xuhao’s founding team held 20%.

The next day, Chen Mo stayed for another day, and the three of them communicated and discussed the development plan of Ele.me.

Originally, the three of them were talking to each other, expressing their suggestions and opinions.

Zhang Xuhao mainly talked about business and planning, Zhou Shouzi talked about subsequent financing and capital operations, and Chen Mo talked about the structure and the strategy of takeout.

As time went by, Zhang and Zhou found that Chen Mo was talking while they were listening. This change happened naturally because they found that they could not refute what the new boss said. "Don't worry about the white-collar market. The workplace is the main market for takeout."

"I see that only iOS has launched the APP. Android needs to catch up immediately. The technology is not enough. Bi'an can temporarily withdraw the mobile development to provide technical support."

"The takeaway market is very similar to local life such as group buying. As long as we seize the business circle in advance, it will be difficult for competitors to catch up with us. The cost is at least five times higher than ours, so we are racing against time.

Previously, Ele.me only chose cities with more than 10 college students to open stores. This cannot be said to be wrong. Ele.me was previously limited by funding and scale, so it was right to do so.

Now the situation is different. In my opinion, most of the positions in these four cities are still empty and can be occupied. Don't leave any chance for anyone!"

"There are tens of millions of students on campus in each city, and the hundreds of millions of working people in society are our target users!"

“Ele.me’s competitor has never been food delivery platforms like Daojiameishihui and Meicai.com, but time!”

"There are some other details. Since Ele.me has a blue logo, we customized Ele.me work clothes and electric bikes in the same color for the delivery guys. Even the food delivery boxes on the back of the cars are perfect advertising spots. This means that the delivery guys are the mobile advertisements of the city and represent the image of Ele.me."

"Oh, I almost forgot. These delivery drivers are also an integral part of the company. They sign formal labor contracts and pay five insurances and one housing fund."

Seeing Zhang Xuhao nod, Chen Mo continued to write down Ele.me's three-step strategy on the whiteboard: the "Octopus Plan", the "Spring Breeze Plan" and the "Hundred Cities Plan".

The "Octopus Project" means that with the current Shanghai Stock Exchange as the headquarters, Ele.me will be like an octopus with countless tentacles extending out, with its takeaway business radiating to cities across the country and flourishing everywhere.

If you want to realize this plan, the second step requires the "Spring Breeze Plan", which has three contents.

With financial support after the acquisition, Ele.me’s A and B rounds will still be invested by Bi’an itself. Once the scale and valuation are established, external capital will be introduced in the C round, and then the listing process will be followed, with Zhou Shouzi in charge.

For technical support, Bi'an WeChat will temporarily send a technical team to accelerate the development of the Ele.me APP and shorten the time to go online, in addition to connecting with WeChat Payment.

Personnel support and scale expansion require a large number of people. The influx of a large number of personnel and the rapid expansion of scale will inevitably force the improvement of management efficiency. The current human resources system of Bi'an is just in line with the current stage of Ele.me and can be used directly.

The other side will send out a professional recruitment and field promotion team. They can rent a building nearby to specifically train new employees, standardize business processes and personnel training, and achieve chaos yet order. After the training is completed and qualified, they will be distributed to various locations to become the core force, and then branch out in different places by analogy.

The last one is the “Hundred Cities Plan”, which is actually the goal that Ele.me expects to achieve by the end of the year.

The content only has four words: by the end of the year, 4 cities!

After Chen Mo finished speaking, the two people opposite him looked at each other in silence. They were shocked by his output.

Zhang Xuhao didn't expect that he had only thought of the first and second levels about Ele.me, while Chen Mo had a deep understanding of the takeaway business. He felt that the other party had thought of the fifth level, and even described the details of the fifth level. Compared with this young man in front of him, his own vision and ambition were simply not worth mentioning.

Zhou Shouzi lamented that he originally thought that he was not much different from Chen Mo. This was because the two of them had basically the same opinions on all industry trends and business developments.

But now it seems that there is indeed a big difference in the ability to understand a new business. Take food delivery as an example. I was only considering the problem from the perspective of the financial field that I was good at in the past, while Chen Mo directly understood this business thoroughly and gave back, even the founder of the business was shocked.

The expression of Zhang Xuhao next to him is proof of this.

With decisive decision-making, strong execution, powerful business understanding, planning and resource integration capabilities, it is no wonder that Bi'an has developed so rapidly.

And even if it fails, Bi'an currently has the cost of trial and error, but if it succeeds, this market is worth at least hundreds of billions of dollars, which will be a huge profit.

But speaking of this, it seems that Chen Mo has chosen to engage in businesses worth more than 100 billion yuan, whether it was Xiaomi's mobile phones before, or Bi'an's current social networking, mobile games, and even the current food delivery and videos.

I have the foresight, but I lack the ability to manage a business. It is really a good decision to come to Bi'an.

I have gained a lot from this first battle, but I don't know when I will have the chance to fight alone.
Chen Mo talked a lot, but he actually still had some reservations. At least he had some reservations about the ground promotion plan and the red envelope strategy. These were things that needed to be done after the opponent entered the market, so there was no need to reveal them all at once.

He has now treated Meituan as an imaginary enemy and is making his plans while the other party is still deeply trapped in the group buying battlefield and unable to extricate itself.

Ele.me occupies the territory first, and then waits for the other party to react before making its move, and the cost will increase several times.

When the money-burning war comes, it will depend on who has more money. Moreover, the two sides start from different points. By then, Ele.me will have the upper hand and the loss ratio is estimated to be at least 1:3.

This time, Ele.me is backed by Alibaba instead of Alibaba. It is hard to predict the outcome of this food delivery war.
(End of this chapter)