Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 285 Black Dog Technology, Listen to the Dragon's Roar

At the end of February, Alibaba sued Bi'an for unfair competition, which included malicious poaching and violation of the competitive agreement signed by employees, and demanded that Bi'an pay corresponding liquidated damages.

Bi'an acted like a dead pig that was not afraid of boiling water: Yes, yes, yes, I was wrong, I accept the punishment, and then without any delay, he directly paid a fine of more than 2 million yuan to redeem those employees of the Alibaba Cloud Division.

Bi'an's bachelor side caused an uproar among other friendly companies and media except Tencent. They lamented that Bi'an was so rich and powerful, just like a nouveau riche, how could it poach people like this.

The two offline companies were fighting back and forth, and their respective online leaders also started to bombard each other.

Lao Ma pointed his sword at the other side in his Weibo post: "Internet technology companies should support each other and contribute their own strength to the Chinese software industry. Cooperation is beneficial to both sides, but some companies have gone astray and specialize in poaching from friendly companies. Yes, I am talking about Black Dog Technology!

It is a disgrace to the industry!"

As soon as these words were spoken, the name of Black Dog Technology spread like wildfire and became a powerful weapon in the hands of black fans on the other side.

Chen Mo was not to be outdone, and launched a full-screen AOE attack, "An old horse can actually speak human language? The world is so big that there are really all kinds of strange things.

People go to high places and water flows to low places. You should look for the reasons from yourself and see if it is because the management and treatment of your company are not good enough!

I'm putting this out there. The other side of the world is open to all friends and businessmen! "

Originally, after reading Chen Mo’s remarks, Lao Ma sneered and said, “How dare you, a small fry like the other side, act rashly? Just dig if you want. Does Alibaba still fear you?”

After some investigation, it turned out that Bi'an offered higher salary, company benefits, environment and outrageous year-end bonus than other companies in the industry, and the smile on Lao Ma's face disappeared.

Even though the salary of Bi'an employees is only 1.5 times higher than the average salary level of large companies in the industry, he asked someone to calculate the average hourly wage of the employees, which is more than 2 times higher than that of Alibaba. After thinking about it, damn, they don’t even work overtime, this is outrageous!
It’s not that Alibaba can’t afford it, but it’s just that the cost-effectiveness is too low.

In the end, Lao Ma could only curse inwardly and said nothing.

If we really spend double the price to recruit them, it would be like hiring a group of roosters that lay eggs. How would the other chickens, ducks, geese and dogs in the factory feel about it? What if they really rebel?
Moreover, if the dispute continues, the words of the company are in the hands of others, which is equivalent to the mouthpiece being in the hands of others. The dispute will not be won, otherwise it will not only be Alibaba Cloud that will have problems.
Lao Ma's way of thinking is different from Xiao Ma's. The latter still uses the usual product manager thinking. I want to follow your example, paying tribute, learning from, and making micro-innovations, a set of three in a row. A number of friendly competitors were once beaten to the point where they wailed in anger but dared not speak out.

But when this set of tactics was used on Bi'an, it was like hitting cotton with a drop in the ocean. He felt as helpless as a scholar meeting a soldier.

Lao Ma knows very well that there are only two ways to fight with competitors. Both public opinion and products are means, and in the end, whoever wins the users will win the world.

It’s not that Alibaba and Bi’an haven’t dealt with each other before at the product level. Previously, Wangxin became cannon fodder in the battle between Weichat and WeChat, and spent hundreds of millions to turn it into an internal IM application for Taobao.

Mobile games will only come in handy in the second half of the year. Now in the war of public opinion, especially when it comes to workplace disputes, workplace words have become an absolute killer weapon for opponents.

Without saying anything else, just throw dirty water on Alibaba and put it on the corporate blacklist. That's it. This year's social and campus recruitment will be enough to make Alibaba suffer.

Therefore, if they want to compete with Bi'an, they should not compete at the product level, but start with public opinion.

When it comes to public opinion, professional opinions are the key!

Old Ma looked at the comments of some people in the Zhiyan Forum in front of him and smiled again. Sometimes the chess is outside the game, so let me give Chen Mo, a young man, a business lesson that is in line with the national conditions.
Many media outlets online who were waiting to see the fun discovered that Lao Ma, who was once known for his eloquence and debate with many people at various speech summits, was actually out of character and fell silent when he met Chen Mo?
And once they analyzed it, they felt that this post-85s person had no moral principles and was in a bad mood in the workplace.

There are only a thousand people in Bi'an, but there are 2.5 people in Alibaba. If they are paid the same salary, can the cost be the same?

Although everyone knows that Chen Mo is a bit of a bully, what he said is indeed correct. A person with a clear conscience has nothing to fear. It seems that none of the major Chinese companies can poach people from the other side of the river.

There are even professional statistics agencies that have released data showing that the turnover rate in the industry is only 1.7%, while the average turnover rate in the industry last year was 16.3%.

In fact, it is very common for Internet companies to poach each other's employees. You poach me and I poach you. Today they are your people, tomorrow they are my people, and in the end they are still your people. It's just like a wife-swapping party.

Last year, the war among several leading group buying websites turned into a war to poach talent, and they poached so many people that the Mariana Trench almost became the second largest in the world.

When Lu Bu traveled to this era, he took a quick look and realized that his three surnames meant nothing, as there were fathers everywhere!
Besides publicity, poaching is one of the main means of output in the money-burning war.

Headhunting was the happiest job at that time. People were very rich and could offer two to three times the price of the other party to poach people. They would dare to offer up to 2 yuan for a person with a monthly salary of 6 yuan.

No one can resist such temptation. It's like your girlfriend is an ordinary person, and suddenly Liu Tianxian says she wants to sleep with you, and she takes off all her clothes and lies on the bed. Who can resist this?

As a result, during that period, the staff mobility of WoWotuan, Nuomi and Meituan began to increase sharply.

In extreme cases, Nuomi.com directly poached everyone in Meituan's entire region, from regional managers and city managers to salesmen, and even dogs passing by Meituan's door were poached.

This kind of thing has not only been done by Nuomi.com, WoWotuan also likes to poach people from Meituan because they find that Meituan’s employees have big positions but few good jobs.

Meituan had a city manager in East China at the time. His mother was ill. When the people from Wowotuan found out, they immediately found the best doctor in Beijing and flew him to East China to treat his mother. The city manager, who was not a civil servant, was so moved that he thought, if I was short of blood, would all the Wowotuan employees in Beijing fly over to donate blood? The final result was, of course, that they all bowed down.
At that time, Meituan was in a mess due to poaching. Fortunately, its internal strength was strong enough to withstand the successive attacks of several companies and rely on several core city clusters to stabilize its position, thus surviving until now.

The chaos of poaching caused by the money-burning war in group buying has led to major headhunting companies making huge profits.

Just like the overall environment continued to improve steadily, BOSS Direct Hire's revenue in the first quarter of 24 reached 17.04 billion, catching up with the full-year revenue in 20, with an average of 4660 million active users per month, which is equivalent to the population of Argentina playing BOSS every month.
The application ratio for some popular positions in some companies is as high as thousands to one, which is not even comparable to the hundreds to one for popular positions in the national civil service exam.

This results in the cost of value-added services ranging from tens to hundreds of dollars in addition to the monthly membership fee, such as resume updating and customization, competitiveness analysis, interview coaching, and career planning.

Companies and job seekers are eating from both ends, wielding the sickle to cut both ends, it can be said that they are winning.

No wonder some people later said that there is no wife in Wife Cake and no boss in Boss Direct Hiring.

However, for players, as long as they don’t poach employees from Bi’an Games, they don’t care at all.

Especially for the global players of "Ancient War", they only pay attention to the global server in a few days!
Because the "Awakening of Nations" that they have been longing for is finally coming!

According to data released by a gaming magazine not long ago, the number of global players of Ancient War has exceeded 2 million, with an average of 3 million online players, making it the mobile game with the most online players in the world.

In addition, the global server is about to be opened, and the distribution of forces is similar to that in reality. After two months of familiarization, players have learned about the advantages and disadvantages of the forces in the region, the game mechanics, and how to play by paying for games.

They all recruited troops and prepared their own forces. Even old rivals who had fought to the death in the same server put aside their past grudges and united to face the outside world in this era of great contention. This was not a battle of personal honor, but was hyped up by media in various regions as a battle of national destiny and the Olympics of the mobile game industry.

Under the capital attack from channel dealers on the other side, celebrities from various regions spoke out on Facebook one after another, announcing their preparations to enter "Ancient War", and countless fans responded.

In addition, the media fanned the flames, selectively hyping up the various grievances and hatreds of World War I and World War II, and when it came to national justice, all kinds of gimmicks were thrown out like crazy.

Every player in the world is excited and ready to create unprecedented achievements in "Ancient War".

For a time, "Ancient War" and Beyond Technology became the hottest topics in the world.

A lot of news and public opinions were transmitted back to China. Chinese players went crazy and told each other about it, waiting for the server to be opened to let those foreigners know that times have changed.

Shanxi, Worry-free Technology.

Wherever there is a trend, there is our Youge.

Tuanjian.com was sold by Wu You before the New Year. Well, although it was bought for 1 million and sold for less than 500 million, it is a bit embarrassing to say.

But at least in the past year or so, not counting the more than 3000 million, he has barely made back his investment, and this marked his first entrepreneurial journey.

Because there are only a few players left in the group buying market, and there are no bosses with money to spend and send it to the crematorium.

Although the company's business was sold, the people remained and the company transformed directly into a game studio.

As the saying goes, like nature, like nature. Wu You found a few like-minded people, all of whom were second-generation rich people.

Five friends and 5 employees are his team this time. For this purpose, they scraped together a capital of 18 million and prepared to do a big job in Rise of Nations.

They are not a group of guerrillas, but an organized group.

Wu You joined a WeChat group called "Listen to the Dragon's Roar", which is said to be the most powerful group in China. Members of the group are all the big guys from the previous server rankings. Each of them is a local tyrant with many forces under their command.

Not everyone can join this group. Capital verification is required, and the entry threshold is tens of millions. Most of the people in the group are Shanghai guys, and it is said that the per capita war reserve fund exceeds 100 million.

He was secretly shocked. No wonder people often say that one doesn't know how low-ranking one is until one goes to Beijing, and one doesn't know how little money one has until one goes to Shanghai.

After joining the group, everyone has his or her own number. For example, Wu You’s number is Central Theater Command-Shanxi-No. 3*, and the asterisk at the end means special forces.

Therefore, during this period, Wu You led his subordinates to hold meetings every day. On the wall of the company's conference room, there was a map of the forces of ancient wars, and a sand table for deduction, which was very professional.

The content of their meetings these days is to cooperate with the instructions from their superiors to carry out the division of labor and deployment of personnel after the service is launched.

Every one of these people discussed more actively than before at work, often chatting for half the night, and when they had a new idea, they would take out their mobile phones and enter the game to verify it.
They have a firm belief in their hearts, and everything is for the sake of the phrase "Listen to the dragon's roar".

(End of this chapter)