Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 281: Beyond Technology 2012 Development Outline
If people are obsessed with making money, they generally end up not making any money.

Otherwise there would be no such term as "going against one's wishes".

For example, if you want to make a great game, you work hard with a few like-minded friends, forget about food and sleep, don't care about gains and losses, don't think about making money at all, just love it, and you find out while working on it? How come all of you guys are on the rich list.
If your purpose is not pure, and you are not making games out of passion, but just to make money, then you will give up halfway if you encounter a little setback, or choose to compromise when you see short-term benefits, and in the end even if you can make money it will only be a small amount.

Therefore, Chen Mo directly set the tone of the meeting: everything was done to take the company's business to a higher level!

As for the scale exceeding 500 and the revenue exceeding billion, that is all natural and inevitable.

Therefore, at Chen Mo's request, Bi'an currently only has OKR (Objectives and Key Results) but no KPI (Key Performance Indicator). This is the reason.

The former focuses on the process, methods and approaches of how to achieve the goal, while the latter focuses more on the results.

In fact, these two methods themselves cannot improve the efficiency of the enterprise. It is just a management method of the enterprise. It reflects the will of the enterprise through assessment and makes employees feel the fairness and justice of the enterprise.

Compared with the former, the latter has been ruined in China. In order to achieve the so-called performance, some companies see that the goals set before the New Year are not going to be achieved. In order to achieve the performance, they change the calculation method or statistical method, or create some new terms and concepts, and then the goal is achieved.

Therefore, Chen Mo deeply detests this kind of behavior of exhausting all resources in order to win without losing and to achieve steady improvement. It is not in line with the values ​​of the other side.

In order to prevent everyone from making malicious associations, Chen Mo specifically gave a few examples to give everyone a heads-up.

For example, it doesn’t matter if you do a bad job, but no one gives feedback if you do a bad job, or someone gives feedback but there is no channel. This is the most fatal, and that is being blind and deaf.

That’s right, what Chen Mo said was that in order to save costs, human customer service was cancelled and only some blindfolded penguin, COSing as a blind monk, with low intelligence could solve simple problems for users.

There are also some behaviors that are designed to achieve performance for their own department and for bonuses, such as frantically cutting players' leeks through planning and activities, shortening the life of the game and exchanging time for money to complete KPI for their own benefit.

"If the above phenomenon occurs in the company, we will fire one by one if we find a department with problems. We will remove the whole pot and start over. We will never tolerate it even if it means stopping the business. Everyone, please pay attention!"

"Yes!" It was rare for everyone to see the boss being serious, and they all wrote down the red line information in their notebooks and marked it!
"Also, Chen Tong, you should start to build our own customer service team. According to the existing business departments, each department will report to its own HC. In the next quarter, we will gradually divest the outsourced customer service. First of all, outsourcing is not a long-term solution!"

Chen Tong accepted the order, "Understood! I'll make the arrangements next!"

Last year, with the development of business, all customer service operations of Bi'an were carried out in cooperation with a well-known customer service hosting company in Beijing, and accepted feedback from users.

But this is only a temporary measure. This year, they can free up their hands to set up their own customer service department and team.

"Xu Peixin, contact the property management and check which floors are available for rent downstairs. Book them in advance and prepare to use them as our customer service center! Also, I want to ask about the sign on the upper floor. I think China Resources Colorful City doesn't sound very good! Got it?"

"Mr. Chen, I understand. When I went to talk to the property management before, they also said that with the expansion speed of our Bi'an and Xiaomi, this place will sooner or later be called Bi'an Xiaomi City."

Chen Mo thought it sounded pretty good, "Well, that's a good name. Let's do it!"

It was February 2nd, the eleventh day of the first lunar month, a Thursday.

The mobile game "My Name is MT", developed by Ledong Excellence and produced by Bi'an Technology, has officially been launched.

In just one day, "My Name is MT" became the new king on major mobile game charts, dominating the top of the charts, and the animation of the same name became popular again.

Since "My Name is MT" has the support of the other side this time, at least the game server did not fail or crash.

When the new game "The Other Shore" was released, many players who had been waiting for a long time were very excited. The cute images that match the animation, the humorous lines and plots, and the novel card gameplay received rave reviews from players.

There are even players who say that XX products must be high-quality, and this is not only true for Blizzard, but also for China.

That night, Chen Mo called Xing Shanhu to express his condolences and give him some encouragement, feeding him chicken soup and pancakes without paying.

Xing Shanhu ate the pancake and drank the soup, saying that he would keep working hard to live up to Mr. Chen's trust.

Looking at the numbers in the financial account, 237281, this was the revenue from the server opening in less than ten hours, Xing Shanhu knew clearly that without Bi'an, even if the game became a big hit, Ledong's previous funds would not even be enough to buy servers. Even with so much traffic coming in, it was a foregone conclusion that it would crash after going online.

Not to mention, the most important thing for a game is publicity and word of mouth. Without publicity and promotion, the channel market cannot be promoted. Even if the game quality is good and players like it, it depends on word of mouth? By the time players know about it, it is estimated that the competing products have been launched. Ledong is no longer Wuxia Amon. After the investment from Bi'an, it has recruited people and bought servers. Publicity? The hard promotion of Bi'an's press conference is saved. Quality? The Bi'an logo at the beginning of the game is the best guarantee of quality.

Behind Ledong Excellence stands Bi'an Dad. The mobile game "My Name is MT" is expected to generate at least tens of millions of revenue a month. As for how much it will be, it depends on the market feedback. According to the situation on the first day, the minimum is 2 million.

As the player pool expanded, there would naturally be more money. Even if the bulk of it went to Bi'an, he would still have 20%. Even if he gave some of it to the employees who followed him to conquer the world, he would still make a few million a month. As long as he didn't touch gambling or drugs, it would be enough for him to do anything.

No wonder Bi'an Technology distributed red envelopes worth hundreds of millions to everyone in just one year. He also attended the annual meeting. The scale~tsk tsk; the prizes~tsk tsk; the teachers~tsk tsk tsk~
At that time, he also went up and hugged teacher Julia, and he didn't dare to take a shower for half a month after he came back.

"My Name is MT" is just a small product under Bi'an, but it makes so much money. Xing Shanhu doesn't even dare to imagine how much money Bi'an made in the past year.
As for Chen Mo, he no longer cared about Ledong after he made the call. Anyway, with just the "My Name is MT" IP, and the release of 2, 3, and 4 later, the entire nostalgic server can still be used to rehash old ideas and play with feelings. It will not be a problem to make a living for at least 5 years.

Speaking of IP, when Zhang Chao came back a few years ago, in addition to bringing the teachers to China, he also brought back those anime IPs. The gameplay is nothing more than those, characters, plots, skills and special effects, just put on a skin, it's all money.

Chen Mo withdrew his gaze and continued to tinker with his main business on the other side.

During this period, the employees on duty outside the conference room at the other side's headquarters heard the sounds of the bosses arguing from time to time, as if there was a war going on, and they were afraid that they would start fighting.

In this way, Chen Mo led the Bi'an executive team to hold closed meetings from the eighth day of the first lunar month to the fourteenth day, and finally determined the "Bi'an Technology 2012 Development Outline".

The overall plan is divided into several plans.

"One Superpower and Many Strong Countries Plan", "Ladder Plan", "Moving Mountains and Filling the Sea Plan", "Taotie Plan", "Steady and Improving Plan", "Company Establishment Plan", etc.

These plans involve all aspects of Bian Technology, including company structure, talent introduction, echelon building, business stability and development, and revenue.

"The Plan of Moving Mountains and Filling the Sea": It is also jokingly called the "Porter" plan by Chen Mo, the porters of talents, with Zhang Changfa from the All-Army Attack as the main person and Xu Peixin from the Human Resources as the deputy. They are currently stationed at the gates of major BAT factories, waiting for opportunities to poach people. The Tencent blitzkrieg a few years ago was one of the successful cases.

Talents were recruited and put to good use, and the "Ladder Plan" came into being.

The leaders of this plan are the company's CTO Xu Chaojun and COO Chen Tong. The main purpose is the company's business development. Employees and management not only need to have financial rewards, but also need to grow in their work. Otherwise, if they only kill monsters of the same level and get similar equipment without upgrading, they will always be stuck in the novice village, and talent will be lost over time.

Therefore, this plan is aimed at the training of technical and non-technical talents within the company. Each level has corresponding promotion development and training. In addition to the improvement of internal training materials at all levels, there is also periodic sharing and training by the company's expert group. The company will pay to send employees out to take expert courses at the TOP level in the field, providing employees with promotion channels and a training environment.

The "Taotie Plan", as the name suggests, is a cash-focused plan. As long as the business can generate financial revenue, it is included, including but not limited to WeChat, games, and mobile assistants.

At this stage, we still focus on mobile games, including previous overseas promotion, global hegemony, mobile game skinning, PC game development, etc.
The "Steady and Improving Plan" aims to stabilize the company's basic business, with a focus on WeChat. Currently, the WeChat team has expanded to 600 people, accounting for more than half of the company's total staff size.

More people will inevitably bring greater benefits. After communication between Chen Mo, Zhang Xiaolong and others, WeChat finally confirmed the strategy for this year's technology tree.

Business categories: scan, payment QR code, official account (information transmission, content aggregation platform), mini program (lightweight application aggregation open platform).

Technology: Business development ensures service stability, reliability, and speed while continuously optimizing storage usage to prevent WeChat from taking up more storage space as time goes by, causing users to be afraid to even delete their apps.

Corresponding development plans have also been made for other businesses such as games, mobile assistants, and Zhiyan.

Finally, Chen Mo asked the entire company to sign an additional confidentiality agreement. Preventing the leakage of secrets is as unrealistic as preventing piracy. It only increases the cost of violations and reduces the probability of occurrence.

On the other hand, it allows new students to share their good skills and experiences in their previous companies and learn from each other's strengths to overcome their weaknesses.

Chen Mo felt that he was very hypocritical at this moment, just like when driving, there are two types of people he hates the most, one is those who don't let me cut in, and the other is those who cut in.
"Corporate Establishment Plan", everyone has their own establishment, and companies have their own establishment, to build and maintain the corporate image, and carry out appropriate publicity. The linkage effect between the head of the company and the company during the Chinese New Year is one of them. This plan is mainly under the charge of Chen Tong, including crisis public relations, public opinion control and public opinion guidance.

The last one is the "One Super, Many Strong Plan", which is to make structural adjustments to the company in response to changes in business and staff size.

The "Yi Chao" is Bian Technology, and the "Du Qiang" are the wholly-owned subsidiaries that will be established soon, namely Bian Games, Bian WeChat, Bian Security, Bian Cloud, and Bian Audio and Video. Together with the existing Quanjun Chuji, Ledong Excellence, Yinhan Technology, and Wanxie Technology, there will be nine wholly-owned subsidiaries.

This plan is to prepare for the subsequent groupization of the other side. The advantage of this is that the business risks will be relatively isolated, and after being split up, it can be listed independently later.

Just like programming, think of the subsidiaries below as subsystems that are loosely coupled with each other and maintain simple and dependent relationships.

Bi'an Technology is the control layer, which can schedule, coordinate and control resources of these systems.
After the plan was finalized, the map of the other side empire gradually emerged.
(End of this chapter)